While men are encouraged to fall in love with their cars, women are invited to fall in love & romance with the food, its gathering & serving. Food has been advertised as a way for women both to demonstrate love & insure its reward. E.g.: warms your heart “like a hug that lasts all day.” Advertisers offer food as a way to relate romantically & sexually. E.g.: an ad shows a close up of a woman’s face smiling very seductively “whatever you are giving him tonight he will enjoy it more with rice.”
An ad says “looking for a light, cheesy relationship?” (Ad for macaroni & cheese). While someone connects passionately with a product human relationship is trivialized & ignored. Just as alcohol ads teach us that drinking leads to good times, great sex, athletic success so do food ads associate eating & over eating with only good thing. The negative consequences are not mentored.
Always in the world of advertising the solution to a problem is a product. Food that is heavily advertised is seldom nourishing. Food can nourish us & bring us joy; it cannot love us, it cannot fill us up emotionally. When people use food as a warp to numb painful feeling to cope with a sense of inner emptiness & a substitute for human relationships. Many end up with eating problems that can destroy them.
An ad says “looking for a light, cheesy relationship?” (Ad for macaroni & cheese). While someone connects passionately with a product human relationship is trivialized & ignored. Just as alcohol ads teach us that drinking leads to good times, great sex, athletic success so do food ads associate eating & over eating with only good thing. The negative consequences are not mentored.
Always in the world of advertising the solution to a problem is a product. Food that is heavily advertised is seldom nourishing. Food can nourish us & bring us joy; it cannot love us, it cannot fill us up emotionally. When people use food as a warp to numb painful feeling to cope with a sense of inner emptiness & a substitute for human relationships. Many end up with eating problems that can destroy them.