Harping on the point that fair skin is appreciated and dusky skin not, such advertisements have created an extremely disappointing influence on adolescent girls. Many adolescent girls are unduly influenced by this standard of beauty and thus become dissatisfied with their own natural body colour. They then go out of their way to rectify this and end up landing themselves in depression and lack of self confidence.
Fair and Lovely Fairness Cream
- Thread starter sunandaC
- Start date
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- Tags
- advertising council advertising process brand image brand placement brand positioning brand value branded branding process case study communication objective consumer insights context of pollution high awareness importance of ad key insights low trials market penetration market rule me-too measures in advertising role of advertising spur volumes value-added