FACTORS INFLUENCING SALES OF TWO WHEELERS
Features: It plays major role in sale on any bikes.
Today people are more attracted towards the features of bikes and are ready to spend huge amount of money on buying a handset having huge numbers of features.
E.g. Hero Honda karizma
Price:- Price also plays a major role.
Companies need to place their products in such a way that it can differentiate itself from others by its price.
If price of bike is kept low and more features are provided to customers than company can create market for itself.
Availability:- Products need to be available easily. Customers don’t like to travel much to buy bikes.
They prefer to get their bikes from nearest showrooms so in order to be market leader companies should make sure that there products are easily available to customers.
After sales service:- Companies should make sure that they provide good after sale service to their customers and there problems are rectified as soon as possible.
The turnaround time should be very less that customers don’t have to wait too long for their problems so to be solved.
Quality:- The quality of products should be very good.
Today’s customers want value for money if that is not provided than company will find it difficult to position itself in the market.
Features: It plays major role in sale on any bikes.
Today people are more attracted towards the features of bikes and are ready to spend huge amount of money on buying a handset having huge numbers of features.
E.g. Hero Honda karizma
Price:- Price also plays a major role.
Companies need to place their products in such a way that it can differentiate itself from others by its price.
If price of bike is kept low and more features are provided to customers than company can create market for itself.
Availability:- Products need to be available easily. Customers don’t like to travel much to buy bikes.
They prefer to get their bikes from nearest showrooms so in order to be market leader companies should make sure that there products are easily available to customers.
After sales service:- Companies should make sure that they provide good after sale service to their customers and there problems are rectified as soon as possible.
The turnaround time should be very less that customers don’t have to wait too long for their problems so to be solved.
Quality:- The quality of products should be very good.
Today’s customers want value for money if that is not provided than company will find it difficult to position itself in the market.