FACTORS INFLUENCING SALES OF HANDSETS

[sunandaC]

Features: It plays major role in sale on any handset.Today people are more attracted towards the features of handset and are ready to spend huge amount of money on buying a handset having huge numbers of features.

Pricerice also plays a major role.Companies need to place there products in such a way that it can differintiate itself from others by its price.If price of handset is kept low and more features are provided to customers than company can create market for itself.

Availabilityroducts need to be available easily.customers don’t like to travel much to buy handset.They prefer to get there handsets from nearest store so in order to be market leader companies should make sure that there products are easily available to customers.

After sales service:Companies should make sure that they provide good after sale service to there customers and there problems are rectified as soon as possible.The turn around time should be very less that customers don’t have to wait too long for their problems so to be solved.

Quality:The quality of products should be very good.Todays customers want value for money if that is not provided than company will find it difficult to position itself in the market.

 

[jitendra05]

Features: It plays major role in sale on any handset.Today people are more attracted towards the features of handset and are ready to spend huge amount of money on buying a handset having huge numbers of features.

Pricerice also plays a major role.Companies need to place there products in such a way that it can differintiate itself from others by its price.If price of handset is kept low and more features are provided to customers than company can create market for itself.

Availabilityroducts need to be available easily.customers don’t like to travel much to buy handset.They prefer to get there handsets from nearest store so in order to be market leader companies should make sure that there products are easily available to customers.

After sales service:Companies should make sure that they provide good after sale service to there customers and there problems are rectified as soon as possible.The turn around time should be very less that customers don’t have to wait too long for their problems so to be solved.

Quality:The quality of products should be very good.Todays customers want value for money if that is not provided than company will find it difficult to position itself in the market.

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