Facebook Marketing – BMW Case Study
11 Reasons your Business needs a Facebook
1. 2. 3. 4. 5. 6. 7. 8. 9. Fan pages are even visible to those not registered on Facebook. Fan pages are indexed by Google and are searchable.
Fan Page
Social Reach – when a fan leaves a comment, all of their friends are notified. Messages can be sent to all fans. Fans can bulk invite their friends. Using Facebook Insight – get a data on consumer engagement, trends and demographics. Build a online community. Allow users to express themselves. This creates active
participation.
Your fans be your brand ambassadors. Educate people on new products, events, etc.
10. Listen and help people. Establish two way communication. 11. Solicit a call to action – discounts, invites to events, etc
12. and more…..
BMW welcome page
• • • • •
Share your photos Learn about new BMW models Get invited to BMW events Get the latest news Meet other drivers
BMW – 1,613,634 Fans – A place to hang with BMW enthusiasts and community.
out
BMW has separate country specific Facebook fan pages.
345 videos by fans. 14 videos by BMW.
16,515 photos by fans. 56 by BMW.
BMW welcome page – invite your friends – the viral effect.
Discussions – BMW is listening.
BMW - behind the scene – story . BMW 5 Series production – BMW Dingolfing Plant.
Separate Fan Page for BMW X5 .
Hiring on Facebook.
Is your business on Facebook ?
Teaching Technology to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by international technology speaker Scott Klososky, we’re a team relentlessly focused on capturing and translating ways organizations can use technology to win markets, adapt cultures, and remain ahead of the curve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreach blueprint strategies, we’ve got enterprise technology growth covered. Take a closer look at:
www.fpov.com (405) 359-3910 [email protected]
vision you can use
doc_244430106.ppt
11 Reasons your Business needs a Facebook
1. 2. 3. 4. 5. 6. 7. 8. 9. Fan pages are even visible to those not registered on Facebook. Fan pages are indexed by Google and are searchable.
Fan Page
Social Reach – when a fan leaves a comment, all of their friends are notified. Messages can be sent to all fans. Fans can bulk invite their friends. Using Facebook Insight – get a data on consumer engagement, trends and demographics. Build a online community. Allow users to express themselves. This creates active
participation.
Your fans be your brand ambassadors. Educate people on new products, events, etc.
10. Listen and help people. Establish two way communication. 11. Solicit a call to action – discounts, invites to events, etc
12. and more…..
BMW welcome page
• • • • •
Share your photos Learn about new BMW models Get invited to BMW events Get the latest news Meet other drivers
BMW – 1,613,634 Fans – A place to hang with BMW enthusiasts and community.
out
BMW has separate country specific Facebook fan pages.
345 videos by fans. 14 videos by BMW.
16,515 photos by fans. 56 by BMW.
BMW welcome page – invite your friends – the viral effect.
Discussions – BMW is listening.
BMW - behind the scene – story . BMW 5 Series production – BMW Dingolfing Plant.
Separate Fan Page for BMW X5 .
Hiring on Facebook.
Is your business on Facebook ?
Teaching Technology to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by international technology speaker Scott Klososky, we’re a team relentlessly focused on capturing and translating ways organizations can use technology to win markets, adapt cultures, and remain ahead of the curve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreach blueprint strategies, we’ve got enterprise technology growth covered. Take a closer look at:
www.fpov.com (405) 359-3910 [email protected]
vision you can use
doc_244430106.ppt