External sources of secondary information

[sunandaC]

The marketing researcher who seriously seeks after useful secondary data is more often surprised by its abundance than by its scarcity.

Too often, the researcher has secretly (sometimes subconsciously) concluded from the outset that his/her topic of study is so unique or specialised that a research of secondary sources is futile. Consequently, only a specified search is made with no real expectation of sources. Cursory researches become a self-fulfilling prophecy.

Large numbers of organizations provide marketing information, including national and local government agencies, quasi-government agencies, trade associations, universities, research institutes, financial institutions, specialist suppliers of secondary marketing data and professional marketing research enterprises.

Dillon et al further advice that searches of printed sources of secondary data begin with referral texts such as directories, indexes, handbooks and guides. These sorts of publications rarely provide the data in which the researcher is interested but serve in helping him/her locate potentially useful data sources.

 

[jitendra05]

The marketing researcher who seriously seeks after useful secondary data is more often surprised by its abundance than by its scarcity.

Too often, the researcher has secretly (sometimes subconsciously) concluded from the outset that his/her topic of study is so unique or specialised that a research of secondary sources is futile. Consequently, only a specified search is made with no real expectation of sources. Cursory researches become a self-fulfilling prophecy.

Large numbers of organizations provide marketing information, including national and local government agencies, quasi-government agencies, trade associations, universities, research institutes, financial institutions, specialist suppliers of secondary marketing data and professional marketing research enterprises.

Dillon et al further advice that searches of printed sources of secondary data begin with referral texts such as directories, indexes, handbooks and guides. These sorts of publications rarely provide the data in which the researcher is interested but serve in helping him/her locate potentially useful data sources.

Hey sunanda, i must say that you did a awesome work and i am very thankful to you for sharing that information. Well, i am also going to share a document where you would find more detailed information on mentioned topic.