Description
Describing about E-commerce opportunity and it covers on e-commerce sectors, explains how to make money online, different types of e-commerce.
E-COMMERCE
E-COMMERCE- what and why
E-commerce is• Set of processes that carry out commercial transactions electronically. • Includes transactions through the internet, cell phones, ATMs and other electronic devices. Reasons why it is booming – • Rapidly growing internet user base. • Technology advancements, such as VOIP, have bridged the gap between buyers and sellers online. • Bigger web presence of SMEs and Corporates, because of larger market penetration and low infrastructure cost. • Improved fraud prevention technologies. • Growing need for portable means of transacting have made way for ecommerce via mobile phones, such as mobile banking. • Considered a faster and cooler means of transacting by youngsters.
Origin of E-COMMERCE
Origin of E-COMMERCE
E-COMMERCE based on EDI (Electronic Data Interchange) • Originated in 1960s and 70s in large scaled Business Enterprises. • Teleportation method to transmit business documents from one computer to another, thereby reducing the paper note greatly. E-COMMERCE based on Internet – • Originated in the early 90s and soon became a rage owing to low cost, high speed, vast connection and flexibility of the internet. • Big success by online direct marketing of Dell Company, online book store Amazon, Yahoo Internet search engine, Ebay etc- giving rise to the famous Dot Com bubble.
E-CONCEPT based E-COMMERCE – • Apart from business, electronic information technology can be applied in fields such as - medical treatment, education, hygiene, military, administration etc. • For instance - electronic education— the combination of electronic information technology and education; electronic treatment—the combination of technology and treatment .
E-COMMERCE SECTORS
The sectoral segregation of E-COMMERCE can be into the following – • Business to Business – eg: Online selling/procurement of goods and services from company to another, supply chain integration. • Business to User- eg: Retail websites featuring company‘s goods and services, ATM machines etc. • User to User- eg: ebay, bonanza and other auction sites. • Online Resource Transfer- Internet banking and credit card gateways. • Trade Portals – meeting points for trade agencies to interact and promote specific products for import/export. Eg: sharekhan, indiabulls securities, moneycontrol etc. • Content Access- Sites that provide limited access to free users and full access to premium paying customers. Eg: publishing houses. • Online service providers – eg: matchmaking, job hunt, distant /online education etc.
E-Commerce in various spheres: E-Shopping, E-Booking of tickets etc
• What makes people choose the E-world over the traditional brick and mortar system
– Lower prices due to better sales and discount offers – Convenience as consumers can order the products at the click of a button from the comfort of their homes – Better selection for the consumer – No geographical boundaries – Read other consumers‘ product recommendations – Helps find niche products
• What makes consumers sceptical
– Online transactions with unknown people – Threat of frauds – Consumers can‘t touch and feel the product and this may not work for many products
How to make money online: Monetizing Blogs
• • • • • Recursive Affliate marketing Google Adsense Google Adwords Paid reviews Ad brokering services like Chitika, BlogAds, AdBrite, AdVolcano, and BlogKits • Text-Link-Ads
Online Education sites and Online Certifications
• Online Education Sites
– – – – –
– – – –
www.indiaeducation.net www.educomp.com www.pagalguy.com www.testfunda.com www.extramarks.com
Cisco Networking Certification courses Six Sigma online certification Online Oracle certification Many self paced training programmes
• Online Certifications
Benefits of Online Learning
• Effective way to face globalization • High degree of flexibility • Easy to integrate with other traditional forms of teaching • Creates more engaging learning opportunities • Needs little infrastructure • Solves geographical or time constraints • Convenient and cost-saving
Online Match Making
• Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. • Those users looking to find suitors can search the database with customized searches that typically include nationality, age, gender, availability of photograph and often religion, geographic location.
Online Diagnosis and consultation
• The new process of getting advised and
diagnosed on diseases which do not have cures in India is really catching on. • The entire process starts by Video Conferencing where the doctor tries to asses the patient, then goes on to ask for a few tests and their reports are then either drawn by the doctor or analysed by him and a treatment is prescribed
Types of E- Commerce
B2B – Business to Business - describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer B2C – Business to Consumers- transactions and mail order, are forms of non-shop retailing where its done between a business and the end consumers. B2E – Business to Employees - refers to the requisitioning of supplies by employees for use in their jobs, but this really has grown to encompass much more. There are other types as well like : • C2C – namely Consumer to Consumer and •C2B – Consumer to Business
E- Banking- the metamorphosis
DEFINITION- online banking, a service that allows customers to access their bank information and conduct all financial transactions, through the Internet. EVOLUTION – •The concept of electronic banking systems began when the first automated teller machines (ATMs) were installed in the 1970s. •ATM machines allowed deposits to be made from remote locations—a convenience for customers who otherwise would have had to withdraw cash personally from their bank. •The number of ATMs increased from approximately 32000 in December 2007 to 120000 by April 2011
EASE OF REGISTRATION – •Can be accessed by existing and new customers alike. •Existing customers are typically required to forward their request and inquiries to their personal relationship manager or bank support staff. •New users in India need to walk in to any branch and register for these services first while at the US can do it through social security PIN only.
Types of E- Banking
Information only General purpose information like interest rates ATMs
Types of Ebanking
Fully electronic transaction
Credit/Debit cards
Smart cards Electronic information system
Account Information
Some E- Commerce prodigies
•Founded in September 1995, eBay is a global online marketplace. •90 million active users, 200 million listings worldwide, and approximately 6.6 million listings added per day. •eBay Portfolio in India(formerly Baazee.com) has 2.5 million registered users. •Includes eBay India Marketplace and eBay India Motors Marketplace. New Products / Unique Offerings : •Wheelz Pe Deals •Entrepreneurship Opportunities •Global EasyBuy •Paisapay •eBay Guarantee
•Through its first mover advantage Shaadi.com has become a global Indian brand. •Online medium for marriages growing by 40 – 50% overcomes the limit of offline channels. •Business model of Shaadi.com is B2C and C2C. •Shaadi.com currently has 20 million users, of which 70 percent are Indians based in the country. •Two million success stories, and is used by 65 percent men and 35 percent women.
Unique Offerings: •Subscription model : ?when‘ and ?how‘ to get the value-conscious Indian user to pay. •Vision of building multiple verticals and making the company grow faster. •Astrolife.com • Mauj.com •Fropper.com •Shaadipoint
•MakeMyTrip.com launched in 2000 by Deep Kalra in US India travel sector. Emerged as a major travel website with an approximate 4% share of the NRI market(Rs. 4500 Crore). •Followed its success in the US by launching its India operations in 2005 offering online travel bookings at rockbottom prices. Products: International and Domestic Air Tickets Holiday Packages and Hotels Domestic Bus and Rail Tickets Private Car and Taxi Rentals MICE B2B and Affiliate Services
New offerings: •Adopted Hybrid OTA Model, 20 regional offices across the country. •Allied with Nokia to mobile bookings.
• Fashion and You, founded in early 2010 is a private invitation only shopping club, based in Gurgaon, India. •?Flash sales? where high fashion ?distress inventory‘ would be available at discounts of up to 70 percent to 80 percent to members. •Offering for customer: High quality designer brands across fashion apparel, accessories and stylish home ware at good price. •Offering for Brand Partner: private sale model offers selling without risking brand dilution. •Do not stock inventory implying four-week delivery time. •Eye-catching website, online retail experience and post sales support is best of class. •Five new subscribers added every minute and shipping 3,500 orders every day to over 350 towns across India. •Estimated revenue by December is Rs 150 Crore.
SWOT Analysis
? • • ? • • INTERNAL Build on Strengths Resolve Weaknesses EXTERNAL Exploit Opportunities Avoid Threats
Strengths
• • • • • • • • • Ability to compete with global and local companies Seller can have direct communication with the customer Specialization and niche selling Low overhead cost and low barrier to entry Wide range of choice for the customer Customers can read other costumers‘ product recommendations Products reach customers directly from producers at a lower price than the market value Advertising a product is cost effective (in comparison with the conventional offline system) Easy to use and customer friendly
Weaknesses
• There is no direct interaction with customer and hence the scope of convincing the customer does not exist • Comparison of products belonging to different companies may
affect the sales
• High Customer Expectations • Search Engine Unpredictability • Sometimes, transportation cost increases the product cost
Opportunities
• Global Exposure • number of Internet users is increasing rapidly • High Availability: a 24/7 business • Strong business-to-business networking
• Industry Growth
Threats
• Competition • Innovation • Fraud • Privacy Concerns • Future Legislation
FUTURE OF E-COMMERCE
• M-commerce • Social commerce
• Videos and Streaming Media
• Personalization • Increased online presence for small business
QUESTIONS ARE WELCOME….
THANK YOU!!
doc_882358633.pptx
Describing about E-commerce opportunity and it covers on e-commerce sectors, explains how to make money online, different types of e-commerce.
E-COMMERCE
E-COMMERCE- what and why
E-commerce is• Set of processes that carry out commercial transactions electronically. • Includes transactions through the internet, cell phones, ATMs and other electronic devices. Reasons why it is booming – • Rapidly growing internet user base. • Technology advancements, such as VOIP, have bridged the gap between buyers and sellers online. • Bigger web presence of SMEs and Corporates, because of larger market penetration and low infrastructure cost. • Improved fraud prevention technologies. • Growing need for portable means of transacting have made way for ecommerce via mobile phones, such as mobile banking. • Considered a faster and cooler means of transacting by youngsters.
Origin of E-COMMERCE
Origin of E-COMMERCE
E-COMMERCE based on EDI (Electronic Data Interchange) • Originated in 1960s and 70s in large scaled Business Enterprises. • Teleportation method to transmit business documents from one computer to another, thereby reducing the paper note greatly. E-COMMERCE based on Internet – • Originated in the early 90s and soon became a rage owing to low cost, high speed, vast connection and flexibility of the internet. • Big success by online direct marketing of Dell Company, online book store Amazon, Yahoo Internet search engine, Ebay etc- giving rise to the famous Dot Com bubble.
E-CONCEPT based E-COMMERCE – • Apart from business, electronic information technology can be applied in fields such as - medical treatment, education, hygiene, military, administration etc. • For instance - electronic education— the combination of electronic information technology and education; electronic treatment—the combination of technology and treatment .
E-COMMERCE SECTORS
The sectoral segregation of E-COMMERCE can be into the following – • Business to Business – eg: Online selling/procurement of goods and services from company to another, supply chain integration. • Business to User- eg: Retail websites featuring company‘s goods and services, ATM machines etc. • User to User- eg: ebay, bonanza and other auction sites. • Online Resource Transfer- Internet banking and credit card gateways. • Trade Portals – meeting points for trade agencies to interact and promote specific products for import/export. Eg: sharekhan, indiabulls securities, moneycontrol etc. • Content Access- Sites that provide limited access to free users and full access to premium paying customers. Eg: publishing houses. • Online service providers – eg: matchmaking, job hunt, distant /online education etc.
E-Commerce in various spheres: E-Shopping, E-Booking of tickets etc
• What makes people choose the E-world over the traditional brick and mortar system
– Lower prices due to better sales and discount offers – Convenience as consumers can order the products at the click of a button from the comfort of their homes – Better selection for the consumer – No geographical boundaries – Read other consumers‘ product recommendations – Helps find niche products
• What makes consumers sceptical
– Online transactions with unknown people – Threat of frauds – Consumers can‘t touch and feel the product and this may not work for many products
How to make money online: Monetizing Blogs
• • • • • Recursive Affliate marketing Google Adsense Google Adwords Paid reviews Ad brokering services like Chitika, BlogAds, AdBrite, AdVolcano, and BlogKits • Text-Link-Ads
Online Education sites and Online Certifications
• Online Education Sites
– – – – –
– – – –
www.indiaeducation.net www.educomp.com www.pagalguy.com www.testfunda.com www.extramarks.com
Cisco Networking Certification courses Six Sigma online certification Online Oracle certification Many self paced training programmes
• Online Certifications
Benefits of Online Learning
• Effective way to face globalization • High degree of flexibility • Easy to integrate with other traditional forms of teaching • Creates more engaging learning opportunities • Needs little infrastructure • Solves geographical or time constraints • Convenient and cost-saving
Online Match Making
• Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. • Those users looking to find suitors can search the database with customized searches that typically include nationality, age, gender, availability of photograph and often religion, geographic location.
Online Diagnosis and consultation
• The new process of getting advised and
diagnosed on diseases which do not have cures in India is really catching on. • The entire process starts by Video Conferencing where the doctor tries to asses the patient, then goes on to ask for a few tests and their reports are then either drawn by the doctor or analysed by him and a treatment is prescribed
Types of E- Commerce
B2B – Business to Business - describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer B2C – Business to Consumers- transactions and mail order, are forms of non-shop retailing where its done between a business and the end consumers. B2E – Business to Employees - refers to the requisitioning of supplies by employees for use in their jobs, but this really has grown to encompass much more. There are other types as well like : • C2C – namely Consumer to Consumer and •C2B – Consumer to Business
E- Banking- the metamorphosis
DEFINITION- online banking, a service that allows customers to access their bank information and conduct all financial transactions, through the Internet. EVOLUTION – •The concept of electronic banking systems began when the first automated teller machines (ATMs) were installed in the 1970s. •ATM machines allowed deposits to be made from remote locations—a convenience for customers who otherwise would have had to withdraw cash personally from their bank. •The number of ATMs increased from approximately 32000 in December 2007 to 120000 by April 2011
EASE OF REGISTRATION – •Can be accessed by existing and new customers alike. •Existing customers are typically required to forward their request and inquiries to their personal relationship manager or bank support staff. •New users in India need to walk in to any branch and register for these services first while at the US can do it through social security PIN only.
Types of E- Banking
Information only General purpose information like interest rates ATMs
Types of Ebanking
Fully electronic transaction
Credit/Debit cards
Smart cards Electronic information system
Account Information
Some E- Commerce prodigies
•Founded in September 1995, eBay is a global online marketplace. •90 million active users, 200 million listings worldwide, and approximately 6.6 million listings added per day. •eBay Portfolio in India(formerly Baazee.com) has 2.5 million registered users. •Includes eBay India Marketplace and eBay India Motors Marketplace. New Products / Unique Offerings : •Wheelz Pe Deals •Entrepreneurship Opportunities •Global EasyBuy •Paisapay •eBay Guarantee
•Through its first mover advantage Shaadi.com has become a global Indian brand. •Online medium for marriages growing by 40 – 50% overcomes the limit of offline channels. •Business model of Shaadi.com is B2C and C2C. •Shaadi.com currently has 20 million users, of which 70 percent are Indians based in the country. •Two million success stories, and is used by 65 percent men and 35 percent women.
Unique Offerings: •Subscription model : ?when‘ and ?how‘ to get the value-conscious Indian user to pay. •Vision of building multiple verticals and making the company grow faster. •Astrolife.com • Mauj.com •Fropper.com •Shaadipoint
•MakeMyTrip.com launched in 2000 by Deep Kalra in US India travel sector. Emerged as a major travel website with an approximate 4% share of the NRI market(Rs. 4500 Crore). •Followed its success in the US by launching its India operations in 2005 offering online travel bookings at rockbottom prices. Products: International and Domestic Air Tickets Holiday Packages and Hotels Domestic Bus and Rail Tickets Private Car and Taxi Rentals MICE B2B and Affiliate Services
New offerings: •Adopted Hybrid OTA Model, 20 regional offices across the country. •Allied with Nokia to mobile bookings.
• Fashion and You, founded in early 2010 is a private invitation only shopping club, based in Gurgaon, India. •?Flash sales? where high fashion ?distress inventory‘ would be available at discounts of up to 70 percent to 80 percent to members. •Offering for customer: High quality designer brands across fashion apparel, accessories and stylish home ware at good price. •Offering for Brand Partner: private sale model offers selling without risking brand dilution. •Do not stock inventory implying four-week delivery time. •Eye-catching website, online retail experience and post sales support is best of class. •Five new subscribers added every minute and shipping 3,500 orders every day to over 350 towns across India. •Estimated revenue by December is Rs 150 Crore.
SWOT Analysis
? • • ? • • INTERNAL Build on Strengths Resolve Weaknesses EXTERNAL Exploit Opportunities Avoid Threats
Strengths
• • • • • • • • • Ability to compete with global and local companies Seller can have direct communication with the customer Specialization and niche selling Low overhead cost and low barrier to entry Wide range of choice for the customer Customers can read other costumers‘ product recommendations Products reach customers directly from producers at a lower price than the market value Advertising a product is cost effective (in comparison with the conventional offline system) Easy to use and customer friendly
Weaknesses
• There is no direct interaction with customer and hence the scope of convincing the customer does not exist • Comparison of products belonging to different companies may
affect the sales
• High Customer Expectations • Search Engine Unpredictability • Sometimes, transportation cost increases the product cost
Opportunities
• Global Exposure • number of Internet users is increasing rapidly • High Availability: a 24/7 business • Strong business-to-business networking
• Industry Growth
Threats
• Competition • Innovation • Fraud • Privacy Concerns • Future Legislation
FUTURE OF E-COMMERCE
• M-commerce • Social commerce
• Videos and Streaming Media
• Personalization • Increased online presence for small business
QUESTIONS ARE WELCOME….
THANK YOU!!
doc_882358633.pptx