Description
This document is about the evolution of india cinema and presents facts and history of Indian cinema, profitability and investment in Indian cinema, technology in cinema and game changers, social impact of movies and what is the way for forward for indian cinema.
THE EVOLUTION OF INDIAN CINEMA
Arthi A. Kumar
Facts and history of Indian Cinema
Shruti Khandelwal
Profitability and Investment
Venkatesh G.
Technological advances Trendsetters
Anuj Mahajan
Stakeholders Social impact and Way forward
What is Cinema?
• Cinema, or motion picture, is the art of moving images, a visual medium that tells stories and exposes reality • Indian Cinema is world’s biggest film industry • The biggest single mistake that non-Indian commentators (and some Indians) make is to assume that ‘Bollywood’ is the same thing as Indian Cinema. It isn’t.
Different types of cinema
Number of movies
17 15 24
62 64
84 94
Hindi
235
Telugu Tamil Kannada Marathi Malayalam Bengali
218 99
Bhojpuri Gujarati Oriya Punjabi Others
177
190
Outline
• History and facts of cinema • Genres and styles • Parallel Cinema • Mainstream Commercial (or) Masala Films • Relevance of music • Awards
Stages of development in Indian Cinema
Innovation Commercialization Parallel Cinema Birth of sound and Color (1970s) 1980s and 90s
Silent Movie
(1913) ?The Indian movie industry was influenced by The Lumiere brothers` whose first show was a silent movie for 10 minutes
(1930s)
?Birth and rise of sound ?Introduction of movies in regional culture ?Color pictures like ‘Kisan Kanya’ were produced
?Realistic cinema ?Social significance and artistic sincerity ?Revenge was a dominating theme in 1970s
?Romance and Indian family system ?Patronizing Indian tradition and heritage ?Problems faced by an ordinary citizen
Awards
• International • Oscar Awards • BAFTA (British Academy of Film and Television Arts) • Cannes • Golden Globe Awards • National • National Film Awards • Dadasaheb Phalke Award • Filmfare Awards • IIFA Awards
Profitability & Investments
PROFITABILITY
? Doubled in size in the last 4 years and is projected to
double again by 2012.
Growth over the years
? Good quality films deliver profits even before they are released. ? Internationally Indian cinema reaches more than 30 countries . ? The business follows global trends and remains relatively unaffected during times of recession. ? Highest theatre admission in the world (3.29 billion). ? In 2010, Indian box office revenues touched $1.8 billion
Reasons for cinema industry’s growth
? Economic and personal income-linked factors ? Low media penetration in lower socio-economic classes. ? Liberalizing foreign investment regime
Investments
? The Indian government granted the film business industry
status in 2002.
? India has been a preferred destination for global and
Indian corporate.
? Major international film studios like Sony, Warner,
Universal, Disney, Viacom and Fox in the process of setting up operations & entering the film production sector in India.
Barriers to investments
? Piracy ? Lack of a uniform media policy for foreign investment. ? Merging of the FII and FDI caps
? Tax treatment of foreign broadcasting companies
Employment
? India's burgeoning film and television industry
created nearly 1.8 million jobs according to a new report released by PricewaterhouseCoopers.
Technology in Cinema Game Changers
Movie Making
Digitalizing The 3D effect
Colour Cinema
The Talkies
Silent Movie
Promotion Strategies
Social Media
Trailer
Posters and Cut-outs
Radio and Television
Bit Notices
The Game Changers
? Dadasaheb Phalke
? Satyajit Ray ? Shyam Benegal
? Adoor Gopalakrishnan
? Mani Ratnam
Movies Across Borders
Influencers
? Ancient Epics and Sanskrit Drama
? Traditional Folk Theatres ? Regional Politics
? Western Cinema
Indian Cinema – Impacts
Stakeholders
Audience
Cast & Crew FilmMakers
Insurance Company
Stake Holders
Music Company
Theatre Owners
Equipment Manufacturer
Theatre Audience
Service Suppliers
Advantages
? Big Revenue generator. ($ 1.8 billion in 2008)
? Instructive and Informative. ? Provides a very good insight. E.g. – Epic, War Movies. ? Very beneficial for illiterate people, giving them a chance
to have and give opinions. ? One of the most effective method of exposing social evils. ? Can be used for establishing mutual international understanding and paving the way for permanent world peace.
Disadvantages
? Grossly underpaid crew leading to job dissatisfaction.
? Huge losses due to lack of good scripts and consequent ? ? ?
?
failure of the movie. Lot of objectionable content for some audience. Less time spent on reading, with family, on introspection. Youth being the most vulnerable, gets detached from the dismal realities of life. Giving people new ideas to commit crimes.
e.g. – Dhoom Gang
The Way Forward
? A merger of commercial and parallel cinema.
? Government aid by way of subsidy, tax reduction, ? ? ?
?
?
encouragement to talented artists and technicians. Animated movies - The next big thing. Lot of emphasis on overseas audience, NRIs. Strict regulations against piracy (piracy results in annual losses of around $ 1 billion). Infrastructure development in tier – 2 & 3 cities. Co-production with foreign production houses, helping in evolution of cinema due to increased global exposure.
Thank you
doc_908465056.pptx
This document is about the evolution of india cinema and presents facts and history of Indian cinema, profitability and investment in Indian cinema, technology in cinema and game changers, social impact of movies and what is the way for forward for indian cinema.
THE EVOLUTION OF INDIAN CINEMA
Arthi A. Kumar
Facts and history of Indian Cinema
Shruti Khandelwal
Profitability and Investment
Venkatesh G.
Technological advances Trendsetters
Anuj Mahajan
Stakeholders Social impact and Way forward
What is Cinema?
• Cinema, or motion picture, is the art of moving images, a visual medium that tells stories and exposes reality • Indian Cinema is world’s biggest film industry • The biggest single mistake that non-Indian commentators (and some Indians) make is to assume that ‘Bollywood’ is the same thing as Indian Cinema. It isn’t.
Different types of cinema
Number of movies
17 15 24
62 64
84 94
Hindi
235
Telugu Tamil Kannada Marathi Malayalam Bengali
218 99
Bhojpuri Gujarati Oriya Punjabi Others
177
190
Outline
• History and facts of cinema • Genres and styles • Parallel Cinema • Mainstream Commercial (or) Masala Films • Relevance of music • Awards
Stages of development in Indian Cinema
Innovation Commercialization Parallel Cinema Birth of sound and Color (1970s) 1980s and 90s
Silent Movie
(1913) ?The Indian movie industry was influenced by The Lumiere brothers` whose first show was a silent movie for 10 minutes
(1930s)
?Birth and rise of sound ?Introduction of movies in regional culture ?Color pictures like ‘Kisan Kanya’ were produced
?Realistic cinema ?Social significance and artistic sincerity ?Revenge was a dominating theme in 1970s
?Romance and Indian family system ?Patronizing Indian tradition and heritage ?Problems faced by an ordinary citizen
Awards
• International • Oscar Awards • BAFTA (British Academy of Film and Television Arts) • Cannes • Golden Globe Awards • National • National Film Awards • Dadasaheb Phalke Award • Filmfare Awards • IIFA Awards
Profitability & Investments
PROFITABILITY
? Doubled in size in the last 4 years and is projected to
double again by 2012.
Growth over the years
? Good quality films deliver profits even before they are released. ? Internationally Indian cinema reaches more than 30 countries . ? The business follows global trends and remains relatively unaffected during times of recession. ? Highest theatre admission in the world (3.29 billion). ? In 2010, Indian box office revenues touched $1.8 billion
Reasons for cinema industry’s growth
? Economic and personal income-linked factors ? Low media penetration in lower socio-economic classes. ? Liberalizing foreign investment regime
Investments
? The Indian government granted the film business industry
status in 2002.
? India has been a preferred destination for global and
Indian corporate.
? Major international film studios like Sony, Warner,
Universal, Disney, Viacom and Fox in the process of setting up operations & entering the film production sector in India.
Barriers to investments
? Piracy ? Lack of a uniform media policy for foreign investment. ? Merging of the FII and FDI caps
? Tax treatment of foreign broadcasting companies
Employment
? India's burgeoning film and television industry
created nearly 1.8 million jobs according to a new report released by PricewaterhouseCoopers.
Technology in Cinema Game Changers
Movie Making
Digitalizing The 3D effect
Colour Cinema
The Talkies
Silent Movie
Promotion Strategies
Social Media
Trailer
Posters and Cut-outs
Radio and Television
Bit Notices
The Game Changers
? Dadasaheb Phalke
? Satyajit Ray ? Shyam Benegal
? Adoor Gopalakrishnan
? Mani Ratnam
Movies Across Borders
Influencers
? Ancient Epics and Sanskrit Drama
? Traditional Folk Theatres ? Regional Politics
? Western Cinema
Indian Cinema – Impacts
Stakeholders
Audience
Cast & Crew FilmMakers
Insurance Company
Stake Holders
Music Company
Theatre Owners
Equipment Manufacturer
Theatre Audience
Service Suppliers
Advantages
? Big Revenue generator. ($ 1.8 billion in 2008)
? Instructive and Informative. ? Provides a very good insight. E.g. – Epic, War Movies. ? Very beneficial for illiterate people, giving them a chance
to have and give opinions. ? One of the most effective method of exposing social evils. ? Can be used for establishing mutual international understanding and paving the way for permanent world peace.
Disadvantages
? Grossly underpaid crew leading to job dissatisfaction.
? Huge losses due to lack of good scripts and consequent ? ? ?
?
failure of the movie. Lot of objectionable content for some audience. Less time spent on reading, with family, on introspection. Youth being the most vulnerable, gets detached from the dismal realities of life. Giving people new ideas to commit crimes.
e.g. – Dhoom Gang
The Way Forward
? A merger of commercial and parallel cinema.
? Government aid by way of subsidy, tax reduction, ? ? ?
?
?
encouragement to talented artists and technicians. Animated movies - The next big thing. Lot of emphasis on overseas audience, NRIs. Strict regulations against piracy (piracy results in annual losses of around $ 1 billion). Infrastructure development in tier – 2 & 3 cities. Co-production with foreign production houses, helping in evolution of cinema due to increased global exposure.
Thank you
doc_908465056.pptx