Description
During this brief file in relation to entrepreneurship successfully launching new ventures.
1
T H E A M E R I C A N U N I V E R S I T Y I N C A I R O
S C H O O L O F B U S I N E S S
D E P A R T M E N T O F M A N A G E M E N T
ENTR 413: ENTREPRENEURSHIP AND INNOVATION
FALL SEMESTER 2012
SECTION 01: SW 2:00-3:15 PM, HATEM C123
Instructor name: Dr. Ayman Ismail
Office number: Jameel Hall 2056
Office hours: Sunday 3:30-5:00 pm or by appointment
Telephone number: (O) 2615-3279 – (M) 01000385444
E-mail address: [email protected]
Course Prerequisites: None
VISION OF THE SCHOOL OF BUSINESS
The School of Business sees itself becoming globally recognized as the leading business school
connecting the region and the world.
MISSION OF THE SCHOOL OF BUSINESS
The School of Business strives to create an environment that fosters the development of
principled and innovative business leaders and entrepreneurs who can make a difference.
MISSION OF THE DEPARTMENT OF MANAGEMENT
Our mission is to develop business leaders who are dedicated to the betterment of society by
providing a high quality business education to top caliber students from all segments of Egyptian
society as well as from other countries while focusing on continuous improvement and a
commitment to excellence in learning, intellectual contributions and service.
In support of this mission the department:
? Provides a high quality contemporary-style business education that blends a global
perspective with national cultures and is relevant to the business needs of Egypt and the
region
? Provides programs that encourage the development of an entrepreneurial spirit that
emphasizes creativity, innovation, individual initiative and teamwork
? Provides a learning environment that fosters faculty/student communication and promotes
lifelong learning and career development
? Encourages faculty development activities that improve teaching, maintain competence and
that keep faculty current with ideas and concepts in their field
? Seeks to develop a portfolio of intellectual contributions to learning and pedagogy, to
practice, and to the theory and knowledge base of the disciplines
2
COURSE DESCRIPTION
Entrepreneurs create new ventures that transform the economy, generate wealth and jobs, and
leverage innovation. They generate or commercialize innovative ideas of products, services or
business models and build startup companies around them. They attract talents, build teams,
raise capital, market their product or service, and build their company operations.
In this course, students will explore the entrepreneurship concept from theoretical as well as
practical dimension. Students will work through the entrepreneurship lifecycle and understand
the different elements and actors in the entrepreneurship ecosystem. We will also examine a
number of case studies of entrepreneurship in Egypt and globally.
COURSE OBJECTIVES
1. To understand entrepreneurship concepts within the local, regional and global context
2. To understand the different elements and actors in the entrepreneurship eco-system
3. To understand the entrepreneurial lifecycle
4. To learn how to launch a new start up, from an idea to a new venture
5. To analyze the feasibility and develop a business plan for a startup venture
6. To understand the building blocks of a business model, and new digital business models
7. To discuss the challenges and opportunities for entrepreneurs in Egypt and the region
COMPETENCY COVERAGE
In addition to the formal course objectives, students will develop and practice a number of
competencies and transferable skills, including:
? Written and oral business communication skills, focusing on VC and startup context
? Team work and collaboration skills
? Preparing a basic business plan for a startup venture
TEACHING METHODS
? Class lectures and discussions
? Case discussions and write-up assignments
? External speakers
? Business plan preparation and presentation
TEXTBOOK AND OTHER READING MATERIALS
Bruce R. Barringer and R. Duane Ireland. Entrepreneurship: Successfully Launching New Ventures.
(Third Edition, Global Edition). Pearson Higher Education. 2010. ISBN-13: 978-0-13-815808-8
Alexander Osterwalder (2010). Business Model Generation: A Handbook for Visionaries, Game
Changers, and Challengers. (Some chapters will be used)
Other readings and cases will be assigned or distributed in class.
USEFUL ONLINE RESOURCES
www.wamda.com www.entrepreneur.com www.technologyreview.com www.inc.com
www.womenentrepreneur.com
3
GRADING SYSTEM
Attendance and Participation 5%
Assignments 8%
Case Write-ups and Discussions 12%
Mid-term Exam 25%
Business Plan Submission + Presentation 25%
Final Exam 25%
GRADE DISTRIBUTION
A A- B+ B B- C+ C C- D+ D
93+ 90+ 87+ 83+ 80+ 77+ 73+ 70+ 65+ 60+
COURSE GUIDELINES
? Readings: Students MUST read the assigned cases for discussion BEFORE class. Additional
readings will be distributed in class every week. Students are recommended to read book
chapters before class.
? Participation: Class participation and questions are a key part of this course, especially in
case discussions. You are expected to contribute in class actively and frequently.
? Business Plan Competition: The goal is to develop a complete business plan for a new
innovative venture, working with a team. Each team should be composed of 3-4 members,
with a team coordinator. Teams will present their final business plans to a panel of business
experts and entrepreneurs.
? Assignments and Case Write-ups: are due at the beginning of the class. Late assignments will
be penalized. Late case submissions will be severely marked down.
ATTENDANCE
As stated in the university catalog, “students are expected to attend class; there is no system of
permitted absences.” Students may not normally receive credit for a course if more than three
weeks of classes are missed. Students are also expected to be very punctual. For a complete
explanation of AUC’s attendance policy, please read the AUC 2011/2012 Catalog.
THE UNIVERSITY ACADEMIC INTEGRITY POLICY
All students are expected to agree to and comply with the University Academic Integrity Policy
which states:
“Valuing the concepts of academic integrity and independent effort, the American
University in Cairo expects from its students the highest standards of scholarly
conduct. The University community asserts that the reputation of the institution
depends on the integrity of both faculty and students in their academic pursuits,
and that it is their joint responsibility to promote an atmosphere conducive to
such standards.”
Detailed information about the University Academic Integrity Policy may be found in the
University Catalog and on the University Web site.
4
COURSE SCHEDULE AND TOPICS
Lecture Date Topic Material Due
1 Sun, 2 Sep 2012 Course introduction Course outline
2 Wed, 5 Sep 2012 Becoming an entrepreneur; impact of
entrepreneurship
Chapter 1
3 Sun, 9 Sep 2012 Entrepreneurial lifecycle and eco-system: process
and actors
Distributed in class
4 Wed, 12 Sep 2012 Ideation techniques Chapter 2,
Osterwalder
Assignment #1
5 Sun, 16 Sep 2012 Feasibility analysis Chapter 3 Assignment #2
6 Wed, 19 Sep 2012 External speaker (TBC)
8 Sun, 23 Sep 2012 Case 1 discussion Case reading Case 1 write-up
9 Wed, 26 Sep 2012 External speaker (TBC)
10 Sun, 30 Sep 2012 Writing a business plan Chapter 4
11 Wed, 3 Oct 2012 Industry and competitive analysis Chapter 5 Assignment #3
12 Sun, 7 Oct 2012 Developing a business model Chapter 6,
Osterwalder Ch. 1
13 Wed, 10 Oct 2012 Digital business models Distributed in class
14 Sun, 14 Oct 2012 Case 2 discussion Case reading Case 2 write-up
15 Wed, 17 Oct 2012 Review and recap; project ideas
16 Sun, 21 Oct 2012 Midterm exam
17 Wed, 24 Oct 2012 Legal foundations; Egyptian context Chapter 7 Assignment #4
18 Sun, 28 Oct 2012 Holiday
19 Wed, 31 Oct 2012 Basics of accounting for startups Chapter 8,
handout
20 Sun, 4 Nov 2012 External speaker (TBC)
21 Wed, 7 Nov 2012 Building a new venture team Chapter 9
22 Sun, 11 Nov 2012 Entrepreneurial financing Chapter 10
23 Wed, 14 Nov 2012 Case 3 discussion Case reading Case 3 write-up
24 Sun, 18 Nov 2012 Unique marketing issues Chapter 11
25 Wed, 21 Nov 2012 Business communications Distributed in class Assignment #5
26 Sun, 25 Nov 2012 Growth challenges Chapter 13
27 Wed, 28 Nov 2012 Strategies for firm growth Chapter 14
28 Sun, 2 Dec 2012 Business plan presentations Business Plan +
Presentation
29 Wed, 5 Dec 2012 Special topics: failing safely; etc. Distributed in class
30 Sun, 9 Dec 2012 Case 4 discussion Case reading Case 4 write-up
31 Wed, 12 Dec 2012 Review and recap
doc_438215268.pdf
During this brief file in relation to entrepreneurship successfully launching new ventures.
1
T H E A M E R I C A N U N I V E R S I T Y I N C A I R O
S C H O O L O F B U S I N E S S
D E P A R T M E N T O F M A N A G E M E N T
ENTR 413: ENTREPRENEURSHIP AND INNOVATION
FALL SEMESTER 2012
SECTION 01: SW 2:00-3:15 PM, HATEM C123
Instructor name: Dr. Ayman Ismail
Office number: Jameel Hall 2056
Office hours: Sunday 3:30-5:00 pm or by appointment
Telephone number: (O) 2615-3279 – (M) 01000385444
E-mail address: [email protected]
Course Prerequisites: None
VISION OF THE SCHOOL OF BUSINESS
The School of Business sees itself becoming globally recognized as the leading business school
connecting the region and the world.
MISSION OF THE SCHOOL OF BUSINESS
The School of Business strives to create an environment that fosters the development of
principled and innovative business leaders and entrepreneurs who can make a difference.
MISSION OF THE DEPARTMENT OF MANAGEMENT
Our mission is to develop business leaders who are dedicated to the betterment of society by
providing a high quality business education to top caliber students from all segments of Egyptian
society as well as from other countries while focusing on continuous improvement and a
commitment to excellence in learning, intellectual contributions and service.
In support of this mission the department:
? Provides a high quality contemporary-style business education that blends a global
perspective with national cultures and is relevant to the business needs of Egypt and the
region
? Provides programs that encourage the development of an entrepreneurial spirit that
emphasizes creativity, innovation, individual initiative and teamwork
? Provides a learning environment that fosters faculty/student communication and promotes
lifelong learning and career development
? Encourages faculty development activities that improve teaching, maintain competence and
that keep faculty current with ideas and concepts in their field
? Seeks to develop a portfolio of intellectual contributions to learning and pedagogy, to
practice, and to the theory and knowledge base of the disciplines
2
COURSE DESCRIPTION
Entrepreneurs create new ventures that transform the economy, generate wealth and jobs, and
leverage innovation. They generate or commercialize innovative ideas of products, services or
business models and build startup companies around them. They attract talents, build teams,
raise capital, market their product or service, and build their company operations.
In this course, students will explore the entrepreneurship concept from theoretical as well as
practical dimension. Students will work through the entrepreneurship lifecycle and understand
the different elements and actors in the entrepreneurship ecosystem. We will also examine a
number of case studies of entrepreneurship in Egypt and globally.
COURSE OBJECTIVES
1. To understand entrepreneurship concepts within the local, regional and global context
2. To understand the different elements and actors in the entrepreneurship eco-system
3. To understand the entrepreneurial lifecycle
4. To learn how to launch a new start up, from an idea to a new venture
5. To analyze the feasibility and develop a business plan for a startup venture
6. To understand the building blocks of a business model, and new digital business models
7. To discuss the challenges and opportunities for entrepreneurs in Egypt and the region
COMPETENCY COVERAGE
In addition to the formal course objectives, students will develop and practice a number of
competencies and transferable skills, including:
? Written and oral business communication skills, focusing on VC and startup context
? Team work and collaboration skills
? Preparing a basic business plan for a startup venture
TEACHING METHODS
? Class lectures and discussions
? Case discussions and write-up assignments
? External speakers
? Business plan preparation and presentation
TEXTBOOK AND OTHER READING MATERIALS
Bruce R. Barringer and R. Duane Ireland. Entrepreneurship: Successfully Launching New Ventures.
(Third Edition, Global Edition). Pearson Higher Education. 2010. ISBN-13: 978-0-13-815808-8
Alexander Osterwalder (2010). Business Model Generation: A Handbook for Visionaries, Game
Changers, and Challengers. (Some chapters will be used)
Other readings and cases will be assigned or distributed in class.
USEFUL ONLINE RESOURCES
www.wamda.com www.entrepreneur.com www.technologyreview.com www.inc.com
www.womenentrepreneur.com
3
GRADING SYSTEM
Attendance and Participation 5%
Assignments 8%
Case Write-ups and Discussions 12%
Mid-term Exam 25%
Business Plan Submission + Presentation 25%
Final Exam 25%
GRADE DISTRIBUTION
A A- B+ B B- C+ C C- D+ D
93+ 90+ 87+ 83+ 80+ 77+ 73+ 70+ 65+ 60+
COURSE GUIDELINES
? Readings: Students MUST read the assigned cases for discussion BEFORE class. Additional
readings will be distributed in class every week. Students are recommended to read book
chapters before class.
? Participation: Class participation and questions are a key part of this course, especially in
case discussions. You are expected to contribute in class actively and frequently.
? Business Plan Competition: The goal is to develop a complete business plan for a new
innovative venture, working with a team. Each team should be composed of 3-4 members,
with a team coordinator. Teams will present their final business plans to a panel of business
experts and entrepreneurs.
? Assignments and Case Write-ups: are due at the beginning of the class. Late assignments will
be penalized. Late case submissions will be severely marked down.
ATTENDANCE
As stated in the university catalog, “students are expected to attend class; there is no system of
permitted absences.” Students may not normally receive credit for a course if more than three
weeks of classes are missed. Students are also expected to be very punctual. For a complete
explanation of AUC’s attendance policy, please read the AUC 2011/2012 Catalog.
THE UNIVERSITY ACADEMIC INTEGRITY POLICY
All students are expected to agree to and comply with the University Academic Integrity Policy
which states:
“Valuing the concepts of academic integrity and independent effort, the American
University in Cairo expects from its students the highest standards of scholarly
conduct. The University community asserts that the reputation of the institution
depends on the integrity of both faculty and students in their academic pursuits,
and that it is their joint responsibility to promote an atmosphere conducive to
such standards.”
Detailed information about the University Academic Integrity Policy may be found in the
University Catalog and on the University Web site.
4
COURSE SCHEDULE AND TOPICS
Lecture Date Topic Material Due
1 Sun, 2 Sep 2012 Course introduction Course outline
2 Wed, 5 Sep 2012 Becoming an entrepreneur; impact of
entrepreneurship
Chapter 1
3 Sun, 9 Sep 2012 Entrepreneurial lifecycle and eco-system: process
and actors
Distributed in class
4 Wed, 12 Sep 2012 Ideation techniques Chapter 2,
Osterwalder
Assignment #1
5 Sun, 16 Sep 2012 Feasibility analysis Chapter 3 Assignment #2
6 Wed, 19 Sep 2012 External speaker (TBC)
8 Sun, 23 Sep 2012 Case 1 discussion Case reading Case 1 write-up
9 Wed, 26 Sep 2012 External speaker (TBC)
10 Sun, 30 Sep 2012 Writing a business plan Chapter 4
11 Wed, 3 Oct 2012 Industry and competitive analysis Chapter 5 Assignment #3
12 Sun, 7 Oct 2012 Developing a business model Chapter 6,
Osterwalder Ch. 1
13 Wed, 10 Oct 2012 Digital business models Distributed in class
14 Sun, 14 Oct 2012 Case 2 discussion Case reading Case 2 write-up
15 Wed, 17 Oct 2012 Review and recap; project ideas
16 Sun, 21 Oct 2012 Midterm exam
17 Wed, 24 Oct 2012 Legal foundations; Egyptian context Chapter 7 Assignment #4
18 Sun, 28 Oct 2012 Holiday
19 Wed, 31 Oct 2012 Basics of accounting for startups Chapter 8,
handout
20 Sun, 4 Nov 2012 External speaker (TBC)
21 Wed, 7 Nov 2012 Building a new venture team Chapter 9
22 Sun, 11 Nov 2012 Entrepreneurial financing Chapter 10
23 Wed, 14 Nov 2012 Case 3 discussion Case reading Case 3 write-up
24 Sun, 18 Nov 2012 Unique marketing issues Chapter 11
25 Wed, 21 Nov 2012 Business communications Distributed in class Assignment #5
26 Sun, 25 Nov 2012 Growth challenges Chapter 13
27 Wed, 28 Nov 2012 Strategies for firm growth Chapter 14
28 Sun, 2 Dec 2012 Business plan presentations Business Plan +
Presentation
29 Wed, 5 Dec 2012 Special topics: failing safely; etc. Distributed in class
30 Sun, 9 Dec 2012 Case 4 discussion Case reading Case 4 write-up
31 Wed, 12 Dec 2012 Review and recap
doc_438215268.pdf