Description
In such a data explores entrepreneurship program concentration in entrepreneurship.
Bryant University 2015-16 1
Entrepreneurship
Program
Concentration in Entrepreneurship
The goal of the entrepreneurship student is to develop an understanding
of the strategic, tactical, and analytic traits necessary to make sound
business decisions in new entities. Perfecting these traits becomes both
more difficult and more rewarding with globalization where cultural and
technological change help shape business strategies while dramatically
expanding the market for your enterprise.
Successful entrepreneurs typically demonstrate a blend of innovation and
research, leadership and personnel management, marketing and selling,
and financial abilities. Those entrepreneurs must now shepherd global
resources to achieve the organization’s objectives. Globe-spanning
resources force entrepreneurs to have a better handle on how to motivate
and coordinate them.
The entrepreneurship curriculum builds on the highly successful First
Year Gateway coursework, while using ENT 300-level coursework to
broaden a student’s understanding of the necessary business areas. The
Capstone sequence, ENT 481 and ENT 482, leverage the GFOB 100
base, as well as his/her work in ENT 300-level courses. This top-level
series of courses emphasize every aspect of building and managing a
new enterprise.
Objectives
Entrepreneurship students must:
• Understand the business concepts necessary for successful
management and leadership of firms ranging in size from newly-
formed ventures to mid cap publicly (or privately) held firms.
• Identify the traits of entrepreneurs and compare those with the traits
of large-firm leaders, noting the differences in both day-to-day styles
and needs, as well as differences in the strategic objectives and
outcomes.
• Develop an appropriate set of strategic priorities when sourcing
a new firm, ranging from product/ service development to human
resource and operations management to marketing and sales
objectives and to financing the venture and managing cash flow.
Entrepreneurship Minor
The entrepreneurship minor is designed to give students a working
perspective for small to medium-sized enterprises, including the
development of new enterprises. This minor helps students cultivate
an understanding of entrepreneurship and the traits of entrepreneurial
leaders. All enterprises, irrespective of their profit motives, require a
sense of entrepreneurialism, including planning and execution skills,
people and resource management, long-term strategies and shorter-
term objectives, and financing. The entrepreneurship minor is a means of
creating that base understanding of enterprise management.
Faculty
Coordinator, Entrepreneurship Program
Lou Mazzucchelli
Professor
David Beausejour
Professor, Accounting
Professor
Lori Coakley
Professor, Management
Professor
Michael Roberto
Professor, Management
Professor
Hakan Saraoglu
Professor, Finance
Associate Professor
James Segovis
Associate Professor, Management
Associate Professor
Kenneth Sousa
Associate Professor, Computer Information Systems
Lecturer
Mark Feinstein
Lecturer, Management
Lecturer
Lou Mazzucchelli
Lecturer, Management
Lecturer
Sandra Potter
Lecturer, Marketing
Concentration
• Entrepreneurship Concentration (http://catalog.bryant.edu/
undergraduate/collegeofbusiness/entrepreneurshipprogram/
entrepreneurshipconcentration)
Minor
• Entrepreneurship Minor (http://catalog.bryant.edu/undergraduate/
collegeofbusiness/entrepreneurshipprogram/entrepreneurshipminor)
Courses
ENT 380. Entrepreneurial Marketing. 3 Credit Hours.
This course examines key concepts, methods, and strategic issues
relevant for start-up and early stage entrepreneurs. It examines the
unique challenges facing entrepreneurs including, but not limited
to, creation of a customer base; creating products or services with
limited financial resources; understanding that conventional marketing
techniques are likely prohibitive or, at a minimum, constrained by
availability of money, manpower and time; marketing decision-making in
the face of high levels of uncertainty and ambiguity.
Prerequisites: MKT 201 or MKT 201G or MKT 203 and junior standing
Session Cycle: Fall, Spring
Yearly Cycle: Annual.
2 Entrepreneurship Program
ENT 381. Entrepreneurial Finance. 3 Credit Hours.
The important role of entrepreneurship in any economy has been well
documented and is of interest to business persons, government, and
society at large. Financing and growing a new venture--whether inside
or outside the corporate structure--is a difficult, yet passionate task.
Not all finance specialists have an entrepreneurial bent, while not all
entrepreneurs have a financial background. This course introduces
entrepreneurial finance, both for finance specialists seeking to learn more
about entrepreneurial finance and for entrepreneurs seeking to learn
more about the financial aspects of innovation and business growth.
Based on an understanding of all the financial areas of entrepreneurial
business, we apply the tools and analytic techniques of these areas to
the new venture creation and growth processes with a global perspective.
Prerequisites: FIN 201 or FIN 201G and junior standing
Session Cycle: Fall, Spring
Yearly Cycle: Annual.
ENT 481. Creating a New Venture. 3 Credit Hours.
This course emphasizes the following major topics: searching the
environment for new venture opportunities; matching an individual's skills
with the new venture; evaluating the viability of the new venture; writing a
business plan; financing and starting the new venture.
Prerequisites: Senior Standing
Session Cycle: Fall, Spring
Yearly Cycle: Annual.
ENT 482. Managing a New Venture. 3 Credit Hours.
A study in the management of the new business from its birth to its
early adulthood, this course develops students' skills as a general
management and entrepreneurial leader. The cases cover a diverse
set of industries and a spectrum of sizes ranging from very small firms
to quite substantial firms with hundreds of employees. The cases also
involve a variety of operating, financing, and marketing disciplines.
Prerequisites: ENT 380 and ENT 381 or ENT 481 and Senior standing
Session Cycle: Spring
Yearly Cycle: Annual.
ENT 497. Directed Study in Entrepreneurship. 3 Credit Hours.
This course allows seniors concentrating in Entrepreneurship to do an
in-depth study or research under the direction of a faculty member in
Entrepreneurship.
Prerequisites: ENT 380 and ENT 381; an overall GPA of 3.0 or
higher; approval of a supervising faculty member; and approval of the
department coordinator.
doc_804099779.pdf
In such a data explores entrepreneurship program concentration in entrepreneurship.
Bryant University 2015-16 1
Entrepreneurship
Program
Concentration in Entrepreneurship
The goal of the entrepreneurship student is to develop an understanding
of the strategic, tactical, and analytic traits necessary to make sound
business decisions in new entities. Perfecting these traits becomes both
more difficult and more rewarding with globalization where cultural and
technological change help shape business strategies while dramatically
expanding the market for your enterprise.
Successful entrepreneurs typically demonstrate a blend of innovation and
research, leadership and personnel management, marketing and selling,
and financial abilities. Those entrepreneurs must now shepherd global
resources to achieve the organization’s objectives. Globe-spanning
resources force entrepreneurs to have a better handle on how to motivate
and coordinate them.
The entrepreneurship curriculum builds on the highly successful First
Year Gateway coursework, while using ENT 300-level coursework to
broaden a student’s understanding of the necessary business areas. The
Capstone sequence, ENT 481 and ENT 482, leverage the GFOB 100
base, as well as his/her work in ENT 300-level courses. This top-level
series of courses emphasize every aspect of building and managing a
new enterprise.
Objectives
Entrepreneurship students must:
• Understand the business concepts necessary for successful
management and leadership of firms ranging in size from newly-
formed ventures to mid cap publicly (or privately) held firms.
• Identify the traits of entrepreneurs and compare those with the traits
of large-firm leaders, noting the differences in both day-to-day styles
and needs, as well as differences in the strategic objectives and
outcomes.
• Develop an appropriate set of strategic priorities when sourcing
a new firm, ranging from product/ service development to human
resource and operations management to marketing and sales
objectives and to financing the venture and managing cash flow.
Entrepreneurship Minor
The entrepreneurship minor is designed to give students a working
perspective for small to medium-sized enterprises, including the
development of new enterprises. This minor helps students cultivate
an understanding of entrepreneurship and the traits of entrepreneurial
leaders. All enterprises, irrespective of their profit motives, require a
sense of entrepreneurialism, including planning and execution skills,
people and resource management, long-term strategies and shorter-
term objectives, and financing. The entrepreneurship minor is a means of
creating that base understanding of enterprise management.
Faculty
Coordinator, Entrepreneurship Program
Lou Mazzucchelli
Professor
David Beausejour
Professor, Accounting
Professor
Lori Coakley
Professor, Management
Professor
Michael Roberto
Professor, Management
Professor
Hakan Saraoglu
Professor, Finance
Associate Professor
James Segovis
Associate Professor, Management
Associate Professor
Kenneth Sousa
Associate Professor, Computer Information Systems
Lecturer
Mark Feinstein
Lecturer, Management
Lecturer
Lou Mazzucchelli
Lecturer, Management
Lecturer
Sandra Potter
Lecturer, Marketing
Concentration
• Entrepreneurship Concentration (http://catalog.bryant.edu/
undergraduate/collegeofbusiness/entrepreneurshipprogram/
entrepreneurshipconcentration)
Minor
• Entrepreneurship Minor (http://catalog.bryant.edu/undergraduate/
collegeofbusiness/entrepreneurshipprogram/entrepreneurshipminor)
Courses
ENT 380. Entrepreneurial Marketing. 3 Credit Hours.
This course examines key concepts, methods, and strategic issues
relevant for start-up and early stage entrepreneurs. It examines the
unique challenges facing entrepreneurs including, but not limited
to, creation of a customer base; creating products or services with
limited financial resources; understanding that conventional marketing
techniques are likely prohibitive or, at a minimum, constrained by
availability of money, manpower and time; marketing decision-making in
the face of high levels of uncertainty and ambiguity.
Prerequisites: MKT 201 or MKT 201G or MKT 203 and junior standing
Session Cycle: Fall, Spring
Yearly Cycle: Annual.
2 Entrepreneurship Program
ENT 381. Entrepreneurial Finance. 3 Credit Hours.
The important role of entrepreneurship in any economy has been well
documented and is of interest to business persons, government, and
society at large. Financing and growing a new venture--whether inside
or outside the corporate structure--is a difficult, yet passionate task.
Not all finance specialists have an entrepreneurial bent, while not all
entrepreneurs have a financial background. This course introduces
entrepreneurial finance, both for finance specialists seeking to learn more
about entrepreneurial finance and for entrepreneurs seeking to learn
more about the financial aspects of innovation and business growth.
Based on an understanding of all the financial areas of entrepreneurial
business, we apply the tools and analytic techniques of these areas to
the new venture creation and growth processes with a global perspective.
Prerequisites: FIN 201 or FIN 201G and junior standing
Session Cycle: Fall, Spring
Yearly Cycle: Annual.
ENT 481. Creating a New Venture. 3 Credit Hours.
This course emphasizes the following major topics: searching the
environment for new venture opportunities; matching an individual's skills
with the new venture; evaluating the viability of the new venture; writing a
business plan; financing and starting the new venture.
Prerequisites: Senior Standing
Session Cycle: Fall, Spring
Yearly Cycle: Annual.
ENT 482. Managing a New Venture. 3 Credit Hours.
A study in the management of the new business from its birth to its
early adulthood, this course develops students' skills as a general
management and entrepreneurial leader. The cases cover a diverse
set of industries and a spectrum of sizes ranging from very small firms
to quite substantial firms with hundreds of employees. The cases also
involve a variety of operating, financing, and marketing disciplines.
Prerequisites: ENT 380 and ENT 381 or ENT 481 and Senior standing
Session Cycle: Spring
Yearly Cycle: Annual.
ENT 497. Directed Study in Entrepreneurship. 3 Credit Hours.
This course allows seniors concentrating in Entrepreneurship to do an
in-depth study or research under the direction of a faculty member in
Entrepreneurship.
Prerequisites: ENT 380 and ENT 381; an overall GPA of 3.0 or
higher; approval of a supervising faculty member; and approval of the
department coordinator.
doc_804099779.pdf