Description
On this detailed file in regard to entrepreneurship new venture project.
MoT - EPFL, Odyssea Building, Station 5, CH-1015 Lausanne
Phone: +41-21-693-5324 Fax: +41-21-693-2489
E-mail: [email protected]
www.epfl.ch/mot
~ Targeting Entrepreneurship & Innovation ~
Executive MBA in Management of Technology – MoT
ENTREPRENEURSHIP – NEW VENTURE PROJECT
Overview
An entrepreneurial project leads all participants to experiment and prepare for the creation and growth
of new ventures. This is a unique adventure and is of major importance for the MoT Executive MBA.
For this entrepreneurial project, the planning is as follows:
1. The first week of program, each participant has to present to the rest of the class a truly original
and innovative business idea/project. The project must potentially lead either to the creation /
development of an enterprise normally requiring external financing or to the creation and
development of new activities within an existing enterprise.
The business idea (protected by Non-Disclosure Agreement) comes ideally from the participant
but may also come from someone he/she knows, or from other source, such as existing
enterprise, or such as the “swiTTlist” (Technology Opportunities from Swiss academic research
institutes, such as EPFL http://www.switt.ch/www/adminall2/index.php?id=89825 ). If you are not
the owner of the BI, the BI owner must agree in writing that you and other classmates will work on it.
2. To be pursued, each project must generate enough interest among participants, so that a group of
3-5 people can be assembled. (Participants can belong to only one group and if a person leading
a project cannot assemble a group of 3-5, he/she will have to join another group).
3. About a month after the program starts, groups have to be formed and the group business idea is
then submitted to a Jury including entrepreneurs and venture capitalists who will provide succinct
feedback about it.
4. Six months after, an intermediate business plan (BP) has to be produced, relying on key elements
of the BP that are addressed in modules such as Entrepreneurial Marketing and Finance, etc.
Feedback on these elements is provided by the corresponding module directors and globally by
the MoT executive director.
5. About ~9 months after the start of the program, an elevator pitch is to be made in front of a large
audience and the final business plan is submitted and presented by each team to the Jury.
Goals
The purpose of this key entrepreneurial project is to enable participants to:
? Understand what are the various steps associated with the creation of a new venture
? Identify the real market potential of their business idea and what is the competition
? Develop a key competitive advantage and a positioning strategy to address a targeted market
with a strong value proposition
? Prepare for the launch & financing process taking into consideration the investor’s decision
making process, and how it can affect the entrepreneur and the management of the venture
Evaluation
There is a ranking and a final grade. Ranking is based upon the submission of the final Project’s
Business Plan and a presentation in front of the Jury including entrepreneurs, venture capitalists and
the MoT executive director.
In order to be as close as possible to reality, participants should expect that the jury is likely to be
acting as in real life. Feedback is essentially oral but will include a few written bullets.
doc_241170427.pdf
On this detailed file in regard to entrepreneurship new venture project.
MoT - EPFL, Odyssea Building, Station 5, CH-1015 Lausanne
Phone: +41-21-693-5324 Fax: +41-21-693-2489
E-mail: [email protected]
www.epfl.ch/mot
~ Targeting Entrepreneurship & Innovation ~
Executive MBA in Management of Technology – MoT
ENTREPRENEURSHIP – NEW VENTURE PROJECT
Overview
An entrepreneurial project leads all participants to experiment and prepare for the creation and growth
of new ventures. This is a unique adventure and is of major importance for the MoT Executive MBA.
For this entrepreneurial project, the planning is as follows:
1. The first week of program, each participant has to present to the rest of the class a truly original
and innovative business idea/project. The project must potentially lead either to the creation /
development of an enterprise normally requiring external financing or to the creation and
development of new activities within an existing enterprise.
The business idea (protected by Non-Disclosure Agreement) comes ideally from the participant
but may also come from someone he/she knows, or from other source, such as existing
enterprise, or such as the “swiTTlist” (Technology Opportunities from Swiss academic research
institutes, such as EPFL http://www.switt.ch/www/adminall2/index.php?id=89825 ). If you are not
the owner of the BI, the BI owner must agree in writing that you and other classmates will work on it.
2. To be pursued, each project must generate enough interest among participants, so that a group of
3-5 people can be assembled. (Participants can belong to only one group and if a person leading
a project cannot assemble a group of 3-5, he/she will have to join another group).
3. About a month after the program starts, groups have to be formed and the group business idea is
then submitted to a Jury including entrepreneurs and venture capitalists who will provide succinct
feedback about it.
4. Six months after, an intermediate business plan (BP) has to be produced, relying on key elements
of the BP that are addressed in modules such as Entrepreneurial Marketing and Finance, etc.
Feedback on these elements is provided by the corresponding module directors and globally by
the MoT executive director.
5. About ~9 months after the start of the program, an elevator pitch is to be made in front of a large
audience and the final business plan is submitted and presented by each team to the Jury.
Goals
The purpose of this key entrepreneurial project is to enable participants to:
? Understand what are the various steps associated with the creation of a new venture
? Identify the real market potential of their business idea and what is the competition
? Develop a key competitive advantage and a positioning strategy to address a targeted market
with a strong value proposition
? Prepare for the launch & financing process taking into consideration the investor’s decision
making process, and how it can affect the entrepreneur and the management of the venture
Evaluation
There is a ranking and a final grade. Ranking is based upon the submission of the final Project’s
Business Plan and a presentation in front of the Jury including entrepreneurs, venture capitalists and
the MoT executive director.
In order to be as close as possible to reality, participants should expect that the jury is likely to be
acting as in real life. Feedback is essentially oral but will include a few written bullets.
doc_241170427.pdf