Entrepreneurship New Business Development

Description
This brief information around entrepreneurship new business development.

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GENERAL INFORMATION | IMPORTANT INFORMATION | COURSE DETAIL | COURSE CALENDAR
Instructor: Prof. Nestor Villalobos Phone: (786) 423?3752
Fax: (305) 503?9679 Office Hours: By appointment via
Skype or Adobe Connect.
E?mail: [email protected]
Do NOT use Blackboard course
messages.
Website: www.nestorv.com (Resume)
www.nestorvillalobos.com (Blog)
I am Professor Nestor Villalobos and it is my pleasure to introduce you to the essentials of entrepreneurship. During my time
working for large companies as well my own startup, I have learned many of the skills and tactics required to effectively start a
new business.
I hold a BS and MBA from Bentley University and have spent the last 10 years working with small startup businesses as well as
large publically traded companies. I am extremely active in the Miami business community and have mentored numerous
entrepreneurs to help build, manage and grow their businesses. In my spare time I have a passion for fitness having taught indoor
cycling for over a decade and have competed numerous triathlons including the Panama City Ironman.
Nestor’s Video Syllabus Summary
“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off
the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” ?? Mark Twain 
Why Take this Course? Being an entrepreneur is not easy. It requires long hours, hard work and learning from failure. However,
NOT becoming an entrepreneur could be career suicide in the new global economy. In today’s connected world, there will
always be people willing to work for less, robots designed to work 24/7 and intelligent software able to analyze, compute and
deliver complex tasks in milliseconds. Thus, in order to succeed in this brave new world it will be on you to create your own
opportunities. This course will provide you with the basic tools and skillsets needed to begin the pursuit of an entrepreneurial
life filled with opportunity, independence, autonomy and purpose. 
What is Expected of You? 
Interact online with the professor and peers
Review and follow the course calendar
Log in to the course at least 3 times per week
Respond to discussion boards, blogs, and journal postings with 3 days
Respond to messages within 2 days
Submit assignments by the corresponding deadlines
What is Expected of the Professor:
Log in to the course at least 4 times per week
Respond to discussion boards, blogs, and journal postings within 3 days
Respond to Blackboard messages within 24 hours
Grade assignments within 7 days of the assignment deadline this includes
This is a fully online course in which all of the instructional materials and activities are delivered through Blackboard, and/or
other internet?based media.
Syllabus
Entrepreneurship: New Business Development
1161?ENT4113VE1161?22886
GENERAL INFORMATION
PROFESSOR INFORMATION
PROFESSOR BIO
COURSE DESCRIPTION AND PURPOSE
TEACHING METHODOLOGY
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The College of Business cares about the quality of your education. For more information please visit the Assurance of Learning
site to learn more on the College's commitment to this initiative.
Please review the FIU policies page as it contains essential information regarding guidelines relevant to all courses at FIU and
additional information on the standards for acceptable netiquette important for online courses.
This is a college course and conduct during course discussions (even online) should reflect such. Disrespectful, insensitive or
offensive conduct will not be tolerated. The professor is the final arbiter of and may select the best course of action in
instances of inappropriate student conduct.
This course operates on the Code of Academic Integrity of the University. This Code of Academic Integrity reflects the values
articulated in the Student Code of Standards. All students are expected to adhere to a standard of academic conduct, which
demonstrates respect for themselves, their fellow students, and the educational mission of Florida International University.
All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be
subject to the Academic Misconduct procedures and sanctions, as outlined in the “Student Handbook” (Florida International
University Student Handbook). Please review FIU’s policy on academic misconduct.
Students with special needs must notify the Disability Resource Center to arrange for accommodations. An official confidential
letter must be sent from the Disability Resource Center to the professor, specifying the condition and necessary accommodations
for the student. If the professor is not officially notified NO special accommodations will be provided.
Disability Resource Center at Maidique Campus (MMC): GC190; 305?348?3532
Disability Resource Center at Biscayne Bay Campus (BBC): WUC139, 305?919?5345
Obtain more detailed information about the specific limitations with the technologies used in this course.
Review Blackboard's Accessibility Commitment for more information.
For additional assistance please contact our Disability Resource Center.
One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being
able to manage and organize computer files efficiently, and learning to use your computer's operating system and software
quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected
to have moderate proficiency using a computer. Please go to the "What's Required" page to find out more information on this
subject.
This course utilizes the following tools:
1. Blackboard
2. Adobe Connect
Please visit our technical requirements page for additional information.
If at any time during the semester you are concerned about your progress, please arrange a time discuss with the professor. Your
ASSURANCE OF LEARNING
IMPORTANT INFORMATION
POLICIES
COURSE CONDUCT
ACADEMIC INTEGRITY/HONESTY
ACCESSIBILITY AND ACCOMMODATION
TECHNICAL REQUIREMENTS & SKILLS
COURSE PROGRESS
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progress will NOT be discussed in an e?mail. Please DO NOT e?mail or call the professor to calculate your current grade. A
grading rubric will be provided for every task assigned and an excel calculator will be provided to help you tally your final
grades.
This class is strictly online and thus all students are required to log into and regularly utilize Blackboard for this course.
Everything in this syllabus is subject to change at the discretion of the professor. You will be notified via Blackboard whenever
changes are made. 
You may access Blackboard at https://online.fiu.edu. It supports Internet Explorer, Safari, Firefox, and Chrome.  Assessments in
this course may not be compatible with mobile devices and should not be taken through a mobile phone or a tablet. It is your
responsibility to ensure your computer meets the minimum hardware requirements and you feel comfortable taking an online
course. In order to mitigate any issues with your computer and online assessments, it is very important that you take the
“Practice Quiz” from each computer you will be using to take your graded quizzes and exams. It is highly suggested you take the
Self?Assessment Quiz. Login information and other questions may be addressed here: http://fiuonline.fiu.edu/blackboardlearn.
Students must read the syllabus carefully in its entirety and “agree” to the Course Agreement/Academic Honesty
Policy online via Blackboard. This agreement verifies that the student understands and is willing to comply with the policies
and requirements of the course. You must read and agree to the Academic Honesty Policies in order to gain access to the
course content.
Communication in this course will take place via Email.
Use email ONLY as this will be the most efficient method of communication with the professor. Blackboard will be monitored
daily during the week with limited availability on the weekends. The professor will be hosing (4) 1?hour Adobe Connect sessions
the last Wednesday of every month. Attendance is optional but strongly encouraged. Check the calendar for more details.
Visit our writing resources page for more information on professional writing and technical communication skills.
Students will be able to:
Identify individual personality types to help improve effectiveness and work effectively in teams.
Comprehend the specific traits and characteristics typical of successful entrepreneurs.
Develop professional credibility by leveraging personal branding strategies and networking.
Recognize and assess potential opportunities in their environments for business viability.
Gain an understanding of the role of small business and entrepreneurship in world economy.
Identify and deliver an effective business plan, executive summary and elevator pitch.
Learn to leverage research and communication tools including SurveyMonkey and MailChimp.  
Evaluate and identify solutions to problems faced by real?world entrepreneurs via case studies.
Recognize the importance of business ethics and understand opposing viewpoints.
Apply the theories and methodologies illustrated in the text book to real?world scenarios.
Understand the financing options available for stating and operating a small business or startup.
This course has a prerequisite(s). Review the Course Catalog webpage for prerequisites information.
The prerequisite for this class is MAN 3025 – Organization and Management which provides an introduction to the fundamentals
of management and organizations.
BLACKBOARD ACCESS
COURSE AGREEMENT/ACADEMIC HONESTY POLICY
COURSE DETAIL
COURSE COMMUNICATION
OBJECTIVES
PREREQUISITES
TEXTBOOK
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Additional info here
Course Requirements Weight
Written Group Business Plan/Exec Summary/Pitch 30%
Written Essays (2) 20%
Midterm & Final Exam 20%
Quizzes (7 Total, Drop 2) 10%
Discussion Forums (12 Total, Drop 3) 10%
Personal Brand Development & Introduction 5%
Group Peer Evaluations 5%
Optional Extra Credit (2) +5%
Total 105%
Letter Range Letter Range Letter Range
A 90% or above B? 76 ? 79% D+ 55 ? 59%
A? 88 ? 89% C+ 70 ? 75% D 50 ? 54%
B+ 85 ? 87% C 65 ? 69% D? 45 ? 49%
B 80 ? 84% C? 60 ? 64% F 44% or below
Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when
determining what to post.
Class participation is an important expectation of the course. Students are expected to actively participate in all module
discussions. When posting to the discussion board, make sure you aren’t just summarizing topics. Present your opinion, express
how you see things as consistent/inconsistent with what you have learned, draw implications for the future, and analyze both the
Entrepreneurship: Successfully Launching New Ventures (4th Edition)
Prentice Hall, 4th Edition, 2011
ISBN?10: 0132555522
ISBN?13: 9780132555524
Book Info. You may purchase your textbook online at the FIU Bookstore.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically
Successful Businesses
Eric Ries
Crown Business, First Edition, 2011
ISBN?10: 0307887898
ISBN?13: 978?0307887894
Book Info. You may purchase your textbook online at the FIU Bookstore.
GRADING
DISCUSSION FORUMS
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point and the counterpoints. Justify your analysis!
The professor’s role in the discussion boards is an observer and facilitator and will review all messages and participate when
appropriate. Postings will be graded on their quality as well as the degree to which they encourage participation with other
students.
All quizzes and tests will be conducted online and will be pulled directly from the material in the textbook. They are all multiple
choice and shouldn’t take more than 1 hour to complete. With quizzes, students will have the opportunity to drop the lowest 2
grades. Students should be able to see their results immediately via Blackboard.
Details for the assignments will be provided in each module. This will include how and when to turn them in as well as the grading
rubric. There is one group assignment which is the Business Plan. Keep in mind 5% of your grade will be determined by your peers
in group evaluations. Groups will be assigned by the professor and cannot be requested.
All assignments, quizzes and tests are due by 11:59pm on Thursdays.
20% will be discounted from late assignments daily. This means that after 5 days, there is no need to turn in an
assignment.
All discussion board postings and responses are due by 11:59pm on Sundays. No exceptions!
Once closed, quizzes, exams and discussion boards will not be re?opened. Pay very close attention to the due dates posted
above.
The last day to drop a course with “DR” (No Letter Grade) is Monday, March 21st, 2016.
 
Business Plan, Executive Summary, & Pitch Video (30% of Final Grade)
Business Plan & Executive Summary (20%): Students will be expected to submit a complete business plan per group with
an executive Summary that is highly graphical and effectively summarizes the business plan.
2 Minute Pitch Video (10%): Each student will submit a 2?minute pitch video for their group plan.
Written Essays (20% of Final Grade)
Essay #1: Interview an Entrepreneur: In this exercise, you will interview a local entrepreneur either in person or via
skype and write a short paper on his or her trials and tribulations.
Essay #2: Book Report – The Lean Startup: The final paper for this course will consist of a book report relating to the
assigned reading.
Midterm & Final Exams (20% of Final Grade)
Both tests will be conducted online and will be multiple choice from questions relating to the textbook.
Quizzes (10% of Final Grade)
Students will be expected to submit quizzes every week relating to the material provided in the textbook. There will be 7
of quizzes and students will be able to drop the lowest 2 grades.
Online Course Participation (10% of Final Grade)
Since this is an online course, much of the learning that can take place is over peer?to?peer discussions. As such, students
are expected to fully participate and make meaningful comments to posts completed by other students. Students are
expected to promptly respond to questions made by the professor. In order to earn the full participation grade, students
are expected to post at least twice per week.
Personal Brand Development (5% of Final Grade)
Each student will be required to fully complete their LinkedIn profiles, take the Myers Briggs exam and post a personal
introduction including any former work history to the Blackboard site. Students should feel free to ask questions or post
comments about each other’s introductions.
Group Peer Evaluations (5% of Final Grade)
QUIZZES & TESTS
ASSIGNMENTS
DUE DATES
DETAILS
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Students will have the opportunity to provide confidential performance reviews of the other team members of the group.
Optional Extra Credit (Additional 5% to Final Grade)
Extra Credit #1: Buy your URL Name (i.e. www.nestorv.com) and redirect it to your LinkedIn Profile
Extra Credit #2: Design and print an effective business card.
 
Adobe Connect is an online meeting room where you can interact with your professor and fellow students by sharing screens or
files, chat, broadcast live audio, and take part in other interactive online activities. We will be utilizing this tool to conduct 
Meetings will take place on the following dates:
Meeting 1: 02/24/16 @ 4PM – 5PM EST
Meeting 2: 03/30/16 @ 4PM ? 5PM EST
Meeting 3: 04/27/16 @ 4PM ? 5PM EST
Requirements for using Adobe Connect:
Disable any window pop?up blocker.
Adobe Flash Player is required to successfully run your Adobe Connect meeting. You can test your computer to make
sure your computer and network connections are properly configured to provide you with the best possible Adobe Connect
meeting experience.
Use of a combination headset and microphone with USB connection is recommended to ensure quality sound and reduce
technical difficulties.
Reference Adobe Connect (Tutorials & Help) for additional information.
Below is the schedule of lecture topics and corresponding assignments. This schedule may change at the discretion of the
professor. If any due dates are changed an announcement will be made.
Module
Week Of
(Starting
Mondays)
Required Reading Assignments
1: Personal Brand
Development &
Entrepreneurship
Introduction
1/11/16 N/A
Review Course Syllabus
Purchase Textbook
"Course Agreement" due 1/14/16
1/18/16
Textbook Chapter 1:
Introduction to
Entrepreneurship
LinkedIn Profile due 1/21/16
Myers Briggs Exam due 1/21/16
Discussion Board: Personal Intro due 1/24/16
2: Developing and
Evaluating Your
Business Idea
1/25/16
Textbook Chapter 2:
Recognizing Opportunities and
Generating Ideas
Quiz #1: Chapters 1 & 2 due 1/28/16
Discussion Board: Post Your billion dollar business Idea.
Constructively respond to other student's ideas due 1/31/16
2/1/16
Textbook Chapter 3:
Feasibility Analysis
Discussion Board: Case Analysis #1 due 2/4/16
Discussion Board: Choose a "You be the VC" companies from
chapters 1 ? 3 and answer the Q&A questions on
Blackboard. Make sure to respond to the other students due
2/7/16
ADOBE CONNECT PRO MEETING
COURSE CALENDAR
MODULE SCHEDULE
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3: Networking &
Drafting your
Business Plan
Data
2/8/16
Textbook Chapter 4: Writing a
Business Plan
Quiz #2: Chapters 3 & 4 due 2/11/16
Discussion Board: Log into Angel.co, find a startup you
would invest in and post the link on Blackboard. Explain
why you would invest. Respond to other students' posts due
2/14/16
2/15/16
Textbook Chapter 5: Industry
and Competitor Analysis
Essay #1 due 2/18/16
Discussion Board: Post 3 things you learned from Essay #1
on Blackboard due 2/21/16
2/22/16
Textbook Chapter 6:
Developing an Effective
Business Model
Adobe Connect 2/24/16 @ 4PM – 5PM EST
Quiz #3: Chapters 5 & 6 due 2/25/16
Discussion Board: Case Analysis #2 due 2/28/16
4: Ethics & Legal
Foundations
2/29/16
Textbook Chapter 7:
Preparing the Proper Ethical
and Legal Foundation
Midterm Exam: Chapters 1 – 6 due 3/3/16
Extra Credit #1 Due 3/3/16
5: Financials,
Teams &
Financing
Data
3/7/16
Textbook Chapter 8: Assessing
a New Venture's Financial
Strength and Viability
Quiz #4: Chapters 7 & 8 due 3/10/16
No Discussion board due to Spring Break
3/14/16 N/A
No Assignment Due (Spring Break)
No Discussion board due to Spring Break
3/21/16
Textbook Chapter 9: Building
a New?Venture Team
Essay #2 due 3/24/16
No Discussion board due to Easter Sunday
3/28/16
Textbook Chapter 10: Getting
Financing or Funding
Adobe Connect 3/30/16 @ 4PM – 5PM EST
Quiz #5: Chapters 9 & 10 due 3/31/16
Discussion Board: Post an insightful quote/sound bite from
your interview. Respond to other students' posts due 4/3/16
6: Marketing and
Intellectual
Property
4/4/16
Textbook Chapter 11: Unique
Marketing Issues
Business Plan & Exec Summary due 4/7/16
Discussion Board: Log into Angel.co, find a startup you
would invest in and post the link on Blackboard. Explain
why you would invest. Respond to other students' posts due
4/10/16
4/11/16
Textbook Chapter 12: The
Importance of Intellectual
Property
Quiz #6: Chapters 11 & 12 due 4/14/16
Discussion Board: Choose a "You be the VC" companies from
chapters 4 ? 8 and answer the Q&A questions on
Blackboard. Respond to other students' posts due 4/17/16
7: Preparing for
Growth
4/18/16
Textbook Chapter 13:
Preparing for and Evaluating
the Challenge of Growth
Assignment: Pitch Videos due 4/21/16
Extra Credit #2 due 4/21/16
Discussion Board: Choose a "You be the VC" companies from
chapters 9?12 and answer the Q&A questions on Blackboard.
Respond to other students' posts due 4/24/16
Adobe Connect 4/27/16 @ 4PM – 5PM EST
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4/25/16
Textbook Chapter 14:
Strategies for Firm Growth
Quiz #7: Chapters 13 & 14 due 4/28/16
Discussion Board: Choose a "You be the VC" companies from
chapters 13 to 14 and answer the Q&A questions on
Blackboard. Respond to other students' posts due 5/1/16
8: Course Wrap?
Up
5/2/16 N/A
Final Exam Chapters 7 – 14: due 5/5/16
Group Evaluations: due 5/2/16
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