Description
Within this detailed illustration related to entrepreneurship dr jodyanne kirkwood.
MANT 303
Entrepreneurship
Course outline 2012
Semester 2
Course coordinator:
Dr Jodyanne Kirkwood
Room 4.15
2
Entrepreneurship MANT 303: 18 pts
A survey of the major topics in entrepreneurship and the skills generally considered necessary for
success in an entrepreneurial venture, with many sessions covered by entrepreneurs from all fields. A
large part of the internal assessment will be structured around a new venture business plan, and will
develop understandings of the issues related to starting a new business.
LECTURE TIME:
Tuesday 3.00pm –4.50pm (Room number TBA)
COURSE CO-ORDINATOR, LECTURER & TUTOR
Dr Jodyanne Kirkwood
Room 4.15, Commerce
Phone 470 3536
Email: [email protected]
Office Hours: Tuesday 10-11 or by appointment
TUTOR
Cle-Anne Gabriel
Office hours: Wednesday 10-11am.
Email: [email protected]
TUTORIALS:
There will be three tutorials in total. They are tutorial workshops (1 hour and 50 minutes) on dates/topics
as noted on Lecture outline (page 4.). These tutorials are centred on helping you write the business plan.
You can choose your own tutorial time. You will notice you have been pre-streamed by PIMS (please
ignore this PIMS streaming and sign up yourself). Sign up outside room 4.15. Please note we are
restricted by room size so sign up early to get your preferred time slot. If you want to be in a group with
friends for the group work, make sure you are attending the same tutorial stream:
Wednesday 10-11.50 am
Wednesday 12-1.50pm
Friday 10-11.50 am (rooms to be allocated)
Friday 12-1.50pm
3
BLACKBOARD:
Lecture notes will be posted on blackboard the day before the lecture at the latest. I will use
Blackboard as one way to communicate with students. It is important that you visit this web site
frequently to be fully informed on announcements, access course readings, additional resources and
communicate with other course participants:http://blackboard.otago.ac.nz. Blackboard is also where
you will submit your case study and business plan.
LEARNING OBJECTIVES:
The paper is intended to provide students with an introduction to entrepreneurship. To achieve this, the
course will be based on lectures and readings that illustrate the development of an idea from
opportunity recognition through start up to the stage when outside money is needed. The lectures will
identify the skills generally considered necessary for success in an entrepreneurial venture, with
sessions covered by entrepreneurs, practitioners and policy makers from various fields.
The paper also provides students with the opportunity to draw together elements of other papers in a
way that will enable them to see the workings of an organisation as a whole, rather than as a series of
unrelated components. This is illustrated in the business plan that students have to complete.
ESSENTIAL TEXT & READINGS:
Entrepreneurship: Theory, Process, & Practice. (2010). Asia-Pacific 2
nd
ed. Frederick, H; Kuratko D.F
& Hodgetts, R.M. Publisher: Cengage Learning. If you are using the 1
st
Edition, please note there are
major changes between editions so please ensure you have familiarised yourself with the new edition.
Purchase of this text is strongly recommended for learning and assessment purposes. The lecture
schedule outlines the relevant chapters that should be read before attending lectures. There are copies
of the text on close reserve in the Central Library.
There may be additional readings advised by the lecturer, which will be made available to students via
Blackboard.
ASSESSMENT:
Assessment % of
final
mark
Format
Entrepreneur case study 15% Individual case study. Submit via Blackboard - Safe
assign
Business Plan &
Presentation
30% Group Business Plan. One Hard copy per group to 8
th
floor reception AND copy via Blackboard - Safe assign.
Final exam 55% Essay based (3 hours). 4 questions. Covers all material in
the course.
Details of all internal assessment is in this course outline and due dates are listed in the lecture outline.
4
Lecture Schedule 2012
Ch’s Topic
Assessment/Tutorials
1)10 July
1 Introduction, evolution of entrepreneurship.
2) 17 July 2
The entrepreneurial mindset.
Guest lecturer: Thelma Fisher, Reference Librarian. 3-
3.30pm.
3) 24 July
6, 7, 8
Pathways to entrepreneurial ventures, legal issues, access
to finance
Tutorial 1 –Idea
generation for business
plan. Start planning
market research.
4) 31 July 13 Entrepreneurial Strategy and growth
Guest Lecturer: Dr Conor O’Kane, Department of
Management.
5) 7 August - Entrepreneurial Strategy case study
Guest Lecturer: Dr Conor O’Kane, Department of
Management.
6) 14 Aug 9 Assessing entrepreneurial opportunities
Guest Lecturer: Professor Brendan Gray
Centre of Entrepreneurship.
Entrepreneur case study
due - Friday 17
th
August, 4pm.
7) 21 Aug 10 Marketing Challenges for entrepreneurs
Guest Lecturer: Professor Brendan Gray,
Centre of Entrepreneurship.
- Mid Semester Break
8) 4 Sept 3 The environment, economy and entrepreneurship
& Ecopreneurs
Tutorial 2 – Business
plans - Business
description, Marketing
9) 11 Sept 4 Ethics, Social responsibility, Social entrepreneurship
10) 18 Sept - Women entrepreneurs
Guest Lecturer: Gunn Kro-Kidd, Department of Marketing
PhD candidate 3pm – 3.50.
Tutorial 3 – Business plan
- Operations,
Management, Risks
11) 25 Sept 15 Family businesses and succession planning
Guest Lecturer: Warren Taylor, Beyond Business advisor.
Time TBC
12) 2 Oct 14
Global opportunities/international entrepreneurship
Guest Lecturer: André Everett, Department of
Management.
Indigenous entrepreneurs (4-4.50pm)
Guest Lecturer: Diane Ruwhiu, Department of
Management.
Business Plan due –
Friday 5
th
October –
4pm.
13) 9 Oct
Revision – exam format and techniques.
NB – we do not cover chapter 5 and 16 in this paper – if you are interested in innovation and
intrapreneurship this is covered in MANT 301.
5
Useful Books:
This is just a selection of what is available in the library. It is imperative that you read widely in
conjunction with the textbook.
Barringer, B. & Ireland, R. 2008. Entrepreneurship. Successfully launching new ventures. 2
nd
edition.
Pearson Prentice-Hall.
Hisrich, R. et al. 2008. Entrepreneurship. 7
th
ed. McGraw-Hill Irwin. (earlier editions are fine too).
Massey, C. (ed) 2011. Managing the Small Firm in New Zealand. Pearson.
Storey, D.J. 2004. Understanding the Small Business Sector. Thompson Press.
Timmons, J.A. et al, 2011. New Venture Creation. Entrepreneurship for the 21
st
century. A Pacific
Rim Perspective. There are many earlier editions of this text which can be used. McGraw-Hill.
Websites:
These are several sites that offer information from how to go about writing a business plan to sourcing
funding and capital. There are many more sites on the web that may be of use as well (eg. Banks often
have business plan templates online, various networking groups etc).
http://www.business.govt.nz/starting-up/writing-a-business-planhttp://www.dunedin.govt.nz/services/business-supporthttp://www.cecc.org.nz/main/BS-Business_Planning/http://www.businessplans.org/
www.med.govt.nzhttp://www.nzte.govt.nz/http://www.nzte.govt.nz/get-ready-to-export/starting-a-business/pages/starting-a-business.aspx
Journals:
Entrepreneurship Theory and Practice
International Journal of Entrepreneurial Behaviour and Research
International Journal of Small Business Management
International Journal of Entrepreneurship and Innovation Management
Journal of Small Business Management
Journal of Small Business and Entrepreneurial Development
Small Enterprise Research: The Journal of SEAANZ
Journal of Small Business and Regional Development
Newspapers/Practitioner publications:
National Business Review
Otago Daily Times: Business Section
Her Magazine
New Zealand Business
Time.com
6
Plagiarism
“Students should make sure that all submitted work is their own. Plagiarism is a form of dishonest
practice. Plagiarism is defined as copying or paraphrasing another's work and presenting it as one's
own (University of Otago Calendar 2012 page 215). In practice this means plagiarism includes any
attempt in any piece of submitted work (e.g. an assignment or test) to present as one's own work the
work of another (whether of another student or a published authority). Any student found responsible
for plagiarism in any piece of work submitted for assessment shall be subject to the University's
dishonest practice regulations which may result in various penalties, including forfeiture of marks for
the piece of work submitted, a zero grade for the paper, or in extreme cases exclusion from the
University.”
All assignments will be put through “Safe Assign” on Blackboard. This programme indicates
what seems totally original and what may have been “cut and pasted” from:
The internet
Published works
Other essays and assignments (from your class and worldwide)
Safe Assign is a plagiarism detection tool which can report matches between sections of students work
submitted to it and material on a comprehensive database to which Safe Assign has access. Both
assignments will need to be submitted to the Final Version Assignment folder in the Blackboard course
for this paper. You may submit your assignment to this folder only once.
You also have the option of submitting one draft assignment to the ‘Draft Safe Assignment’ folder. If
you choose to utilise this option, you will receive the report generated which contains a percentage
mark of the paper that matches other sources. Assignments submitted to the ‘Draft Assignment’ folder
will not be assessed; however the report will be available for the paper co-ordinator to view.
You can find further information on Safe Assign and dishonest practice at:http://www.otago.ac.nz/blackboard/a...s/anti-plagiarism-safeassign/anti-plagiarism/
andhttp://www.otago.ac.nz/administration/policies/otago003145.html
7
ASSESSMENT
There are TWO pieces of internal assessment. Both are compulsory.
1. Individual - Entrepreneur case study - 15% 1500 words.
Select an entrepreneur you wish to conduct the case study on. It is recommended that you choose
someone who has either a biography written on them or have penned their own autobiography (some
suggestions of readily available books: International: Richard Branson, Martha Stewart, Donald
Trump, Anita Roddick, Bill Gates, Oprah Winfrey, Local entrepreneurs: Suzanne Paul, John Britten,
AJ Hackett, Robert Laidlaw, Annah Stretton, Dick Smith).
Please answer the following questions – there is no need for an introduction or conclusion in this case
study. Word limit 1,500 words (+/- 10% is acceptable).
1. Summarise how they got started in business? What do you believe were the key motivating
factors for the person in becoming an entrepreneur? Relate your findings to relevant theory on
entrepreneurial motivations. (30%)
2. What are the main entrepreneurial characteristics are evident in this person? Discuss this in
relation to relevant theory on characteristics of entrepreneurs. (70%).
Chapter 2 of the text is a good starting point for the relevant theory required to complete this
assignment. Other resources you may want to use for completing the case include interviews
(phone/in-person), and news articles and TV interviews, company websites etc.
DUE - Friday 17 August 4pm. Via Safe Assign on Blackboard. Go to assignments, then submit a
draft assignment if you want to, or go direct to submit the final version. There is no requirement
to hand in a hard copy of this assignment.
Late penalties will apply at 3% of the total available mark per day late. (i.e. One day late, the business
plan will be marked out of 12, 2 days late out of 9 and so on).
AND
2) Group Business plan (30%) 8,000-10,000 words per group.
Write a business plan for a new business of your choice (not opening up a new branch of a franchise).
The idea does not need to be completely new/innovative, and it can be a social/non-profit enterprise.
i.e. you can start a new bar/café/shop etc. Submit a written business plan (8000-10,000 words (+/-10%
acceptable). This assessment is directed at getting you to think about all of the key steps in starting a
business, including conducting a piece of market research on your business idea.
Groups of 4-5 students will be formed in tutorial one and it will be your job to manage your group’s
progress through the development of the business plan. Three 2-hour tutorial workshops which will be
used for group-work on relevant scenarios that will assist you with undertaking the business plan. In
some cases, these tutorials will be self-directed, in others, the tutor will assist you. (I will take into
account how many people are in the group when marking the plan if there are some groups of varying
sizes due to the tutorial size).
8
DUE - Friday 5
th
October 4pm One hard copy to 8
th
floor reception, Commerce Building AND
Via Safe Assign on Blackboard. Go to assignments, then submit a draft assignment if you want
to, or go direct to submit the final version. It is not required that you submit the appendices on
the safe assign version – as these are likely to be maps/figures etc that safe assign cannot check.
Late penalties will apply at 3% of the total available mark per day late. (i.e., One day late, the business
plan will be marked out of 27, 2 days late out of 24 and so on).
If you experience problems with your group, please contact Jo as soon as possible.
Marking Expectations/style of business plan
All business plans are to be typed with all of the names of students in the group and their ID Numbers.
The business plan should be laid out in the style noted here:
1) Executive summary
2) Business Description and business model
3) Marketing
4) Operations
5) Management
6) Financial (start-up costs and first year budget only).
7) Critical Risks
8) Appendix
These headings will form the basis of the marking guide. All are worth equal marks (except the
executive summary and the appendix – see the marking guide on Blackboard). This business plan does
not require an introduction or conclusion.
Use the table on p. 436-7 of text as a guide for sub headings – please note that we are not using all
sections of this outline. The business plan should be targeted at a potential investor who may be
interested in investing in your company.
The appendix should include pictures, drawings, photos etc of the business
idea/location/competitors/product/service. The material in any appendices does not count towards your
word count. Make sure you refer to any material you have put in the appendix. i.e., Please see
appendix 2 for a map of New Zealand.
Presentation: please focus attention to spelling, grammar, flow of information, and the structure of
sentences and paragraphs.
Referencing: APA referencing style (in text citations) of ALL of your sources. In a business plan there
are unlikely to be large numbers of academic references. However, if you do gain material from the
Internet, newspapers, TV, videos/DVD’s, statistics, company reports, personal interviews etc, reference
these as if in an essay. Marks will be deducted for plagiarism.
All business plans will remain confidential and will be returned to students.
9
Referencing and citation guidelines
The American Psychological Association (APA) referencing style is the required style for this paper. All
work in which you take material from other sources (lectures, textbook, etc) must be cited according to
APA guidelines.
See recommended reading: Manalo, Wong-Toi and Trafford, (2000). The Business of Writing (chapter 5);
Bright, (2000) The Study Guide (pp. 60-66); Gelfand, H., & Walker C. J., (2002). Mastering APA style:
student’s workbook and training guide; or American Psychological Association. (2005). Concise rules of
APA style for help on referencing. Helpful websites includehttp://webster.commnet.edu/apa/index.htm
particularly for assistance in citing electronic sources.
Citations
Citations are the ‘signposts’ within your text which point the reader to a specific reference. They contain
sufficient information to enable the reader to identify the specific reference being cited. The general
format is (Author, year). The following texts give examples of APA style citations:
When using the ideas of a writer but not directly quoting him or her, it is acceptable to acknowledge the
source of the information at the end of the appropriate sentence or paragraph like this (Rudman, 1994).
When you are directly quoting and the statement is less than three lines long "include it in the text by
enclosing it in quotation marks and including the page number" (Rudman, 1994, p. 16).
Quotes three lines or longer are indented from both margins,
usually do not use quotation marks and are acknowledged in the same way, i.e., These
quotes should be used sparingly and only when they add something important (Rudman,
2001, p. 16).
When you are attributing ideas or comments that an author has made and comparing them to another
author’s, reference the ideas like this:
Green (1989) was of the opinion that the first school of thought was applicable, whereas Michelson
(1990) argued that this was not the approach to take because, etc. Where there are two authors they
should be cited as Smith and Brown (1992), and where there are three or more, (Smith, Brown, Jones, &
Hammond, 1993), list all of the contributing authors the first time that they are cited, and thereafter refer
to them as Smith et al. (1993). At the end of your assignment, in your references, be sure to include all of
the author's names.
10
References
References are listed alphabetically (according to the first author’s surname; do not change the order of
the authors within a reference) at the end of the assignment, beginning on a new page headed
‘References’. They are not grouped by type of reference, neither are there headings within the reference
list. Readers are able to identify the type of work by the format of the reference.
Some examples:
Books:
Trott, P. (2002). Innovation management and new product development. (2
nd
ed.). Harlow, England:
Prentice Education Ltd
The author's surname and initials, the year of publication, the title of the book in italics, place of
publication (city, state – if necessary – and Country) and the publisher.
Journal articles:
Kuemmerle, W. (1997). Building effective R & D capabilities abroad. Harvard Business Review, 75(2),
61-70.
The author's surname and initials, year of publication, title of work, title of journal, and Volume number
in italics, followed by Issue number and inclusive page numbers. If no Volume/Issue number use
date/month identifier (as per example below).
Bensaou, M. (1999). Portfolios of buyer-supplier relationships. Sloan Management Review, Summer, 35-
44.
Newspaper sources:
Goodger, G. (2004, 3 August). Patient safety also behind cut in hours. Otago Daily Times, p. 6.
Reporters name (if known), the year, and date of publication, the article headline, newspaper name (in
italics), and page numbers. If reporter’s name is not known, use the headline as the author, and
alphabetise by first significant word of the headline.
Internet:
There is considerable variation in the correct way to reference electronic sources depending on the type of
source. A key point is always to include the website address (URL - http:www etc). Copy the URL and
paste it into the reference section. The URL should be as complete as possible.
doc_557205615.pdf
Within this detailed illustration related to entrepreneurship dr jodyanne kirkwood.
MANT 303
Entrepreneurship
Course outline 2012
Semester 2
Course coordinator:
Dr Jodyanne Kirkwood
Room 4.15
2
Entrepreneurship MANT 303: 18 pts
A survey of the major topics in entrepreneurship and the skills generally considered necessary for
success in an entrepreneurial venture, with many sessions covered by entrepreneurs from all fields. A
large part of the internal assessment will be structured around a new venture business plan, and will
develop understandings of the issues related to starting a new business.
LECTURE TIME:
Tuesday 3.00pm –4.50pm (Room number TBA)
COURSE CO-ORDINATOR, LECTURER & TUTOR
Dr Jodyanne Kirkwood
Room 4.15, Commerce
Phone 470 3536
Email: [email protected]
Office Hours: Tuesday 10-11 or by appointment
TUTOR
Cle-Anne Gabriel
Office hours: Wednesday 10-11am.
Email: [email protected]
TUTORIALS:
There will be three tutorials in total. They are tutorial workshops (1 hour and 50 minutes) on dates/topics
as noted on Lecture outline (page 4.). These tutorials are centred on helping you write the business plan.
You can choose your own tutorial time. You will notice you have been pre-streamed by PIMS (please
ignore this PIMS streaming and sign up yourself). Sign up outside room 4.15. Please note we are
restricted by room size so sign up early to get your preferred time slot. If you want to be in a group with
friends for the group work, make sure you are attending the same tutorial stream:
Wednesday 10-11.50 am
Wednesday 12-1.50pm
Friday 10-11.50 am (rooms to be allocated)
Friday 12-1.50pm
3
BLACKBOARD:
Lecture notes will be posted on blackboard the day before the lecture at the latest. I will use
Blackboard as one way to communicate with students. It is important that you visit this web site
frequently to be fully informed on announcements, access course readings, additional resources and
communicate with other course participants:http://blackboard.otago.ac.nz. Blackboard is also where
you will submit your case study and business plan.
LEARNING OBJECTIVES:
The paper is intended to provide students with an introduction to entrepreneurship. To achieve this, the
course will be based on lectures and readings that illustrate the development of an idea from
opportunity recognition through start up to the stage when outside money is needed. The lectures will
identify the skills generally considered necessary for success in an entrepreneurial venture, with
sessions covered by entrepreneurs, practitioners and policy makers from various fields.
The paper also provides students with the opportunity to draw together elements of other papers in a
way that will enable them to see the workings of an organisation as a whole, rather than as a series of
unrelated components. This is illustrated in the business plan that students have to complete.
ESSENTIAL TEXT & READINGS:
Entrepreneurship: Theory, Process, & Practice. (2010). Asia-Pacific 2
nd
ed. Frederick, H; Kuratko D.F
& Hodgetts, R.M. Publisher: Cengage Learning. If you are using the 1
st
Edition, please note there are
major changes between editions so please ensure you have familiarised yourself with the new edition.
Purchase of this text is strongly recommended for learning and assessment purposes. The lecture
schedule outlines the relevant chapters that should be read before attending lectures. There are copies
of the text on close reserve in the Central Library.
There may be additional readings advised by the lecturer, which will be made available to students via
Blackboard.
ASSESSMENT:
Assessment % of
final
mark
Format
Entrepreneur case study 15% Individual case study. Submit via Blackboard - Safe
assign
Business Plan &
Presentation
30% Group Business Plan. One Hard copy per group to 8
th
floor reception AND copy via Blackboard - Safe assign.
Final exam 55% Essay based (3 hours). 4 questions. Covers all material in
the course.
Details of all internal assessment is in this course outline and due dates are listed in the lecture outline.
4
Lecture Schedule 2012
Ch’s Topic
Assessment/Tutorials
1)10 July
1 Introduction, evolution of entrepreneurship.
2) 17 July 2
The entrepreneurial mindset.
Guest lecturer: Thelma Fisher, Reference Librarian. 3-
3.30pm.
3) 24 July
6, 7, 8
Pathways to entrepreneurial ventures, legal issues, access
to finance
Tutorial 1 –Idea
generation for business
plan. Start planning
market research.
4) 31 July 13 Entrepreneurial Strategy and growth
Guest Lecturer: Dr Conor O’Kane, Department of
Management.
5) 7 August - Entrepreneurial Strategy case study
Guest Lecturer: Dr Conor O’Kane, Department of
Management.
6) 14 Aug 9 Assessing entrepreneurial opportunities
Guest Lecturer: Professor Brendan Gray
Centre of Entrepreneurship.
Entrepreneur case study
due - Friday 17
th
August, 4pm.
7) 21 Aug 10 Marketing Challenges for entrepreneurs
Guest Lecturer: Professor Brendan Gray,
Centre of Entrepreneurship.
- Mid Semester Break
8) 4 Sept 3 The environment, economy and entrepreneurship
& Ecopreneurs
Tutorial 2 – Business
plans - Business
description, Marketing
9) 11 Sept 4 Ethics, Social responsibility, Social entrepreneurship
10) 18 Sept - Women entrepreneurs
Guest Lecturer: Gunn Kro-Kidd, Department of Marketing
PhD candidate 3pm – 3.50.
Tutorial 3 – Business plan
- Operations,
Management, Risks
11) 25 Sept 15 Family businesses and succession planning
Guest Lecturer: Warren Taylor, Beyond Business advisor.
Time TBC
12) 2 Oct 14
Global opportunities/international entrepreneurship
Guest Lecturer: André Everett, Department of
Management.
Indigenous entrepreneurs (4-4.50pm)
Guest Lecturer: Diane Ruwhiu, Department of
Management.
Business Plan due –
Friday 5
th
October –
4pm.
13) 9 Oct
Revision – exam format and techniques.
NB – we do not cover chapter 5 and 16 in this paper – if you are interested in innovation and
intrapreneurship this is covered in MANT 301.
5
Useful Books:
This is just a selection of what is available in the library. It is imperative that you read widely in
conjunction with the textbook.
Barringer, B. & Ireland, R. 2008. Entrepreneurship. Successfully launching new ventures. 2
nd
edition.
Pearson Prentice-Hall.
Hisrich, R. et al. 2008. Entrepreneurship. 7
th
ed. McGraw-Hill Irwin. (earlier editions are fine too).
Massey, C. (ed) 2011. Managing the Small Firm in New Zealand. Pearson.
Storey, D.J. 2004. Understanding the Small Business Sector. Thompson Press.
Timmons, J.A. et al, 2011. New Venture Creation. Entrepreneurship for the 21
st
century. A Pacific
Rim Perspective. There are many earlier editions of this text which can be used. McGraw-Hill.
Websites:
These are several sites that offer information from how to go about writing a business plan to sourcing
funding and capital. There are many more sites on the web that may be of use as well (eg. Banks often
have business plan templates online, various networking groups etc).
http://www.business.govt.nz/starting-up/writing-a-business-planhttp://www.dunedin.govt.nz/services/business-supporthttp://www.cecc.org.nz/main/BS-Business_Planning/http://www.businessplans.org/
www.med.govt.nzhttp://www.nzte.govt.nz/http://www.nzte.govt.nz/get-ready-to-export/starting-a-business/pages/starting-a-business.aspx
Journals:
Entrepreneurship Theory and Practice
International Journal of Entrepreneurial Behaviour and Research
International Journal of Small Business Management
International Journal of Entrepreneurship and Innovation Management
Journal of Small Business Management
Journal of Small Business and Entrepreneurial Development
Small Enterprise Research: The Journal of SEAANZ
Journal of Small Business and Regional Development
Newspapers/Practitioner publications:
National Business Review
Otago Daily Times: Business Section
Her Magazine
New Zealand Business
Time.com
6
Plagiarism
“Students should make sure that all submitted work is their own. Plagiarism is a form of dishonest
practice. Plagiarism is defined as copying or paraphrasing another's work and presenting it as one's
own (University of Otago Calendar 2012 page 215). In practice this means plagiarism includes any
attempt in any piece of submitted work (e.g. an assignment or test) to present as one's own work the
work of another (whether of another student or a published authority). Any student found responsible
for plagiarism in any piece of work submitted for assessment shall be subject to the University's
dishonest practice regulations which may result in various penalties, including forfeiture of marks for
the piece of work submitted, a zero grade for the paper, or in extreme cases exclusion from the
University.”
All assignments will be put through “Safe Assign” on Blackboard. This programme indicates
what seems totally original and what may have been “cut and pasted” from:
The internet
Published works
Other essays and assignments (from your class and worldwide)
Safe Assign is a plagiarism detection tool which can report matches between sections of students work
submitted to it and material on a comprehensive database to which Safe Assign has access. Both
assignments will need to be submitted to the Final Version Assignment folder in the Blackboard course
for this paper. You may submit your assignment to this folder only once.
You also have the option of submitting one draft assignment to the ‘Draft Safe Assignment’ folder. If
you choose to utilise this option, you will receive the report generated which contains a percentage
mark of the paper that matches other sources. Assignments submitted to the ‘Draft Assignment’ folder
will not be assessed; however the report will be available for the paper co-ordinator to view.
You can find further information on Safe Assign and dishonest practice at:http://www.otago.ac.nz/blackboard/a...s/anti-plagiarism-safeassign/anti-plagiarism/
andhttp://www.otago.ac.nz/administration/policies/otago003145.html
7
ASSESSMENT
There are TWO pieces of internal assessment. Both are compulsory.
1. Individual - Entrepreneur case study - 15% 1500 words.
Select an entrepreneur you wish to conduct the case study on. It is recommended that you choose
someone who has either a biography written on them or have penned their own autobiography (some
suggestions of readily available books: International: Richard Branson, Martha Stewart, Donald
Trump, Anita Roddick, Bill Gates, Oprah Winfrey, Local entrepreneurs: Suzanne Paul, John Britten,
AJ Hackett, Robert Laidlaw, Annah Stretton, Dick Smith).
Please answer the following questions – there is no need for an introduction or conclusion in this case
study. Word limit 1,500 words (+/- 10% is acceptable).
1. Summarise how they got started in business? What do you believe were the key motivating
factors for the person in becoming an entrepreneur? Relate your findings to relevant theory on
entrepreneurial motivations. (30%)
2. What are the main entrepreneurial characteristics are evident in this person? Discuss this in
relation to relevant theory on characteristics of entrepreneurs. (70%).
Chapter 2 of the text is a good starting point for the relevant theory required to complete this
assignment. Other resources you may want to use for completing the case include interviews
(phone/in-person), and news articles and TV interviews, company websites etc.
DUE - Friday 17 August 4pm. Via Safe Assign on Blackboard. Go to assignments, then submit a
draft assignment if you want to, or go direct to submit the final version. There is no requirement
to hand in a hard copy of this assignment.
Late penalties will apply at 3% of the total available mark per day late. (i.e. One day late, the business
plan will be marked out of 12, 2 days late out of 9 and so on).
AND
2) Group Business plan (30%) 8,000-10,000 words per group.
Write a business plan for a new business of your choice (not opening up a new branch of a franchise).
The idea does not need to be completely new/innovative, and it can be a social/non-profit enterprise.
i.e. you can start a new bar/café/shop etc. Submit a written business plan (8000-10,000 words (+/-10%
acceptable). This assessment is directed at getting you to think about all of the key steps in starting a
business, including conducting a piece of market research on your business idea.
Groups of 4-5 students will be formed in tutorial one and it will be your job to manage your group’s
progress through the development of the business plan. Three 2-hour tutorial workshops which will be
used for group-work on relevant scenarios that will assist you with undertaking the business plan. In
some cases, these tutorials will be self-directed, in others, the tutor will assist you. (I will take into
account how many people are in the group when marking the plan if there are some groups of varying
sizes due to the tutorial size).
8
DUE - Friday 5
th
October 4pm One hard copy to 8
th
floor reception, Commerce Building AND
Via Safe Assign on Blackboard. Go to assignments, then submit a draft assignment if you want
to, or go direct to submit the final version. It is not required that you submit the appendices on
the safe assign version – as these are likely to be maps/figures etc that safe assign cannot check.
Late penalties will apply at 3% of the total available mark per day late. (i.e., One day late, the business
plan will be marked out of 27, 2 days late out of 24 and so on).
If you experience problems with your group, please contact Jo as soon as possible.
Marking Expectations/style of business plan
All business plans are to be typed with all of the names of students in the group and their ID Numbers.
The business plan should be laid out in the style noted here:
1) Executive summary
2) Business Description and business model
3) Marketing
4) Operations
5) Management
6) Financial (start-up costs and first year budget only).
7) Critical Risks
8) Appendix
These headings will form the basis of the marking guide. All are worth equal marks (except the
executive summary and the appendix – see the marking guide on Blackboard). This business plan does
not require an introduction or conclusion.
Use the table on p. 436-7 of text as a guide for sub headings – please note that we are not using all
sections of this outline. The business plan should be targeted at a potential investor who may be
interested in investing in your company.
The appendix should include pictures, drawings, photos etc of the business
idea/location/competitors/product/service. The material in any appendices does not count towards your
word count. Make sure you refer to any material you have put in the appendix. i.e., Please see
appendix 2 for a map of New Zealand.
Presentation: please focus attention to spelling, grammar, flow of information, and the structure of
sentences and paragraphs.
Referencing: APA referencing style (in text citations) of ALL of your sources. In a business plan there
are unlikely to be large numbers of academic references. However, if you do gain material from the
Internet, newspapers, TV, videos/DVD’s, statistics, company reports, personal interviews etc, reference
these as if in an essay. Marks will be deducted for plagiarism.
All business plans will remain confidential and will be returned to students.
9
Referencing and citation guidelines
The American Psychological Association (APA) referencing style is the required style for this paper. All
work in which you take material from other sources (lectures, textbook, etc) must be cited according to
APA guidelines.
See recommended reading: Manalo, Wong-Toi and Trafford, (2000). The Business of Writing (chapter 5);
Bright, (2000) The Study Guide (pp. 60-66); Gelfand, H., & Walker C. J., (2002). Mastering APA style:
student’s workbook and training guide; or American Psychological Association. (2005). Concise rules of
APA style for help on referencing. Helpful websites includehttp://webster.commnet.edu/apa/index.htm
particularly for assistance in citing electronic sources.
Citations
Citations are the ‘signposts’ within your text which point the reader to a specific reference. They contain
sufficient information to enable the reader to identify the specific reference being cited. The general
format is (Author, year). The following texts give examples of APA style citations:
When using the ideas of a writer but not directly quoting him or her, it is acceptable to acknowledge the
source of the information at the end of the appropriate sentence or paragraph like this (Rudman, 1994).
When you are directly quoting and the statement is less than three lines long "include it in the text by
enclosing it in quotation marks and including the page number" (Rudman, 1994, p. 16).
Quotes three lines or longer are indented from both margins,
usually do not use quotation marks and are acknowledged in the same way, i.e., These
quotes should be used sparingly and only when they add something important (Rudman,
2001, p. 16).
When you are attributing ideas or comments that an author has made and comparing them to another
author’s, reference the ideas like this:
Green (1989) was of the opinion that the first school of thought was applicable, whereas Michelson
(1990) argued that this was not the approach to take because, etc. Where there are two authors they
should be cited as Smith and Brown (1992), and where there are three or more, (Smith, Brown, Jones, &
Hammond, 1993), list all of the contributing authors the first time that they are cited, and thereafter refer
to them as Smith et al. (1993). At the end of your assignment, in your references, be sure to include all of
the author's names.
10
References
References are listed alphabetically (according to the first author’s surname; do not change the order of
the authors within a reference) at the end of the assignment, beginning on a new page headed
‘References’. They are not grouped by type of reference, neither are there headings within the reference
list. Readers are able to identify the type of work by the format of the reference.
Some examples:
Books:
Trott, P. (2002). Innovation management and new product development. (2
nd
ed.). Harlow, England:
Prentice Education Ltd
The author's surname and initials, the year of publication, the title of the book in italics, place of
publication (city, state – if necessary – and Country) and the publisher.
Journal articles:
Kuemmerle, W. (1997). Building effective R & D capabilities abroad. Harvard Business Review, 75(2),
61-70.
The author's surname and initials, year of publication, title of work, title of journal, and Volume number
in italics, followed by Issue number and inclusive page numbers. If no Volume/Issue number use
date/month identifier (as per example below).
Bensaou, M. (1999). Portfolios of buyer-supplier relationships. Sloan Management Review, Summer, 35-
44.
Newspaper sources:
Goodger, G. (2004, 3 August). Patient safety also behind cut in hours. Otago Daily Times, p. 6.
Reporters name (if known), the year, and date of publication, the article headline, newspaper name (in
italics), and page numbers. If reporter’s name is not known, use the headline as the author, and
alphabetise by first significant word of the headline.
Internet:
There is considerable variation in the correct way to reference electronic sources depending on the type of
source. A key point is always to include the website address (URL - http:www etc). Copy the URL and
paste it into the reference section. The URL should be as complete as possible.
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