Description
Criteria relating to entrepreneurship at ontario universities fuelling success.
ENTREPRENEURSHIP
AT ONTARIO UNIVERSITIES
F U E L L I N G S U C C E S S
BMO SAYS THE ENTREPRENEURIAL
SPIRIT IS ALIVE AND WELL AMONG
YOUNG CANADIANS.
46% of Canada’s postsecondary students recently
surveyed by Pollara for the bank said they see
themselves starting a business after graduation.
1
Entrepreneurship, upon which economists say economic growth depends, has
moved from the margins to the mainstream of university education. There are
entire programs devoted to teaching students what it takes to invent the next
big thing, attract investors and take their service or product to market. Incubators
exist on and off campus to foster these creative minds. Ontario universities
are introducing these student entrepreneurs to venture capitalists to help them
succeed, and business acuity is being introduced into every course imaginable,
even the arts. Imagine the advantage of a student of modern dance who also
knows how to turn that talent into a business?
As a result, universities are now preparing students to create their own jobs,
as well as jobs for other people. At the core, they are developing an innovation
capacity in students that will enable them to be “intra-preneurs” – employees
who behave like entrepreneurs within the context of a large organization.
This is much more than an interesting campus trend. It is the key to success for
many thousands of students. It is vital to the strength of the economy.
Countless jobs have been lost in the worst global economic recession since the
Great Depression, and around the world, economic recovery has been slow.
The U.S.-based Kauffman Foundation, which is devoted to entrepreneurship, recently
concluded that any net job growth comes entirely from startup frms.
And so there has never been a better time for universities to foster innovation. Many thousands
of students a year are learning entrepreneurship in dozens of programs and hundreds
of courses at Ontario’s 21 publicly funded universities. This focus on innovation is reaping
rewards, with hundreds of startup companies being created each year.
CIBC says Canadians are expected to become their own bosses at an accelerated pace in the
coming decade, with more than half a million entrepreneurs creating their own jobs in the last year.
More and more of them are young people in their 20s, putting to commercial use the innovation skills
learned at our universities.
This report puts a spotlight on this exciting trend at Ontario university campuses. It is also a celebration
of the creative young minds who are improving lives, transforming the economy and helping their neighbours
around the world through social innovation.
ACCELERATING NEW VENTURE
DEVELOPMENT
Perhaps one of the most exciting developments on university campuses are startup
incubators – spaces where new ideas for products and services are discussed, tested
and brought to fruition. Incubators allow innovative students to think big and take the
risks necessary for business creation with the guidance of advisors from industry and
academia. Whether a student has the frst seeds of a great idea or a fully-fedged plan
for how to market their product or service, university incubators are supporting
student entrepreneurs at every stage.
One of the frst campus incubators, the University of Waterloo’s VeloCity initiative, now
has three streams – VeloCity Residence, a “dormcubator” where 70 undergraduate
students live and work for four months on a startup company; the VeloCity Garage for
those ready to take their startups to the next level and VeloCity Campus, an initiative
designed to take mentoring and startup support to all students. As well, the VeloCity
Venture Fund awards $300,000 annually to the winners of best business pitch competitions.
More than 1,000 people have participated in the VeloCity experience since its inception
in 2008 and 45 current and alumni companies have been started. Kik Interactive,
which develops mobile applications, is one successful company spawned from
VeloCity, as is Vidyard, a video hosting and analytics platform that now has blue chip
investors, such as OMERS Ventures fund.
The Digital Media Zone (DMZ) at Ryerson University opened the doors to digital
entrepreneurs in 2010 and now helps 325 emerging leaders fast track product launches
and grow their companies by connecting them to mentors, customers and each other.
Successful startups include Bionik Labs, a bio-engineering research and development
company with more than 20 employees. It is working with major hospitals in the
U.S. and Canada on a clinical trial surrounding its latest innovation – a pair of robotic
legs used as a wheelchair replacement and for rehabilitation. Since 2010, the DMZ
and its entrepreneurs have created 752 jobs through newly formed startups and
market-driven research. The Zone’s success has provided the inspiration for Ryerson
to begin work on the creation of new entrepreneurship zones specializing in a variety
of felds, such as the Engineering Student Design Zone and the Innovation Centre for
Urban Energy. Ryerson has also reached an agreement with partners to replicate the
model in India through a partnership with the Bombay Stock Exchange.
The University of Toronto has an expanding network of incubators and support services
for entrepreneurship and for the commercialization of goods and services. For
students, it offers academic courses and training programs, career resources
and opportunities to connect with seasoned entrepreneurs. For faculty and researchers, it
provides incubator facilities, focused training programs and business service supports.
Entrepreneurship centres include the Entrepreneurship Hatchery, which helps young
engineers harness their best ideas to develop a business plan; the Creative Destruction
Lab, which connects advanced entrepreneurs with the Rotman Business School’s
extensive networks; and the Impact Centre, where graduates learn how to translate their
cutting-edge research into a product or company. These combined efforts have resulted in
the creation of 81 startup companies over the last fve years. For example, Chematria is a
recent startup that makes software to help pharmaceutical companies determine which molecules
can become medicines, enabling faster drug development for a fraction of the price, while
Sonola is a new venture developing an affordable brain imaging technique based on
ultrasound technology.
At McMaster University, the Centre for Engineering Entrepreneurship and Innovation offers
an environment designed for real-time venture creation and education, whether a student is
engaged in original research, has a business problem to solve or is launching a business.
Students learn a proven startup methodology, work with business experts and have access
to funding sources. One of the startups at the Centre is working on a new way to manufacture
melanin, the pigment that protects our skin from UV rays. This breakthrough could lead to
better protection for sunglasses and sunscreens, and the process will soon hit the market.
The Trent University Offce of Research helps faculty and students patent their cutting edge
ideas. In cases where patents form new companies, Trent partners with the Greater
Peterborough Innovation Cluster to offer young entrepreneurs incubation services, access to
a network of investors and advice on receiving government-backed grants. These services
helped two Trent graduates establish Carbon Control Systems (CCS), a company that builds
sustainable waste management technology. CCS employs fve people and has secured
more than $1 million in capital investments.
It is not just business and science students who are catching the entrepreneurship bug. At
the Imagination Catalyst, OCAD University’s incubator, students and
alumni are engaged in projects with a social innovation
theme. Initiatives under development include fetal
sculpting that enables surgeons to better focus their
surgical techniques on fetuses in the womb;
sustainable fooring made from coffee ground waste;
and mobile devices that emit a signal to enable the
visually impaired to get around their houses or
apartments more easily.
2
PARTNERSHIPS IN BUSINESS AND SOCIAL DEVELOPMENT
Wilfrid Laurier University operates an accelerator program called the Laurier
LaunchPad, whi ch i s l ocated i n the Communi tech hub, an i ndustry centre
in which students share space and ideas with fellow startup entrepreneurs and established
industry leaders such as BlackBerry, Google, Canadian Tire and Christie Digital.
Students from all disciplines can earn a university course credit while creating proftable,
scalable businesses. Laurier also offers courses in entrepreneurship within each of its
faculties. The several hundred undergraduate and graduate students enrolled in these
courses develop real business ideas and then apply them to the LaunchPad program.
There are currently 30 student-led enterprises (including social ventures) at different
stages of development within the program, and the university is expanding the
concept to it’s Toronto campus.
At Carleton University, the Lead to Win initiative provides a real-life environment for
students to launch technology businesses, and benefts from partnerships with local
government and non-proft organizations. Beyond workspace, advice and networking
opportunities, their business development services centre on the following categories
or desks designed to coach startup founders on how to raise money, how to grow the
business, how to improve customer sales engagement and how to tap global markets.
An added dimension of the entrepreneurship approach at Carleton is the focus on
supporting the launch of new ventures that are global by design, not through evolution.
The frst cohort of Born Global ventures – 22 in all – has just been launched and, in
time, it is hoped that the Born Global approach and support will contribute to all those
participating in Carleton’s innovation ecosystem.
At York University, student and faculty entrepreneurs can acquire accelerator space
within the Markham Convergence Centre, an innovation hub developed by the City of
Markham. There, they can get advice from Innovation York, the commercialization
and industry-liaison offce for the university, as well as the other entrepreneurs and
venture capitalists who take an interest in the centre.In addition, the York Entrepreneurship
Development Institute (YEDInstitute) has launched an incubator program in
partnership with the Schulich School of Business Executive Education Centre to
provide practical education and mentorship to assist founders of startup ventures in
both the for-profitand non-profit sectors. Upon completing their program, fellows
can also pitch their project for up to $500,000 in funding from YEDInstitute’s own
venture capital fund, as well as potential fnancing from other venture capital frms and
direct investment by banks.
York also supports social innovation through its Knowledge Mobilization Unit where
students like Tanya Gulliver work with local community agencies on specifc projects.
Her research in partnership with the Parkdale Activity and Recreation Centre is now
helping to inform Toronto’s Heat Registry Manual, which will help more than 2.5 million
people cope in an increasingly warming world.
The Sault Ste. Marie Innovation Centre is located inside the main building of Algoma
University. Entrepreneurs in the Centre give presentations to students on their
initiatives and students, staff and alumni create new businesses on site, including
examples such as an e-learning company and a video game development company.
3
PACKAGI NG I NFORMATI ON
A B U S I N E S S I N I T S E L F
Mohammad Al-Azzouni was running a student entrepreneurship group at
the University of Ottawa when he met a man who would change his life.
Shahzad Khan was already a PhD from Cambridge. He and Al-Azzouni
had been working for the past six years on a high-powered artifcial intelligence
platform for real-time media monitoring.
The pair of entrepreneurs graduated from the Lead To Win business development program,
a part of Carleton University’s entrepreneurs network, and have now successfully launched
their Ottawa-based startup company Gnowit.
Gnowit scours the web for online information relating to users, the businesses or particular
topics. This type of service is used by companies when dealing with brand management,
crisis control and detecting threats like patent infringement.
“There is a vast amount of information out there and we package it to make it actionable,”
Al-Azzouni says.
4
SUMMER AND INTERNSHIP ENTREPRENEUR INITIATIVES
University and college students from the Ottawa area can apply to the Startup Garage
at the University of Ottawa to spend an entire summer working full-time to accelerate
their businesses. The program, operated by the university’s Technology Transfer and
Business Enterprise Offce, provides free space, networks of business contacts and
advice about business and technology. The Startup Garage also provides student-led
companies with grants – $250,000 since 2009 – to cover early-stage funding and get
student businesses launched. Successful startups from the Garage include Spooncity,
a brand loyalty rewards program that allows customers to use their mobile app for
rewards at fast food restaurants, and Remay, a novel women’s shaving product which
incorporates both sustainable and advanced chemistry.
In addition to the summer program, the Startup Garage also runs a Startup Tuneup
program, a weekend program where students can visit the space, learn from business
mentors and network with student entrepreneurs. The university is also engaging with
the community on this subject through its Entrepreneurship Bridge Lecture Series,
which provides business opportunities in the region, advice on identifying business
opportunities, getting market validation and many other topics important to business
development.
Queen’s University also has a Summer Innovation Initiative, a joint venture between the Faculty
of Engineering and the School of Business, in which students work in teams for 16
weeks to understand the skills needed for successful business development. This
initiative is part of the Queen’s Innovation Connector (QIC), a centre that fosters
relationships between students, professors, Canadian companies and investors in
order to turn inventions, ideas and services into businesses. QIC programs, including
the summer initiative, have already yielded success including a student-created company
called Listn that created an iPhone app that lets people share and connect their music,
and Moja Labs, a company focused on leisure and travel apps.
The Dare to Dream internship program at Queen’s is also allowing business school
graduates to turn their new venture business plans into reality. Over a three-month
period, and with up to $15,000 in support, students can improve their odds for success
by working with faculty and staff from the business school and the Centre for Business
Venturing, and receive guidance from the entrepreneur-in-residence program.
BUILDING NEW BUSINESSES AND NEW OPPORTUNITIES
The Pierre L. Morrissette Institute of Entrepreneurship at Western’s Ivey Business
School serves entrepreneurs from startup to succession. The institute works with
students to build a foundation from which to successfully launch new businesses.
Canada’s best entrepreneurs help students take their businesses to the next level
and help business families successfully transition to the next generation or opportunity.
The institute supports all of this work through research in entrepreneurial learning.
Brock University’s BioLinc is a bioscience business incubator operating in partnership
with the city, region, chambers of commerce and the regional innovation centre.
Brock’s Goodman School of Business also provides support. Developed to promote,
enhance and commercialize bioscience, biotechnology and bio-manufacturing discoveries,
it has been offering a variety of incubation services for the past year to students and
non-students who are establishing new ventures, and has recently moved into new
space on campus.
The University of Windsor’s Centre for Enterprise and Law works with both startups and
established businesses on everything from business planning and fnancial projections
to trouble shooting for businesses whose revenues are slipping. The brainchild
of a law and a business professor, the Centre offers a course credit to students
who work with startups or existing businesses to enhance their prospects. Beyond
training for students, the Centre is helping to instill a more entrepreneurial culture that
will help to keep young people in the city.
5
FROM THE GARAGE
T O T H E A P P S T O R E
When Garrett Gottlieb was accepted into University of Waterloo’s VeloCity Garage, he was joined by his friend – Wilfrid
Laurier University student Phil Jacobson. Together, they developed a ftness application for the iPhone.
Their venture took off with Jacobson working the business side and Gottlieb writing code for the app, called PumpUp,
which offers users their own personal trainer with customizable and adaptable workouts.
“If we did this in a basement without the resources, advice, funding and networks of the University of Waterloo, we wouldn’t
be where we are,” Jacobson says.
PumpUp has received $25,000 through the VeloCity Venture Fund to help develop the app. Every term, four prizes are
given to uWaterloo tech startups, thanks to a $1 million donation from a VeloCity alum.
PumpUp is currently available for download from the Apple App Store and will be available on the Google Play Store in the future.
STUDENT BUSINESS INCUBATOR
S P A W N S H E A L T H V E N T U R E
Tim Brady started MojoMax Health at the age of 20 while studying fnance and playing Varsity football. The Western University
student was a client of BizInc, the student business incubator sponsored by the university and Fanshawe College.
As an athlete, he determined that there was a need for a more efficient workout recovery product, and so he created a
glutamine-based formula that is now the foundation for MojoMax Health.
Since successfully getting approval from Health Canada, Brady has secured a manufacturer and distributor for his products in
Canada.
“He is a highly motivated and independent student,” says BizInc’s Director, John Pollock. “An early applicant to BizInc’s
Seed your Startup competition, MojoMax is a good example of the talent and potential of this initiative.”
Photo by
Imprint Publications
6
BUILDING BLOCKS OF
ENTREPRENEURIAL SUCCESS
Once available only to business students, entrepreneurship education is now provided
in an array of discipline-specifc programs and in academic offerings available to all
students. Courses look at how innovations have emerged in the past and how the
outliers’ perspective can contribute to new approaches and new opportunities for all.
Students learn to understand and emulate the characteristics of creativity and
risk-taking and also to model the best approaches to decision-making, despite uncertainty.
They develop business plans and bring forward proftable solutions to real-world problems.
For many graduates at the helm of startups, the blueprints for their businesses began
in an entrepreneurship course taken at university.
DISCIPLINE-SPECIFIC PROGRAMS
At Laurentian University, Business Commerce students in their fourth year take a
course called Venture Initiation in which students work in groups to conduct market
research to determine the feasibility of a proposed venture, then devise a business
plan that integrates fnance, operations, marketing and organizational structure and
behavior. Students compete in class or as a fnalist before a panel of judges of local
entrepreneurs, bankers and community leaders. Prize money is awarded and can be
used for startup funding.
Carleton University’s Master’s program in Technology Innovations Management
(TIM) teaches students how to create and grow a new technology company or to expand
an existing one. TIM entrepreneurs have created successful startups designed to
address health needs in under-served areas and a mobile application for learning
new languages.
The DeGroote School of Business at McMaster University offers a variety of courses
in entrepreneurship at both the undergraduate commerce and MBA levels. In addition
to courses in fnance, venture capital and private equity, students can also conduct
research for local business and social entrepreneurs as part of their course work.
Similarly, Western’s Richard Ivey School of Business launched the Ivey
New Venture Project (INVP) and Certificate in Entrepreneurship, available to
both its HBA (Honours Business Administration) and MBA students. Students
in the INVP develop a commercial enterprise with teams of skilled individuals,
and their concept is then strenuously tested and refned through participation
in entrepreneurial skill-building classes, high profle business plan competitions
and coaching sessions with Ivey faculty and established entrepreneurs-in-residence.
The work culminates with the submission of a written plan and a live pitch to
an external venture review panel. The Certificate in Entrepreneurship gives
students the same venture creation experience, but is also accompanied
by courses i n new venture creati on, managi ng hi gh-growth fi rms and
entrepreneurship finance.
The Goodman School of Business at Brock University provides a number
of entrepreneurship courses, including an introductory course that covers the
basics of concept-to-business launch, to more advanced business planning,
fnancing, international venturing and corporate entrepreneurship and innovation.
Leveraging its expertise in game development, the University of Ontario Institute
of Technolog has an undergraduate program that encourages students to
develop video games from concept to commercialization each semester by working
in teams with programmers, designers and artists. The setting is an innovative
gaming and virtual reality laboratory featuring motion capture facilities, a sound
room, 3D displays and the latest in interactive devices.
7
SOAPBOX FOR STUDENTS
M O R P H I N G I N T O A
S U CCE S S F U L B U S I NE S S P L AT F OR M
While a student at Ryerson, Brennan McEachran wanted to make his
school better by aggregating and prioritizing the suggestions of his fellow
students, so he created SoapBox to do just that.
McEachran developed the software at Ryerson’s Digital Media Zone while studying
commerce. He incorporated HitSend in 2009 and piloted the software at Ryerson, which
uses the application to secure input from students and faculty. Now the Soapbox product is
used by companies like Indigo Books & Music Inc., Vitaminwater Canada and The Walrus
magazine.
SoapBox allows community leaders to aggregate member opinion online. It can be used
by both public and private sector organizations and even at events to bring ideas together,
categorize and prioritize them.
But it can be challenging. Most SoapBox clients want something unique for their community
That means a lot of additional coding and testing, and what’s more, in the cutthroat
world of tech startups, every idea needs to be protected.
HitSend wants to expand beyond the corporate world. “The next target is expanding the
software into schools across the country,” McEachern says. Administrators could use
SoapBox as a means of generating ideas to improve the educational experience, or to
receive feedback from students and parents on new proposals. HitSend is also looking
at moving SoapBox into the political sphere, where it could serve as a tool for garnering
feedback from constituents.
8
FOR STUDENTS FROM ALL DISCIPLINES
Entrepreneurship is embedded in Ryerson’s curriculum across all of its faculties.
With almost every degree, students are provided the opportunity to take a
course in this area. Specialized programs are available to provide students
with opportunities to learn about entrepreneurship and to develop their own
business ideas. Ryerson’s Ted Rogers School of Management is home to the
Entrepreneurship and Strategy program, the largest of its kind in Canada, offering
14 undergraduate and three graduate courses in this area. Ryerson also
offers an MBA in Management of Technology and Innovation and the Digital
Specialization program. All of these programs integrate business knowledge
with technical acumen and culminate in the development of student startups
or an innovative solution to an existing industry challenge.
At McMaster, there are Master’s degrees available in Engineering Entrepreneurship
and Innovation, as well as Technology Entrepreneurship and Innovation, which
bring students of different disciplines together with scientists and engineers to
work on science and technology startups. Participants in the program work with
an advisory board of business and technical mentors from the private sector.
While working on the startup projects – from new smart phone apps to innovative
skylights – students also beneft from networking with industry leaders and learn the
basics of business development and entrepreneurship through several learning modules.
Students in the Undergraduate Engineering and Management Program also get exposure
to these skills through its newly minted Entrepreneurship stream.
Similarly, the Entrepreneur Certifcate Program at Lakehead University is open to all students,
enabling them to acquire an interdisciplinary perspective on business creation. At Nipissing,
the focus is on bringing entrepreneurship approaches into problem-solving for existing
businesses so that they can make innovation part of their operating style.
SOCIAL ENTREPRENEURSHIP ALSO EMBEDDED IN UNIVERSITY PROGRAMS
Commerce students at McMaster have the opportunity to engage in social entrepreneurship through
the U-Turn program, through which they work with marginalized youth by teaching them business basics
to help them start new lives as entrepreneurs. Most recently, KPMG sponsored the program and the City of
Hamilton’s Small Business Enterprise Centre along with Liberty for Youth, a non-proft organization dedicated to
high risk youth, helped to facilitate the program by providing space, offce supplies, promotion and support.
9
SOCIAL ENTREPRENEURSHIP
I N S P I R E S M A N U F A C T U R I N G C O M P A N Y
Starting from an idea in a fourth-year course at Brock University, David D’Angelo has grown his business plan into a
manufacturing company about to roll out its frst line of eco-friendly products.
In 2011, D’Angelo won the Brock chapter of the nation-wide Nicol competition for business plans, netting him $5,000 and
an invite to Ottawa to compete against young entrepreneurs from across the country.
Inspired by the feedback he received from judges who critiqued his business plan, he committed himself to building the
company by searching for venture capital, private equity and angel investors.
“Brock gave me the support, confdence and mentorship that helped me believe I could do it,” says the 21-year-old Niagara
Falls native.
Now his business, Trivium Industries, owns a factory in Welland, Ont. He has a contract with a large cosmetics company,
and has received funding for a research project at Brock to develop a coating for eco-friendly jars to hold cosmetics with
high-alcohol content.
BORN-TO-BE ENTREPRENEURS
S T I L L N E E D G U I D A N C E
Matthieu Dasys started his first business when he was 12-years-old, shoveling sidewalks for loonies and toonies. But it
was while studying commerce at Laurentian University that the 22-year-old’s passion for entrepreneurship really took
afame.
The fourth-year student is now looking for fnancing for a gift card business he developed in a venture course with two
classmates in frst semester. The pre-paid gift cards give more options to customers, combining retail venues on one card
as well as aggregating local vendors for convenience.
Dasys has been sharing his innovation skills with other businesses in Sudbury, including developing a marketing plan for a
music store, helping a non-proft to support under-privileged artists and working for a manufacturer that recycles art palettes
and puts them back on the market.
“With the direction, support and training from a network of great professors and business professionals, your chance of success
rises signifcantly,” Dasys says.
10
11
BUSINESS COMPETITIONS TO
FOSTER ENTREPRENEURSHIP
Recognizing the need for creativity and innovation in entrepreneurship, Ontario
universities are providing opportunities for students to challenge themselves through
a suite of competitions and contests where students learn by doing, seeing the work of
others and gaining insights from the judges.
FOCUSING ON THE BUSINESS PLAN
There are many contests centred on the development of business plans. The
University of Windsor’s Youth Entrepreneurship Partnership runs a Business Plan
Competition that challenges youth from Windsor and the surrounding area to submit
a business idea for the chance to win funding. Likewise, Ryerson also has a business
plan competition, and a team from the Ryerson Chapter of Enactus Canada won in
national competition for the right to represent Canada at the 2013 Enactus World Cup
in Mexico.
At Laurier, all frst-year business students take part of a New Venture Competition as part
of their course work, where they work in teams to generate an idea for a new venture,
develop a business plan and then present to their peers. The top team in each lab
presents to a panel of alumni and business experts, and then fve to six fnalists are
chosen to be judged by a panel of entrepreneurs. The winning team receives
scholarships and the BDO New Venture Competition Cup. Laurier also has an
Entrepreneurship Competition open to all students and the winning team moves on
the National Nicol Entrepreneurship Award competition.
MODELED ON THE DRAGON’S DEN
Brock’s Monster Pitch is a week-long competition that culminates in providing four
groups of students with the opportunity to pitch their business idea to a panel of expert
judges in a format modeled on the popular CBC television show Dragon’s Den. Students
can compete to expand their existing business or turn their ideas into a new business.
In 2013, the winning group was provided $30,000 in funding to bring their venture
forward.
In partnership with the Rotary Club of Halton, McMaster’s business school
also launched its own version of Dragon’s Den called the Python’s Pit last year.
More than 30 applicants, some of them McMaster students, made their
pitch for an investment pool of $150,000 furnished by local business moguls.
With chapters at the University of Guelph, the University of Toronto, Wilfrid
Laurier University and York University, the Net Impact initiative is a virtual
community that encourages entrepreneurs and business people to support a
more socially and environmentally sustainable world. Events include a speaker
series for young entrepreneurs, an annual business case competition and a
full-day conference discussing how to shift business practices towards more
socially conscious and sustainable initiatives.
SPROUTING
T H E E N T R E P R E N E U R I A L S P I R I T
Vidhya Nagarajan, a PhD student in biological engineering at the University
of Guelph, had no business experience when she signed up for Project
SOY (Soybean Opportunities for Youth), an annual contest that challenges
students to create products and marketing strategies for soybeans.
“I wanted to focus on something far from my comfort zone that brought out my
talent and creativity and allowed me to innovate,” says the 24-year-old international
student from India.
Nagarajan developed a thick paper for greeting cards made from soy stalk. Through
research, she found that soy stalk has no market value – the stalks are thrown away
after the plant is harvested for the beans – and with the help of professors, she
developed a technical process to make paper.
She created a prototype, wrote a business plan and presented her ideas, taking second
place in the contest in 2010. Nagarajan also competed in 2011 and fnished third for a
ceiling tile made from soy stalk.
“Presenting myself as a business person was a new experience for me, and this
was a perfect platform to dream up new, environmentally friendly products,” she
says.
Nagarajan says she is now planning to start her own polymer composite business when
she returns to India.
“The idea for me to become an entrepreneur began with Project SOY,” she says.
12
13
14
NOVEL APPROACHES
Project Soy, or Soybean Opportunities for Youth, is an annual contest open to all
University of Guelph students. Participants submit a new product or marketing strategy
for soybeans. Students work in teams with the help of a faculty mentor to develop an
idea, research whether it is feasible, submit a project report and fnally create a project
display for judging. The 2011-12 winners made a well-balanced meal made of soy
and ricotta cheese, and a biodegradable, soy-based version of a mulch flm used in
gardening and landscaping, typically made from plastics.
Student groups are also getting into the act. Western University’s Student Council
runs BizInc, an entrepreneurship centre that supports and promotes student entrepreneurs at
Western and Fanshawe College. The goal is to help students turn ideas into workable
plans to execute those plans with guidance from community mentors. BizInc provides
space, web design and hosting, as well as entrepreneurial development seminars.
Last fall, BizInc opened a pop-up store at Western to promote products and services
from student startups.
CONCLUSION
Whether helping students change lives with the next big thing or simply teaching
the basic building blocks of being self-employed, Ontario’s universities are now more
than ever creating a successful generation of innovators.
The benefts of fostering entrepreneurship at universities are clear. Innovative self-starters
create jobs for themselves, and they create jobs for others. They leverage the skills
they have learned and the contacts they have made on their campuses to create
new businesses.
Universities are fostering this spirit in incubators built exclusively to hatch great ideas,
but they are also infusing a sense of entrepreneurial spirit into dozens of programs
and hundreds of courses. Many thousands of students in Ontario have what it takes
to employ themselves and others as a result of their university experience.
Economists tell us that, in an economic recession such as that which has depleted
job prospects around the world, the success of some of our graduates will depend
on entrepreneurism. Their success will in turn help regional, national and global
economies succeed.
Let’s celebrate this success.
Prepared in October 2013 by:
Council of Ontario Universities
180 Dundas Street West, Suite 1100
Toronto, ON M5G 1Z8
www.cou.on.ca
www.facebook.com/CouncilofOntarioUniversities
www.twitter.com/OntUniv
COU#: 884
ISBN#: 0-88799-496-2
doc_351536576.pdf
Criteria relating to entrepreneurship at ontario universities fuelling success.
ENTREPRENEURSHIP
AT ONTARIO UNIVERSITIES
F U E L L I N G S U C C E S S
BMO SAYS THE ENTREPRENEURIAL
SPIRIT IS ALIVE AND WELL AMONG
YOUNG CANADIANS.
46% of Canada’s postsecondary students recently
surveyed by Pollara for the bank said they see
themselves starting a business after graduation.
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Entrepreneurship, upon which economists say economic growth depends, has
moved from the margins to the mainstream of university education. There are
entire programs devoted to teaching students what it takes to invent the next
big thing, attract investors and take their service or product to market. Incubators
exist on and off campus to foster these creative minds. Ontario universities
are introducing these student entrepreneurs to venture capitalists to help them
succeed, and business acuity is being introduced into every course imaginable,
even the arts. Imagine the advantage of a student of modern dance who also
knows how to turn that talent into a business?
As a result, universities are now preparing students to create their own jobs,
as well as jobs for other people. At the core, they are developing an innovation
capacity in students that will enable them to be “intra-preneurs” – employees
who behave like entrepreneurs within the context of a large organization.
This is much more than an interesting campus trend. It is the key to success for
many thousands of students. It is vital to the strength of the economy.
Countless jobs have been lost in the worst global economic recession since the
Great Depression, and around the world, economic recovery has been slow.
The U.S.-based Kauffman Foundation, which is devoted to entrepreneurship, recently
concluded that any net job growth comes entirely from startup frms.
And so there has never been a better time for universities to foster innovation. Many thousands
of students a year are learning entrepreneurship in dozens of programs and hundreds
of courses at Ontario’s 21 publicly funded universities. This focus on innovation is reaping
rewards, with hundreds of startup companies being created each year.
CIBC says Canadians are expected to become their own bosses at an accelerated pace in the
coming decade, with more than half a million entrepreneurs creating their own jobs in the last year.
More and more of them are young people in their 20s, putting to commercial use the innovation skills
learned at our universities.
This report puts a spotlight on this exciting trend at Ontario university campuses. It is also a celebration
of the creative young minds who are improving lives, transforming the economy and helping their neighbours
around the world through social innovation.
ACCELERATING NEW VENTURE
DEVELOPMENT
Perhaps one of the most exciting developments on university campuses are startup
incubators – spaces where new ideas for products and services are discussed, tested
and brought to fruition. Incubators allow innovative students to think big and take the
risks necessary for business creation with the guidance of advisors from industry and
academia. Whether a student has the frst seeds of a great idea or a fully-fedged plan
for how to market their product or service, university incubators are supporting
student entrepreneurs at every stage.
One of the frst campus incubators, the University of Waterloo’s VeloCity initiative, now
has three streams – VeloCity Residence, a “dormcubator” where 70 undergraduate
students live and work for four months on a startup company; the VeloCity Garage for
those ready to take their startups to the next level and VeloCity Campus, an initiative
designed to take mentoring and startup support to all students. As well, the VeloCity
Venture Fund awards $300,000 annually to the winners of best business pitch competitions.
More than 1,000 people have participated in the VeloCity experience since its inception
in 2008 and 45 current and alumni companies have been started. Kik Interactive,
which develops mobile applications, is one successful company spawned from
VeloCity, as is Vidyard, a video hosting and analytics platform that now has blue chip
investors, such as OMERS Ventures fund.
The Digital Media Zone (DMZ) at Ryerson University opened the doors to digital
entrepreneurs in 2010 and now helps 325 emerging leaders fast track product launches
and grow their companies by connecting them to mentors, customers and each other.
Successful startups include Bionik Labs, a bio-engineering research and development
company with more than 20 employees. It is working with major hospitals in the
U.S. and Canada on a clinical trial surrounding its latest innovation – a pair of robotic
legs used as a wheelchair replacement and for rehabilitation. Since 2010, the DMZ
and its entrepreneurs have created 752 jobs through newly formed startups and
market-driven research. The Zone’s success has provided the inspiration for Ryerson
to begin work on the creation of new entrepreneurship zones specializing in a variety
of felds, such as the Engineering Student Design Zone and the Innovation Centre for
Urban Energy. Ryerson has also reached an agreement with partners to replicate the
model in India through a partnership with the Bombay Stock Exchange.
The University of Toronto has an expanding network of incubators and support services
for entrepreneurship and for the commercialization of goods and services. For
students, it offers academic courses and training programs, career resources
and opportunities to connect with seasoned entrepreneurs. For faculty and researchers, it
provides incubator facilities, focused training programs and business service supports.
Entrepreneurship centres include the Entrepreneurship Hatchery, which helps young
engineers harness their best ideas to develop a business plan; the Creative Destruction
Lab, which connects advanced entrepreneurs with the Rotman Business School’s
extensive networks; and the Impact Centre, where graduates learn how to translate their
cutting-edge research into a product or company. These combined efforts have resulted in
the creation of 81 startup companies over the last fve years. For example, Chematria is a
recent startup that makes software to help pharmaceutical companies determine which molecules
can become medicines, enabling faster drug development for a fraction of the price, while
Sonola is a new venture developing an affordable brain imaging technique based on
ultrasound technology.
At McMaster University, the Centre for Engineering Entrepreneurship and Innovation offers
an environment designed for real-time venture creation and education, whether a student is
engaged in original research, has a business problem to solve or is launching a business.
Students learn a proven startup methodology, work with business experts and have access
to funding sources. One of the startups at the Centre is working on a new way to manufacture
melanin, the pigment that protects our skin from UV rays. This breakthrough could lead to
better protection for sunglasses and sunscreens, and the process will soon hit the market.
The Trent University Offce of Research helps faculty and students patent their cutting edge
ideas. In cases where patents form new companies, Trent partners with the Greater
Peterborough Innovation Cluster to offer young entrepreneurs incubation services, access to
a network of investors and advice on receiving government-backed grants. These services
helped two Trent graduates establish Carbon Control Systems (CCS), a company that builds
sustainable waste management technology. CCS employs fve people and has secured
more than $1 million in capital investments.
It is not just business and science students who are catching the entrepreneurship bug. At
the Imagination Catalyst, OCAD University’s incubator, students and
alumni are engaged in projects with a social innovation
theme. Initiatives under development include fetal
sculpting that enables surgeons to better focus their
surgical techniques on fetuses in the womb;
sustainable fooring made from coffee ground waste;
and mobile devices that emit a signal to enable the
visually impaired to get around their houses or
apartments more easily.
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PARTNERSHIPS IN BUSINESS AND SOCIAL DEVELOPMENT
Wilfrid Laurier University operates an accelerator program called the Laurier
LaunchPad, whi ch i s l ocated i n the Communi tech hub, an i ndustry centre
in which students share space and ideas with fellow startup entrepreneurs and established
industry leaders such as BlackBerry, Google, Canadian Tire and Christie Digital.
Students from all disciplines can earn a university course credit while creating proftable,
scalable businesses. Laurier also offers courses in entrepreneurship within each of its
faculties. The several hundred undergraduate and graduate students enrolled in these
courses develop real business ideas and then apply them to the LaunchPad program.
There are currently 30 student-led enterprises (including social ventures) at different
stages of development within the program, and the university is expanding the
concept to it’s Toronto campus.
At Carleton University, the Lead to Win initiative provides a real-life environment for
students to launch technology businesses, and benefts from partnerships with local
government and non-proft organizations. Beyond workspace, advice and networking
opportunities, their business development services centre on the following categories
or desks designed to coach startup founders on how to raise money, how to grow the
business, how to improve customer sales engagement and how to tap global markets.
An added dimension of the entrepreneurship approach at Carleton is the focus on
supporting the launch of new ventures that are global by design, not through evolution.
The frst cohort of Born Global ventures – 22 in all – has just been launched and, in
time, it is hoped that the Born Global approach and support will contribute to all those
participating in Carleton’s innovation ecosystem.
At York University, student and faculty entrepreneurs can acquire accelerator space
within the Markham Convergence Centre, an innovation hub developed by the City of
Markham. There, they can get advice from Innovation York, the commercialization
and industry-liaison offce for the university, as well as the other entrepreneurs and
venture capitalists who take an interest in the centre.In addition, the York Entrepreneurship
Development Institute (YEDInstitute) has launched an incubator program in
partnership with the Schulich School of Business Executive Education Centre to
provide practical education and mentorship to assist founders of startup ventures in
both the for-profitand non-profit sectors. Upon completing their program, fellows
can also pitch their project for up to $500,000 in funding from YEDInstitute’s own
venture capital fund, as well as potential fnancing from other venture capital frms and
direct investment by banks.
York also supports social innovation through its Knowledge Mobilization Unit where
students like Tanya Gulliver work with local community agencies on specifc projects.
Her research in partnership with the Parkdale Activity and Recreation Centre is now
helping to inform Toronto’s Heat Registry Manual, which will help more than 2.5 million
people cope in an increasingly warming world.
The Sault Ste. Marie Innovation Centre is located inside the main building of Algoma
University. Entrepreneurs in the Centre give presentations to students on their
initiatives and students, staff and alumni create new businesses on site, including
examples such as an e-learning company and a video game development company.
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PACKAGI NG I NFORMATI ON
A B U S I N E S S I N I T S E L F
Mohammad Al-Azzouni was running a student entrepreneurship group at
the University of Ottawa when he met a man who would change his life.
Shahzad Khan was already a PhD from Cambridge. He and Al-Azzouni
had been working for the past six years on a high-powered artifcial intelligence
platform for real-time media monitoring.
The pair of entrepreneurs graduated from the Lead To Win business development program,
a part of Carleton University’s entrepreneurs network, and have now successfully launched
their Ottawa-based startup company Gnowit.
Gnowit scours the web for online information relating to users, the businesses or particular
topics. This type of service is used by companies when dealing with brand management,
crisis control and detecting threats like patent infringement.
“There is a vast amount of information out there and we package it to make it actionable,”
Al-Azzouni says.
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SUMMER AND INTERNSHIP ENTREPRENEUR INITIATIVES
University and college students from the Ottawa area can apply to the Startup Garage
at the University of Ottawa to spend an entire summer working full-time to accelerate
their businesses. The program, operated by the university’s Technology Transfer and
Business Enterprise Offce, provides free space, networks of business contacts and
advice about business and technology. The Startup Garage also provides student-led
companies with grants – $250,000 since 2009 – to cover early-stage funding and get
student businesses launched. Successful startups from the Garage include Spooncity,
a brand loyalty rewards program that allows customers to use their mobile app for
rewards at fast food restaurants, and Remay, a novel women’s shaving product which
incorporates both sustainable and advanced chemistry.
In addition to the summer program, the Startup Garage also runs a Startup Tuneup
program, a weekend program where students can visit the space, learn from business
mentors and network with student entrepreneurs. The university is also engaging with
the community on this subject through its Entrepreneurship Bridge Lecture Series,
which provides business opportunities in the region, advice on identifying business
opportunities, getting market validation and many other topics important to business
development.
Queen’s University also has a Summer Innovation Initiative, a joint venture between the Faculty
of Engineering and the School of Business, in which students work in teams for 16
weeks to understand the skills needed for successful business development. This
initiative is part of the Queen’s Innovation Connector (QIC), a centre that fosters
relationships between students, professors, Canadian companies and investors in
order to turn inventions, ideas and services into businesses. QIC programs, including
the summer initiative, have already yielded success including a student-created company
called Listn that created an iPhone app that lets people share and connect their music,
and Moja Labs, a company focused on leisure and travel apps.
The Dare to Dream internship program at Queen’s is also allowing business school
graduates to turn their new venture business plans into reality. Over a three-month
period, and with up to $15,000 in support, students can improve their odds for success
by working with faculty and staff from the business school and the Centre for Business
Venturing, and receive guidance from the entrepreneur-in-residence program.
BUILDING NEW BUSINESSES AND NEW OPPORTUNITIES
The Pierre L. Morrissette Institute of Entrepreneurship at Western’s Ivey Business
School serves entrepreneurs from startup to succession. The institute works with
students to build a foundation from which to successfully launch new businesses.
Canada’s best entrepreneurs help students take their businesses to the next level
and help business families successfully transition to the next generation or opportunity.
The institute supports all of this work through research in entrepreneurial learning.
Brock University’s BioLinc is a bioscience business incubator operating in partnership
with the city, region, chambers of commerce and the regional innovation centre.
Brock’s Goodman School of Business also provides support. Developed to promote,
enhance and commercialize bioscience, biotechnology and bio-manufacturing discoveries,
it has been offering a variety of incubation services for the past year to students and
non-students who are establishing new ventures, and has recently moved into new
space on campus.
The University of Windsor’s Centre for Enterprise and Law works with both startups and
established businesses on everything from business planning and fnancial projections
to trouble shooting for businesses whose revenues are slipping. The brainchild
of a law and a business professor, the Centre offers a course credit to students
who work with startups or existing businesses to enhance their prospects. Beyond
training for students, the Centre is helping to instill a more entrepreneurial culture that
will help to keep young people in the city.
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FROM THE GARAGE
T O T H E A P P S T O R E
When Garrett Gottlieb was accepted into University of Waterloo’s VeloCity Garage, he was joined by his friend – Wilfrid
Laurier University student Phil Jacobson. Together, they developed a ftness application for the iPhone.
Their venture took off with Jacobson working the business side and Gottlieb writing code for the app, called PumpUp,
which offers users their own personal trainer with customizable and adaptable workouts.
“If we did this in a basement without the resources, advice, funding and networks of the University of Waterloo, we wouldn’t
be where we are,” Jacobson says.
PumpUp has received $25,000 through the VeloCity Venture Fund to help develop the app. Every term, four prizes are
given to uWaterloo tech startups, thanks to a $1 million donation from a VeloCity alum.
PumpUp is currently available for download from the Apple App Store and will be available on the Google Play Store in the future.
STUDENT BUSINESS INCUBATOR
S P A W N S H E A L T H V E N T U R E
Tim Brady started MojoMax Health at the age of 20 while studying fnance and playing Varsity football. The Western University
student was a client of BizInc, the student business incubator sponsored by the university and Fanshawe College.
As an athlete, he determined that there was a need for a more efficient workout recovery product, and so he created a
glutamine-based formula that is now the foundation for MojoMax Health.
Since successfully getting approval from Health Canada, Brady has secured a manufacturer and distributor for his products in
Canada.
“He is a highly motivated and independent student,” says BizInc’s Director, John Pollock. “An early applicant to BizInc’s
Seed your Startup competition, MojoMax is a good example of the talent and potential of this initiative.”
Photo by
Imprint Publications
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BUILDING BLOCKS OF
ENTREPRENEURIAL SUCCESS
Once available only to business students, entrepreneurship education is now provided
in an array of discipline-specifc programs and in academic offerings available to all
students. Courses look at how innovations have emerged in the past and how the
outliers’ perspective can contribute to new approaches and new opportunities for all.
Students learn to understand and emulate the characteristics of creativity and
risk-taking and also to model the best approaches to decision-making, despite uncertainty.
They develop business plans and bring forward proftable solutions to real-world problems.
For many graduates at the helm of startups, the blueprints for their businesses began
in an entrepreneurship course taken at university.
DISCIPLINE-SPECIFIC PROGRAMS
At Laurentian University, Business Commerce students in their fourth year take a
course called Venture Initiation in which students work in groups to conduct market
research to determine the feasibility of a proposed venture, then devise a business
plan that integrates fnance, operations, marketing and organizational structure and
behavior. Students compete in class or as a fnalist before a panel of judges of local
entrepreneurs, bankers and community leaders. Prize money is awarded and can be
used for startup funding.
Carleton University’s Master’s program in Technology Innovations Management
(TIM) teaches students how to create and grow a new technology company or to expand
an existing one. TIM entrepreneurs have created successful startups designed to
address health needs in under-served areas and a mobile application for learning
new languages.
The DeGroote School of Business at McMaster University offers a variety of courses
in entrepreneurship at both the undergraduate commerce and MBA levels. In addition
to courses in fnance, venture capital and private equity, students can also conduct
research for local business and social entrepreneurs as part of their course work.
Similarly, Western’s Richard Ivey School of Business launched the Ivey
New Venture Project (INVP) and Certificate in Entrepreneurship, available to
both its HBA (Honours Business Administration) and MBA students. Students
in the INVP develop a commercial enterprise with teams of skilled individuals,
and their concept is then strenuously tested and refned through participation
in entrepreneurial skill-building classes, high profle business plan competitions
and coaching sessions with Ivey faculty and established entrepreneurs-in-residence.
The work culminates with the submission of a written plan and a live pitch to
an external venture review panel. The Certificate in Entrepreneurship gives
students the same venture creation experience, but is also accompanied
by courses i n new venture creati on, managi ng hi gh-growth fi rms and
entrepreneurship finance.
The Goodman School of Business at Brock University provides a number
of entrepreneurship courses, including an introductory course that covers the
basics of concept-to-business launch, to more advanced business planning,
fnancing, international venturing and corporate entrepreneurship and innovation.
Leveraging its expertise in game development, the University of Ontario Institute
of Technolog has an undergraduate program that encourages students to
develop video games from concept to commercialization each semester by working
in teams with programmers, designers and artists. The setting is an innovative
gaming and virtual reality laboratory featuring motion capture facilities, a sound
room, 3D displays and the latest in interactive devices.
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SOAPBOX FOR STUDENTS
M O R P H I N G I N T O A
S U CCE S S F U L B U S I NE S S P L AT F OR M
While a student at Ryerson, Brennan McEachran wanted to make his
school better by aggregating and prioritizing the suggestions of his fellow
students, so he created SoapBox to do just that.
McEachran developed the software at Ryerson’s Digital Media Zone while studying
commerce. He incorporated HitSend in 2009 and piloted the software at Ryerson, which
uses the application to secure input from students and faculty. Now the Soapbox product is
used by companies like Indigo Books & Music Inc., Vitaminwater Canada and The Walrus
magazine.
SoapBox allows community leaders to aggregate member opinion online. It can be used
by both public and private sector organizations and even at events to bring ideas together,
categorize and prioritize them.
But it can be challenging. Most SoapBox clients want something unique for their community
That means a lot of additional coding and testing, and what’s more, in the cutthroat
world of tech startups, every idea needs to be protected.
HitSend wants to expand beyond the corporate world. “The next target is expanding the
software into schools across the country,” McEachern says. Administrators could use
SoapBox as a means of generating ideas to improve the educational experience, or to
receive feedback from students and parents on new proposals. HitSend is also looking
at moving SoapBox into the political sphere, where it could serve as a tool for garnering
feedback from constituents.
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FOR STUDENTS FROM ALL DISCIPLINES
Entrepreneurship is embedded in Ryerson’s curriculum across all of its faculties.
With almost every degree, students are provided the opportunity to take a
course in this area. Specialized programs are available to provide students
with opportunities to learn about entrepreneurship and to develop their own
business ideas. Ryerson’s Ted Rogers School of Management is home to the
Entrepreneurship and Strategy program, the largest of its kind in Canada, offering
14 undergraduate and three graduate courses in this area. Ryerson also
offers an MBA in Management of Technology and Innovation and the Digital
Specialization program. All of these programs integrate business knowledge
with technical acumen and culminate in the development of student startups
or an innovative solution to an existing industry challenge.
At McMaster, there are Master’s degrees available in Engineering Entrepreneurship
and Innovation, as well as Technology Entrepreneurship and Innovation, which
bring students of different disciplines together with scientists and engineers to
work on science and technology startups. Participants in the program work with
an advisory board of business and technical mentors from the private sector.
While working on the startup projects – from new smart phone apps to innovative
skylights – students also beneft from networking with industry leaders and learn the
basics of business development and entrepreneurship through several learning modules.
Students in the Undergraduate Engineering and Management Program also get exposure
to these skills through its newly minted Entrepreneurship stream.
Similarly, the Entrepreneur Certifcate Program at Lakehead University is open to all students,
enabling them to acquire an interdisciplinary perspective on business creation. At Nipissing,
the focus is on bringing entrepreneurship approaches into problem-solving for existing
businesses so that they can make innovation part of their operating style.
SOCIAL ENTREPRENEURSHIP ALSO EMBEDDED IN UNIVERSITY PROGRAMS
Commerce students at McMaster have the opportunity to engage in social entrepreneurship through
the U-Turn program, through which they work with marginalized youth by teaching them business basics
to help them start new lives as entrepreneurs. Most recently, KPMG sponsored the program and the City of
Hamilton’s Small Business Enterprise Centre along with Liberty for Youth, a non-proft organization dedicated to
high risk youth, helped to facilitate the program by providing space, offce supplies, promotion and support.
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SOCIAL ENTREPRENEURSHIP
I N S P I R E S M A N U F A C T U R I N G C O M P A N Y
Starting from an idea in a fourth-year course at Brock University, David D’Angelo has grown his business plan into a
manufacturing company about to roll out its frst line of eco-friendly products.
In 2011, D’Angelo won the Brock chapter of the nation-wide Nicol competition for business plans, netting him $5,000 and
an invite to Ottawa to compete against young entrepreneurs from across the country.
Inspired by the feedback he received from judges who critiqued his business plan, he committed himself to building the
company by searching for venture capital, private equity and angel investors.
“Brock gave me the support, confdence and mentorship that helped me believe I could do it,” says the 21-year-old Niagara
Falls native.
Now his business, Trivium Industries, owns a factory in Welland, Ont. He has a contract with a large cosmetics company,
and has received funding for a research project at Brock to develop a coating for eco-friendly jars to hold cosmetics with
high-alcohol content.
BORN-TO-BE ENTREPRENEURS
S T I L L N E E D G U I D A N C E
Matthieu Dasys started his first business when he was 12-years-old, shoveling sidewalks for loonies and toonies. But it
was while studying commerce at Laurentian University that the 22-year-old’s passion for entrepreneurship really took
afame.
The fourth-year student is now looking for fnancing for a gift card business he developed in a venture course with two
classmates in frst semester. The pre-paid gift cards give more options to customers, combining retail venues on one card
as well as aggregating local vendors for convenience.
Dasys has been sharing his innovation skills with other businesses in Sudbury, including developing a marketing plan for a
music store, helping a non-proft to support under-privileged artists and working for a manufacturer that recycles art palettes
and puts them back on the market.
“With the direction, support and training from a network of great professors and business professionals, your chance of success
rises signifcantly,” Dasys says.
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BUSINESS COMPETITIONS TO
FOSTER ENTREPRENEURSHIP
Recognizing the need for creativity and innovation in entrepreneurship, Ontario
universities are providing opportunities for students to challenge themselves through
a suite of competitions and contests where students learn by doing, seeing the work of
others and gaining insights from the judges.
FOCUSING ON THE BUSINESS PLAN
There are many contests centred on the development of business plans. The
University of Windsor’s Youth Entrepreneurship Partnership runs a Business Plan
Competition that challenges youth from Windsor and the surrounding area to submit
a business idea for the chance to win funding. Likewise, Ryerson also has a business
plan competition, and a team from the Ryerson Chapter of Enactus Canada won in
national competition for the right to represent Canada at the 2013 Enactus World Cup
in Mexico.
At Laurier, all frst-year business students take part of a New Venture Competition as part
of their course work, where they work in teams to generate an idea for a new venture,
develop a business plan and then present to their peers. The top team in each lab
presents to a panel of alumni and business experts, and then fve to six fnalists are
chosen to be judged by a panel of entrepreneurs. The winning team receives
scholarships and the BDO New Venture Competition Cup. Laurier also has an
Entrepreneurship Competition open to all students and the winning team moves on
the National Nicol Entrepreneurship Award competition.
MODELED ON THE DRAGON’S DEN
Brock’s Monster Pitch is a week-long competition that culminates in providing four
groups of students with the opportunity to pitch their business idea to a panel of expert
judges in a format modeled on the popular CBC television show Dragon’s Den. Students
can compete to expand their existing business or turn their ideas into a new business.
In 2013, the winning group was provided $30,000 in funding to bring their venture
forward.
In partnership with the Rotary Club of Halton, McMaster’s business school
also launched its own version of Dragon’s Den called the Python’s Pit last year.
More than 30 applicants, some of them McMaster students, made their
pitch for an investment pool of $150,000 furnished by local business moguls.
With chapters at the University of Guelph, the University of Toronto, Wilfrid
Laurier University and York University, the Net Impact initiative is a virtual
community that encourages entrepreneurs and business people to support a
more socially and environmentally sustainable world. Events include a speaker
series for young entrepreneurs, an annual business case competition and a
full-day conference discussing how to shift business practices towards more
socially conscious and sustainable initiatives.
SPROUTING
T H E E N T R E P R E N E U R I A L S P I R I T
Vidhya Nagarajan, a PhD student in biological engineering at the University
of Guelph, had no business experience when she signed up for Project
SOY (Soybean Opportunities for Youth), an annual contest that challenges
students to create products and marketing strategies for soybeans.
“I wanted to focus on something far from my comfort zone that brought out my
talent and creativity and allowed me to innovate,” says the 24-year-old international
student from India.
Nagarajan developed a thick paper for greeting cards made from soy stalk. Through
research, she found that soy stalk has no market value – the stalks are thrown away
after the plant is harvested for the beans – and with the help of professors, she
developed a technical process to make paper.
She created a prototype, wrote a business plan and presented her ideas, taking second
place in the contest in 2010. Nagarajan also competed in 2011 and fnished third for a
ceiling tile made from soy stalk.
“Presenting myself as a business person was a new experience for me, and this
was a perfect platform to dream up new, environmentally friendly products,” she
says.
Nagarajan says she is now planning to start her own polymer composite business when
she returns to India.
“The idea for me to become an entrepreneur began with Project SOY,” she says.
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NOVEL APPROACHES
Project Soy, or Soybean Opportunities for Youth, is an annual contest open to all
University of Guelph students. Participants submit a new product or marketing strategy
for soybeans. Students work in teams with the help of a faculty mentor to develop an
idea, research whether it is feasible, submit a project report and fnally create a project
display for judging. The 2011-12 winners made a well-balanced meal made of soy
and ricotta cheese, and a biodegradable, soy-based version of a mulch flm used in
gardening and landscaping, typically made from plastics.
Student groups are also getting into the act. Western University’s Student Council
runs BizInc, an entrepreneurship centre that supports and promotes student entrepreneurs at
Western and Fanshawe College. The goal is to help students turn ideas into workable
plans to execute those plans with guidance from community mentors. BizInc provides
space, web design and hosting, as well as entrepreneurial development seminars.
Last fall, BizInc opened a pop-up store at Western to promote products and services
from student startups.
CONCLUSION
Whether helping students change lives with the next big thing or simply teaching
the basic building blocks of being self-employed, Ontario’s universities are now more
than ever creating a successful generation of innovators.
The benefts of fostering entrepreneurship at universities are clear. Innovative self-starters
create jobs for themselves, and they create jobs for others. They leverage the skills
they have learned and the contacts they have made on their campuses to create
new businesses.
Universities are fostering this spirit in incubators built exclusively to hatch great ideas,
but they are also infusing a sense of entrepreneurial spirit into dozens of programs
and hundreds of courses. Many thousands of students in Ontario have what it takes
to employ themselves and others as a result of their university experience.
Economists tell us that, in an economic recession such as that which has depleted
job prospects around the world, the success of some of our graduates will depend
on entrepreneurism. Their success will in turn help regional, national and global
economies succeed.
Let’s celebrate this success.
Prepared in October 2013 by:
Council of Ontario Universities
180 Dundas Street West, Suite 1100
Toronto, ON M5G 1Z8
www.cou.on.ca
www.facebook.com/CouncilofOntarioUniversities
www.twitter.com/OntUniv
COU#: 884
ISBN#: 0-88799-496-2
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