Description
Brief information related to entrepreneurship and new ventures winter 2010.
1
BUSI 3413
Entrepreneurship & New Ventures
Winter 2010, Classroom 2082, Tuesdays 6:30 to 9:30 pm
Professor: Bob Gernon
Office:
Phone: 905-470-9994
E-mail: [email protected]
Office Hours: Tuesdays 4 pm to 6 pm or after class.
Commuter Hotline: 416-226-6620 ext. 2187
Class cancellations due to inclement weather or illness will be announced/posted on the commuter
hotline.
Mailboxes: Every student is responsible for information communicated through the student mailboxes.
A mailbox directory is posted beside the mailboxes.
COURSE DESCRIPTION:
This course is a first of 2 courses in entrepreneurship. The main goal with this course is fort the student to
gain understanding of how to successfully launch new ventures. The second course focuses on how to
manage and grow the entrepreneurial organization once it has been launched.
This course puts the student in the role of a business development consultant, introduces the student to a
broad spectrum of business development issues and challenges and has the expectation that students will
provide a broad range of support services and recommendations to ensure the successful launch of a
business.
Students will learn about how to:
1. Assess the ‘fitness’ of a potential entrepreneur for the role of entrepreneur.
2. Use assessment tools and interview skills that position them to diagnose whether their ‘potential
client’ has ‘what it takes’ to be a success in the unique world of the entrepreneur.
3. Skillfully use 3-5 different techniques for identifying business ideas.
4. Guide clients to ensure that they appropriately value and protect their innovative ideas and
intellectual equity.
5. Assess business opportunities vis a vis their potential for success as profitable businesses.
6. Lead a client through the process of taking an idea through the development stages and getting it
successfully launched in the marketplace.
7. Lead a client through the process of developing a strategic business plan.
8. Lead a client through the process of developing a marketing plan.
9. Lead a client through the process of creating a financial plan.
10. Assist a client through the process of evaluating other start-up methods such as franchising and
acquisitions.
This course is also designed to give students opportunities to develop their presentation and project
management skills.
2
COURSE OBJECTIVES:
As a result of taking this course students will:
1. Understand the fundamental characteristics of the entrepreneur.
2. Understand the process of developing a successful business idea to a marketable product or service.
3. Understand the legal aspects of a new venture including trademarks, patent, intellectual property.
4. Understanding the basics of how to assess an industry.
5. Understand how to design, conduct and report the results of a focus group study.
6. Understand the complexity of ‘value attributes’ and their impact on the pricing strategy.
7. Understand the basic principles involved in marketing products and services.
8. Demonstrate the ability to write a business plan, a marketing plan and a financial plan.
9. Professionally present a consulting proposal in oral and written formats to a potential entrepreneurial
client.
10. Professionally present a business development proposal in oral and written formats to a potential
group of investors.
METHOD of DELIVERY:
Classroom lectures and exercises 40%
Consulting project learning 40%
Class involvement and discussions 20%
REQUIRED TEXTS:
Entrepreneurship Second Canadian Edition, Hisrich, Peters, Shepherd & Mombourquette, McGraw Hill,
2009
COURSE EVALUATION:
Students will be evaluated based on assignments, attendance and final report as follows:
Weekly Syntheses Value 20%
Consulting Proposal & Presentation Value 20%
Research Assignment Value 20%
Final Exam – Value 40%
Students are expected to keep a back-up copy of all assignments.
The Final exam will be scheduled between Thursday, April 15
th
, and Thursday, April 2
nd
(including Saturday).
COURSE OUTLINE AND REQUIRED READING EACH WEEK
1 January 12 Course introduction Chapter 1
Student introduction
Introduction to Entrepreneurship
The role of the consultant.
Key skills, strategies, tactics and tools of the consultant.
Self-assessment exercises & discussions.
Creating a Self-Development Plan.
Assignment: Chapter 1 + Weekly Synthesis + Interview with an Entrepreneur
3
2 January 19 Entrepreneurship:
Presentations and discussions from Chapter 1
i) The importance of entrepreneurship in society.
ii) Intrapreneur vs Entrepreneur: Fact or Fiction?
iii) Male vs Female Entrepreneurs
iv) Christian Entrepreneurship
Assignments: The Consulting Proposal, Weekly Synthesis, Project Identification
& Chapter 2
3. January 26 The Big Idea:
Creativity, Sources of Ideas & 5 Techniques for Generating Innovative Ideas
Skill building exercises with: Brainstorming, Mind Mapping, Creative Problem
Solving, Synergistic Decision Making, Opportunity Search.
Protecting Your Ideas and Intellectual Equity
Assignments: The Weekly Synthesis, Focused Group Idea Development,
Chapter 3
4 February 2 Opportunity Assessment:
Review of the Opportunity Assessment Process including The Five Thinking
Hats, SWOT and other useful assessment tools and techniques.
The Product Development Process
The Businesses Planning Process (Strategic Planning)
Assignments: The Weekly Synthesis, Chapter 4, Creating your SBD Plan, 1
st
Draft (Vision, Values & Mission) (Consulting Exercise)
5 February 9 Business Planning:
Chapter 4, Review and Discussion
The Success by Design System
GOST Planning
SMART Objectives & Tactics
Assignments: The Weekly Synthesis, SBD Planning Draft 2, (GOST)
6 February 16 Presentation of Business Plans
Each student will present his/her plan and will receive feedback.
Assignments: The Weekly Synthesis, Preparation of Final written SBD Draft
with feedback incorporated, Chapter 5
February 22 -26 Reading Week
7 March 2 The Marketing Plan
Discussion of Chapter 5
Guidelines for creating a marketing plan.
Assignments: The Weekly Synthesis, Preparation of Marketing Plan, Draft 1
This is a team activity.
4
8 March 9 Marketing Plan Presentations
Discussion and Feedback
Assignments: The Weekly Synthesis, Preparation of Marketing Plan Draft 2 in
written form with feedback integrated, Chapter 6.
9 March 16 Building an Organization
Discussion of key concepts to be considered including:
Vision, Values, Culture, Staffing, Recruiting, Orientation, Training, Retention,
Compensation.
Assignments: The Weekly Synthesis, Review of Strategic Plans + matching
SBD plans with staffing and management plans. Writing plans for the above key
areas.
10 March 23 Building an Organization
Presentation and discussion of plans
How to choose the best management model for the organization?
Lessons from Built to Last by Jim Collins and Jerry Porras
Assignments: The Weekly Synthesis, readings from Built to Last, team
presentations re from Built to Last
11 March 30 Build it to Last
Team Presentations & Discussions
Body & Soul: Unleashing the Power of Your Team by Bob Gernon
Key lessons on building greatness at Honda, Famous Players, Cineplex Odeon,
Turtle Island, Hummingbird and other great Canadian organizations.
Assignments: Weekly Synthesis, Body & Soul: Unleashing the Power of Your
Team, Preparation of final consulting reports.
12 April 6 Unleashing the Power of Your Team
Team Reports & Discussions
Presentation of consulting reports.
April 13-14 Reading Days
13 April 20 Exam
Final written consulting reports due.
5
BIBLIOGRAPHY
Getting Things Done, David Allen, Penguin Books, New York, 2001
Execution, Larry Bossidy & Ram Charan, Crown Business, New York, 2002
Built to Last, James Collins and Jerry Porras, Harper Business, New York, 1994
Good to Great, Jim Collins, Harper Collins, New York, 2001
Vision That Works, Dave Collins, Tyndale Academic Press, Toronto, 2008
The 7 Habits of Highly Effective People, Stephen Covey, Fireside, New York, 1998
2020 Vision, Stan Davis and Bill Davidson, Fireside Books, New York, 1991
Managing in a Time of Great Change, Peter F. Drucker, Dutton, New York, 1997
Innovation and Entrepreneurship, Peter Drucker, Harper & Row, New York, 1985
The Effective Executive, Peter Drucker, Harper & Row, New York, 1966
Managing in the Next Society, Peter Drucker, St. Martin’s Press, New York, 2002
Managing the Non-Profit Organization, Peter Drucker, Harper Collins, 1990
Body & Soul: Unleashing the Power of Your Team, Bob Gernon, Detselig, Calgary, 2000
The Tipping Point, Malcolm Gladwell, Back Bay Books, New York, 2002
Blink, Malcolm Gladwell, Little Brown & Company, New York, 2005
The Outliers, Malcom Gladwell, Little Brown & Company, New York, 2008
Working with Emotional Intelligence, Daniel Goleman, Bantam Books, New York, 1998
Entrepreneurship Second Canadian Edition, Hisrich, Peters, Shepherd, Mombourquette, McGraw
Hill Ryerson, Toronto, 2009
Managing Technical People, Watts Humphrey, Addison-Wesley, Boston, 1997
The Change Masters, Rosabeth Moss Kanter, Touchstone, New York, 1983
The Human Side of Managing Technological Innovation, Ralph Katz, Oxford University Press, New
York, 2004
The Leadership Wisdom of Jesus, Charles Manz, Berrett Koehler Books, San Francisco, 2005
Entrepreneurship Second Edtion, Steve Mariotti and Caroline Glackin, Prentice Hall, Upper Saddle
River NJ, 2010
The Purpose Driven Organization, Perry Pascarella & Mark Frohman, Jossey-Bass, San Francisco,
1998
Thriving on Chaos, Tom Peters, Knopf, New York, 1987
A Passion for Excellence, Tom Peters & Nancy Austin, Random House, New York, 1985
6
Think on Your Feet, Keith Spicer, Doubleday, Toronto, 1985
The Winging It Logic System, Keith Spicer, Doubleday, 1982
Future Shock, Alvin Toffler, Bantam Books, New York, 1970
The Third Wave, Alvin Toffler, Bantam Books, Toronto, 1980
Power Shift, Alvin & Heidi Tofler, Bantam Books, New York, 1990
doc_366478621.pdf
Brief information related to entrepreneurship and new ventures winter 2010.
1
BUSI 3413
Entrepreneurship & New Ventures
Winter 2010, Classroom 2082, Tuesdays 6:30 to 9:30 pm
Professor: Bob Gernon
Office:
Phone: 905-470-9994
E-mail: [email protected]
Office Hours: Tuesdays 4 pm to 6 pm or after class.
Commuter Hotline: 416-226-6620 ext. 2187
Class cancellations due to inclement weather or illness will be announced/posted on the commuter
hotline.
Mailboxes: Every student is responsible for information communicated through the student mailboxes.
A mailbox directory is posted beside the mailboxes.
COURSE DESCRIPTION:
This course is a first of 2 courses in entrepreneurship. The main goal with this course is fort the student to
gain understanding of how to successfully launch new ventures. The second course focuses on how to
manage and grow the entrepreneurial organization once it has been launched.
This course puts the student in the role of a business development consultant, introduces the student to a
broad spectrum of business development issues and challenges and has the expectation that students will
provide a broad range of support services and recommendations to ensure the successful launch of a
business.
Students will learn about how to:
1. Assess the ‘fitness’ of a potential entrepreneur for the role of entrepreneur.
2. Use assessment tools and interview skills that position them to diagnose whether their ‘potential
client’ has ‘what it takes’ to be a success in the unique world of the entrepreneur.
3. Skillfully use 3-5 different techniques for identifying business ideas.
4. Guide clients to ensure that they appropriately value and protect their innovative ideas and
intellectual equity.
5. Assess business opportunities vis a vis their potential for success as profitable businesses.
6. Lead a client through the process of taking an idea through the development stages and getting it
successfully launched in the marketplace.
7. Lead a client through the process of developing a strategic business plan.
8. Lead a client through the process of developing a marketing plan.
9. Lead a client through the process of creating a financial plan.
10. Assist a client through the process of evaluating other start-up methods such as franchising and
acquisitions.
This course is also designed to give students opportunities to develop their presentation and project
management skills.
2
COURSE OBJECTIVES:
As a result of taking this course students will:
1. Understand the fundamental characteristics of the entrepreneur.
2. Understand the process of developing a successful business idea to a marketable product or service.
3. Understand the legal aspects of a new venture including trademarks, patent, intellectual property.
4. Understanding the basics of how to assess an industry.
5. Understand how to design, conduct and report the results of a focus group study.
6. Understand the complexity of ‘value attributes’ and their impact on the pricing strategy.
7. Understand the basic principles involved in marketing products and services.
8. Demonstrate the ability to write a business plan, a marketing plan and a financial plan.
9. Professionally present a consulting proposal in oral and written formats to a potential entrepreneurial
client.
10. Professionally present a business development proposal in oral and written formats to a potential
group of investors.
METHOD of DELIVERY:
Classroom lectures and exercises 40%
Consulting project learning 40%
Class involvement and discussions 20%
REQUIRED TEXTS:
Entrepreneurship Second Canadian Edition, Hisrich, Peters, Shepherd & Mombourquette, McGraw Hill,
2009
COURSE EVALUATION:
Students will be evaluated based on assignments, attendance and final report as follows:
Weekly Syntheses Value 20%
Consulting Proposal & Presentation Value 20%
Research Assignment Value 20%
Final Exam – Value 40%
Students are expected to keep a back-up copy of all assignments.
The Final exam will be scheduled between Thursday, April 15
th
, and Thursday, April 2
nd
(including Saturday).
COURSE OUTLINE AND REQUIRED READING EACH WEEK
1 January 12 Course introduction Chapter 1
Student introduction
Introduction to Entrepreneurship
The role of the consultant.
Key skills, strategies, tactics and tools of the consultant.
Self-assessment exercises & discussions.
Creating a Self-Development Plan.
Assignment: Chapter 1 + Weekly Synthesis + Interview with an Entrepreneur
3
2 January 19 Entrepreneurship:
Presentations and discussions from Chapter 1
i) The importance of entrepreneurship in society.
ii) Intrapreneur vs Entrepreneur: Fact or Fiction?
iii) Male vs Female Entrepreneurs
iv) Christian Entrepreneurship
Assignments: The Consulting Proposal, Weekly Synthesis, Project Identification
& Chapter 2
3. January 26 The Big Idea:
Creativity, Sources of Ideas & 5 Techniques for Generating Innovative Ideas
Skill building exercises with: Brainstorming, Mind Mapping, Creative Problem
Solving, Synergistic Decision Making, Opportunity Search.
Protecting Your Ideas and Intellectual Equity
Assignments: The Weekly Synthesis, Focused Group Idea Development,
Chapter 3
4 February 2 Opportunity Assessment:
Review of the Opportunity Assessment Process including The Five Thinking
Hats, SWOT and other useful assessment tools and techniques.
The Product Development Process
The Businesses Planning Process (Strategic Planning)
Assignments: The Weekly Synthesis, Chapter 4, Creating your SBD Plan, 1
st
Draft (Vision, Values & Mission) (Consulting Exercise)
5 February 9 Business Planning:
Chapter 4, Review and Discussion
The Success by Design System
GOST Planning
SMART Objectives & Tactics
Assignments: The Weekly Synthesis, SBD Planning Draft 2, (GOST)
6 February 16 Presentation of Business Plans
Each student will present his/her plan and will receive feedback.
Assignments: The Weekly Synthesis, Preparation of Final written SBD Draft
with feedback incorporated, Chapter 5
February 22 -26 Reading Week
7 March 2 The Marketing Plan
Discussion of Chapter 5
Guidelines for creating a marketing plan.
Assignments: The Weekly Synthesis, Preparation of Marketing Plan, Draft 1
This is a team activity.
4
8 March 9 Marketing Plan Presentations
Discussion and Feedback
Assignments: The Weekly Synthesis, Preparation of Marketing Plan Draft 2 in
written form with feedback integrated, Chapter 6.
9 March 16 Building an Organization
Discussion of key concepts to be considered including:
Vision, Values, Culture, Staffing, Recruiting, Orientation, Training, Retention,
Compensation.
Assignments: The Weekly Synthesis, Review of Strategic Plans + matching
SBD plans with staffing and management plans. Writing plans for the above key
areas.
10 March 23 Building an Organization
Presentation and discussion of plans
How to choose the best management model for the organization?
Lessons from Built to Last by Jim Collins and Jerry Porras
Assignments: The Weekly Synthesis, readings from Built to Last, team
presentations re from Built to Last
11 March 30 Build it to Last
Team Presentations & Discussions
Body & Soul: Unleashing the Power of Your Team by Bob Gernon
Key lessons on building greatness at Honda, Famous Players, Cineplex Odeon,
Turtle Island, Hummingbird and other great Canadian organizations.
Assignments: Weekly Synthesis, Body & Soul: Unleashing the Power of Your
Team, Preparation of final consulting reports.
12 April 6 Unleashing the Power of Your Team
Team Reports & Discussions
Presentation of consulting reports.
April 13-14 Reading Days
13 April 20 Exam
Final written consulting reports due.
5
BIBLIOGRAPHY
Getting Things Done, David Allen, Penguin Books, New York, 2001
Execution, Larry Bossidy & Ram Charan, Crown Business, New York, 2002
Built to Last, James Collins and Jerry Porras, Harper Business, New York, 1994
Good to Great, Jim Collins, Harper Collins, New York, 2001
Vision That Works, Dave Collins, Tyndale Academic Press, Toronto, 2008
The 7 Habits of Highly Effective People, Stephen Covey, Fireside, New York, 1998
2020 Vision, Stan Davis and Bill Davidson, Fireside Books, New York, 1991
Managing in a Time of Great Change, Peter F. Drucker, Dutton, New York, 1997
Innovation and Entrepreneurship, Peter Drucker, Harper & Row, New York, 1985
The Effective Executive, Peter Drucker, Harper & Row, New York, 1966
Managing in the Next Society, Peter Drucker, St. Martin’s Press, New York, 2002
Managing the Non-Profit Organization, Peter Drucker, Harper Collins, 1990
Body & Soul: Unleashing the Power of Your Team, Bob Gernon, Detselig, Calgary, 2000
The Tipping Point, Malcolm Gladwell, Back Bay Books, New York, 2002
Blink, Malcolm Gladwell, Little Brown & Company, New York, 2005
The Outliers, Malcom Gladwell, Little Brown & Company, New York, 2008
Working with Emotional Intelligence, Daniel Goleman, Bantam Books, New York, 1998
Entrepreneurship Second Canadian Edition, Hisrich, Peters, Shepherd, Mombourquette, McGraw
Hill Ryerson, Toronto, 2009
Managing Technical People, Watts Humphrey, Addison-Wesley, Boston, 1997
The Change Masters, Rosabeth Moss Kanter, Touchstone, New York, 1983
The Human Side of Managing Technological Innovation, Ralph Katz, Oxford University Press, New
York, 2004
The Leadership Wisdom of Jesus, Charles Manz, Berrett Koehler Books, San Francisco, 2005
Entrepreneurship Second Edtion, Steve Mariotti and Caroline Glackin, Prentice Hall, Upper Saddle
River NJ, 2010
The Purpose Driven Organization, Perry Pascarella & Mark Frohman, Jossey-Bass, San Francisco,
1998
Thriving on Chaos, Tom Peters, Knopf, New York, 1987
A Passion for Excellence, Tom Peters & Nancy Austin, Random House, New York, 1985
6
Think on Your Feet, Keith Spicer, Doubleday, Toronto, 1985
The Winging It Logic System, Keith Spicer, Doubleday, 1982
Future Shock, Alvin Toffler, Bantam Books, New York, 1970
The Third Wave, Alvin Toffler, Bantam Books, Toronto, 1980
Power Shift, Alvin & Heidi Tofler, Bantam Books, New York, 1990
doc_366478621.pdf