Entrepreneurship And New Venture Management

Description
Illustration about entrepreneurship and new venture management.

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BBA220
Entrepreneurship and New
Venture Management

Semester 2, 2011

Department of Marketing & Management

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MACQUARIE UNIVERSITY
FACULTY OF BUSINESS AND ECONOMICS
UNIT GUIDE

Year and Semester: 2011 Semester 2

Unit convenor: Erik Lundmark

Prerequisites: Students enrolling in this unit should have 24 credit points and be
familiar with basic business concepts, especially finance and marketing.
Credit points: Three

Students in this unit should read this unit outline carefully at the start of semester. It
contains important information about the unit. If anything in it is unclear, please consult
one of the teaching staff in the unit.

ABOUT THIS UNIT

• This unit will introduce students to the entrepreneurial process of identifying
opportunities and developing new business ventures. Students will learn about the
management, organisation, financial, marketing and legal challenges that must be
faced to successfully operate an entrepreneurial venture. The venture may be building
their own independent business or undertaking a new initiative within an existing firm.
• This unit will be taught through the experiential teaching method where students learn
by doing. Students will sketch out a proposal for an entrepreneurial project and prepare
a realistic business plan for launching their own small business. The unit will enable
students to explore entrepreneurship as a career choice and will contribute to their
ability to be creative and innovative.
• This Unit is presented in two distinct streams. The lecture stream consists of a series of
lectures, including guest speakers of real entrepreneurs. The tutorial stream addresses
key areas related to a process of new venture creation.

• This unit is worth 3 credit points

TEACHING STAFF

• Lecturer: (Karl) Lijun Qin ([email protected])

• Tutor: Mark Tayar ([email protected])

CONSULTATION TIMES

Consultation time with Karl Qin: Wednesday 3:00-4:00 pm; room E4B-104

Consultation time with tutors: during tutorials or by appointment.

You are encouraged to seek help from a staff member teaching on this unit during their
regular consultation hours. In special circumstances, an appointment may be made

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outside regular consultation hours. Staff will not conduct any consultations by email. You
may, however, phone staff during their consultation hours. The phone number for
consultation hours will be published on Blackboard.

Students experiencing significant difficulties with any topic in the unit must seek assistance
immediately.

CLASSES

• Number and length of classes: 3 hours face-to-face teaching per week, consisting of 1
x 2 hour lecture and 1 x 1 hour tutorial.

• The timetable for classes can be found on the University web site at:http://www.timetables.mq.edu.au/

• Once the tutorial groups are formed, students cannot change their classes.

• Attendance will be taken in the tutorials.

• Warning: You must attend at least 10 of the 12 tutorials – failure to do so will lead to
major deduction from your group-work contribution. Details will be published on
Blackboard.

• Medical certificates must be provided if you are not able to attend a class without
incurring a penalty.

• Students are expected to arrive on time, and not to leave until the class ends.

• If you have a recurring problem that makes you late, or forces you to leave early, have
the courtesy to discuss this with your lecturer/tutor.

• Students must be quiet during classes, except, of course, when class participation is
required.

• Mobile phones must be turned OFF and not simply set to ‘silent’.

• All laptops must be turned OFF in class.

• Students who disturb or disrupt lectures and tutorial class will be asked to leave.

• The lecturer has the final say in the adjustment of group-work marks taking into
account peer assessment ratings.

REQUIRED AND RECOMMENDED TEXTS AND/OR MATERIALS

• Prescribed text: Timmons, Jeffrey A et. al. (2010). New Venture Creation:
Entrepreneurship for the 21
st
Century- A pacific Rim perspective. McGraw-Hill
Australia.
ISBN 978 007027766 3
A copy of the cover of the text is on the Blackboard website.
The text is available from the Co-Op Bookshop. Copies are also held in the Library's

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Reserve section.

• Prescribed unit materials: There will be 8 case studies students are expected to read
for class presentations and discussion.

Recommended texts:
1. Allen, K. R.(2003) launching new venture: an entrepreneurial approach. Boston:
Houghton Mifflin.
ISBN 061821481
2. Blackwell, Edward(2008). How to prepare a business plan. 5
th
Edition. London: Kogan
Page
ISBN 9780749449810
3. Frederick, H; Kuratko, D.F. & Hodgetts, R.M.(2007). Entrepreneurship: Theory,
Process & Practice. Asia-Pacific Ed. Thomson.
4. Hisrich, D; Peters, M& Shepherd, D (2010). Entrepreneurship. 8
th
Edition.
ISBN: 9780071267687
5. Turock, A.( 2002). Invent business opportunities no one else can imagine. Franklin
Lakes, NJ: Career Press
ISBN: 1564145786
6. Zimmerer,Thomas W., Scarborough, Norman M., Wilson, Doug (2008). Essentials of
Entrepreneurship and Small Business Management. A Pearson International Edition
ISBN: 0131579436

TECHNOLOGY USED AND REQUIRED

• Students familiar with web browsing, Powerpoint, word processing and Blackboard.

UNIT WEB PAGE

The web page for this unit can be found at: Blackboardhttp://learn.mq.edu.au

LEARNING OUTCOMES

The learning outcomes of this unit are:

1. an understanding of the nature of being an entrepreneur and entrepreneurship.
2. an understanding of theories on opportunity creation, identification and evaluation.
3. an understanding of the process of converting an idea into business
4. an understanding of the drafting, analysis and criticism of business plans
5. an understanding of the different resources available in fund raising
6. an understanding of challenges in creating a business
7. an understanding of the key issues involved in working for entrepreneurs

GRADUATE CAPABILITIES

In addition to the discipline based learning objectives above, Macquarie University also
seek to develop the following 8 generic capabilities in our graduates in order to address
the challenges, and to be effective, engaged participants in their world.

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This unit contributes to this learning by helping student develop generic skills number1, 2,
3, and 7 below (italicised).

1. Critical, Analytical and Integrative Thinking
2. Problem Solving and Research Capability
3. Creative and Innovative
4. Effective Communication
5. Engaged and Ethical Local and Global citizens
6. Capable of Professional and Personal Judgement and Initiative
7. Commitment to Continuous Learning

TEACHING AND LEARNING STRATEGY

• The unit is taught by lecture and tutorial discussions.

• What is expected from students? Read in advance; prepare case studies for tutorials;
follow current developments in the entrepreneur world; be able to apply concepts in
tutorial exercises; respond to questions raised during lectures; demonstrate
enthusiasm for the subject; attend all group meetings; start a personal business plan
and keep on enriching it with the concepts and principles learned during the lecture.

The topics to be covered each week are as follows:
Week 1: Wednesday 3
rd
of August
Induction to Entrepreneurship
Read: Chapters 1 and 2
Groups will be formed in tutorials
Group discussion: business in the future( in tutorial)

Week 2: Wednesday 10
th
of August
Recognizing and creating opportunities
Read: Chapter 3,4 5
In Class Exercise one( in tutorial)

Week 3: Wednesday 17
th
of August
Assessing and screening opportunities
Read: Chapter 6,7,10,15
In Class Exercise two (in tutorial)

Week 4: Wednesday 24
th
of August
Resource organization
Read: Chapter11, 13,14,16
In Class Exercise three( in tutorial)
Submit essay: interview of an entrepreneur

Week 5: Wednesday 31
st
of August
Developing a business plan
Read: Chapter 8
In Class Exercise four (in tutorial)

Week 6: Wednesday 7
th
of September
New Venture creation-leadership and team building
Read: Chapter 9,17

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In Class Exercise five (in tutorial)

Week 7: Wednesday 14
th
of September
Surviving competition
Read Chapter 17
In Class Exercise six( in tutorial)

Week 8: Wednesday 5
th
of October
Managing the growth
Read Chapter 12,15
In Class Exercise seven( in tutorial)

Week 9: Wednesday 12
th
of October
Challenges and Failures
Read: find three journal articles research on Entrepreneur failure (instructions will be
given on Blackboard)
In Class Exercise eight ( in tutorial)

Week 10: Wednesday 19
th
of October
Entrepreneurial growth into global business
Read: find three journal articles about Entrepreneur go globalization
Business presentation1 &2( in tutorial)

Week 11: Wednesday 26
th
0f October
Intrapreneur and Family business succession
Read: Chapter 18
Business presentation 3&4( in tutorial)

Week 12: Wednesday 2
nd
of November
Beyond entrepreneurship
Read: Chapter 19
Business presentation 5&6( in tutorial)

Week 13: Wednesday 9
th
of November
Review and revise for final examination
Winner of new venture semester 2, 2011 ( in tutorial)

RESEARCH AND PRACTICE

This unit uses research from the following journals:

The Australian Private Equity & Venture Capital Association Limited.http://www.avcal.com.au
Journal of business venturinghttp://www.elsevier.com/wps/find/journaldescription.cws_home/505723/description
Entrepreneurship theory and practicehttp://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1540-6520
Bloomberg Business week.http://www.businessweek.com/
Edward Lowe Foundation.http://www.lowe.org/
CEO Express.http://www.ceoexpress.com/

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Kauffman the foundation of entrepreneurship.http://www.entrepreneurship.org/
The Finance Hub.http://www.financehub.com/

• This unit gives you practice in applying research findings in your assignments
• This unit gives you opportunities to conduct your own research.

RELATIONSHIP BETWEEN ASSESSMENT AND LEARNING OUTCOMES

The assessment of the course has the following components:

Individual Essay
(20%)
Group assignment
(30%)
Final exam
(50%)
Description Individual essay.
Interview an
entrepreneur in real
life. Find out the
major issues in the
career of the
entrepreneur; 1000-
1500 words

This group project
considers creating a
new business and
finalises it with a
business plan.

This project is made
up of presentation
(10%) and write-up
(20%).

The duration of the
exam is 3 hour plus
10 minutes held
during the exam
period.

60 multiple choice
questions (20%), plus
20 short essay
questions (30%).

Due date The presentations
will be submitted in
Week 4

All groups must be
ready to present and
submit all materials in
the tutorial in Week
10,
Please check the
exam timetable for
location and time.
Marking
criteria/standards &
expectations

See the
“Assessment
criteria” document
on Blackboard.
Any formats accepted
as long as it covers
all the issues in a
new business

See the “Assessment
criteria” document on
Blackboard.
n/a
Submission method

In class to tutor In class to tutor n/a
Feedback Verbal and written
feedback will be
given in session 6.
Written feedback will
be given before the
final examination.
n/a
Estimated student
workload (hours)
15 hours 45 hours 30 hours

Learning
outcomes
assessed:

1. an
understanding of
the nature of
entrepreneur and
entrepreneurship

yes

yes

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Individual Essay
(20%)
Group assignment
(30%)
Final exam
(50%)
2. an
understanding of
drafting and
analysis and
criticize on
business plans

yes

3. an
understanding of
the key issues in
working for
entrepreneurs

yes

yes

Graduate
capabilities
assessed:

1.Critical,
Analytical and
Integrative
Thinking

yes

yes

2.Problem Solving
and Research
Capability

yes

yes

3.Creative and
innovative
yes

yes

4. Capable of
Professional and
Personal
Judgement and
Initiative

yes

• Late submissions (up to 24 hours) will be penalised at 50% of the grade.

Examinations
A final examination is included as an assessment task for this unit to provide assurance
that:
i) the product belongs to the student and
ii) the student has attained the knowledge and skills tested in the exam.

A 3-hour final examination for this unit will be held during the University Examination
period.

Successful completion of the unit is conditional on a satisfactory assessment in the final
exam.

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The University Examination period in First Half Year 2011 is from 6 to 24 June.

You are expected to present yourself for examination at the time and place designated in
the University Examination Timetable. The timetable will be available in Draft form
approximately eight weeks before the commencement of the examinations and in Final
form approximately four weeks before the commencement of the examinationshttp://www.timetables.mq.edu.au/exam

The only exception to not sitting an examination at the designated time is because of
documented illness or unavoidable disruption. In these circumstances you may wish to
consider applying for Special Consideration. Information about unavoidable disruption and
the special consideration process is available athttp://www.reg.mq.edu.au/Forms/APSCon.pdf

If a Supplementary Examination is granted as a result of the Special Consideration
process the examination will be scheduled after the conclusion of the official examination
period.

The Macquarie university examination policy details the principles and conduct of
examinations at the University. The policy is available at:http://www.mq.edu.au/policy/docs/examination/policy.htm

ACADEMIC HONESTY
The nature of scholarly endeavour, dependent as it is on the work of others, binds all
members of the University community to abide by the principles of academic honesty. Its
fundamental principle is that all staff and students act with integrity in the creation,
development, application and use of ideas and information. This means that:
• all academic work claimed as original is the work of the author making the claim
• all academic collaborations are acknowledged
• academic work is not falsified in any way
• when the ideas of others are used, these ideas are acknowledged appropriately.

Further information on the academic honesty can be found in the Macquarie University
Academic Honesty Policy athttp://www.mq.edu.au/policy/docs/academic_honesty/policy.html

GRADES
Macquarie University uses the following grades in coursework units of study:

HD - High Distinction
D - Distinction
CR - Credit
P - Pass
F - Fail

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Grade descriptors and other information concerning grading are contained in the
Macquarie University Grading Policy which is available at:http://www.mq.edu.au/policy/docs/grading/policy.html

GRADING APPEALS AND FINAL EXAMINATION SCRIPT VIEWING
If, at the conclusion of the unit, you have performed below expectations, and are
considering lodging an appeal of grade and/or viewing your final exam script please refer
to the following website which provides information about these processes and the cut off
dates in the first instance. Please read the instructions provided concerning what
constitutes a valid grounds for appeal before appealing your grade.
http://www.businessandeconomics.mq.edu.au/for/new_and_current_students/undergradua
te/admin_central/grade_appeals.

SPECIAL CONSIDERATION
The University is committed to equity and fairness in all aspects of its learning and
teaching. In stating this commitment, the University recognises that there may be
circumstances where a student is prevented by unavoidable disruption from performing in
accordance with their ability. A special consideration policy exists to support students who
experience serious and unavoidable disruption such that they do not reach their usual
demonstrated performance level. The policy is available at:http://www.mq.edu.au/policy/docs/special_consideration/procedure.html

STUDENT SUPPORT SERVICES
Macquarie University provides a range of Academic Student Support Services. Details of
these services can be accessed athttp://www.student.mq.edu.au.

IT CONDITIONS OF USE

Access to all student computing facilities within the Faculty of Business and Economics is
restricted to authorised coursework for approved units. Student ID cards must be
displayed in the locations provided at all times.

Students are expected to act responsibly when utilising University IT facilities. The
following regulations apply to the use of computing facilities and online services:
? Accessing inappropriate web sites or downloading inappropriate material is not
permitted. Material that is not related to coursework for approved unit is deemed
inappropriate.
? Downloading copyright material without permission from the copyright owner is
illegal, and strictly prohibited. Students detected undertaking such activities will face
disciplinary action, which may result in criminal proceedings.

Non-compliance with these conditions may result in disciplinary action without further
notice.

Students must use their Macquarie University email addresses to communicate with staff
as it is University policy that the University issued email account is used for official
University communication.

doc_872087921.pdf
 

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