Description
In this such a criteria in regard to entrepreneurs of all kinds charles hasemann.
Supporting
ENTREPRENEURSHIP
Entrepreneurs of All Kinds
“We are building an ecosystem to inspire and develop
a community of self-motivated innovators and creators.
At MSU, the de?nition of ‘entrepreneur’ is a person
driven and capable of creating new opportunities in any
context—launching a startup business, driving change as
a corporate ‘intrapreneur,’ or inspiring positive changes
in culture through social entrepreneurism.”
CHARLES HASEMANN
ASSISTANT VICE PRESIDENT
INNOVATION AND ECONOMIC DEVELOPMENT
MSU INNOVATION CENTER
For today’s student,
education in
entrepreneurship is clearly
valuable; encouragement
and wisdom from role
models and peers is
especially needed. MSU is
committed to bringing the
people—students, faculty,
mentors, and industry
experts—together in the
right spaces—
The Hatch, The Hive,
Spartan Innovations—
to ensure that the mindset
of entrepreneurship
succeeds and ?ourishes.
A Force for
CREATIVITY, DISCOVERY,
AND LEARNING
The traditional role of the university—to create educated and enlightened
graduates as a source of employees to supply the demand of employers—remains
strong. What has changed in recent years, however, is the view that universities
can also be a source of commercial potential and entrepreneurial activities that
will directly drive new economic growth.
MSU’s student innovation and entrepreneurship programs aim to create
classroom and experiential opportunities to engage students in the theory
and practice of creating value from new ideas and new opportunities. We
are providing classes and seminars where students learn the fundamentals of
business, markets, and products, and also provide spaces where they can use
what they are learning to advance their own ideas toward practice as a new
business, or a new ofering in one of many forms of media. Examples include
MSU’s Media Sandbox, which prepares students for anything and everything
in media, from animation to directing to game design. Today’s media world is
all about convergence and it’s no longer enough to master just one thing—the
Sandbox brings it together. The Hive and The Hatch are incubators for great
ideas and an inspiration for our students to take chances, be creative, and apply
their enthusiasm to solving problems they identify, beyond those that have been
assigned in class. The Hive is focused on engaging students early—and helping
them explore new ideas, while The Hatch is a true incubator where serious
student teams can launch their business concepts in the market.
Together, these classes, spaces, and experiences, supported by experienced
entrepreneur role models and mentors, will develop a new class of graduates—
both deep in the discipline of their academic major, and broadened with the tools
and wisdom gained from their projects aimed to launch new ideas into the world.
OUR CAMPAIGN VISION
Entrepreneurship has emerged over the past decade as one of the most
valuable approaches to achieving sustainable economic development and
career opportunity. In the United States, 12.3 percent of the population are
promising entrepreneurs or owners of a business less than three years old—
roughly 22 million people between the ages of 18-64, according to Global
Entrepreneurship Monitor using data from the Global Entrepreneurship
Research Association. This number is vastly greater when including
“intrapreneurs,” those thinking and acting entrepreneurially inside
organizations.
While entrepreneurship is traditionally associated with launching new
businesses, we think about it as more than that. Entrepreneurship is a vital
life skill that extends far beyond the ability to launch a venture, one that
prepares individuals to deal with the rapid changes and complexity of our
world.
EVOLVING CURRICULUM
including ENTREPRENEURSHIP
Michigan State University aspires to grow
an entrepreneurial ecosystem that integrates
innovation, enhanced technology, new
teaching models, professors of practice,
business partnerships, and professional
support for startups and hands-on
experimentation.
We are evolving curriculum to include entrepreneurship-based courses
to help students chart their own paths, providing hands-on learning
experiences to increase collaboration and communication skills, and meeting
real need and demand through company-sponsored partnerships and design
projects. We are also investing in programming and resources that help move
ideas from concept to market. This requires a strong network of university
units, community partners and economic development agencies, venture and
angel funders, regional accelerators, and incubators.
Our success is supported by the voice and experience of real-world
entrepreneurs in the design, development, and testing of new education
and support solutions. This assembling of programs and relationships helps
to break down silos and increase collaboration across units and services
to bring path-breaking innovation to the marketplace and to establish a
platform for experimentation.
Becoming one of the top 20
AMERICAN UNIVERSITIES
FOR ENTREPRENEURSHIP
With your help, MSU will become one of the top 20 American universities for
entrepreneurship. We are not the ?rst to take on this challenge, but we have
assembled a plan and a team that will propel us quickly into this top tier of
our peers. We invite you to read about our plans and to consider these ideals
in the pursuit of excellence.
To ful?ll our objectives, several colleges and programs throughout the
university have developed speci?c priorities for entrepreneurship.
Individualized proposals can be tailored to match a donor’s interests and
philanthropic goals.
OUR IMMEDIATE GOAL
FOR ENTREPRENEURSHIP
AT MSU IS TO BUILD A
STRONG ECOSYSTEM THAT
SUPPORTS INNOVATION
Our ecosystem for entrepreneurship begins with four program priorities
listed below. The upper bound for funding entrepreneurship at MSU is
unlimited, but funding in speci?c areas will support our current plan:
The Hive: $1 Million
The Hatch: $1 Million
Greenlight Business Model Competition: $5 Million
Greenlight Fellows Endowed Fellowship: $5 Million
The Hive
A SPACE FOR CONCEPT CREATION
Launching in fall of 2014, The Hive ofers a dynamic co-working space
speci?cally designed to serve as the foundation for student entrepreneurship
on campus. A new 3,800 square-foot facility housed in Wilson Hall complete
with collaboration space, a seminar venue for classes, and the most
modern technology, The Hive will be an integral component of the MSU
entrepreneurial ecosystem. The Hive will be actively utilized by 60-100
students in 2014, with continued growth in the future.
Designed to be the ?rst stop for students interested in entrepreneurship, The
Hive provides access to dedicated space as well as on-site mentoring from
faculty and external professionals to bring their ideas to fruition. Students
can learn about business development, conceptual projects, creative problem
solving, and opportunity identi?cation for student-created business ventures.
Open to all students regardless of major, The Hive is a collaboration
supported by the MSU Innovation Center, the Eli Broad College of Business,
College of Communication Arts and Sciences, College of Engineering, and
Residential and Hospitality Services.
We seek funding to support the entrepreneurial pipeline and nurture an
environment that encourages idea generation, and out-of-the-box thinking
and execution, while challenging students to identify and address real world
problems by connecting beyond the MSU community.
Funding priorities include additional equipment and furnishings, speaker
series, and a “Coaches on Call” program. Additional funding opportunities
include a technology endowment to ensure continued access to the most
cutting edge technology, and an endowment to provide seed funding to assist
with the early stages of concept validation and prototyping for student-based
ventures. Our funding goal for The Hive is $1 Million.
A student works on her business idea.
The Hive supports collaboration among
students from every college at MSU, as well
as mentoring opportunities by faculty and
external professionals.
The Hatch
STUDENT BUSINESS INCUBATOR
While The Hive is MSU’s investment in exposing the greatest number of
MSU students to entrepreneurship, The Hatch is our investment in the most
promising student entrepreneurs and the best prospects for new company
development. In this space, students establish formal business entities,
attend pitch competitions to raise funds, and ultimately move their concepts
to market. The Hatch is a partnership between the MSU Innovation Center
and the Lansing Economic Area Partnership (LEAP), designed to host,
encourage, cultivate, and enable student entrepreneurs to grow their ideas in
a mentored, creative, and collaborative environment. Student entrepreneurs
share common space where members work on their own business ventures,
while collaborating with others to increase the probability of each venture’s
success.
Resources and services provided at The Hatch include 24-hour access to
conference rooms and ofce equipment as well as business development
support, and capital investment. This setting enables a social and collegial
work environment, a productive alternative to a garage, library, café, or
kitchen table where students have often found themselves working on their
business ideas. The Hatch is an attractive place for connecting, collaborating,
and spontaneous creation of marketable business ideas, facilitating a
community of like-minded student entrepreneurs.
At The Hatch, new entrepreneurs have access to a community of experienced
and engaged innovators, drawn from the regional community, MSU alumni,
and the professional staf of Spartan Innovations, as well as information
about opportunities to learn and explore a variety of avenues and resources
that will help them begin new business ventures.
An integral part of the pipeline, The Hatch helps to generate and advance
the culture of student entrepreneurship in the community and to expand the
knowledge-based economy in Michigan.
Funding priorities include additional equipment and furnishings, travel
costs to competitions/presentations, and materials costs for prototyping and
samples. Additional funding opportunities include a technology endowment
to ensure continued access to the most cutting edge technology, and an
endowment to provide seed funding to assist with later stages of concept
validation, market research, promotion, and acceleration of student-based
ventures. Our funding goal for The Hatch is $1 Million.
The Greenlight Business Model Competition is grounded in research,
recognizing startups for working through the process of identifying and
validating their ideas, then learning what customers really want, rather
than making assumptions about customer preferences. This process builds
student entrepreneurs’ perspectives, providing a more efective approach
to entrepreneurship and increasing chances of success. Additionally, the
competition provides a meaningful experience and practice in creating
opportunities for oneself—a skill that can be applied beyond launching
a new business.
Coordinated by Spartan Innovations, part of the MSU Innovation Center,
Greenlight is the only business model competition held in the Mid-Michigan
area for Michigan startup businesses that are one year old or younger. The
competition aims to expand entrepreneurship and small business success in
Michigan and provide useful experience in planning and fundraising. As the
?nale in a series of MSU training and pitch events held throughout the year,
Greenlight is the most competitive and lucrative step for MSU student and
alumni entrepreneurs to promote and support their emerging company.
Currently, competitors who impress the panel of judges can win a grand
prize of $25,000, and up to $25,000 in additional prizes.
Funding priorities include a keynote speaker series endowment, and an
annual event endowment used to fund event production, promotion,
materials, and prizes. Our funding goal for the Greenlight Competiton is
$5 Million.
Greenlight Business Model Competition
PITCHING THE IDEA
Greenlight Fellows—MBAs and PhDs
PREPARE FOR LAUNCH
The Greenlight Fellows program is a paid fellowship for entrepreneurially-
minded PhD and MBA candidates seeking experience with an established
MSU startup venture. The program engages students in multidisciplinary
teams under the direction of experienced CEO mentors in areas such as
intellectual property, market analysis, valuation, accounting, business law,
and strategic planning. In their year-long fellowship, students ?nalize
business plans, create promotional collateral, fundraise, and eventually
launch a new MSU spin-out.
In the 2013-2014 academic year, students actively worked on launching a
wide variety of MSU spin-out ventures in education, agriculture, engineering,
medicine, and robotics. Other bene?ts of the Greenlight Fellows program
include opportunities for students and alumni to interact through classroom
speaking engagements, mentorship pairing, The Hatch Speaker Series, CEO-
in-Residence, and Business Plan Review.
Each August, Greenlight Fellows participate in MSU’s Entrepreneurship
Bootcamp, an intense week-long program where students, faculty, and
alumni learn about topics such as ideation, ?nancial model development,
market assessment, business plan writing, launch, and harvest. Funded
through a partnership between LEAP and the MSU Innovation Center, the
Entrepreneurship Bootcamp program provides a unique opportunity to bring
entrepreneurial alumni back to MSU in August as guest speakers.
The Greenlight Fellows program accepts 15 students annually who are
supported with a stipend and funding to attend Entrepreneurship Bootcamp.
Funding priorities include the Annual Entrepreneurship Bootcamp and
funding for the Annual Greenlight Fellows cohort (15 students). Additional
opportunities exist to fully endow the Greenlight Fellows Program. Program.
Our funding goal for the Greenlight Fellows is $5 Million.
The ‘faculty’ in Entrepreneurship is constituted from across the campus and
around the world, with on-site “professors of practice” and leaders who
share their knowledge and experience through the virtual classroom via
technology.
With your support, Michigan State can ofer more entrepreneurial
experiences to help students follow their dreams and contribute to the
world by taking innovative ideas to market. Together, we will ensure that
all students are not only prepared for life after graduation, but that they are
de?ning their success through making a diference in the world.
Supporting Startups
and Entrepreneurship
“We need to challenge the MSU community to engage at least 2,000
undergraduates each year in entrepreneurship by the end of the
2015-2016 academic year. This will require a signi?cant efort in the
engagement of guest speakers, changes in curriculum, new course
materials, and supporting travel, events, and planning activities.”
JUNE PIERCE YOUATT
PROVOST
MSU Is Committed to Supporting
New Business Ventures and Promoting
Creative Entrepreneurial Initiatives
• Most of MSU’s 17 degree-granting colleges incorporate entrepreneurship-based courses into
academic programs
• Certifcate in Entrepreneurship
• Entrepreneurship concentration (Broad College MBA)
• Planned academic minor in Entrepreneurship, open to students in any major
• Located in proximity of The Hatch, East Lansing’s Technology Innovation Center incubates
startups, and provides offce space, training, funding, and mentoring to the business commu-
nity, promoting economic development in greater Lansing
• MSU Startup Career Fair is an annual event pairing students with internship opportunities
in startup companies, and startup networking
• The Hatch hosts and cultivates student startup businesses in a collaborative incubator
environment
• The Hive provides both exploratory space and programmatic access to students exploring
entrepreneurship and startup opportunities
• Forest Akers Trust Grant provides support for student concepts with entrepreneurial
potential
• Gerstacker Foundation Grant provides support for STEM-based entrepreneurial projects
• Michigan State University Federal Credit Union supports programs and events in The Hatch
and the Greenlight Business Model Competition
• The region’s entrepreneurship ecosystem connects venture and social entrepreneurs with
education, know-how, resources, mentors, advocates, and funding
• Institute for Entrepreneurship at the Broad College of Business advances and promotes
entrepreneurship at MSU and throughout Michigan through research, education, and
outreach
• Creativity Exploratory at the College of Arts and Letters, an idea incubator and catalyst
for students interested in social and cultural entrepreneurship, promotes collaboration to
implement tomorrow’s next ‘Big Idea’
• MSU College of Law Small Business and Nonproft Clinic empowers small businesses and
nonprofts by offering quality counseling, legal advice and representation, and community
education information with the help of student clinicians
• Each semester, the College of Engineering holds Engineering Design Day featuring capstone
design project exhibits and the ability to interact with industry sponsors
• Product Center helps Michigan entrepreneurs develop and commercialize high-value con-
sumer products and businesses in the agriculture, natural resources, and bioeconomy sectors.
Explore Michigan State’s Entrepreneurial Ecosystem
www.innovationcenter.msu.edu/innovation.html
COVER IMAGE:
A student works on her new product idea and business
launch strategy at The Hatch.
UNIVERSITY ADVANCEMENT
Spartan Way
535 Chestnut Road, Room 300
East Lansing, MI 48824
(517) 884-4098
[email protected]
EXPLORE MICHIGAN STATE’S
ENTREPRENEURIAL ECOSYSTEM
www.innovationcenter.msu.edu/
innovation/html
doc_945663701.pdf
In this such a criteria in regard to entrepreneurs of all kinds charles hasemann.
Supporting
ENTREPRENEURSHIP
Entrepreneurs of All Kinds
“We are building an ecosystem to inspire and develop
a community of self-motivated innovators and creators.
At MSU, the de?nition of ‘entrepreneur’ is a person
driven and capable of creating new opportunities in any
context—launching a startup business, driving change as
a corporate ‘intrapreneur,’ or inspiring positive changes
in culture through social entrepreneurism.”
CHARLES HASEMANN
ASSISTANT VICE PRESIDENT
INNOVATION AND ECONOMIC DEVELOPMENT
MSU INNOVATION CENTER
For today’s student,
education in
entrepreneurship is clearly
valuable; encouragement
and wisdom from role
models and peers is
especially needed. MSU is
committed to bringing the
people—students, faculty,
mentors, and industry
experts—together in the
right spaces—
The Hatch, The Hive,
Spartan Innovations—
to ensure that the mindset
of entrepreneurship
succeeds and ?ourishes.
A Force for
CREATIVITY, DISCOVERY,
AND LEARNING
The traditional role of the university—to create educated and enlightened
graduates as a source of employees to supply the demand of employers—remains
strong. What has changed in recent years, however, is the view that universities
can also be a source of commercial potential and entrepreneurial activities that
will directly drive new economic growth.
MSU’s student innovation and entrepreneurship programs aim to create
classroom and experiential opportunities to engage students in the theory
and practice of creating value from new ideas and new opportunities. We
are providing classes and seminars where students learn the fundamentals of
business, markets, and products, and also provide spaces where they can use
what they are learning to advance their own ideas toward practice as a new
business, or a new ofering in one of many forms of media. Examples include
MSU’s Media Sandbox, which prepares students for anything and everything
in media, from animation to directing to game design. Today’s media world is
all about convergence and it’s no longer enough to master just one thing—the
Sandbox brings it together. The Hive and The Hatch are incubators for great
ideas and an inspiration for our students to take chances, be creative, and apply
their enthusiasm to solving problems they identify, beyond those that have been
assigned in class. The Hive is focused on engaging students early—and helping
them explore new ideas, while The Hatch is a true incubator where serious
student teams can launch their business concepts in the market.
Together, these classes, spaces, and experiences, supported by experienced
entrepreneur role models and mentors, will develop a new class of graduates—
both deep in the discipline of their academic major, and broadened with the tools
and wisdom gained from their projects aimed to launch new ideas into the world.
OUR CAMPAIGN VISION
Entrepreneurship has emerged over the past decade as one of the most
valuable approaches to achieving sustainable economic development and
career opportunity. In the United States, 12.3 percent of the population are
promising entrepreneurs or owners of a business less than three years old—
roughly 22 million people between the ages of 18-64, according to Global
Entrepreneurship Monitor using data from the Global Entrepreneurship
Research Association. This number is vastly greater when including
“intrapreneurs,” those thinking and acting entrepreneurially inside
organizations.
While entrepreneurship is traditionally associated with launching new
businesses, we think about it as more than that. Entrepreneurship is a vital
life skill that extends far beyond the ability to launch a venture, one that
prepares individuals to deal with the rapid changes and complexity of our
world.
EVOLVING CURRICULUM
including ENTREPRENEURSHIP
Michigan State University aspires to grow
an entrepreneurial ecosystem that integrates
innovation, enhanced technology, new
teaching models, professors of practice,
business partnerships, and professional
support for startups and hands-on
experimentation.
We are evolving curriculum to include entrepreneurship-based courses
to help students chart their own paths, providing hands-on learning
experiences to increase collaboration and communication skills, and meeting
real need and demand through company-sponsored partnerships and design
projects. We are also investing in programming and resources that help move
ideas from concept to market. This requires a strong network of university
units, community partners and economic development agencies, venture and
angel funders, regional accelerators, and incubators.
Our success is supported by the voice and experience of real-world
entrepreneurs in the design, development, and testing of new education
and support solutions. This assembling of programs and relationships helps
to break down silos and increase collaboration across units and services
to bring path-breaking innovation to the marketplace and to establish a
platform for experimentation.
Becoming one of the top 20
AMERICAN UNIVERSITIES
FOR ENTREPRENEURSHIP
With your help, MSU will become one of the top 20 American universities for
entrepreneurship. We are not the ?rst to take on this challenge, but we have
assembled a plan and a team that will propel us quickly into this top tier of
our peers. We invite you to read about our plans and to consider these ideals
in the pursuit of excellence.
To ful?ll our objectives, several colleges and programs throughout the
university have developed speci?c priorities for entrepreneurship.
Individualized proposals can be tailored to match a donor’s interests and
philanthropic goals.
OUR IMMEDIATE GOAL
FOR ENTREPRENEURSHIP
AT MSU IS TO BUILD A
STRONG ECOSYSTEM THAT
SUPPORTS INNOVATION
Our ecosystem for entrepreneurship begins with four program priorities
listed below. The upper bound for funding entrepreneurship at MSU is
unlimited, but funding in speci?c areas will support our current plan:
The Hive: $1 Million
The Hatch: $1 Million
Greenlight Business Model Competition: $5 Million
Greenlight Fellows Endowed Fellowship: $5 Million
The Hive
A SPACE FOR CONCEPT CREATION
Launching in fall of 2014, The Hive ofers a dynamic co-working space
speci?cally designed to serve as the foundation for student entrepreneurship
on campus. A new 3,800 square-foot facility housed in Wilson Hall complete
with collaboration space, a seminar venue for classes, and the most
modern technology, The Hive will be an integral component of the MSU
entrepreneurial ecosystem. The Hive will be actively utilized by 60-100
students in 2014, with continued growth in the future.
Designed to be the ?rst stop for students interested in entrepreneurship, The
Hive provides access to dedicated space as well as on-site mentoring from
faculty and external professionals to bring their ideas to fruition. Students
can learn about business development, conceptual projects, creative problem
solving, and opportunity identi?cation for student-created business ventures.
Open to all students regardless of major, The Hive is a collaboration
supported by the MSU Innovation Center, the Eli Broad College of Business,
College of Communication Arts and Sciences, College of Engineering, and
Residential and Hospitality Services.
We seek funding to support the entrepreneurial pipeline and nurture an
environment that encourages idea generation, and out-of-the-box thinking
and execution, while challenging students to identify and address real world
problems by connecting beyond the MSU community.
Funding priorities include additional equipment and furnishings, speaker
series, and a “Coaches on Call” program. Additional funding opportunities
include a technology endowment to ensure continued access to the most
cutting edge technology, and an endowment to provide seed funding to assist
with the early stages of concept validation and prototyping for student-based
ventures. Our funding goal for The Hive is $1 Million.
A student works on her business idea.
The Hive supports collaboration among
students from every college at MSU, as well
as mentoring opportunities by faculty and
external professionals.
The Hatch
STUDENT BUSINESS INCUBATOR
While The Hive is MSU’s investment in exposing the greatest number of
MSU students to entrepreneurship, The Hatch is our investment in the most
promising student entrepreneurs and the best prospects for new company
development. In this space, students establish formal business entities,
attend pitch competitions to raise funds, and ultimately move their concepts
to market. The Hatch is a partnership between the MSU Innovation Center
and the Lansing Economic Area Partnership (LEAP), designed to host,
encourage, cultivate, and enable student entrepreneurs to grow their ideas in
a mentored, creative, and collaborative environment. Student entrepreneurs
share common space where members work on their own business ventures,
while collaborating with others to increase the probability of each venture’s
success.
Resources and services provided at The Hatch include 24-hour access to
conference rooms and ofce equipment as well as business development
support, and capital investment. This setting enables a social and collegial
work environment, a productive alternative to a garage, library, café, or
kitchen table where students have often found themselves working on their
business ideas. The Hatch is an attractive place for connecting, collaborating,
and spontaneous creation of marketable business ideas, facilitating a
community of like-minded student entrepreneurs.
At The Hatch, new entrepreneurs have access to a community of experienced
and engaged innovators, drawn from the regional community, MSU alumni,
and the professional staf of Spartan Innovations, as well as information
about opportunities to learn and explore a variety of avenues and resources
that will help them begin new business ventures.
An integral part of the pipeline, The Hatch helps to generate and advance
the culture of student entrepreneurship in the community and to expand the
knowledge-based economy in Michigan.
Funding priorities include additional equipment and furnishings, travel
costs to competitions/presentations, and materials costs for prototyping and
samples. Additional funding opportunities include a technology endowment
to ensure continued access to the most cutting edge technology, and an
endowment to provide seed funding to assist with later stages of concept
validation, market research, promotion, and acceleration of student-based
ventures. Our funding goal for The Hatch is $1 Million.
The Greenlight Business Model Competition is grounded in research,
recognizing startups for working through the process of identifying and
validating their ideas, then learning what customers really want, rather
than making assumptions about customer preferences. This process builds
student entrepreneurs’ perspectives, providing a more efective approach
to entrepreneurship and increasing chances of success. Additionally, the
competition provides a meaningful experience and practice in creating
opportunities for oneself—a skill that can be applied beyond launching
a new business.
Coordinated by Spartan Innovations, part of the MSU Innovation Center,
Greenlight is the only business model competition held in the Mid-Michigan
area for Michigan startup businesses that are one year old or younger. The
competition aims to expand entrepreneurship and small business success in
Michigan and provide useful experience in planning and fundraising. As the
?nale in a series of MSU training and pitch events held throughout the year,
Greenlight is the most competitive and lucrative step for MSU student and
alumni entrepreneurs to promote and support their emerging company.
Currently, competitors who impress the panel of judges can win a grand
prize of $25,000, and up to $25,000 in additional prizes.
Funding priorities include a keynote speaker series endowment, and an
annual event endowment used to fund event production, promotion,
materials, and prizes. Our funding goal for the Greenlight Competiton is
$5 Million.
Greenlight Business Model Competition
PITCHING THE IDEA
Greenlight Fellows—MBAs and PhDs
PREPARE FOR LAUNCH
The Greenlight Fellows program is a paid fellowship for entrepreneurially-
minded PhD and MBA candidates seeking experience with an established
MSU startup venture. The program engages students in multidisciplinary
teams under the direction of experienced CEO mentors in areas such as
intellectual property, market analysis, valuation, accounting, business law,
and strategic planning. In their year-long fellowship, students ?nalize
business plans, create promotional collateral, fundraise, and eventually
launch a new MSU spin-out.
In the 2013-2014 academic year, students actively worked on launching a
wide variety of MSU spin-out ventures in education, agriculture, engineering,
medicine, and robotics. Other bene?ts of the Greenlight Fellows program
include opportunities for students and alumni to interact through classroom
speaking engagements, mentorship pairing, The Hatch Speaker Series, CEO-
in-Residence, and Business Plan Review.
Each August, Greenlight Fellows participate in MSU’s Entrepreneurship
Bootcamp, an intense week-long program where students, faculty, and
alumni learn about topics such as ideation, ?nancial model development,
market assessment, business plan writing, launch, and harvest. Funded
through a partnership between LEAP and the MSU Innovation Center, the
Entrepreneurship Bootcamp program provides a unique opportunity to bring
entrepreneurial alumni back to MSU in August as guest speakers.
The Greenlight Fellows program accepts 15 students annually who are
supported with a stipend and funding to attend Entrepreneurship Bootcamp.
Funding priorities include the Annual Entrepreneurship Bootcamp and
funding for the Annual Greenlight Fellows cohort (15 students). Additional
opportunities exist to fully endow the Greenlight Fellows Program. Program.
Our funding goal for the Greenlight Fellows is $5 Million.
The ‘faculty’ in Entrepreneurship is constituted from across the campus and
around the world, with on-site “professors of practice” and leaders who
share their knowledge and experience through the virtual classroom via
technology.
With your support, Michigan State can ofer more entrepreneurial
experiences to help students follow their dreams and contribute to the
world by taking innovative ideas to market. Together, we will ensure that
all students are not only prepared for life after graduation, but that they are
de?ning their success through making a diference in the world.
Supporting Startups
and Entrepreneurship
“We need to challenge the MSU community to engage at least 2,000
undergraduates each year in entrepreneurship by the end of the
2015-2016 academic year. This will require a signi?cant efort in the
engagement of guest speakers, changes in curriculum, new course
materials, and supporting travel, events, and planning activities.”
JUNE PIERCE YOUATT
PROVOST
MSU Is Committed to Supporting
New Business Ventures and Promoting
Creative Entrepreneurial Initiatives
• Most of MSU’s 17 degree-granting colleges incorporate entrepreneurship-based courses into
academic programs
• Certifcate in Entrepreneurship
• Entrepreneurship concentration (Broad College MBA)
• Planned academic minor in Entrepreneurship, open to students in any major
• Located in proximity of The Hatch, East Lansing’s Technology Innovation Center incubates
startups, and provides offce space, training, funding, and mentoring to the business commu-
nity, promoting economic development in greater Lansing
• MSU Startup Career Fair is an annual event pairing students with internship opportunities
in startup companies, and startup networking
• The Hatch hosts and cultivates student startup businesses in a collaborative incubator
environment
• The Hive provides both exploratory space and programmatic access to students exploring
entrepreneurship and startup opportunities
• Forest Akers Trust Grant provides support for student concepts with entrepreneurial
potential
• Gerstacker Foundation Grant provides support for STEM-based entrepreneurial projects
• Michigan State University Federal Credit Union supports programs and events in The Hatch
and the Greenlight Business Model Competition
• The region’s entrepreneurship ecosystem connects venture and social entrepreneurs with
education, know-how, resources, mentors, advocates, and funding
• Institute for Entrepreneurship at the Broad College of Business advances and promotes
entrepreneurship at MSU and throughout Michigan through research, education, and
outreach
• Creativity Exploratory at the College of Arts and Letters, an idea incubator and catalyst
for students interested in social and cultural entrepreneurship, promotes collaboration to
implement tomorrow’s next ‘Big Idea’
• MSU College of Law Small Business and Nonproft Clinic empowers small businesses and
nonprofts by offering quality counseling, legal advice and representation, and community
education information with the help of student clinicians
• Each semester, the College of Engineering holds Engineering Design Day featuring capstone
design project exhibits and the ability to interact with industry sponsors
• Product Center helps Michigan entrepreneurs develop and commercialize high-value con-
sumer products and businesses in the agriculture, natural resources, and bioeconomy sectors.
Explore Michigan State’s Entrepreneurial Ecosystem
www.innovationcenter.msu.edu/innovation.html
COVER IMAGE:
A student works on her new product idea and business
launch strategy at The Hatch.
UNIVERSITY ADVANCEMENT
Spartan Way
535 Chestnut Road, Room 300
East Lansing, MI 48824
(517) 884-4098
[email protected]
EXPLORE MICHIGAN STATE’S
ENTREPRENEURIAL ECOSYSTEM
www.innovationcenter.msu.edu/
innovation/html
doc_945663701.pdf