Description
This outline concerning entrepreneurial thinking, creativity and opportunity recognition.
The Entrepreneurial Studies Institute at Anne
Arundel Community College receives approval
from Maryland Higher Education Commission
(MHEC) for an AAS Degree and 18 credit
Certificate in Entrepreneurship.
Current complete list of courses offered by the Entrepreneurial Studies Institute.
ESI 103 • Entrepreneurial Thinking, Creativity and Opportunity Recognition
3 credit hours — Three hours weekly; one term.
Investigates the relationship between entrepreneurial thinking and the opportunity to ignite the creative spark that leads to
idea generation and new venture creation. Topics include: entrepreneurial thinkers and their contribution to society,
creativity, critical thinking, innovation, opportunity recognition, opportunity evaluation, global entrepreneurship and
marshalling resources in the face of risk to pursue opportunities. Students will assess their skills, talents, education and work
experiences for potential business ideas. They will also examine their external environment to identify trends and needs in
the marketplace for potential opportunities. Students will then screen business ideas by evaluating their match with their
strengths and skills, and personal, professional and financial goals. An initial market feasibility assessment will be conducted.
Note: Also offered as BPA 103; credit is not given for both ESI 103 and BPA 103.
ESI 104 • Entrepreneurship: Sales and Marketing for Small Business
3 credit hours — Three hours weekly; one term.
Emphasizes tools and skills that small business owners need to market their business successfully on a small scale and small
budget. The salesmanship portion of the course will focus equally on the effectiveness of a good sales presentation and the
importance of good customer service after the sale to ensure future sales. The intended audience is students who plan to
own or manage small businesses and need to develop more skills in marketing and sales. Skills to be mastered include
preparing a marketing plan for a small business, developing a realistic marketing budget, planning the sales presentation, and
providing a training manual for sales personnel to be hired in the future. This course may be taught in a hybrid learning
format utilizing class meetings and extensive independent work in the areas of market research and developing sales
presentations. Lab fee $10.
Note: Also offered as BPA 104; credit is not given for both ESI 104 and BPA 104.
ESI 111 • Business and Its Environment
3 credit hours — Three hours weekly; one term.
Introduction to the ways that business is related to, and interacts with, individuals, groups and institutions in the 21st century
United States. Provides the terminology and concepts of the functional areas of business, setting the foundation for
interpreting and analyzing the legal, social and ethical issues facing business (both the institution and its members) today.
Integrates global awareness and cultural diversity throughout the course. Prepares for careers in business and for business
careers in the arts, sciences and technologies. Eligibility for ENG 111 or ENG 115 or ENG 121 recommended. Lab fee $5.
Note: Also offered as BPA 111; credit is not given for both ESI 111 and BPA 111.
ESI 120 • Small Business Management
3 credit hours — Three hours weekly; one term.
Principles and practices involved in and necessary for owning and operating a small business. Areas of study include
assessment of qualification for business ownership, market determination, site locations, capital and credit requirements, risk
management and insurance, record-keeping and personnel management. The purpose of this course is to provide
information to prospective and new small business operators.
Note: Also offered as BPA 120; credit is not given for both ESI 120 and BPA 120.
ESI 162 • Business Communications
3 credit hours — Three hours weekly; one term.
A lecture and participative course covering all aspects of business communications. Focus on written reports and proposals,
oral presentations including interviewing skills and persuasive proposals as well as computer communications including e-
mail and business research on the Internet.
Note: Also offered as BPA 162; credit is not given for both ESI 162 and BPA 162.
ESI 217 • Small Business Accounting
3 credit hours — Three hours weekly; one term.
A study of computerized accounting systems with emphasis on practical applications. Using a personal computer, students
set up and maintain accounting records. Requirements and procedures for filing government reports are covered. Emphasis is
on hands-on computer applications for accounting. Lab fee $10. Prerequisite: Eligibility for ENG 111 or ENG 115 or ENG 121
or permission of department chair.
Note: Also offered as BPA 217; credit is not given for both ESI 217 and BPA 217.
ESI 230 • Entrepreneurship: New Venture Planning
3 credit hours — Three hours weekly; one term.
A hands-on course that takes the student through the process of business planning. The format of the course provides the
students with the opportunity to use the term to work on a comprehensive business plan independently while learning from
guest speakers on entrepreneurship during the class meetings. Students also meet individually with the instructor to address
issues specific to their business planning process. Students will also explore the use of computer software to aid in planning
and managing a new venture. Designed for individuals interested in starting a new venture, acquiring an existing business or
working in industries that serve entrepreneurs and managers. Lab fee $10.
Note: Also offered as BPA 230; credit is not given for both ESI 230 and BPA 230.
ESI 231 • Introduction to Social Entrepreneurship and Nonprofit Management
3 credit hours — Three hours weekly; one term.
Provides an overview of how social entrepreneurs plan, organize, lead, manage, and market nonprofit or not-for-profit
organizations. Students examine practical ways to define a community’s needs in order to establish an organization’s
direction, work with a board of directors, and lead both volunteer and paid staff members. This course discusses how to use
marketing and communications for developing and sustaining relationships with benefactors and beneficiaries. This course
also provides discussion and practical applications of other critical topics including strategic planning, operations
management, human resource management, learning and knowledge management, legal requirements, public relations,
political action, and financial management. Lab fee $10.
Note: Also offered as ESI 231; credit will not be given for both BPA 231 and ESI 231.
ESI 250 • Entrepreneurship: Legal Issues for Business
3 credit hours — Three hours weekly; one term.
Provides an overview of legal consequences as entrepreneurs launch and operate a business. Students examine practical
ways to minimize liability in areas such as business organization and management, obligations created by contracts and torts,
and relationships between employers and employees and between creditors and debtors. Other topics include government
regulation and property interests, and intellectual property law. Lab fee $5.
Note: Also offered as BPA 250 and LGS 250; credit is given for only one of the following: BPA 250, ESI 250, LGS 250.
ESI 260 • Applied Entrepreneurship, Innovation and Invention
3 credit hours—Three hours weekly; one term.
Allows students to use their particular technical or business knowledge, skills, and abilities in a realistic, self directed,
experiential learning environment. Students will design and build a product prototype that is ready for field testing, test
marketing, production and distribution. Topics include introduction to entrepreneurship, innovation and invention,
opportunity recognition, sociological research and analysis, idea generation, team building and leadership, project
management, knowledge management, and legal environment. Lab fee $50. Prerequisite: For students who have completed
the county STEM magnet program entrepreneurship courses or 50% completion of an AACC STEM technical degree
requirements or BPA/ESI 103 and BPA/ESI 104 and BPA/ESI 111 or permission of department chair.
Note: Also offered as BPA 260; credit will not be given for both ESI 260 and also BPA 260.
ESI 275 • Internship in Business 1
3 credit hours — 15 class hours, 90 hours work; one term.
A course designed to give students in business technology areas an opportunity to acquire practical experience in their
chosen field. It combines practical experience with classroom learning. Objectives are set by the supervising employer, the
student and the faculty member. Prerequisite: Permission of instructor or department chair.
Note: Also offered as BPA 275; credit is not given for both ESI 275 and BPA 275. Enrollment in Internship courses
requires that students hold an appropriate internship placement in order to receive course credit. Please consult with
the Coordinator for Internships prior to registering unless otherwise specified by the department chair or director.
doc_285182169.pdf
This outline concerning entrepreneurial thinking, creativity and opportunity recognition.
The Entrepreneurial Studies Institute at Anne
Arundel Community College receives approval
from Maryland Higher Education Commission
(MHEC) for an AAS Degree and 18 credit
Certificate in Entrepreneurship.
Current complete list of courses offered by the Entrepreneurial Studies Institute.
ESI 103 • Entrepreneurial Thinking, Creativity and Opportunity Recognition
3 credit hours — Three hours weekly; one term.
Investigates the relationship between entrepreneurial thinking and the opportunity to ignite the creative spark that leads to
idea generation and new venture creation. Topics include: entrepreneurial thinkers and their contribution to society,
creativity, critical thinking, innovation, opportunity recognition, opportunity evaluation, global entrepreneurship and
marshalling resources in the face of risk to pursue opportunities. Students will assess their skills, talents, education and work
experiences for potential business ideas. They will also examine their external environment to identify trends and needs in
the marketplace for potential opportunities. Students will then screen business ideas by evaluating their match with their
strengths and skills, and personal, professional and financial goals. An initial market feasibility assessment will be conducted.
Note: Also offered as BPA 103; credit is not given for both ESI 103 and BPA 103.
ESI 104 • Entrepreneurship: Sales and Marketing for Small Business
3 credit hours — Three hours weekly; one term.
Emphasizes tools and skills that small business owners need to market their business successfully on a small scale and small
budget. The salesmanship portion of the course will focus equally on the effectiveness of a good sales presentation and the
importance of good customer service after the sale to ensure future sales. The intended audience is students who plan to
own or manage small businesses and need to develop more skills in marketing and sales. Skills to be mastered include
preparing a marketing plan for a small business, developing a realistic marketing budget, planning the sales presentation, and
providing a training manual for sales personnel to be hired in the future. This course may be taught in a hybrid learning
format utilizing class meetings and extensive independent work in the areas of market research and developing sales
presentations. Lab fee $10.
Note: Also offered as BPA 104; credit is not given for both ESI 104 and BPA 104.
ESI 111 • Business and Its Environment
3 credit hours — Three hours weekly; one term.
Introduction to the ways that business is related to, and interacts with, individuals, groups and institutions in the 21st century
United States. Provides the terminology and concepts of the functional areas of business, setting the foundation for
interpreting and analyzing the legal, social and ethical issues facing business (both the institution and its members) today.
Integrates global awareness and cultural diversity throughout the course. Prepares for careers in business and for business
careers in the arts, sciences and technologies. Eligibility for ENG 111 or ENG 115 or ENG 121 recommended. Lab fee $5.
Note: Also offered as BPA 111; credit is not given for both ESI 111 and BPA 111.
ESI 120 • Small Business Management
3 credit hours — Three hours weekly; one term.
Principles and practices involved in and necessary for owning and operating a small business. Areas of study include
assessment of qualification for business ownership, market determination, site locations, capital and credit requirements, risk
management and insurance, record-keeping and personnel management. The purpose of this course is to provide
information to prospective and new small business operators.
Note: Also offered as BPA 120; credit is not given for both ESI 120 and BPA 120.
ESI 162 • Business Communications
3 credit hours — Three hours weekly; one term.
A lecture and participative course covering all aspects of business communications. Focus on written reports and proposals,
oral presentations including interviewing skills and persuasive proposals as well as computer communications including e-
mail and business research on the Internet.
Note: Also offered as BPA 162; credit is not given for both ESI 162 and BPA 162.
ESI 217 • Small Business Accounting
3 credit hours — Three hours weekly; one term.
A study of computerized accounting systems with emphasis on practical applications. Using a personal computer, students
set up and maintain accounting records. Requirements and procedures for filing government reports are covered. Emphasis is
on hands-on computer applications for accounting. Lab fee $10. Prerequisite: Eligibility for ENG 111 or ENG 115 or ENG 121
or permission of department chair.
Note: Also offered as BPA 217; credit is not given for both ESI 217 and BPA 217.
ESI 230 • Entrepreneurship: New Venture Planning
3 credit hours — Three hours weekly; one term.
A hands-on course that takes the student through the process of business planning. The format of the course provides the
students with the opportunity to use the term to work on a comprehensive business plan independently while learning from
guest speakers on entrepreneurship during the class meetings. Students also meet individually with the instructor to address
issues specific to their business planning process. Students will also explore the use of computer software to aid in planning
and managing a new venture. Designed for individuals interested in starting a new venture, acquiring an existing business or
working in industries that serve entrepreneurs and managers. Lab fee $10.
Note: Also offered as BPA 230; credit is not given for both ESI 230 and BPA 230.
ESI 231 • Introduction to Social Entrepreneurship and Nonprofit Management
3 credit hours — Three hours weekly; one term.
Provides an overview of how social entrepreneurs plan, organize, lead, manage, and market nonprofit or not-for-profit
organizations. Students examine practical ways to define a community’s needs in order to establish an organization’s
direction, work with a board of directors, and lead both volunteer and paid staff members. This course discusses how to use
marketing and communications for developing and sustaining relationships with benefactors and beneficiaries. This course
also provides discussion and practical applications of other critical topics including strategic planning, operations
management, human resource management, learning and knowledge management, legal requirements, public relations,
political action, and financial management. Lab fee $10.
Note: Also offered as ESI 231; credit will not be given for both BPA 231 and ESI 231.
ESI 250 • Entrepreneurship: Legal Issues for Business
3 credit hours — Three hours weekly; one term.
Provides an overview of legal consequences as entrepreneurs launch and operate a business. Students examine practical
ways to minimize liability in areas such as business organization and management, obligations created by contracts and torts,
and relationships between employers and employees and between creditors and debtors. Other topics include government
regulation and property interests, and intellectual property law. Lab fee $5.
Note: Also offered as BPA 250 and LGS 250; credit is given for only one of the following: BPA 250, ESI 250, LGS 250.
ESI 260 • Applied Entrepreneurship, Innovation and Invention
3 credit hours—Three hours weekly; one term.
Allows students to use their particular technical or business knowledge, skills, and abilities in a realistic, self directed,
experiential learning environment. Students will design and build a product prototype that is ready for field testing, test
marketing, production and distribution. Topics include introduction to entrepreneurship, innovation and invention,
opportunity recognition, sociological research and analysis, idea generation, team building and leadership, project
management, knowledge management, and legal environment. Lab fee $50. Prerequisite: For students who have completed
the county STEM magnet program entrepreneurship courses or 50% completion of an AACC STEM technical degree
requirements or BPA/ESI 103 and BPA/ESI 104 and BPA/ESI 111 or permission of department chair.
Note: Also offered as BPA 260; credit will not be given for both ESI 260 and also BPA 260.
ESI 275 • Internship in Business 1
3 credit hours — 15 class hours, 90 hours work; one term.
A course designed to give students in business technology areas an opportunity to acquire practical experience in their
chosen field. It combines practical experience with classroom learning. Objectives are set by the supervising employer, the
student and the faculty member. Prerequisite: Permission of instructor or department chair.
Note: Also offered as BPA 275; credit is not given for both ESI 275 and BPA 275. Enrollment in Internship courses
requires that students hold an appropriate internship placement in order to receive course credit. Please consult with
the Coordinator for Internships prior to registering unless otherwise specified by the department chair or director.
doc_285182169.pdf