Description
During this such a detailed explanation related to entrepreneurial strategy cimba.
Entrepreneurial Strategy Course Syllabus Summer 2015 - CIMBA - Paderno del Grappa, Italy
R 02 - Page 1 -
Entrepreneurial Strategy (MGMT 3100) Summer 2015
CIMBA - Paderno del Grappa, Italy
Your Instructor: Prof. Michele Chiariello
Contacts: [email protected] mob. +39 388 9207771
Profile: it.linkedin.com/in/michelechiariello/
Office hours: by appointment in CIMBA office.
Course Description
Entrepreneurship is not just about business. It is about creativity, ideas, innovation, and new
(organizational and individual) ventures of all sorts. Entrepreneurs are most prevalent in the business
world, but they are also visible in all types of professional endeavors. Social entrepreneurs, for
example, bring new ideas to non-profits related to social causes, education, the arts, and to
governmental entities. Furthermore, entrepreneurship is ubiquitous: it is evident in every country and
in every culture.
The purpose of this class is to present the subject of entrepreneurship in both theoretical and practical
terms. The theoretical aspects will allow you to examine entrepreneurship by focusing on what it takes
to bring new ideas and ventures to fruition (i.e., how opportunities are discovered, the conditions of
markets and industries that must be weighed in choosing to enter them, and the resources and
characteristics needed by an entrepreneur to establish a new venture and build it into a successful
enterprise). The practical part of the course is a close interaction with the managerial and
entrepreneurial experience that will be brought to class and the application of theory to specific cases
and projects. You will need to understand the tools and ideas that have proven to be most useful for
those who have successfully started new ventures.
Prerequisites:
There are no formal prerequisites for this course, although it is recommended that students have
previously taken at least one course in business administration.
Pre-assignments:
(mandatory before travel to Italy – to be uploaded on ICON or sent via mail before May 16
th
2015)
You all are required to read/study three articles and for the one that is specifically assigned to the first
letter of your surname you are requested to do also the following:
1) submit a written synthesis of at least two pages (font 12 with 1,5 spacing)
2) submit a Power Point of at least 8 slides with the key concepts that you’ll present in class the
first week of the course.
Specific Article assignment for surnames starting with “A” to “G”
i ) Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann
Specific Article assignment for surnames starting with “H” to “R”
ii ) Beating the Odds When You Launch a New Venture by Clark Gilbert and Matthew Eyring
Specific Article assignment for surnames starting with “S” to “Z”
iii ) The five competitive forces that shape Strategy by Michael Porter
Articles will be available for download on the Course Web site on ICON or, in case you do not have
access to ICON yet, via mail on request form your instructor ([email protected])
Statement of Teaching Philosophy
My objective in teaching this course is to introduce you to the fundamentals of Entrepreneurship and
make it as interesting and applicable as possible, through my extensive 20+ years of hands-on,
corporate Marketing and Entrepreneur experience, I plan to incorporate many of the things that I
learned into our discussions. My first and foremost expectation is that you will study and understand
the reading assignments and come to class prepared to discuss the material covered in each chapter.
Time limitations make it impossible for me to cover every point in the chapter. The parts of the text tat
are not mandatory for the tests will be clearly stated in class and on ICON. All the rest of the text
Entrepreneurial Strategy Course Syllabus Summer 2015 - CIMBA - Paderno del Grappa, Italy
R 02 - Page 2 -
material, even if I do not cover the material in class, and topics covered In Class Simulations and
Activities (I.C.S. and I.C.A.) will be potentially part of tests. Ask questions if you would like
clarification on a specific point. During this course you will be able to apply what you learn in
developing a Feasibility Analysis for a fictitious firm. The class will be divided into teams of four/
five and you will work together to choose your product, write your document based on what you learn
in our course and present the key elements of your plan on specific dates during the course. We’ll also
do a business game and a computer simulation in class. All those will be graded group activities.
Course Materials & Resources
Entrepreneurship: Successfully Launching New Ventures, 3/e by Bruce R. Barringer and R. Duane
Ireland. Your reading will be supplemented with additional articles, cases, and web-based materials.
Class Schedule
We will cover lecture topics in the following sequence. I reserve the right to modify this schedule
according to class progress. Students will be notified of any changes in class. In addition to the text
chapters, a number of Class Activities and Simulations will be a part of your course pack (I.C.A. & I.C.S.).
TOPICS – CHAPTERS ACTIVITIES
-Introduction to entrepreneurship- Chapter 01
-Recognizing opportunities and generating ideas- Chapter 02
-Feasibility analysis- Chapter 03
-Writing a business plan- Chapter 04
-Industry and competitor analysis- Chapter 05
-Developing an effective business model- Chapter 06
-Preparing the proper ethical and legal foundation- Chapter 07
-Assessing a venture financial strength/viability- Chapter 08
-Building a new venture team- Chapter 09
-Getting financing or funding- Chapter 10
I.C.A. on Feasibility Analysis
I.C.S. on Feasibility Analysis
Company tour
I.C.A. on Business Model
I.C.S. on Business Model
Guest Speaker
I.C.S. Business game
I.C.A. Projects presentations
I.C.A. = In Class Activity (in Groups or Individual) I.C.S. = In Class Simulation (in Groups or Individual)
Grading
Quizzes 50 points
Exam 1 250 points
Exam 2 (Final) 250 points
Pre-Assignment 100 points
Game and GoVenture CEO simulation 50 points
Group assignment 100 points
Individual presentation 100 points
Class participation, I.C.S. and I.C.A. activities 100 points
1000 possible total points
Course grades will be approximately distributed according to the recommended guidelines of the
Marketing Department at the University of Iowa, which is 30% A’s, 40% B’s, 25% C’s and 5% D’s.
Final grades will be by percentage, following customary scales:
98.00+ = A+; 92.00 – 97.99 = A; 90.00 – 91.99 = A-; 88.00 – 89.99 = B+; 82.00 – 87.99 = B; 80.00 – 81.99 = B-;
78.00 - 79.99 points = C+; 72.00 – 77.99 = C; 71.99 - 70.00 = C-; 68.00 – 69.99 = D+; 62.00 - 67.99 = D; 60.00 –
61.99 = D-. F = below 60 points.
I may assign some extra-points to valuable students who are working hard but may be in
a “low performance” group. In order to have access to extra points you need to clarify this
status on your group to me before the end of week 3. We’ll do our best to solve the issue
and possibly enable group potentials before going into extra points evaluation.
Entrepreneurial Strategy Course Syllabus Summer 2015 - CIMBA - Paderno del Grappa, Italy
R 02 - Page 3 -
Professionalism:
Students are expected to come to class on time prepared to actively and thoughtfully discuss the day’s
topic. The level of participation of the students greatly affects the quality of the class, and, as such,
students are expected to assume an active role in classroom learning. Early departures, personal
conversations, snoozing, checking cell phones, and attention to materials not related to the class will
not be tolerated, as these behaviors detract from the overall class atmosphere. No electronic devices,
including laptops, tablets, or mobile phones, are allowed to be visible once class begins, unless they are
permitted for use in a class exercise.
Course Policies :
All course policies listed below are governed by the Henry B. Tippie College of Business, the
University of Iowa.
Accommodating Students with Disabilities/Academic Accommodations
A student seeking academic accommodations such as a modification of seating, testing, timing, etc.
should first register with Student Disability Services, then contact Shannon Lizakowski (shannon-
[email protected]) in the CIMBA Office to make further arrangements. Seehttp://sds.studentlife.uiowa.edu for more information.
Absence Policy
Attendance at all classes and CIMBA sanctioned activities is MANDATORY.
All unexcused absences will have the following consequences:
a. 1st absence will result in a loss of a 1/2 of a letter grade in that class
b. 2nd (cumulative) absence will result in a loss of an entire letter grade in that class
c. 3rd (cumulative) absence will result in a dismissal from the program.
Absences due to illness require a note from the CIMBA Office Staff. If a student is sick and cannot
attend class, he/she must inform the CIMBA Staff immediately.
Failure to do so will result in an unexcused absence.
Grievance Policy
Student concerns regarding this course should first be discussed with me, the faculty member teaching
this course. If we can't resolve the complaint, you may contact the CIMBA Director, Brandelle Unkrich
(319-335-1041, [email protected]). The Director will review the details of the complaint
and involve the Associate Dean of the Undergraduate Programs, as needed.
Sexual Harassment
Sexual harassment subverts the mission of the University and threatens the well-being of students,
faculty, and staff. All members of the UI community have a responsibility to uphold this mission and to
contribute to a safe environment that enhances learning. Incidents of sexual harassment should be
reported immediately. If you feel that you are being or have been harassed or you are not sure what
constitutes sexual harassment, we encourage you to visit the University website,
www.sexualharassment.uiowa.edu/index.php, and to seek assistance from the CIMBA Director,
Brandelle Unkrich, at 319-335-1041 or [email protected].
Academic Misconduct
The Tippie College of Business at the University of Iowa follows an honor code regarding academic
misconduct. That code can be found athttp://tippie.uiowa.edu/honorcode.cfm and includes cheating,
plagiarism, unauthorized collaboration, obtaining an unfair advantage, forgery, facilitating academic
dishonesty, and misrepresentation. Be sure you are familiar with this code. Students who exhibits
academic dishonesty will receive a zero (0) for the assignment or examination involved and may
receive an "F" for the class. All incidents of cheating will be reported to the CIMBA staff, as well as to
the Senior Associate Dean of the Tippie College of Business. The decision of the professor may be
appealed to a Judicial Board. The Honor Code for the Tippie College of Business will determine the
appropriate appeal process.
doc_224661788.pdf
During this such a detailed explanation related to entrepreneurial strategy cimba.
Entrepreneurial Strategy Course Syllabus Summer 2015 - CIMBA - Paderno del Grappa, Italy
R 02 - Page 1 -
Entrepreneurial Strategy (MGMT 3100) Summer 2015
CIMBA - Paderno del Grappa, Italy
Your Instructor: Prof. Michele Chiariello
Contacts: [email protected] mob. +39 388 9207771
Profile: it.linkedin.com/in/michelechiariello/
Office hours: by appointment in CIMBA office.
Course Description
Entrepreneurship is not just about business. It is about creativity, ideas, innovation, and new
(organizational and individual) ventures of all sorts. Entrepreneurs are most prevalent in the business
world, but they are also visible in all types of professional endeavors. Social entrepreneurs, for
example, bring new ideas to non-profits related to social causes, education, the arts, and to
governmental entities. Furthermore, entrepreneurship is ubiquitous: it is evident in every country and
in every culture.
The purpose of this class is to present the subject of entrepreneurship in both theoretical and practical
terms. The theoretical aspects will allow you to examine entrepreneurship by focusing on what it takes
to bring new ideas and ventures to fruition (i.e., how opportunities are discovered, the conditions of
markets and industries that must be weighed in choosing to enter them, and the resources and
characteristics needed by an entrepreneur to establish a new venture and build it into a successful
enterprise). The practical part of the course is a close interaction with the managerial and
entrepreneurial experience that will be brought to class and the application of theory to specific cases
and projects. You will need to understand the tools and ideas that have proven to be most useful for
those who have successfully started new ventures.
Prerequisites:
There are no formal prerequisites for this course, although it is recommended that students have
previously taken at least one course in business administration.
Pre-assignments:
(mandatory before travel to Italy – to be uploaded on ICON or sent via mail before May 16
th
2015)
You all are required to read/study three articles and for the one that is specifically assigned to the first
letter of your surname you are requested to do also the following:
1) submit a written synthesis of at least two pages (font 12 with 1,5 spacing)
2) submit a Power Point of at least 8 slides with the key concepts that you’ll present in class the
first week of the course.
Specific Article assignment for surnames starting with “A” to “G”
i ) Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann
Specific Article assignment for surnames starting with “H” to “R”
ii ) Beating the Odds When You Launch a New Venture by Clark Gilbert and Matthew Eyring
Specific Article assignment for surnames starting with “S” to “Z”
iii ) The five competitive forces that shape Strategy by Michael Porter
Articles will be available for download on the Course Web site on ICON or, in case you do not have
access to ICON yet, via mail on request form your instructor ([email protected])
Statement of Teaching Philosophy
My objective in teaching this course is to introduce you to the fundamentals of Entrepreneurship and
make it as interesting and applicable as possible, through my extensive 20+ years of hands-on,
corporate Marketing and Entrepreneur experience, I plan to incorporate many of the things that I
learned into our discussions. My first and foremost expectation is that you will study and understand
the reading assignments and come to class prepared to discuss the material covered in each chapter.
Time limitations make it impossible for me to cover every point in the chapter. The parts of the text tat
are not mandatory for the tests will be clearly stated in class and on ICON. All the rest of the text
Entrepreneurial Strategy Course Syllabus Summer 2015 - CIMBA - Paderno del Grappa, Italy
R 02 - Page 2 -
material, even if I do not cover the material in class, and topics covered In Class Simulations and
Activities (I.C.S. and I.C.A.) will be potentially part of tests. Ask questions if you would like
clarification on a specific point. During this course you will be able to apply what you learn in
developing a Feasibility Analysis for a fictitious firm. The class will be divided into teams of four/
five and you will work together to choose your product, write your document based on what you learn
in our course and present the key elements of your plan on specific dates during the course. We’ll also
do a business game and a computer simulation in class. All those will be graded group activities.
Course Materials & Resources
Entrepreneurship: Successfully Launching New Ventures, 3/e by Bruce R. Barringer and R. Duane
Ireland. Your reading will be supplemented with additional articles, cases, and web-based materials.
Class Schedule
We will cover lecture topics in the following sequence. I reserve the right to modify this schedule
according to class progress. Students will be notified of any changes in class. In addition to the text
chapters, a number of Class Activities and Simulations will be a part of your course pack (I.C.A. & I.C.S.).
TOPICS – CHAPTERS ACTIVITIES
-Introduction to entrepreneurship- Chapter 01
-Recognizing opportunities and generating ideas- Chapter 02
-Feasibility analysis- Chapter 03
-Writing a business plan- Chapter 04
-Industry and competitor analysis- Chapter 05
-Developing an effective business model- Chapter 06
-Preparing the proper ethical and legal foundation- Chapter 07
-Assessing a venture financial strength/viability- Chapter 08
-Building a new venture team- Chapter 09
-Getting financing or funding- Chapter 10
I.C.A. on Feasibility Analysis
I.C.S. on Feasibility Analysis
Company tour
I.C.A. on Business Model
I.C.S. on Business Model
Guest Speaker
I.C.S. Business game
I.C.A. Projects presentations
I.C.A. = In Class Activity (in Groups or Individual) I.C.S. = In Class Simulation (in Groups or Individual)
Grading
Quizzes 50 points
Exam 1 250 points
Exam 2 (Final) 250 points
Pre-Assignment 100 points
Game and GoVenture CEO simulation 50 points
Group assignment 100 points
Individual presentation 100 points
Class participation, I.C.S. and I.C.A. activities 100 points
1000 possible total points
Course grades will be approximately distributed according to the recommended guidelines of the
Marketing Department at the University of Iowa, which is 30% A’s, 40% B’s, 25% C’s and 5% D’s.
Final grades will be by percentage, following customary scales:
98.00+ = A+; 92.00 – 97.99 = A; 90.00 – 91.99 = A-; 88.00 – 89.99 = B+; 82.00 – 87.99 = B; 80.00 – 81.99 = B-;
78.00 - 79.99 points = C+; 72.00 – 77.99 = C; 71.99 - 70.00 = C-; 68.00 – 69.99 = D+; 62.00 - 67.99 = D; 60.00 –
61.99 = D-. F = below 60 points.
I may assign some extra-points to valuable students who are working hard but may be in
a “low performance” group. In order to have access to extra points you need to clarify this
status on your group to me before the end of week 3. We’ll do our best to solve the issue
and possibly enable group potentials before going into extra points evaluation.
Entrepreneurial Strategy Course Syllabus Summer 2015 - CIMBA - Paderno del Grappa, Italy
R 02 - Page 3 -
Professionalism:
Students are expected to come to class on time prepared to actively and thoughtfully discuss the day’s
topic. The level of participation of the students greatly affects the quality of the class, and, as such,
students are expected to assume an active role in classroom learning. Early departures, personal
conversations, snoozing, checking cell phones, and attention to materials not related to the class will
not be tolerated, as these behaviors detract from the overall class atmosphere. No electronic devices,
including laptops, tablets, or mobile phones, are allowed to be visible once class begins, unless they are
permitted for use in a class exercise.
Course Policies :
All course policies listed below are governed by the Henry B. Tippie College of Business, the
University of Iowa.
Accommodating Students with Disabilities/Academic Accommodations
A student seeking academic accommodations such as a modification of seating, testing, timing, etc.
should first register with Student Disability Services, then contact Shannon Lizakowski (shannon-
[email protected]) in the CIMBA Office to make further arrangements. Seehttp://sds.studentlife.uiowa.edu for more information.
Absence Policy
Attendance at all classes and CIMBA sanctioned activities is MANDATORY.
All unexcused absences will have the following consequences:
a. 1st absence will result in a loss of a 1/2 of a letter grade in that class
b. 2nd (cumulative) absence will result in a loss of an entire letter grade in that class
c. 3rd (cumulative) absence will result in a dismissal from the program.
Absences due to illness require a note from the CIMBA Office Staff. If a student is sick and cannot
attend class, he/she must inform the CIMBA Staff immediately.
Failure to do so will result in an unexcused absence.
Grievance Policy
Student concerns regarding this course should first be discussed with me, the faculty member teaching
this course. If we can't resolve the complaint, you may contact the CIMBA Director, Brandelle Unkrich
(319-335-1041, [email protected]). The Director will review the details of the complaint
and involve the Associate Dean of the Undergraduate Programs, as needed.
Sexual Harassment
Sexual harassment subverts the mission of the University and threatens the well-being of students,
faculty, and staff. All members of the UI community have a responsibility to uphold this mission and to
contribute to a safe environment that enhances learning. Incidents of sexual harassment should be
reported immediately. If you feel that you are being or have been harassed or you are not sure what
constitutes sexual harassment, we encourage you to visit the University website,
www.sexualharassment.uiowa.edu/index.php, and to seek assistance from the CIMBA Director,
Brandelle Unkrich, at 319-335-1041 or [email protected].
Academic Misconduct
The Tippie College of Business at the University of Iowa follows an honor code regarding academic
misconduct. That code can be found athttp://tippie.uiowa.edu/honorcode.cfm and includes cheating,
plagiarism, unauthorized collaboration, obtaining an unfair advantage, forgery, facilitating academic
dishonesty, and misrepresentation. Be sure you are familiar with this code. Students who exhibits
academic dishonesty will receive a zero (0) for the assignment or examination involved and may
receive an "F" for the class. All incidents of cheating will be reported to the CIMBA staff, as well as to
the Senior Associate Dean of the Tippie College of Business. The decision of the professor may be
appealed to a Judicial Board. The Honor Code for the Tippie College of Business will determine the
appropriate appeal process.
doc_224661788.pdf