Description
Brief elucidation with regards to entrepreneurial management in tourism.
COURSE NO: THMO-129
TITLE: ENTREPRENEURIAL MANAGEMENT IN TOURISM
TOTAL CONTACT HOURS: (60 HOURS)
Objectives of the course: To make the student understand the role and importance of an entrepreneur
in starting up of a new business venture and various steps associated in promoting and using tourism as
a product. The student also understands about the importance of entrepreneurship in promoting
economic development in the tourism industry.
Module 1: The Entrepreneurship Perspective (12 Hours)
The nature and importance of Entrepreneurs- the entrepreneurial and intrapreneurial mind-Functions
and skills- the individual entrepreneur- international entrepreneurship opportunities in tourism
industry - development of women entrepreneurs- the process of entrepreneurial development.
Module 2: Project Management (12 Hours)
Search for a Business idea- concepts of project and classification- Project Formulation : project
identification, project appraisal, project selection ( SWOT, Cost benefit analysis ), project report.
Module 3; Creating and Starting the Venture (12 Hours)
Creativity and the Business Idea- Legal issues for the Entrepreneur- The Business plan- creating and
starting venture-steps in starting of business unit- the Marketing plan- the Financial plan- the
organizational plan.
Module 4: Institutional Support to entrepreneurs (12 Hours)
Sources of finance- Types of training – Institutional Finance to Entrepreneurs – Financial Institutions
(State)- GIDC – EDC – GTDC- GHRSSIDC- GCCI- Incubating Centers- Financial institution (National ) SIDBI-
SIDO- NSIC- SISI- NIESBUD
Module 5: Managing, Growing and Ending the new Venture. (12 Hours)
Preparing for the new venture launch: Early Management Decisions- managing early growth of the new
venture- new venture expansion strategies and issues – growing public – ending the venture.
Recommended Reading List:
1. Vasant Desai: Dynamics of Entrepreneurial Development & Management, Himalaya Publishing,
Mumbai.
2. Mahesh.V.Joshi(2004):Towards Success the Basic Elements of Entrepreneurship, Adyayan
Publishers & Distributors- Delhi.
3. P.C.Jain: Handbook for New Entrepreneurs, Entrepreneurship Development Institute of India,
Ahmedabad.
4. G.S.Batra: Development of Entrepreneurship, Deep & Deep Publications, New Delhi.
5. S.B.Verma :Entrepreneurial &Employement , Deep & Deep Publications, New Delhi.
6. A.Vinod,:Entrepreneurial Development & Project Management, Cailicut University Central Co-
operation Stores Limited.
7. Dr.C.B.Gupta&DrS.S.Khanka ,:Entrepreneurship & Small Business Management, Sultan Chand &
Sons, New Delhi.
doc_801979027.pdf
Brief elucidation with regards to entrepreneurial management in tourism.
COURSE NO: THMO-129
TITLE: ENTREPRENEURIAL MANAGEMENT IN TOURISM
TOTAL CONTACT HOURS: (60 HOURS)
Objectives of the course: To make the student understand the role and importance of an entrepreneur
in starting up of a new business venture and various steps associated in promoting and using tourism as
a product. The student also understands about the importance of entrepreneurship in promoting
economic development in the tourism industry.
Module 1: The Entrepreneurship Perspective (12 Hours)
The nature and importance of Entrepreneurs- the entrepreneurial and intrapreneurial mind-Functions
and skills- the individual entrepreneur- international entrepreneurship opportunities in tourism
industry - development of women entrepreneurs- the process of entrepreneurial development.
Module 2: Project Management (12 Hours)
Search for a Business idea- concepts of project and classification- Project Formulation : project
identification, project appraisal, project selection ( SWOT, Cost benefit analysis ), project report.
Module 3; Creating and Starting the Venture (12 Hours)
Creativity and the Business Idea- Legal issues for the Entrepreneur- The Business plan- creating and
starting venture-steps in starting of business unit- the Marketing plan- the Financial plan- the
organizational plan.
Module 4: Institutional Support to entrepreneurs (12 Hours)
Sources of finance- Types of training – Institutional Finance to Entrepreneurs – Financial Institutions
(State)- GIDC – EDC – GTDC- GHRSSIDC- GCCI- Incubating Centers- Financial institution (National ) SIDBI-
SIDO- NSIC- SISI- NIESBUD
Module 5: Managing, Growing and Ending the new Venture. (12 Hours)
Preparing for the new venture launch: Early Management Decisions- managing early growth of the new
venture- new venture expansion strategies and issues – growing public – ending the venture.
Recommended Reading List:
1. Vasant Desai: Dynamics of Entrepreneurial Development & Management, Himalaya Publishing,
Mumbai.
2. Mahesh.V.Joshi(2004):Towards Success the Basic Elements of Entrepreneurship, Adyayan
Publishers & Distributors- Delhi.
3. P.C.Jain: Handbook for New Entrepreneurs, Entrepreneurship Development Institute of India,
Ahmedabad.
4. G.S.Batra: Development of Entrepreneurship, Deep & Deep Publications, New Delhi.
5. S.B.Verma :Entrepreneurial &Employement , Deep & Deep Publications, New Delhi.
6. A.Vinod,:Entrepreneurial Development & Project Management, Cailicut University Central Co-
operation Stores Limited.
7. Dr.C.B.Gupta&DrS.S.Khanka ,:Entrepreneurship & Small Business Management, Sultan Chand &
Sons, New Delhi.
doc_801979027.pdf