Description
This brief illustration in relation to entrepreneurial management executive director.
University of Iowa 2015-16 General Catalog 1
Entrepreneurial
Management
Executive director
• David K. Hensley
Director
• Lynn Allendorf
Undergraduate certificate: entrepreneurial
management
Faculty: http://www.iowajpec.org/about/faculty-and-staff/
Web site: http://www.iowajpec.org/
The Tippie College of Business and the John Pappajohn
Entrepreneurial Center (JPEC) offer the Certificate in
Entrepreneurial Management. They also work with other
units on campus to offer entrepreneurship programs. The
college collaborates with the College of Engineering to
offer the Certificate in Technological Entrepreneurship. The
center partners with the Department of Management and
Organizations to offer the entrepreneurial management
track for Bachelor of Business Administration students
majoring in management, and it collaborates with the
College of Liberal Arts and Sciences to offer the Certificate
in Performing Arts Entrepreneurship and the B.A. degree in
Enterprise Leadership.
The John Pappajohn Entrepreneurial Center also offers
a wide variety of professional experiences designed to
foster the development of entrepreneurs and future
organizational leaders.
Undergraduate entrepreneurship programs at the
University of Iowa combine academic course work
and experiential learning with a focus on teaching
entrepreneurial leadership, innovation and creativity,
opportunity recognition and assessment, and strategic
business planning. Several of the programs are open to all
University of Iowa undergraduates. To learn more, visit the
John Pappajohn Entrepreneurial Center web site.
Undergraduate Program of Study
• Certificate in Entrepreneurial Management
Certificate
The Certificate in Entrepreneurial Management requires
a minimum of 18 s.h. of credit. The certificate program
is open to all current University of Iowa undergraduate
students and to all individuals who hold a bachelor's
degree and are not enrolled in a graduate or professional
degree program. Students must maintain a g.p.a. of at
least 2.00 in work for the certificate.
The certificate program is designed to help students
acquire the entrepreneurial mindset that will enable them
to launch new ventures or manage growing companies. It
focuses on qualities and skills essential for entrepreneurs
and successful business leaders.
Entrepreneurial management students learn from a
select team of faculty members and business executives
distinguished by their ability to teach, model, and inspire
the entrepreneurial process. They learn skills for:
• recognizing and evaluating business opportunities;
• preparing strategic business and operating plans;
• preparing financial forecasts and budgets and
evaluating financial performance;
• leading, motivating, and managing teams and
individuals;
• communicating and negotiating in business situations;
and
• enhancing professional and interpersonal skills.
Undergraduate students must declare their intention to
pursue the certificate. Business students should contact
the Tippie College of Business Undergraduate Program
Office. Liberal arts and sciences students should contact
the Academic Programs & Student Development office.
Students earning the certificate in conjunction with
the Bachelor of Applied Studies (University College)
or the Bachelor of Liberal Studies (University College)
may complete the certificate's course work by distance
education.
Students may begin working toward the Certificate in
Entrepreneurial Management during their sophomore
year. They may count a maximum of 6 s.h. of transfer
credit toward the certificate, with approval from the
entrepreneurship program director. Credit earned in
entrepreneurship courses (prefix ENTR) is counted as
semester hours earned in business.
The Certificate in Entrepreneurial Management requires
the following course work. Many certificate courses have
prerequisites and other requirements for registration;
students must complete a course's prerequisites and
must meet its registration requirements before they may
register for the course.
ENTREPRENEURSHIP CORE
One of these:
ENTR:2000 Entrepreneurship and Innovation 3 s.h.
ENTR:3520 New Ventures in the Arts 3 s.h.
Course ENTR:2000 requires concurrent registration
in ENTR:1350; course ENTR:3520 requires concurrent
registration in ENTR:1350, or in ACCT:2100 Introduction
to Financial Accounting and MKTG:3000 Introduction to
Marketing Strategy. Certificate students must complete
the required concurrent courses.
All of these:
ENTR:3100 Entrepreneurial Finance 3 s.h.
ENTR:3200 Entrepreneurial Marketing 3 s.h.
ENTR:4400 Managing the Growth Business 3 s.h.
ELECTIVES
Students earn an additional 6 s.h. in elective courses
chosen from the following list. Students who wish to
use a course not on the list must consult with the John
Pappajohn Entrepreneurial Center director.
ENTR:3000 Practicum in Entrepreneurship 1-3 s.h.
ENTR:3300 Legal Aspects of Entrepreneurship 3 s.h.
ENTR:3400 Strategic Management of
Technology and Innovation
3 s.h.
ENTR:3500 Social Entrepreneurship 3 s.h.
ENTR:3595 Nonprofit Organizational
Effectiveness I
3 s.h.
2 Entrepreneurial Management
ENTR:3600 E-Commerce Strategies for
Entrepreneurs
3 s.h.
ENTR:4000 Seminar in Entrepreneurship 3 s.h.
ENTR:4050 Directed Readings in
Entrepreneurship
arr.
ENTR:4200 Entrepreneurship: Business
Consulting
3 s.h.
ENTR:4300 Entrepreneurship: Advanced
Business Planning
3 s.h.
ENTR:4450 Professional Sports Management 3 s.h.
ENTR:4460 Entrepreneurship and Global Trade 3 s.h.
ENTR:4510 Arts Leadership Seminar 3 s.h.
ENTR:4600 Advanced Venture Finance 3 s.h.
ENTR:4900 Academic Internship 3 s.h.
MGMT:4100 Dynamics of Negotiations 3 s.h.
Facilities and Resources
Entrepreneurial Management Institute
The Entrepreneurial Management Institute works with
top entrepreneurial management track students in the
entrepreneurial management (B.B.A.) and enterprise
leadership (B.A.) majors, and with entrepreneurial
management certificate students to help them develop
career advancement skills. Experienced business
professionals and entrepreneurial leaders provide strategic
career development training. Activities include seminars
on developing professional résumés, creating extensive
personal networks, networking with successful Iowa
CEOs and business leaders, and making connections for
internships and job placement.
Bedell Entrepreneurship Learning
Laboratory
The Bedell Entrepreneurship Learning Laboratory
is an applied learning environment for advanced
entrepreneurship students creating a new business. The
laboratory provides dedicated office space for individual
students and teams, enabling them to concentrate
on developing their business concepts. Students at
the laboratory receive intensive mentoring and other
assistance from faculty and staff associated with the
John Pappajohn Entrepreneurial Center (JPEC) and the
Small Business Development Center. Contact JPEC for
information about applying to the laboratory.
Courses
Lower-Level Undergraduate
ENTR:1010 Exploring Entrepreneurship 3 s.h.
Introduction to entrepreneurship, including identifying
characteristics of the entrepreneur, evaluating
opportunities, engaging in customer discovery, design
thinking, feasibility, financing, and planning for success.
ENTR:1300 First-Year Seminar 1 s.h.
Small discussion class taught by a faculty member; topics
chosen by instructor; may include outside activities (e.g.,
films, lectures, performances, readings, visits to research
facilities).
ENTR:1350 Foundations in
Entrepreneurship
2 s.h.
Basic core business concepts faced by entrepreneurial
managers in small business accounting, marketing, and
business planning. Recommendations: non?business major
interested in studying entrepreneurship.
ENTR:2000 Entrepreneurship and
Innovation
3 s.h.
Integrated, cross?functional perspective on how
organizations identify and evaluate opportunities and
develop strategies to compete in a global marketplace;
innovation and creativity, opportunity recognition, venture
screening, characteristics of successful entrepreneurial
leaders, feasibility analysis, strategic business planning;
application of entrepreneurship practices for new business
creation, corporate venturing, nonprofits. Duplicates
ENTR:3520 and MGMT:3100. Corequisites: ENTR:1350.
Upper-Level Undergraduate and
Graduate
ENTR:3000 Practicum in Entrepreneurship 1-3 s.h.
Applied, experiential learning opportunities designed
to foster development of entrepreneurial leadership
skills; opportunity recognition and assessment, strategic
business planning, innovation and creativity, team
leadership, professional communication skills, strategy
development and execution.
ENTR:3100 Entrepreneurial Finance 3 s.h.
Understanding financial aspects of new and growing
ventures; focus on preparing financial projections,
analyzing financial performance, managing cash flow,
and determining financial feasibility; detailed overview
of various sources of capital available for start?up and
growing ventures. Prerequisites: ENTR:2000 or ENTR:3520
or MGMT:3100.
ENTR:3200 Entrepreneurial Marketing 3 s.h.
Practical marketing concepts for evaluating the market
potential for new products, services, or business
opportunities; how to obtain and evaluate market data,
determine customer demand, analyze the competition,
design effective promotions, develop and implement
effective sales strategies, and write a successful
marketing plan. Prerequisites: ENTR:2000 or ENTR:3520 or
MGMT:3100.
ENTR:3300 Legal Aspects of
Entrepreneurship
3 s.h.
Areas of law significant to new and emerging businesses;
business formation and structure, intellectual property,
business agreements, legal processes. Prerequisites:
ENTR:2000 or ENTR:3520 or MGMT:3100.
ENTR:3400 Strategic Management of
Technology and Innovation
3 s.h.
New technology innovation and commercialization;
technology innovation process, identification of
commercialization strategies, feasibility analysis,
intellectual property issues. Prerequisites: ENTR:2000 or
ENTR:3520 or MGMT:3100.
University of Iowa 2015-16 General Catalog 3
ENTR:3500 Social Entrepreneurship 3 s.h.
Introduction to the growing field of social
entrepreneurship; creation of ventures with dual missions
of social benefit and return on investment; issues related
to evaluating market opportunities; acquiring and
managing scarce resources; sustainability; maximizing
social and economic value. Prerequisites: ENTR:2000 or
ENTR:3520 or MGMT:3100.
ENTR:3520 New Ventures in the Arts 3 s.h.
Arts administration principles and trends as applied
to creation of an arts?related enterprise; case studies;
students create business plan for a new arts organization.
Duplicates ENTR:2000 and MGMT:3100. Corequisites:
ENTR:1350 or (ACCT:2100 and MKTG:3000). Same as
THTR:3520, INTD:3520, DPA:3520.
ENTR:3595 Nonprofit Organizational
Effectiveness I
3 s.h.
Operational and financial aspects of nonprofit
management; mission and governance of organization;
strategic planning for effective management, including
finance, budget, income generation, fund?raising. Same
as MUSM:3500, SSW:3500, NURS:3595, MGMT:3500,
RELS:3700.
ENTR:3600 E-Commerce Strategies for
Entrepreneurs
3 s.h.
E?commerce opportunities and Internet business
strategies for entrepreneurial ventures; how to develop
effective web business strategies, latest technologies and
trends in E?commerce, methods for maximizing traffic,
impact of a company's web site. Prerequisites: ENTR:2000
or ENTR:3520 or MGMT:3100.
ENTR:4000 Seminar in Entrepreneurship 2-3 s.h.
Real estate and property issues facing the entrepreneurial
venture; real estate development, legal and contractual
issues, purchasing versus leasing, and basics of real
estate financing and investing. Prerequisites: ENTR:2000
or ENTR:3520 or MGMT:3100.
ENTR:4050 Directed Readings in
Entrepreneurship
arr.
Independent study; topics and assignments approved by
instructor.
ENTR:4200 Entrepreneurship: Business
Consulting
3 s.h.
Students provide strategic business consulting services
to start?up and early?stage companies; exploration
of consulting process (proposal development, data
collection and analysis, team dynamics, communications
with clients, developing recommendations, final report
preparation and presentation); projects involving
market research and analysis, financial analysis and
projections, and strategic business and operations
planning. Prerequisites: ENTR:2000 or ENTR:3520 or
MGMT:3100.
ENTR:4300 Entrepreneurship: Advanced
Business Planning
arr.
Creation and launch of a new venture; completion of a
detailed business plan, creating an elevator pitch, and
formal presentation of plan. Prerequisites: ENTR:2000 or
ENTR:3520 or MGMT:3100.
ENTR:4400 Managing the Growth Business 3 s.h.
Preparation to effectively manage employees, customers,
and suppliers; leadership for a growing entrepreneurial
venture; opportunities to evaluate, practice, and refine
critical professional management skills. Prerequisites:
ENTR:2000 or ENTR:3520 or MGMT:3100. Requirements:
75 s.h. earned.
ENTR:4450 Professional Sports
Management
3 s.h.
Detailed study of professional sports management
and marketing; building and managing a front office,
marketing sports properties, revenue generation models,
developing media relationships, and capitalizing on
new opportunities in the sports industry. Prerequisites:
ENTR:2000 or ENTR:3520 or MGMT:3100.
ENTR:4460 Entrepreneurship and Global
Trade
3 s.h.
Complex issues of business operations in a global
economy; trade transactions related to importing and
exporting, logistics, and ethical issues in international
trade; global business management, global marketing,
global supply chain management, and trade finance;
preparation for work in global marketplace and for
the Certified Global Business Professional certification
exam offered by the North American Small Business
International Trade Educators. Prerequisites: ENTR:2000
or ENTR:3520 or MGMT:3100.
ENTR:4510 Arts Leadership Seminar 3 s.h.
Performing arts management and administrative
principles, practical applications, trends in arts leadership
and advocacy. Prerequisites: THTR:3510 or THTR:3520 or
ENTR:2000. Same as THTR:4510, INTD:4510, DPA:4510.
ENTR:4600 Advanced Venture Finance 3 s.h.
Examination of financing sources available to emerging
and high potential ventures; special emphasis on angel
investing and venture capital; preparation of pro forma
financial statements, financial analysis, and determining
valuations; how market, technology, and financial
considerations impact capital formation; evaluation of
real venture deals through experiential learning projects.
Prerequisites: (ENTR:2000 or ENTR:3520 or MGMT:3100)
and (ENTR:3100 or FIN:3000) and (ENTR:3200 or
MKTG:3000).
ENTR:4900 Academic Internship arr.
Professional internship experience with academic credit
(e.g., paper, course work).
Graduate
ENTR:6001 Introduction to Entrepreneurial
Management
1 s.h.
The entrepreneurial process as it applies to new ventures
and existing organizations; entrepreneurship and
corporate entrepreneurship, attributes of successful
entrepreneurial leaders, innovation and creativity,
feasibility analysis.
ENTR:6002 Evaluating Entrepreneurial
Opportunities
1 s.h.
4 Entrepreneurial Management
Strategies to identify, assess, and capitalize on
sustainable commercial opportunities; opportunity
recognition, environmental analysis, intellectual property,
strategic business planning.
ENTR:6003 Basics of Entrepreneurial
Marketing
1 s.h.
Core marketing concepts facing entrepreneurial
organizations; types of markets, product management,
distribution, pricing, market research and analysis, market
planning.
ENTR:6004 Basics of Entrepreneurial
Finance
1 s.h.
Core financial concepts facing entrepreneurial
organizations; accounting systems, financial statements,
financial statement analysis, financial projections, sources
of financing.
ENTR:9000 Developing Professional
Service Business
2-3 s.h.
Use of professional skills and functional knowledge
in creating a specialized service business. Same as
CEE:5210.
ENTR:9100 Entrepreneurship and
Innovation
3 s.h.
The entrepreneurial process from conception to birth of
a new venture; attributes of successful entrepreneurs,
innovation and creativity, opportunity recognition, venture
screening, identification of resources, feasibility analysis.
ENTR:9400 Evaluating Innovation
Opportunities
3 s.h.
Integrated, cross?functional perspective of how
organizations identify and evaluate opportunities and
develop strategies to compete in a global marketplace;
innovation and creativity, opportunity recognition, venture
screening, identification of resources, and strategic
business planning.
ENTR:9500 Managing the Growth Business 3 s.h.
Issues faced by new, rapidly growing businesses; adapting
organizational structure as business expands, building
a management team, hiring new employees, managing
strategic growth of a business; case studies, particularly in
technology sector.
ENTR:9550 Commercializing New
Technology
3 s.h.
Hands?on experience with the process of technology
commercialization; real?world opportunity in the form of
a technology developed in an academic environment or
in the private sector and creation of a plan to transfer
that technology to the marketplace; identifying a
specific application of that technology (the product);
identifying and sizing relevant market segments;
determining the appropriate business and financial model;
designing a business plan; presentation of business plans/
opportunities to simulated venture capitalists.
ENTR:9600 Seminar in Entrepreneurship 1-3 s.h.
Topics vary; franchising, business acquisition, real estate
development, e?commerce, technology transfer.
ENTR:9700 Entrepreneurship: Business
Consulting
3 s.h.
Experience on teams providing consulting services to
start?up and early?stage companies; the consulting
process—proposal development, data collection and
analysis, final report preparation and presentation;
projects—marketing studies, financial projections,
strategic planning.
ENTR:9800 Entrepreneurship: Advanced
Business Planning
1-3 s.h.
Mentoring for individuals in final stages of preparing to
launch their own business.
doc_266249585.pdf
This brief illustration in relation to entrepreneurial management executive director.
University of Iowa 2015-16 General Catalog 1
Entrepreneurial
Management
Executive director
• David K. Hensley
Director
• Lynn Allendorf
Undergraduate certificate: entrepreneurial
management
Faculty: http://www.iowajpec.org/about/faculty-and-staff/
Web site: http://www.iowajpec.org/
The Tippie College of Business and the John Pappajohn
Entrepreneurial Center (JPEC) offer the Certificate in
Entrepreneurial Management. They also work with other
units on campus to offer entrepreneurship programs. The
college collaborates with the College of Engineering to
offer the Certificate in Technological Entrepreneurship. The
center partners with the Department of Management and
Organizations to offer the entrepreneurial management
track for Bachelor of Business Administration students
majoring in management, and it collaborates with the
College of Liberal Arts and Sciences to offer the Certificate
in Performing Arts Entrepreneurship and the B.A. degree in
Enterprise Leadership.
The John Pappajohn Entrepreneurial Center also offers
a wide variety of professional experiences designed to
foster the development of entrepreneurs and future
organizational leaders.
Undergraduate entrepreneurship programs at the
University of Iowa combine academic course work
and experiential learning with a focus on teaching
entrepreneurial leadership, innovation and creativity,
opportunity recognition and assessment, and strategic
business planning. Several of the programs are open to all
University of Iowa undergraduates. To learn more, visit the
John Pappajohn Entrepreneurial Center web site.
Undergraduate Program of Study
• Certificate in Entrepreneurial Management
Certificate
The Certificate in Entrepreneurial Management requires
a minimum of 18 s.h. of credit. The certificate program
is open to all current University of Iowa undergraduate
students and to all individuals who hold a bachelor's
degree and are not enrolled in a graduate or professional
degree program. Students must maintain a g.p.a. of at
least 2.00 in work for the certificate.
The certificate program is designed to help students
acquire the entrepreneurial mindset that will enable them
to launch new ventures or manage growing companies. It
focuses on qualities and skills essential for entrepreneurs
and successful business leaders.
Entrepreneurial management students learn from a
select team of faculty members and business executives
distinguished by their ability to teach, model, and inspire
the entrepreneurial process. They learn skills for:
• recognizing and evaluating business opportunities;
• preparing strategic business and operating plans;
• preparing financial forecasts and budgets and
evaluating financial performance;
• leading, motivating, and managing teams and
individuals;
• communicating and negotiating in business situations;
and
• enhancing professional and interpersonal skills.
Undergraduate students must declare their intention to
pursue the certificate. Business students should contact
the Tippie College of Business Undergraduate Program
Office. Liberal arts and sciences students should contact
the Academic Programs & Student Development office.
Students earning the certificate in conjunction with
the Bachelor of Applied Studies (University College)
or the Bachelor of Liberal Studies (University College)
may complete the certificate's course work by distance
education.
Students may begin working toward the Certificate in
Entrepreneurial Management during their sophomore
year. They may count a maximum of 6 s.h. of transfer
credit toward the certificate, with approval from the
entrepreneurship program director. Credit earned in
entrepreneurship courses (prefix ENTR) is counted as
semester hours earned in business.
The Certificate in Entrepreneurial Management requires
the following course work. Many certificate courses have
prerequisites and other requirements for registration;
students must complete a course's prerequisites and
must meet its registration requirements before they may
register for the course.
ENTREPRENEURSHIP CORE
One of these:
ENTR:2000 Entrepreneurship and Innovation 3 s.h.
ENTR:3520 New Ventures in the Arts 3 s.h.
Course ENTR:2000 requires concurrent registration
in ENTR:1350; course ENTR:3520 requires concurrent
registration in ENTR:1350, or in ACCT:2100 Introduction
to Financial Accounting and MKTG:3000 Introduction to
Marketing Strategy. Certificate students must complete
the required concurrent courses.
All of these:
ENTR:3100 Entrepreneurial Finance 3 s.h.
ENTR:3200 Entrepreneurial Marketing 3 s.h.
ENTR:4400 Managing the Growth Business 3 s.h.
ELECTIVES
Students earn an additional 6 s.h. in elective courses
chosen from the following list. Students who wish to
use a course not on the list must consult with the John
Pappajohn Entrepreneurial Center director.
ENTR:3000 Practicum in Entrepreneurship 1-3 s.h.
ENTR:3300 Legal Aspects of Entrepreneurship 3 s.h.
ENTR:3400 Strategic Management of
Technology and Innovation
3 s.h.
ENTR:3500 Social Entrepreneurship 3 s.h.
ENTR:3595 Nonprofit Organizational
Effectiveness I
3 s.h.
2 Entrepreneurial Management
ENTR:3600 E-Commerce Strategies for
Entrepreneurs
3 s.h.
ENTR:4000 Seminar in Entrepreneurship 3 s.h.
ENTR:4050 Directed Readings in
Entrepreneurship
arr.
ENTR:4200 Entrepreneurship: Business
Consulting
3 s.h.
ENTR:4300 Entrepreneurship: Advanced
Business Planning
3 s.h.
ENTR:4450 Professional Sports Management 3 s.h.
ENTR:4460 Entrepreneurship and Global Trade 3 s.h.
ENTR:4510 Arts Leadership Seminar 3 s.h.
ENTR:4600 Advanced Venture Finance 3 s.h.
ENTR:4900 Academic Internship 3 s.h.
MGMT:4100 Dynamics of Negotiations 3 s.h.
Facilities and Resources
Entrepreneurial Management Institute
The Entrepreneurial Management Institute works with
top entrepreneurial management track students in the
entrepreneurial management (B.B.A.) and enterprise
leadership (B.A.) majors, and with entrepreneurial
management certificate students to help them develop
career advancement skills. Experienced business
professionals and entrepreneurial leaders provide strategic
career development training. Activities include seminars
on developing professional résumés, creating extensive
personal networks, networking with successful Iowa
CEOs and business leaders, and making connections for
internships and job placement.
Bedell Entrepreneurship Learning
Laboratory
The Bedell Entrepreneurship Learning Laboratory
is an applied learning environment for advanced
entrepreneurship students creating a new business. The
laboratory provides dedicated office space for individual
students and teams, enabling them to concentrate
on developing their business concepts. Students at
the laboratory receive intensive mentoring and other
assistance from faculty and staff associated with the
John Pappajohn Entrepreneurial Center (JPEC) and the
Small Business Development Center. Contact JPEC for
information about applying to the laboratory.
Courses
Lower-Level Undergraduate
ENTR:1010 Exploring Entrepreneurship 3 s.h.
Introduction to entrepreneurship, including identifying
characteristics of the entrepreneur, evaluating
opportunities, engaging in customer discovery, design
thinking, feasibility, financing, and planning for success.
ENTR:1300 First-Year Seminar 1 s.h.
Small discussion class taught by a faculty member; topics
chosen by instructor; may include outside activities (e.g.,
films, lectures, performances, readings, visits to research
facilities).
ENTR:1350 Foundations in
Entrepreneurship
2 s.h.
Basic core business concepts faced by entrepreneurial
managers in small business accounting, marketing, and
business planning. Recommendations: non?business major
interested in studying entrepreneurship.
ENTR:2000 Entrepreneurship and
Innovation
3 s.h.
Integrated, cross?functional perspective on how
organizations identify and evaluate opportunities and
develop strategies to compete in a global marketplace;
innovation and creativity, opportunity recognition, venture
screening, characteristics of successful entrepreneurial
leaders, feasibility analysis, strategic business planning;
application of entrepreneurship practices for new business
creation, corporate venturing, nonprofits. Duplicates
ENTR:3520 and MGMT:3100. Corequisites: ENTR:1350.
Upper-Level Undergraduate and
Graduate
ENTR:3000 Practicum in Entrepreneurship 1-3 s.h.
Applied, experiential learning opportunities designed
to foster development of entrepreneurial leadership
skills; opportunity recognition and assessment, strategic
business planning, innovation and creativity, team
leadership, professional communication skills, strategy
development and execution.
ENTR:3100 Entrepreneurial Finance 3 s.h.
Understanding financial aspects of new and growing
ventures; focus on preparing financial projections,
analyzing financial performance, managing cash flow,
and determining financial feasibility; detailed overview
of various sources of capital available for start?up and
growing ventures. Prerequisites: ENTR:2000 or ENTR:3520
or MGMT:3100.
ENTR:3200 Entrepreneurial Marketing 3 s.h.
Practical marketing concepts for evaluating the market
potential for new products, services, or business
opportunities; how to obtain and evaluate market data,
determine customer demand, analyze the competition,
design effective promotions, develop and implement
effective sales strategies, and write a successful
marketing plan. Prerequisites: ENTR:2000 or ENTR:3520 or
MGMT:3100.
ENTR:3300 Legal Aspects of
Entrepreneurship
3 s.h.
Areas of law significant to new and emerging businesses;
business formation and structure, intellectual property,
business agreements, legal processes. Prerequisites:
ENTR:2000 or ENTR:3520 or MGMT:3100.
ENTR:3400 Strategic Management of
Technology and Innovation
3 s.h.
New technology innovation and commercialization;
technology innovation process, identification of
commercialization strategies, feasibility analysis,
intellectual property issues. Prerequisites: ENTR:2000 or
ENTR:3520 or MGMT:3100.
University of Iowa 2015-16 General Catalog 3
ENTR:3500 Social Entrepreneurship 3 s.h.
Introduction to the growing field of social
entrepreneurship; creation of ventures with dual missions
of social benefit and return on investment; issues related
to evaluating market opportunities; acquiring and
managing scarce resources; sustainability; maximizing
social and economic value. Prerequisites: ENTR:2000 or
ENTR:3520 or MGMT:3100.
ENTR:3520 New Ventures in the Arts 3 s.h.
Arts administration principles and trends as applied
to creation of an arts?related enterprise; case studies;
students create business plan for a new arts organization.
Duplicates ENTR:2000 and MGMT:3100. Corequisites:
ENTR:1350 or (ACCT:2100 and MKTG:3000). Same as
THTR:3520, INTD:3520, DPA:3520.
ENTR:3595 Nonprofit Organizational
Effectiveness I
3 s.h.
Operational and financial aspects of nonprofit
management; mission and governance of organization;
strategic planning for effective management, including
finance, budget, income generation, fund?raising. Same
as MUSM:3500, SSW:3500, NURS:3595, MGMT:3500,
RELS:3700.
ENTR:3600 E-Commerce Strategies for
Entrepreneurs
3 s.h.
E?commerce opportunities and Internet business
strategies for entrepreneurial ventures; how to develop
effective web business strategies, latest technologies and
trends in E?commerce, methods for maximizing traffic,
impact of a company's web site. Prerequisites: ENTR:2000
or ENTR:3520 or MGMT:3100.
ENTR:4000 Seminar in Entrepreneurship 2-3 s.h.
Real estate and property issues facing the entrepreneurial
venture; real estate development, legal and contractual
issues, purchasing versus leasing, and basics of real
estate financing and investing. Prerequisites: ENTR:2000
or ENTR:3520 or MGMT:3100.
ENTR:4050 Directed Readings in
Entrepreneurship
arr.
Independent study; topics and assignments approved by
instructor.
ENTR:4200 Entrepreneurship: Business
Consulting
3 s.h.
Students provide strategic business consulting services
to start?up and early?stage companies; exploration
of consulting process (proposal development, data
collection and analysis, team dynamics, communications
with clients, developing recommendations, final report
preparation and presentation); projects involving
market research and analysis, financial analysis and
projections, and strategic business and operations
planning. Prerequisites: ENTR:2000 or ENTR:3520 or
MGMT:3100.
ENTR:4300 Entrepreneurship: Advanced
Business Planning
arr.
Creation and launch of a new venture; completion of a
detailed business plan, creating an elevator pitch, and
formal presentation of plan. Prerequisites: ENTR:2000 or
ENTR:3520 or MGMT:3100.
ENTR:4400 Managing the Growth Business 3 s.h.
Preparation to effectively manage employees, customers,
and suppliers; leadership for a growing entrepreneurial
venture; opportunities to evaluate, practice, and refine
critical professional management skills. Prerequisites:
ENTR:2000 or ENTR:3520 or MGMT:3100. Requirements:
75 s.h. earned.
ENTR:4450 Professional Sports
Management
3 s.h.
Detailed study of professional sports management
and marketing; building and managing a front office,
marketing sports properties, revenue generation models,
developing media relationships, and capitalizing on
new opportunities in the sports industry. Prerequisites:
ENTR:2000 or ENTR:3520 or MGMT:3100.
ENTR:4460 Entrepreneurship and Global
Trade
3 s.h.
Complex issues of business operations in a global
economy; trade transactions related to importing and
exporting, logistics, and ethical issues in international
trade; global business management, global marketing,
global supply chain management, and trade finance;
preparation for work in global marketplace and for
the Certified Global Business Professional certification
exam offered by the North American Small Business
International Trade Educators. Prerequisites: ENTR:2000
or ENTR:3520 or MGMT:3100.
ENTR:4510 Arts Leadership Seminar 3 s.h.
Performing arts management and administrative
principles, practical applications, trends in arts leadership
and advocacy. Prerequisites: THTR:3510 or THTR:3520 or
ENTR:2000. Same as THTR:4510, INTD:4510, DPA:4510.
ENTR:4600 Advanced Venture Finance 3 s.h.
Examination of financing sources available to emerging
and high potential ventures; special emphasis on angel
investing and venture capital; preparation of pro forma
financial statements, financial analysis, and determining
valuations; how market, technology, and financial
considerations impact capital formation; evaluation of
real venture deals through experiential learning projects.
Prerequisites: (ENTR:2000 or ENTR:3520 or MGMT:3100)
and (ENTR:3100 or FIN:3000) and (ENTR:3200 or
MKTG:3000).
ENTR:4900 Academic Internship arr.
Professional internship experience with academic credit
(e.g., paper, course work).
Graduate
ENTR:6001 Introduction to Entrepreneurial
Management
1 s.h.
The entrepreneurial process as it applies to new ventures
and existing organizations; entrepreneurship and
corporate entrepreneurship, attributes of successful
entrepreneurial leaders, innovation and creativity,
feasibility analysis.
ENTR:6002 Evaluating Entrepreneurial
Opportunities
1 s.h.
4 Entrepreneurial Management
Strategies to identify, assess, and capitalize on
sustainable commercial opportunities; opportunity
recognition, environmental analysis, intellectual property,
strategic business planning.
ENTR:6003 Basics of Entrepreneurial
Marketing
1 s.h.
Core marketing concepts facing entrepreneurial
organizations; types of markets, product management,
distribution, pricing, market research and analysis, market
planning.
ENTR:6004 Basics of Entrepreneurial
Finance
1 s.h.
Core financial concepts facing entrepreneurial
organizations; accounting systems, financial statements,
financial statement analysis, financial projections, sources
of financing.
ENTR:9000 Developing Professional
Service Business
2-3 s.h.
Use of professional skills and functional knowledge
in creating a specialized service business. Same as
CEE:5210.
ENTR:9100 Entrepreneurship and
Innovation
3 s.h.
The entrepreneurial process from conception to birth of
a new venture; attributes of successful entrepreneurs,
innovation and creativity, opportunity recognition, venture
screening, identification of resources, feasibility analysis.
ENTR:9400 Evaluating Innovation
Opportunities
3 s.h.
Integrated, cross?functional perspective of how
organizations identify and evaluate opportunities and
develop strategies to compete in a global marketplace;
innovation and creativity, opportunity recognition, venture
screening, identification of resources, and strategic
business planning.
ENTR:9500 Managing the Growth Business 3 s.h.
Issues faced by new, rapidly growing businesses; adapting
organizational structure as business expands, building
a management team, hiring new employees, managing
strategic growth of a business; case studies, particularly in
technology sector.
ENTR:9550 Commercializing New
Technology
3 s.h.
Hands?on experience with the process of technology
commercialization; real?world opportunity in the form of
a technology developed in an academic environment or
in the private sector and creation of a plan to transfer
that technology to the marketplace; identifying a
specific application of that technology (the product);
identifying and sizing relevant market segments;
determining the appropriate business and financial model;
designing a business plan; presentation of business plans/
opportunities to simulated venture capitalists.
ENTR:9600 Seminar in Entrepreneurship 1-3 s.h.
Topics vary; franchising, business acquisition, real estate
development, e?commerce, technology transfer.
ENTR:9700 Entrepreneurship: Business
Consulting
3 s.h.
Experience on teams providing consulting services to
start?up and early?stage companies; the consulting
process—proposal development, data collection and
analysis, final report preparation and presentation;
projects—marketing studies, financial projections,
strategic planning.
ENTR:9800 Entrepreneurship: Advanced
Business Planning
1-3 s.h.
Mentoring for individuals in final stages of preparing to
launch their own business.
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