Description
In this such a criteria related to enterprise and entrepreneurship business and management.
MODULE SPECIFICATION FORM
Module Title:
Enterprise and Entrepreneurship
Level:
3
Credit Value:
20
Module code:
BUS316
Cost Centre:
GAMP
JACS2 code:
Semester(s) in which to be offered:
1
With effect from:
Sept 2013
Office use only:
To be completed by AQSU:
Date approved:
Date revised:
Version no:
August 2013
-
1
Existing/New:
New
Title of module being
replaced (if any):
Originating Academic
Department:
Business and Management
(with the Centre for Learning,
Teaching and Assessment)
Module
Leader:
Stephen Bostock
Module duration (total
hours):
200
Status: core/option/elective
(identify programme where
appropriate):
Core
Scheduled learning &
teaching hours
70
Independent study hours 130
Programme(s) in which to be offered:
All foundation years except the
International FY
Pre-requisites per
programme
(between levels):
none
Module Aims
This module will support students to (i) develop an understanding of entrepreneurial
enterprises and (ii) develop some entrepreneurial skills in a small team environment. In
particular, it aims to:
Familiarise students with the concepts of enterprise and entrepreneurship in a variety
of contexts.
Support students in the creation, implementation and management of an enterprise
project.
Provide an environment and a task in which students can develop enterprising skills
and behaviours.
Support students in working in small teams
Strengthen students’ communication skills through developing a media artefact
Help students identify what being entrepreneurial means to them personally
Introduce career planning and employability skills.
Expected Learning Outcomes
At the end of this module, students will be able to:
Knowledge and Understanding:
1. Contribute to the creation, implementation and management of a group enterprise
project (KS3)
2. Contribute to the design and development of a media presentation of a project (KS1)
3. Select and use appropriate technology legally and ethically (KS4)
4. Use numerical information to support a case (KS10)
5. Appraise their own and other team members’ performance (KS2, KS9)
6. Articulate their view of entrepreneurship in the light of the achievements of the project
(KS1)
(KS = key skill for employability in The Glynd?r Graduate document)
Transferable/Key Skills and other attributes (not assessed)
Appreciate different approaches to career decision making and apply them
appropriately.
Assessment
Please indicate the type(s) of assessment (e.g. examination, oral, coursework, project) and
the weighting of each (%). Details of indicative assessment tasks must be included.
Assessment 1. A group project developing a small entrepreneurial enterprise, managed by
the students in the groups, which will form the evidence base for their assignments as a
media presentations (e.g. a video)
Assessment 2. Individual written reports to appraise their own and other team members’
performance and articulate their view of entrepreneurship in the light of the achievements of
their project.
Assessment
number
Learning
Outcomes to
be met
Type of assessment Weighting Duration (if
exam)
Word count
(or equivalent if
appropriate)
1 1,2,3,4 Group Project 60% Media
artefact
2
5,6 Report 40% 1000
Learning and Teaching Strategies
Students are encouraged to take responsibility for their own learning. The module is
structured around developing an entrepreneurial enterprise, managed by the students in
groups, which will form the evidence base for their assignments as media presentations and
written reports.
This module will be delivered using a range of teaching and learning methods. These include
lectures, seminars, case studies, and project work to create a diverse learning experience
suited to a range of learning styles. Contact time will be three hours in most weeks. All
reasonable steps will be taken to accommodate diverse learning needs of students.
Syllabus outline
Week 1: Module Introduction
Class: Introduction to enterprise and creative thinking; initial group work
Week 2: Meet the Entrepreneurs
Class: Inspirational presentations from role models
Independent work: Generate an enterprise idea
Week 3: Opportunity Awareness
Class: Choosing a project; speed networking.
Introduction to technical issues and safe computing.
Independent work: Meeting with external partner(s) in a project.
Week 4: Project Development
Class: Developing the project – Ideas development workshop (provided by Mentor a
Business, YES Big Ideas Wales); introduction to team roles, project targets.
Independent work: Project proposal and allocation of roles within the groups; setting targets.
Week 5: Copyright, intellectual property, plagiarism and ethics.
Class: Understanding copyright and authorship issues with focus on digital media.
Independent work: Group work on project; identifying IPR/ethical issues.
Week 6: Brand Power; technology issues for media artefacts
Class: Marketing your project/identifying your target audience
Independent work: Research and identify market
Week 7: Networking
Class: Networking activity with visitors; online networking
Independent work: identify professional social networks and networking groups in local area.
Week 8: Finance
Class: Taxation; Profit and Loss; keeping financial records.
Independent work: Use the taxation widget
Week 9 Project Shaping.
Class: Team Mentoring, milestones; briefing on individual report (assessment 2)
Independent work: Write outline report
Week 10 Career management
Class: Employability, key skills, and different approaches to career decision making.
Independent work: Start personal development planning
Week 11: Present draft assignments
Class: Presentation of draft media; submission of draft reports.
Independent work: continue group work
Week 12: Feedback and support
Class: feedback to groups on media; feedback to individuals on reports.
Week 13: Digital Media Showcase
Class: final project viewings with external guests and partners.
Module Assessment 1 presented
Week 14: Submitting Module Assessment 2, the report
(This is a trimester 1 module finishing after Christmas. Course week 1 is university timetable
week 10, the week after induction week, and course weeks 13, 14 are university weeks 24,
25, after Christmas.)
Bibliography
Essential reading:
Barringer, B.R. and Ireland, D. (2009) Entrepreneurship: Successfully
Launching New Ventures (3rd edition), Harlow: Prentice Hall
Other indicative reading:
Alinsky, S.D. (1999) Rules for Radicals, Westminster: Random House,
Burgh, B. (2007) The Go-Giver, New York: Portfolio Hardcover
Claxton, G. (2000) Hare Brain, Tortoise Mind: How Intelligence Increases When You
Think Less, London: Ecco
Gittomer, J. (2003) The Sales Bible: The Ultimate Sales Resource, Hoboken, N.J.: John
Wiley & Sons
Gladwell, M. (2002) The Tipping Point: How Little Things Can Make a Big Difference,
England: Back Bay Books
Godin, S. (2005) Purple Cow, London: Penguin
Godin, S. (2008) Tribes, London: Paitkus Books
Kirby, D. (2002) Entrepreneurship, Maidenhead: McGraw-Hill Higher Education
Mawson, A. (2008) The Social Entrepreneur: Making Communities Work, London: Atlantic
Books,
Rae, D. (2007) Entrepreneurship: From Opportunity to Action, Hampshire: Palgrave
Macmillan
Robinson, K. (2005) The Element: How finding Passion Changes Everything, London:
Penguin
Semler, R. (2001) Maverick!: The Success Story Behind the World's Most Unusual
Workplace, Harlow: Random House Business Books
Vaynerchuck, G. (2009) Crush It!: Why Now is the Time to Cash in on Your Passion, New
York: Harper Studio
Weinber, T. (2009) The New Community Rules: Marketing on the Social Web, Farnham:
O'Reilly Media
West, C. (2008) Think Like an Entrepreneur, Your Psychological Toolkit of Success,
Harlow: Prentice Hall
doc_230685848.pdf
In this such a criteria related to enterprise and entrepreneurship business and management.
MODULE SPECIFICATION FORM
Module Title:
Enterprise and Entrepreneurship
Level:
3
Credit Value:
20
Module code:
BUS316
Cost Centre:
GAMP
JACS2 code:
Semester(s) in which to be offered:
1
With effect from:
Sept 2013
Office use only:
To be completed by AQSU:
Date approved:
Date revised:
Version no:
August 2013
-
1
Existing/New:
New
Title of module being
replaced (if any):
Originating Academic
Department:
Business and Management
(with the Centre for Learning,
Teaching and Assessment)
Module
Leader:
Stephen Bostock
Module duration (total
hours):
200
Status: core/option/elective
(identify programme where
appropriate):
Core
Scheduled learning &
teaching hours
70
Independent study hours 130
Programme(s) in which to be offered:
All foundation years except the
International FY
Pre-requisites per
programme
(between levels):
none
Module Aims
This module will support students to (i) develop an understanding of entrepreneurial
enterprises and (ii) develop some entrepreneurial skills in a small team environment. In
particular, it aims to:
Familiarise students with the concepts of enterprise and entrepreneurship in a variety
of contexts.
Support students in the creation, implementation and management of an enterprise
project.
Provide an environment and a task in which students can develop enterprising skills
and behaviours.
Support students in working in small teams
Strengthen students’ communication skills through developing a media artefact
Help students identify what being entrepreneurial means to them personally
Introduce career planning and employability skills.
Expected Learning Outcomes
At the end of this module, students will be able to:
Knowledge and Understanding:
1. Contribute to the creation, implementation and management of a group enterprise
project (KS3)
2. Contribute to the design and development of a media presentation of a project (KS1)
3. Select and use appropriate technology legally and ethically (KS4)
4. Use numerical information to support a case (KS10)
5. Appraise their own and other team members’ performance (KS2, KS9)
6. Articulate their view of entrepreneurship in the light of the achievements of the project
(KS1)
(KS = key skill for employability in The Glynd?r Graduate document)
Transferable/Key Skills and other attributes (not assessed)
Appreciate different approaches to career decision making and apply them
appropriately.
Assessment
Please indicate the type(s) of assessment (e.g. examination, oral, coursework, project) and
the weighting of each (%). Details of indicative assessment tasks must be included.
Assessment 1. A group project developing a small entrepreneurial enterprise, managed by
the students in the groups, which will form the evidence base for their assignments as a
media presentations (e.g. a video)
Assessment 2. Individual written reports to appraise their own and other team members’
performance and articulate their view of entrepreneurship in the light of the achievements of
their project.
Assessment
number
Learning
Outcomes to
be met
Type of assessment Weighting Duration (if
exam)
Word count
(or equivalent if
appropriate)
1 1,2,3,4 Group Project 60% Media
artefact
2
5,6 Report 40% 1000
Learning and Teaching Strategies
Students are encouraged to take responsibility for their own learning. The module is
structured around developing an entrepreneurial enterprise, managed by the students in
groups, which will form the evidence base for their assignments as media presentations and
written reports.
This module will be delivered using a range of teaching and learning methods. These include
lectures, seminars, case studies, and project work to create a diverse learning experience
suited to a range of learning styles. Contact time will be three hours in most weeks. All
reasonable steps will be taken to accommodate diverse learning needs of students.
Syllabus outline
Week 1: Module Introduction
Class: Introduction to enterprise and creative thinking; initial group work
Week 2: Meet the Entrepreneurs
Class: Inspirational presentations from role models
Independent work: Generate an enterprise idea
Week 3: Opportunity Awareness
Class: Choosing a project; speed networking.
Introduction to technical issues and safe computing.
Independent work: Meeting with external partner(s) in a project.
Week 4: Project Development
Class: Developing the project – Ideas development workshop (provided by Mentor a
Business, YES Big Ideas Wales); introduction to team roles, project targets.
Independent work: Project proposal and allocation of roles within the groups; setting targets.
Week 5: Copyright, intellectual property, plagiarism and ethics.
Class: Understanding copyright and authorship issues with focus on digital media.
Independent work: Group work on project; identifying IPR/ethical issues.
Week 6: Brand Power; technology issues for media artefacts
Class: Marketing your project/identifying your target audience
Independent work: Research and identify market
Week 7: Networking
Class: Networking activity with visitors; online networking
Independent work: identify professional social networks and networking groups in local area.
Week 8: Finance
Class: Taxation; Profit and Loss; keeping financial records.
Independent work: Use the taxation widget
Week 9 Project Shaping.
Class: Team Mentoring, milestones; briefing on individual report (assessment 2)
Independent work: Write outline report
Week 10 Career management
Class: Employability, key skills, and different approaches to career decision making.
Independent work: Start personal development planning
Week 11: Present draft assignments
Class: Presentation of draft media; submission of draft reports.
Independent work: continue group work
Week 12: Feedback and support
Class: feedback to groups on media; feedback to individuals on reports.
Week 13: Digital Media Showcase
Class: final project viewings with external guests and partners.
Module Assessment 1 presented
Week 14: Submitting Module Assessment 2, the report
(This is a trimester 1 module finishing after Christmas. Course week 1 is university timetable
week 10, the week after induction week, and course weeks 13, 14 are university weeks 24,
25, after Christmas.)
Bibliography
Essential reading:
Barringer, B.R. and Ireland, D. (2009) Entrepreneurship: Successfully
Launching New Ventures (3rd edition), Harlow: Prentice Hall
Other indicative reading:
Alinsky, S.D. (1999) Rules for Radicals, Westminster: Random House,
Burgh, B. (2007) The Go-Giver, New York: Portfolio Hardcover
Claxton, G. (2000) Hare Brain, Tortoise Mind: How Intelligence Increases When You
Think Less, London: Ecco
Gittomer, J. (2003) The Sales Bible: The Ultimate Sales Resource, Hoboken, N.J.: John
Wiley & Sons
Gladwell, M. (2002) The Tipping Point: How Little Things Can Make a Big Difference,
England: Back Bay Books
Godin, S. (2005) Purple Cow, London: Penguin
Godin, S. (2008) Tribes, London: Paitkus Books
Kirby, D. (2002) Entrepreneurship, Maidenhead: McGraw-Hill Higher Education
Mawson, A. (2008) The Social Entrepreneur: Making Communities Work, London: Atlantic
Books,
Rae, D. (2007) Entrepreneurship: From Opportunity to Action, Hampshire: Palgrave
Macmillan
Robinson, K. (2005) The Element: How finding Passion Changes Everything, London:
Penguin
Semler, R. (2001) Maverick!: The Success Story Behind the World's Most Unusual
Workplace, Harlow: Random House Business Books
Vaynerchuck, G. (2009) Crush It!: Why Now is the Time to Cash in on Your Passion, New
York: Harper Studio
Weinber, T. (2009) The New Community Rules: Marketing on the Social Web, Farnham:
O'Reilly Media
West, C. (2008) Think Like an Entrepreneur, Your Psychological Toolkit of Success,
Harlow: Prentice Hall
doc_230685848.pdf