BY the sounds of it, you would have to find an opportunity i.e. right window, right people, right context, right DEAL and then once the opportunity is evaluated and can be deemed feasible, you need to look at your market and define how you will reach it... for example, some opportunities are great but it is impossible to reach your market which will make the opportunity worthless...at the same time, the HOW YOU REACH YOUR MARKET... is your marketing strategy...thats where your marketing skills from MBA comes into play.