Activision Blizzard, Inc., formerly Activision, Inc. (NASDAQ: ATVI) is the American holding company for Activision and Blizzard Entertainment. The company is majority owned by French conglomerate Vivendi SA and was created through the merger of Activision and Vivendi Games, announced on December 2, 2007,[3] in a deal worth USD$18.8 billion.[4] The deal closed July 9, 2008. The company believed that the merging of the two companies would create "the world’s largest and most profitable pure-play video game publisher".[5] It believes that it is the only publisher that has "leading market positions across all categories" of the video game industry.

Activision Blizzard, Inc. (Activision Blizzard), incorporated in 1979, is engaged in online, personal computer (PC), console, handheld, and mobile game publisher. Through Activision Publishing, Inc. (Activision), the Company is an international publisher of interactive software products and content. Activision Blizzard operates three operating segments: Activision Publishing, Inc. and its subsidiaries, which is engaged in publishing interactive entertainment software products and downloadable content, which includes studios, assets, and titles; Blizzard Entertainment, Inc. and its subsidiaries, which is engaged in publishing PC games and online subscription-based games in the massively multiplayer online role-playing game (MMORPG) category (Blizzard), and Activision Blizzard Distribution, which is engaged in distribution of interactive entertainment software and hardware products (Distribution).
Activision Publishing Segment
The Company’s Activision business involves the development, marketing, and sale of products through retail channels or digital downloads, by license or from its affiliate label program with certain third-party publishers. Activision also develops products spanning other genres, including first person action, action/adventure, and role-playing. During the year ended December 31, 2010, Activision Published games, including How to Train Your Dragon, Zhu Zhu Pets, Cabela's Monster Buck Hunter, Shrek Forever After, Blur, Call of Duty: Modern Warfare 2 map packs, Transformers: War For Cybertron, Singularity, Spider-Man: Shattered Dimensions, Guitar Hero: Warriors of Rock, DJ Hero 2, Tony Hawk: SHRED, Cabela's Dangerous Hunts, James Bond 007: Bloodstone, GoldenEye 007, Bakugan: Defenders of the Core and Call of Duty: Black Ops. As of December 31, 2010, Activision offers games that operate on the Sony Computer Entertainment Inc. (Sony) PlayStation 3 (PS3), Nintendo Co. Ltd. (Nintendo) Wii (Wii), and Microsoft Corporation (Microsoft) Xbox 360 (Xbox 360) console systems; Nintendo Dual Screen (NDS) and Nintendo DSi (DSi) handheld devices; the PC; the Apple iPhone (iPhone), the Apple iPad (iPad) and other mobile devices.
The Company’s North American retail customers include, among others, Best Buy, GameStop, Target, Toys R Us, and Wal-Mart. In the United States and Canada, its products are sold on a direct basis to mass-market retailers, consumer electronics stores, discount warehouses and game specialty stores. Its products are sold internationally on a direct-to-retail basis, through third-party distribution and licensing arrangements, and through its wholly owned European distribution subsidiaries. It conducts its international publishing activities through offices in the United Kingdom, Germany, France, Italy, Spain, Norway, the Netherlands, Sweden, Australia and Ireland.
Blizzard Entertainment Segment
Blizzard internally develops and publishes PC-based computer games and maintains its online-game related service, Battle.net. The Company’s Blizzard business involves the development, marketing, sales and support of role playing action and strategy games. Blizzard also develops, hosts, and supports its online subscription-based games in the MMORPG category. Blizzard is the development studio and publisher referred to as the creator of World of Warcraft and the Diablo, StarCraft, and World of Warcraft franchises. Blizzard distributes its products and generates revenues through various means, which includes subscription (which consist of fees from individuals playing World of Warcraft, including from sales of prepaid-cards and other value added services); retail sales of physical boxed products; online download sales of PC products, and licensing of software to third-party or related party companies that distribute World of Warcraft and StarCraft II.
Blizzard has released three expansion packs to World of Warcraft, such as World of Warcraft: The Burning Crusade, World of Warcraft: Wrath of the Lich King, and the third expansion pack, World of Warcraft: Cataclysm, which released in all regions other than China in December 2010. In August 2010, Blizzard released the second World of Warcraft expansion pack, World of Warcraft: Wrath of the Lich King, in China. In July 2010, the Company launched the sequel to StarCraft, StarCraft II: Wings of Liberty. As of December 31, 2010, more than 12 million gamers worldwide were subscribed to play Blizzard's World of Warcraft.
Activision Blizzard Distribution Segment
The Company’s distribution business consists of operations in Europe that provide warehousing, logistical, and sales distribution services to third-party publishers of interactive entertainment software, its own publishing operations, and manufacturers of interactive entertainment hardware. It distributes interactive entertainment hardware and software products in Europe through its European distribution subsidiaries, including Centresoft in the United Kingdom and NBG in Germany. These subsidiaries act as wholesalers in the distribution of products and also provide packaging, logistical and sales services. They provide services to its publishing operations and to various third-party publishers, including Sony, Nintendo, and Microsoft. Centresoft is Sony's preferred distributor of PlayStation products to the independent retail sector of the United Kingdom.
The Company competes with Computer Entertainment Inc., Nintendo Co. Ltd., Microsoft Corporation and Time Warner, Inc.

Activision Blizzard, Inc. (Activision Blizzard), incorporated in 1979, is engaged in online, personal computer (PC), console, handheld, and mobile game publisher. Through Activision Publishing, Inc. (Activision), the Company is an international publisher of interactive software products and content. Activision Blizzard operates three operating segments: Activision Publishing, Inc. and its subsidiaries, which is engaged in publishing interactive entertainment software products and downloadable content, which includes studios, assets, and titles; Blizzard Entertainment, Inc. and its subsidiaries, which is engaged in publishing PC games and online subscription-based games in the massively multiplayer online role-playing game (MMORPG) category (Blizzard), and Activision Blizzard Distribution, which is engaged in distribution of interactive entertainment software and hardware products (Distribution).
Activision Publishing Segment
The Company’s Activision business involves the development, marketing, and sale of products through retail channels or digital downloads, by license or from its affiliate label program with certain third-party publishers. Activision also develops products spanning other genres, including first person action, action/adventure, and role-playing. During the year ended December 31, 2010, Activision Published games, including How to Train Your Dragon, Zhu Zhu Pets, Cabela's Monster Buck Hunter, Shrek Forever After, Blur, Call of Duty: Modern Warfare 2 map packs, Transformers: War For Cybertron, Singularity, Spider-Man: Shattered Dimensions, Guitar Hero: Warriors of Rock, DJ Hero 2, Tony Hawk: SHRED, Cabela's Dangerous Hunts, James Bond 007: Bloodstone, GoldenEye 007, Bakugan: Defenders of the Core and Call of Duty: Black Ops. As of December 31, 2010, Activision offers games that operate on the Sony Computer Entertainment Inc. (Sony) PlayStation 3 (PS3), Nintendo Co. Ltd. (Nintendo) Wii (Wii), and Microsoft Corporation (Microsoft) Xbox 360 (Xbox 360) console systems; Nintendo Dual Screen (NDS) and Nintendo DSi (DSi) handheld devices; the PC; the Apple iPhone (iPhone), the Apple iPad (iPad) and other mobile devices.
The Company’s North American retail customers include, among others, Best Buy, GameStop, Target, Toys R Us, and Wal-Mart. In the United States and Canada, its products are sold on a direct basis to mass-market retailers, consumer electronics stores, discount warehouses and game specialty stores. Its products are sold internationally on a direct-to-retail basis, through third-party distribution and licensing arrangements, and through its wholly owned European distribution subsidiaries. It conducts its international publishing activities through offices in the United Kingdom, Germany, France, Italy, Spain, Norway, the Netherlands, Sweden, Australia and Ireland.
Blizzard Entertainment Segment
Blizzard internally develops and publishes PC-based computer games and maintains its online-game related service, Battle.net. The Company’s Blizzard business involves the development, marketing, sales and support of role playing action and strategy games. Blizzard also develops, hosts, and supports its online subscription-based games in the MMORPG category. Blizzard is the development studio and publisher referred to as the creator of World of Warcraft and the Diablo, StarCraft, and World of Warcraft franchises. Blizzard distributes its products and generates revenues through various means, which includes subscription (which consist of fees from individuals playing World of Warcraft, including from sales of prepaid-cards and other value added services); retail sales of physical boxed products; online download sales of PC products, and licensing of software to third-party or related party companies that distribute World of Warcraft and StarCraft II.
Blizzard has released three expansion packs to World of Warcraft, such as World of Warcraft: The Burning Crusade, World of Warcraft: Wrath of the Lich King, and the third expansion pack, World of Warcraft: Cataclysm, which released in all regions other than China in December 2010. In August 2010, Blizzard released the second World of Warcraft expansion pack, World of Warcraft: Wrath of the Lich King, in China. In July 2010, the Company launched the sequel to StarCraft, StarCraft II: Wings of Liberty. As of December 31, 2010, more than 12 million gamers worldwide were subscribed to play Blizzard's World of Warcraft.
Activision Blizzard Distribution Segment
The Company’s distribution business consists of operations in Europe that provide warehousing, logistical, and sales distribution services to third-party publishers of interactive entertainment software, its own publishing operations, and manufacturers of interactive entertainment hardware. It distributes interactive entertainment hardware and software products in Europe through its European distribution subsidiaries, including Centresoft in the United Kingdom and NBG in Germany. These subsidiaries act as wholesalers in the distribution of products and also provide packaging, logistical and sales services. They provide services to its publishing operations and to various third-party publishers, including Sony, Nintendo, and Microsoft. Centresoft is Sony's preferred distributor of PlayStation products to the independent retail sector of the United Kingdom.
The Company competes with Computer Entertainment Inc., Nintendo Co. Ltd., Microsoft Corporation and Time Warner, Inc.

OVERALL
Beta: 0.64
Market Cap (Mil.): $13,343.98
Shares Outstanding (Mil.): 1,151.34
Annual Dividend: 0.17
Yield (%): 1.42
FINANCIALS
ATVI.O Industry Sector
P/E (TTM): 36.13 23.91 14.13
EPS (TTM): 362.02 -- --
ROI: 3.85 4.52 1.20
ROE: 3.95 4.76 2.08

Name Age Since Current Position
Kelly, Brian 48 1998 Executive Co-Chairman of the Board
Kotick, Robert 48 2008 President, Chief Executive Officer, Director
Tippl, Thomas 44 2010 Chief Financial Officer, Chief Operating Officer
Morhaime, Michael 43 2008 President and Chief Executive Officer of Blizzard Entertainment, Inc.
Hirshberg, Eric 42 2010 Chief Executive Officer of Activision Publishing Inc.
Rose, George 49 2009 Executive Vice President, Chief Public Policy Officer
Walther, Christopher 44 2010 Secretary, Chief Legal Officer
Hodous, Brian 46 2008 Chief Customer Officer
Weiser, Ann 53 2008 Chief Human Resources Officer
Crepin, Frederic 41 2008 Director
Levy, Jean-Bernard 56 2008 Director
Capron, Philippe 52 2008 Director
Roussel, Stephane 49 2009 Director
Turrini, Regis Jean Marie 52 2009 Director
Grainge, Lucian 51 2011 Director
Morgado, Robert 68 1997 Independent Director
Corti, Robert 61 2003 Independent Director
Sarnoff, Richard 52 2005 Independent Director

Corporate Headquarters
Activision Blizzard, Incorporated
3100 Ocean Park Boulevard
Santa Monica, California 90405
(310) 255-2000

Domestic Offices

Corporate Office
Irvine, California
Santa Monica, California

Sales Office
Dallas, Texas
Eagan, Minnesota
Fayetteville, Arkansas

Studio
Austin, Texas
Carlsbad, California
Eden Prairie, Minnesota
El Segundo, California
Encino, California
Foster City, California
Iowa City, Iowa
Los Angeles, California
Menands, New York
Middleton, Wisconsin
Mountain View, California
Novato, California
Santa Monica, California
Woodland Hills, California

Manufacturing/Distribution
Fresno, California
International Offices

Corporate Office
Amsterdam, Netherlands
Stockley Park, United Kingdom
Velizy, France

Sales Office
Amsterdam, Netherlands
Buchs, Switzerland
Buenos Aires, Argentina
Copenhagen, Denmark
Legnano, Italy
Madrid, Spain
Mexico City, Mexico
Mississauga, Canada
Munich, Germany
Oslo, Norway
Paris, France
Sao Paulo, Brazil
Schiphol, Netherlands
Shanghai, China
Singapore
Stockholm, Sweden
Sydney, Australia
Taipei, Taiwan
Velizy, France

Studio
Cork, Ireland
Dublin, Ireland
Leamington Spa, United Kingdom
Liverpool, United Kingdom
Quebec City, Canada
Seoul, South Korea
Shanghai, China
Vancouver, Canada

Manufacturing/Distribution
Birmingham, United Kingdom
Burglengenfeld, Germany
Shanghai, China
Venlo, Netherlands
 
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