Ahmedabad, January 10: Amaethon, the annual Food, Agribusiness and Rural Management Summit organized by the students of IIM Ahmedabad, is set to be held on the 11th and 12th of this month.
The business summit is centred around the theme of “Emerging Landscapes in Food and Agribusiness” this year and it aims to capture the prevailing dynamism in the agribusiness sector by bringing students, academia and professionals to a common platform. The highlights of the summit include a unique Management Development Module open to students and professionals, business events and panel discussions.
The three panel discussions on Agribusiness, Food and Rural Development will feature distinguished names like Mr Atul Chaturvedi, Chief Executive Officer, Adani Wilmar Ltd; Mr Siraj Hussain, Secretary, Ministry of Food Processing Industries (MOFPI), Government of India; Mr Yoginder K. Alagh, former Union Minister and noted Economist; Mr R. Subrahmanyam, Joint Secretary, MGNREGA, Ministry of Rural Development, Government of India and Mr Cephas P. Charles, Senior President – Operations ABT Industries Ltd. (ABTIL) - Dairy Division, Sakthi Group of Companies.
The flagship events of Amaethon 2014 include Venture Challenge, a business plan competition and Rural Crusaders, a rural marketing event. The events will give an opportunity to budding entrepreneurs and teams from management schools across the country to showcase their ideas, marketing plans and business acumen in the domains of Agribusiness, Food and Rural Management.
Workshops at Amaethon 2014 are designed for skill development and knowledge transfer to students across the county. The Rural Marketing Workshop will be conducted by Mr. Pradeep Kashyap, Founder and CEO, MART, the Supply Chain and Logistics Workshop will be conducted by IIMA faculty in partnership with ScNext and Food and Agribusiness Entrepreneurship Workshop will be conducted by Mr. Ashutosh Kumar Sinha, Co-Founder & Director, Villgro Innovations Marketing.
The principal partner for Amaethon 2014 is Monsanto India Pvt. Limited while Gujarat Agro Industries Corporation Ltd. is the associate partner. Session partners are Gujarat State Fertilizers and Chemicals Ltd. (GFSC) and the Sakhti Group.
AMAETHON 2014 SCHEDULE:
Time
Day 1: January 11, 2014
Venue
1030-1130
Inauguration Ceremony
Chief Guest: Shri Bhupendrasinh Chudasma, Hon. Cabinet Minister – Government of Gujarat
Launch of Food, Agribusiness & Rural Magazine
RJMCEI
Auditorium
1130-1200
Launch of Student Photography Event: ‘Chavi’
IIM A Mess Gallery
1200-1300
Lunch Break
1300-1430
Student Competitive Event:‘Locked Horns – Speak it Out’ (Round 1)
CR4
1430-1630
MDM Workshop - Rural Marketing
Theme: ‘Opportunities beyond Imagination’
Speaker: Mr Pradeep Kashyap, Founder & CEO, MART
Mr Pankaj Mishra, Partner - Agribusiness, MART
RJMCEI
Auditorium
Student Competitive Event: ‘Venture Challenge’
CR3
1630-1700
Break-out Session
1700-1900
Agribusiness – Panel Discussion
Theme:‘Reinventing Agribusiness-Building Competencies & Delivering Growth’
Panelists: Mr V. R. Kaundinya, Managing Director, Advanta Ltd.
Mr Anil Jain, Chief Marketing Officer, Bayer Crop Science Ltd.
Mr Manoj Rawat, Senior Vice President & Head, Agribusiness,
Ratnakar Bank
RJMCEI
Auditorium
Student Competitive Event: ‘Locked Horns – Speak it Out’ (Round 2)
CR4
1900-1930
Tea Break
1930-2130
MDM Workshop - Agri-Entrepreneurship
Theme: ‘The World of Innovation’
Speakers- Mr Ashutosh Kumar Sinha, Villgro Innovations Marketing &
Prof. Vaibhav Bhamoriya, Faculty, IIM Ahmedabad
RJMCEI
Auditorium
2130-2200
Dinner Break
2200-2300
Student Competitive Event: ‘Foodie Fights’
CR3
Time
Day 2: January 12, 2014
Venue
0830-1030
Students’ Competitive Event: ‘Viewpoint – A Challenge to Stakeholders’
CR3
Students’ Competitive Event: ‘Rural Crusaders’
CR4
1030-1100
Tea Break
1100-1300
Food - Panel Discussion
Theme: ‘Leveraging the Transformation in Food Demand - Unlocking the Potential’
Panelists: Shri Siraj Hussain, Secretary, Ministry of Food Processing
Industries, Govt. of India
Mr Atul Chaturvedi, CEO, Adani Wilma rLtd.
Mr R. S. Sodhi, Managing Director, GCMMF
Mr C. P. Charles, Senior President, Sakthi Group
RJMCEI
Auditorium
1300-1400
Students’ Competitive Event: ‘Foodie Fights’
CR3
1345-1430
Break
1430-1600
MDM Workshop - Supply Chain & Logistics
Theme:‘Bridging the Missing Link’
Speakers

Mr Manish Agarwal, Vice President, Gati Kausar Cold Chain
Solution Ltd.