Electrolux

From - http://ibef.org/artdisplay.aspx?cat_id=447&art_id=6809

It has two business areas, Consumer Durables and Professional Products, both of which include products for indoor and outdoor use.

* Consumer Durables comprise mainly white goods, i.e. refrigerators, freezers, cookers, dryers, washing machines, dishwashers, room air-conditioners and microwave ovens, as well as floorcare products and garden equipment.
* • Professional Products also include products for both indoor and outdoor use. Indoor Products comprise food-service equipment for hotels, restaurants and institutions, as well as laundry equipment for apartments, laundry rooms, launderettes, hotels and other professional users.

With revenues of over US$ 47 million Electrolux India is a subsidiary of the Electrolux Group. It has products in Air care, Fabric care (Washing machines), Nutrition (Microwave oven) and Food Care (Refrigerator) segments. Electrolux India today has about 1500 employees, spread across its three plants and eighteen branch offices. Electrolux currently has three state-of-the art manufacturing facilities in India located at Shahjahanpur (Rajasthan) and Warora (Maharashtra) producing refrigerators and Butibori (Maharashtra) producing washing machines. Electrolux has a 11 per cent market share in fridges and a 3 per cent share in washing machines.

Consumer durables maker Electrolux Kelvinator will merge with Videocon Industries by next year, Electrolux MD Anirudh Dhoot said. Videocon took over Electrolux in July this year
 

Attachments

Back
Top