Demographic
When considering transit advertising, it's important to assess what demographic you are hoping to reach versus who
you will actually be reaching. For example, the people riding public transportation do not just include those who
don't own cars of their own. Many car owners park their cars at train or bus stations and use public transportation
every day to commute to work. Studying the demographics of riders who would be exposed to your transit ads
would be beneficial to your advertising plan. For instance, if you want to specifically target daily commuters, certain
train or bus lines may have more commuters than other lines. Depending on your product you may want to target
families, tourists, professionals or students with your advertising.
Varied Mediums
Transit advertising is quickly moving beyond only the traditional print advertisement. New technology has allowed
advertisers to explore with different mediums in transit advertising. These mediums include digital advertising on
plasma or LCD screens, interactive advertisements that allow you to scan a barcode with your smart phone, and
"animated" advertisements set up in subway tunnels that "move" as the train whizzes past hundreds of images like a
flip book.http://www.pr.com/press-release/485998
Transit Media to Account for 45% of the Indian Advertising Market by 2016
Driven by the booming services sector and the modernization of the transport system, the transit media
advertising market in India is expected to grow at a CAGR of 22% during 2013-2016.
New Delhi, India, April 19, 2013 --(PR.com)-- IMARC Group, one of the world’s leading research and
advisory firms, finds that the total market for transit advertising in India is expected to grow at a
CAGR of 22% during 2013-2016. Findings from its latest report entitled “Indian Advertising Market
Report & Forecast (2012-2016)” suggests that the total share of transit media in the Indian
advertising market is expected to increase from around 33% in 2012 to around 45% by 2016.
According to the report, recent years have witnessed improvements and modernization of the Indian
public transport systems such as metro rail, low floor/AC buses, etc. In the coming years, new modes
of public transport such as mono rail are also likely to appear in the Indian cities. These developments
would lead to the creation of more advertising space. Taking into consideration the amount of time a
person spends on travelling everyday in course of his job, business, profession, socializing or
entertainment, this medium of advertising is full of growth potential. The central as well as many state
governments are planning to either introduce metro rail service or to expand existing networks in
various cities in the coming years and these measures are expected to give a big boost to transit
advertising.
Apart from the modernization of transport, the booming services sector is also expected to be a major
catalyst in driving the growth of the transit media advertising market in India. The services sector
currently accounts for a bulk (approx 55%) of the Indian economy. This sector has been growing
rapidly and is expected to further expand in the coming years. This would propel growth in the
movement of people, both within and between cities and keep on adding to the visibility of transit
advertising. It is but natural that advertisers would increasingly prefer this medium of advertising to
showcase and highlight their products at airports, bus stops, railway platforms, etc.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an
analytical and statistical insight into the Indian advertising industry along with its various segments
and sub-segments. The study that has been undertaken using both desk-based and qualitative
primary research has analyzed various aspects and provides a comprehensive understanding of the
Indian advertising market. The report can serve as an excellent guide for investors, researchers,
consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and
all those who are planning to foray into the Indian advertising market in some form or the other.
Creative Uses of Handles in Transit
Advertising
doc_834317610.docx
When considering transit advertising, it's important to assess what demographic you are hoping to reach versus who
you will actually be reaching. For example, the people riding public transportation do not just include those who
don't own cars of their own. Many car owners park their cars at train or bus stations and use public transportation
every day to commute to work. Studying the demographics of riders who would be exposed to your transit ads
would be beneficial to your advertising plan. For instance, if you want to specifically target daily commuters, certain
train or bus lines may have more commuters than other lines. Depending on your product you may want to target
families, tourists, professionals or students with your advertising.
Varied Mediums
Transit advertising is quickly moving beyond only the traditional print advertisement. New technology has allowed
advertisers to explore with different mediums in transit advertising. These mediums include digital advertising on
plasma or LCD screens, interactive advertisements that allow you to scan a barcode with your smart phone, and
"animated" advertisements set up in subway tunnels that "move" as the train whizzes past hundreds of images like a
flip book.http://www.pr.com/press-release/485998
Transit Media to Account for 45% of the Indian Advertising Market by 2016
Driven by the booming services sector and the modernization of the transport system, the transit media
advertising market in India is expected to grow at a CAGR of 22% during 2013-2016.
New Delhi, India, April 19, 2013 --(PR.com)-- IMARC Group, one of the world’s leading research and
advisory firms, finds that the total market for transit advertising in India is expected to grow at a
CAGR of 22% during 2013-2016. Findings from its latest report entitled “Indian Advertising Market
Report & Forecast (2012-2016)” suggests that the total share of transit media in the Indian
advertising market is expected to increase from around 33% in 2012 to around 45% by 2016.
According to the report, recent years have witnessed improvements and modernization of the Indian
public transport systems such as metro rail, low floor/AC buses, etc. In the coming years, new modes
of public transport such as mono rail are also likely to appear in the Indian cities. These developments
would lead to the creation of more advertising space. Taking into consideration the amount of time a
person spends on travelling everyday in course of his job, business, profession, socializing or
entertainment, this medium of advertising is full of growth potential. The central as well as many state
governments are planning to either introduce metro rail service or to expand existing networks in
various cities in the coming years and these measures are expected to give a big boost to transit
advertising.
Apart from the modernization of transport, the booming services sector is also expected to be a major
catalyst in driving the growth of the transit media advertising market in India. The services sector
currently accounts for a bulk (approx 55%) of the Indian economy. This sector has been growing
rapidly and is expected to further expand in the coming years. This would propel growth in the
movement of people, both within and between cities and keep on adding to the visibility of transit
advertising. It is but natural that advertisers would increasingly prefer this medium of advertising to
showcase and highlight their products at airports, bus stops, railway platforms, etc.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an
analytical and statistical insight into the Indian advertising industry along with its various segments
and sub-segments. The study that has been undertaken using both desk-based and qualitative
primary research has analyzed various aspects and provides a comprehensive understanding of the
Indian advertising market. The report can serve as an excellent guide for investors, researchers,
consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and
all those who are planning to foray into the Indian advertising market in some form or the other.
Creative Uses of Handles in Transit
Advertising
doc_834317610.docx