Effectiveness of the Net in Reaching Out to the Masses
The reach of Internet may not yet be as wide as that of other mass media, but given its unique advantages, it is undoubtedly the communication medium of the future.
Marketers around the world have from time to time tried to reach their target audiences through various media.
Scientific and technological advances have and will continue to create newer media to improve communication, and marketers will try to use the same to effectively address their audiences.
Internet is one of the latest to join the list of such media inventions.
The reach of Internet may not yet be as wide as that of other mass media, but given its unique advantages, it is undoubtedly the communication medium of the future.
Marketers around the world have from time to time tried to reach their target audiences through various media.
Scientific and technological advances have and will continue to create newer media to improve communication, and marketers will try to use the same to effectively address their audiences.
Internet is one of the latest to join the list of such media inventions.