Evaluating the effectiveness of the Advertisement Program is very important as it helps prevent further wastage of money and helps make corrections that are important for further advertisement campaigns.
Researching the effectiveness of the advertisement is the most used method of evaluating the effectiveness of the Advertisement Program.
Research can be in the form of:
1.Communication-Effect Research
2.Sales-Effect Research
3.There are two ways of measuring advertising effectives.
They are:
1.Pre-testing
2.Post-testing
Pre-testing: This is the test of the copy before it is given to the media.
Post-testing: This is the testing, which is done after the ad copy has come out in the media and the audience has seen the advertisement.Post-testing typically involves interviewing readers to determine how many remember seeing a particular ad, if they read it, and what they remember about it.
Researching the effectiveness of the advertisement is the most used method of evaluating the effectiveness of the Advertisement Program.
Research can be in the form of:
1.Communication-Effect Research
2.Sales-Effect Research
3.There are two ways of measuring advertising effectives.
They are:
1.Pre-testing
2.Post-testing
Pre-testing: This is the test of the copy before it is given to the media.
Post-testing: This is the testing, which is done after the ad copy has come out in the media and the audience has seen the advertisement.Post-testing typically involves interviewing readers to determine how many remember seeing a particular ad, if they read it, and what they remember about it.