Description
The ppt about grassroot deployment, services provided, SCM, micro marketing and pilots initiatives like BHoomi, ehealth, eeducation.
Grassroot Deployment
ITC eChoupal Experience
? eChoupal that enabled grassroot to become • • Sustainable Scalable
its
deployment
at
ITC eChoupal
A Quick Look
The eChoupal Services
? Relevant & Real-time Information
• Commodity prices, Local Weather, News
? Customized Knowledge
• Farm Management, Risk Management
? Supply Chain for Farm Inputs
• Screened for Quality, Demand Aggregation for Competitive Prices & Efficient Logistics
? Direct Marketing Channel for Farm Produce
• Lower Transaction Costs, Better Value through Traceability
Other Services through eChoupal
? Distribution of Products and Services to Rural Markets ? Micro marketing
• Product/Services Demos • Marketing and Brand Building activities
? Pilots
• • • • Bhoomi eHealth with Private Health Service Providers eEducation Rural BPO
Current Network Size
State Madhya Pradesh Uttar Pradesh Maharashtra Rajasthan Karnataka Andhra Pradesh Choupals Villages Farmers Choupals 1750 1750 900 500 100 150 5,150 31,000 3,500,000 Hubs 43 42 22 15 2 3 127
Adding Six New Choupals Every Day Intend Scaling up to 100,000 Villages in 15 States by 2012
Deployment Principles
Co Creation
? End-to-end solution is designed collaboratively
• Identify major problems and • solve them with efficiency and transparency
? When started, it was with a FMCG approach, with reliance on
• Market Research • Focus Groups
?… and then the approach quickly changed to „Prototypes? to enable experience and obtain feedback
• An iterative approach to build models to solve the real world problems of the Individual and of the Community
Solution : Access to Price Information – Anytime & In the Village
Solution : Transparency and Accuracy in Weighment
Solution : Modern Methods for Quality Assessment
Must have a well thought out Business Model
? Who Pays ? ? Who Runs ?
? Who Monitors Quality?
? What are the Value Propositions to the Stake Holders ?
The ITC eChoupal Proposition
? Step 1: Leveraging ITCs for empowered access to markets (inputs & outputs)
? Step 2: Economic viability of IT infrastructure investments is justified through Win-Win business models, hence also scaleable ? Step 3: Customer responsive IT infrastructure in the villages facilitates access to supplementary Education, Health, Employment, eGovernance services
ITCs can make it possible !
? Farmer at Receiving End
• Value through Unbundling what was bundled together earlier (Information & Transaction)
– Unbundles – Price information is now available at the door step without a necessity to go to mandi – Has an option to fix price at the village itself. However, at the time of selling, still retains the freedom to go to mandi if he believes he gets better offer there.
• Value through Bundling (Information, Knowledge, Transaction) what was available unbundled earlier
– Bundles – Information on Weather and Best Practices from the website – Knowledge of ‘what to do’ from the Experts – Efficient supply platform for inputs purchase that enables aggregation and scale efficiencies
The Orchestrator
? Who Orchestrates the multiple entities?
• The scale and complexity inherent makes it a high maintenance network
? The Orchestrator has to ensure
• There is a „Big Picture? to what is initiated • „Changing Needs? are tracked and are efficiently responded • „Continuous Innovation? of the business model is ensured for its long term relevance
The Infrastructure
? Must have Three Tiers
• Local part for Responsiveness • Regional level for Controlling • Apex element for Resources Allocation
3 X 3 eChoupal Infrastructure
? ITC Kiosk with Internet Access
• In the house of one trained farmer, Sanchalak • Within walking distance of target farmers Link
? Warehousing Hub / Store
• Managed by the erstwhile middleman, Samyojak • Within tractorable distance of target farmers Link
? Collaborative Network of Companies
• Orchestrated by ITC • With a Pan-Indian presence Link
Capability Building
? Build Customer Orientation right across the Chain
• “Customer is the reason”
? … and also the necessary Functional and Process skills
• Working Capital • Demand Creation / assessment
? … along with the Soft Skills
• Feedback • Quality / Customer Service
Taking ITCs & Biz Models to Rural India
Video Vans of soya choupal
Taking ITCs & Biz Models to Rural India
Training through Programs
Taking ITCs & Biz Models to Rural India
Sanchalay imparting training
Taking ITCs & Biz Models to Rural India
Power
Connectivity
Power thro’ Rechargeable Solar Panel, Backup Batteries Internet Connectivity thro’ VSAT
Website
www.plantersnet.com • Started in year 2000 for Coffee growers in the state of Karnataka.
• • • Covers 75 Kiosks covering 6000 coffee growers in 125 villages It provides information on Volatile local & global coffee market. Now the coffee is exported by ordinary farmer to commodity & Future markets in CSCE in New York & LIFFE in London
www.aquachoupal.com • Started in year 2001 for aqua farmers in the state of Andhra
• • Covers 55 Kiosks covering 10,000 Shrimp Farmers in 300 villages Shrimp Market is also very volatile, Forum gives information on Local & global market rate
•
Gives information about the shrimp virus, seed availibilty
www.soyachoupal.com
• Started in year 2002 for soya farmers in the state of MP
•
•
Covers few Kiosks covering 5,000 Farmers in MP
Eliminated Kacha Adat & Pakka Adat
•
ITC distributed Rs 5 cr to the Sanchayak in MP in 2006
•First Choupal Sagar was estb. in Rafiqganj in MP near Sehor. •8 acre plot, 7000 sq ft area at the cost of Rs 4.5 cr •Can store 10,000 tonnes of grain •Ample parking area for 200 tractors •Has diesel pump, weigh bridge, Cafeteria, Supermarket, amusement park, Soil testing Lab, Doctor, Vet Doctors Tailor, Cobbler, ATM. Bank. Kiosks of Insurance Co. •Supermarket sells: All FMCG products, Consumer durables, Footwear, Tractors, 2 wheelers, sewing machines, Cookers, Fertilizer, Pesticide, Fresh Grocery etc. •A full day trip for entire family
doc_308570012.ppt
The ppt about grassroot deployment, services provided, SCM, micro marketing and pilots initiatives like BHoomi, ehealth, eeducation.
Grassroot Deployment
ITC eChoupal Experience
? eChoupal that enabled grassroot to become • • Sustainable Scalable
its
deployment
at
ITC eChoupal
A Quick Look
The eChoupal Services
? Relevant & Real-time Information
• Commodity prices, Local Weather, News
? Customized Knowledge
• Farm Management, Risk Management
? Supply Chain for Farm Inputs
• Screened for Quality, Demand Aggregation for Competitive Prices & Efficient Logistics
? Direct Marketing Channel for Farm Produce
• Lower Transaction Costs, Better Value through Traceability
Other Services through eChoupal
? Distribution of Products and Services to Rural Markets ? Micro marketing
• Product/Services Demos • Marketing and Brand Building activities
? Pilots
• • • • Bhoomi eHealth with Private Health Service Providers eEducation Rural BPO
Current Network Size
State Madhya Pradesh Uttar Pradesh Maharashtra Rajasthan Karnataka Andhra Pradesh Choupals Villages Farmers Choupals 1750 1750 900 500 100 150 5,150 31,000 3,500,000 Hubs 43 42 22 15 2 3 127
Adding Six New Choupals Every Day Intend Scaling up to 100,000 Villages in 15 States by 2012
Deployment Principles
Co Creation
? End-to-end solution is designed collaboratively
• Identify major problems and • solve them with efficiency and transparency
? When started, it was with a FMCG approach, with reliance on
• Market Research • Focus Groups
?… and then the approach quickly changed to „Prototypes? to enable experience and obtain feedback
• An iterative approach to build models to solve the real world problems of the Individual and of the Community
Solution : Access to Price Information – Anytime & In the Village
Solution : Transparency and Accuracy in Weighment
Solution : Modern Methods for Quality Assessment
Must have a well thought out Business Model
? Who Pays ? ? Who Runs ?
? Who Monitors Quality?
? What are the Value Propositions to the Stake Holders ?
The ITC eChoupal Proposition
? Step 1: Leveraging ITCs for empowered access to markets (inputs & outputs)
? Step 2: Economic viability of IT infrastructure investments is justified through Win-Win business models, hence also scaleable ? Step 3: Customer responsive IT infrastructure in the villages facilitates access to supplementary Education, Health, Employment, eGovernance services
ITCs can make it possible !
? Farmer at Receiving End
• Value through Unbundling what was bundled together earlier (Information & Transaction)
– Unbundles – Price information is now available at the door step without a necessity to go to mandi – Has an option to fix price at the village itself. However, at the time of selling, still retains the freedom to go to mandi if he believes he gets better offer there.
• Value through Bundling (Information, Knowledge, Transaction) what was available unbundled earlier
– Bundles – Information on Weather and Best Practices from the website – Knowledge of ‘what to do’ from the Experts – Efficient supply platform for inputs purchase that enables aggregation and scale efficiencies
The Orchestrator
? Who Orchestrates the multiple entities?
• The scale and complexity inherent makes it a high maintenance network
? The Orchestrator has to ensure
• There is a „Big Picture? to what is initiated • „Changing Needs? are tracked and are efficiently responded • „Continuous Innovation? of the business model is ensured for its long term relevance
The Infrastructure
? Must have Three Tiers
• Local part for Responsiveness • Regional level for Controlling • Apex element for Resources Allocation
3 X 3 eChoupal Infrastructure
? ITC Kiosk with Internet Access
• In the house of one trained farmer, Sanchalak • Within walking distance of target farmers Link
? Warehousing Hub / Store
• Managed by the erstwhile middleman, Samyojak • Within tractorable distance of target farmers Link
? Collaborative Network of Companies
• Orchestrated by ITC • With a Pan-Indian presence Link
Capability Building
? Build Customer Orientation right across the Chain
• “Customer is the reason”
? … and also the necessary Functional and Process skills
• Working Capital • Demand Creation / assessment
? … along with the Soft Skills
• Feedback • Quality / Customer Service
Taking ITCs & Biz Models to Rural India
Video Vans of soya choupal
Taking ITCs & Biz Models to Rural India
Training through Programs
Taking ITCs & Biz Models to Rural India
Sanchalay imparting training
Taking ITCs & Biz Models to Rural India
Power
Connectivity
Power thro’ Rechargeable Solar Panel, Backup Batteries Internet Connectivity thro’ VSAT
Website
www.plantersnet.com • Started in year 2000 for Coffee growers in the state of Karnataka.
• • • Covers 75 Kiosks covering 6000 coffee growers in 125 villages It provides information on Volatile local & global coffee market. Now the coffee is exported by ordinary farmer to commodity & Future markets in CSCE in New York & LIFFE in London
www.aquachoupal.com • Started in year 2001 for aqua farmers in the state of Andhra
• • Covers 55 Kiosks covering 10,000 Shrimp Farmers in 300 villages Shrimp Market is also very volatile, Forum gives information on Local & global market rate
•
Gives information about the shrimp virus, seed availibilty
www.soyachoupal.com
• Started in year 2002 for soya farmers in the state of MP
•
•
Covers few Kiosks covering 5,000 Farmers in MP
Eliminated Kacha Adat & Pakka Adat
•
ITC distributed Rs 5 cr to the Sanchayak in MP in 2006
•First Choupal Sagar was estb. in Rafiqganj in MP near Sehor. •8 acre plot, 7000 sq ft area at the cost of Rs 4.5 cr •Can store 10,000 tonnes of grain •Ample parking area for 200 tractors •Has diesel pump, weigh bridge, Cafeteria, Supermarket, amusement park, Soil testing Lab, Doctor, Vet Doctors Tailor, Cobbler, ATM. Bank. Kiosks of Insurance Co. •Supermarket sells: All FMCG products, Consumer durables, Footwear, Tractors, 2 wheelers, sewing machines, Cookers, Fertilizer, Pesticide, Fresh Grocery etc. •A full day trip for entire family
doc_308570012.ppt