Domesti-sizing the Internet
By: Amit Bhushan Date: 23rd Feb. 2020
The political debates are mostly debates of convenience; convenience for the Netas in power, that is. The nationalism debates spurred by the CAA and anti-CAA protests are one such example. Each side has a small cross-section of supporters and with which a dramatic concoction is sought to be created, almost filling-in the entire newsmedia space day after days. It seems to have become almost immaterial that the larger public voted for their own self-interest to choose electoral candidates in the latest state electoral round. The issues that have dominated is ‘better administration’ of schools, health-centers etc. though a slew of freebies may also have done its trick, however this again was made possible by ‘improved administration and resulting savings’ in other governance areas. Basically, an attempt was made by national parties to ‘engage’ public on an ‘emotive’ nationality related question on the base of somewhat tricky ‘law-making’. While the winner too may not have been totally away from making their sides ‘known’ over the issue, however their plank for ‘engaging public’ was different for sure. What we see again is throw-back of emotive issues by the media however, with ‘engaging’ issues taking a back-seat. Clearly, it seems that neither the opposition or challengers elsewhere or the commercial news media has quickly lost interest in ‘engaging’ with public with the waning of the ‘political party’s interest’.
What we witness now is that ‘improving administration’ has taken a back seat in news media and the freebies offered along with Hanuman etc. are the talk of the day. Clearly, it reflects what is not desired as a discussion by the news media, parties and Netas of the day and shunning of responsibilities by those responsible with the news media in cahoots. Its behaviour not receiving public scrutiny is then publicized as ‘corruption’ not being an issue of any political dimension and this is likely to remain so even post the results of the Delhi polls. Then we have sundry Political Goonda elements with education and other interests being let off on bail in politically sensational ‘cases’, while the news media focussing non-political elements with equally or even more heineous track-records. While some elements in the news media did raise some noise around state of state-run educational institutions bereft of teachers, government recruitments and ‘ghotala’ thereunder, GST still not ‘freeing-up logistics’, illegal mining etc., however it is the news-carriers that have slipped downwards rather than the perpetrators with political backing. Clearly the balancing ‘political interests’ is much more of a priority rather than ‘bringing about a change’ as is often posed by the leadership of most of the parties with news-media often following suit.
Now asking for ‘political change’ is becoming a thing of fashion, especially amongst Netas with political backing (they may or may not have active/visible support of parties). Such Netas seek to achieve is not the replacement of Netas but want to direct public ire towards some engineered replacement of faces in governace, without any exposure of corrupt practices/systemic failures. What is perhaps not noted that though ruling party has failed to consolidate votes/power by leveraging non-issues, however even the principal opposition at the national has been return a duck with its concentration over non-issues. Only solate the principal opposition may have is about being able to coordinate and steer these parties, however a loss in some of the states rules by it, or failure of gambit in some of the smaller states would again prove to be the namesis of such a strategy, which the ruling party may already be aware off. For the government, it remains on the edge as string of losses in states under its rule may not be such a good omen or message to public although they may be under further scrutiny than just the state elections. It may better if states under respective fold are pushed to make progress on the development issues, on encouraging entrepreneurship and investments, improve public services like education, health-care, water resource management, sanitation, mineral resource management etc. It may help if the national parties remain focussed on states than on generic messaging, which in any case has lost meaning overtime.
Political change often begins with a big idea is forgotten. The idea should have power to mobilize support from large cross-section of people. Lately only one idea has shown this potential which is domesti-sizing the internet. A host of start ups have sprung up and have been successful in mobilizing people to create content in vernacular and have used this ‘power’ to engage with people who can only read/write in vernacular language. So far this has largely been without much incentive/support from the government either at center or at state level even though each of them have respective claims on promoting start ups and also leading in use of deploying technology to ameliorate situation of public. The governments including the one run by newbie party have spent crores on ‘communicating with public’, but have generated precious little ‘content’ to engage with ordinary public, a fact which will simply need to ‘change’ in this electoral round consider ‘which types’ are to be wooed by the parties/Netas and this has to happen very fast and in a much more sustained manner for this type of campaign to reach the target audience. However for now very few in politics seem to care even if the ‘smart phone’ seem to be showing an ever-rising penetration to increasing lower level of politico-economic strata. India thus has shown potential for not only ‘Bujhailo-ki Naahi’ but also ‘Hukkuna-mata’. Let the ‘Game’ evolve….