Do you think a brand should continue advertising after becoming a top player ?

[neerajchauhan]

"The man who stops advertising to save money is like the man who stops the clock to save time"

I believe that consumer market has become highly competitive with a new brand being born almost everyday,so it is the prime concern of every marketer to promote their brand as a shade better than the competitors' and advertising place a very important role in it.

Continuous advertising is very important for a brand because there are existing buyers who are using the brand already. The aim of advertising is to serve as a reminder of the brand's benefits and convince them to continue using it & also to lure new customers to make use of your brand.This way the brand will create a positive impact on the existing customers and in the process creates brand recognition for the new ones.

:SugarwareZ-216:

 

[ashwini sinha]

advertisement is a vital factor in the life cycle of a product ,it works as a tonic in the different stages of a product life cycle by spreading the message about the brand and it's availability,promoting the brand in this way increasing the life of the product/brand in different stages of it's life cycle, it has a great role in the dessipation of information about a particular brand ,its uses and benifits ,