Do names really matter in the Brand ??

N

neerajchauhan

Neeraj K Chauhan
If the name does not mean anything why do companies spend so much money renaming themselves and launching everyday new names that can have a positive meaning or a good association to consumer's minds.

No one cares what a brand is called, Starbucks was a character in Moby Dick. how does that equate with coffee ? Yahoo, Blackberry, Samsung, BMW, even coca-cola have all got strong identities. Despite the originally meaningless nature of their names.It is indeed the positioning and the strategy that makes a name be recalled or identified with.

It's the Positioning and the identity that builds a brand around the name and established loyalty. The name itself eventually becomes synonymous with the brand not the other way around.

blackberry-bold.jpg

:SugarwareZ-216:
 
It is only the BRAND name that matters dear.
Company spends huge amount of money on
1 Brand building,
2 Creating brand awareness,
3 Brand associations
4 Ensuring brand loyalty
These efforts are made not only to to position a brand in the market but also to enhance perception of brand and its quality in minds of consumers either globally or else as per their own requirements and plans.
Another most important reason is to keep the customer stick to their brand in any condition. It is through brands that company thrives and when this is the condition it is fair enought o spend on comapny's brands

Right
 
Apple, Google, Yahoo, e-bay, and many of these now iconic brands have worked real hard to get where they are. Having a great name alone will not make it a great brand.
Product,
Service for the product,
Building Credibility,
Positioning and lot of other things is what makes a name a brand.

Just Occupied - Watch the Entrepreneurial Journey come alive.
 
You must log in or register to reply here.
Back
Top