The price of DNA, which is being touted as a newspaper that will cater to the ‘real needs’ of readers has been decided as Rs.2 as an introductory price for 6 months for the subscribers who had booked their orders at home, the stall price of the paper is decided as Rs.4.
DNA has adopted a safer path of subscription. They are wooing readers with safer path of subscription offers in a bid to penetrate the Mumbai Market. DNA has adopted
Rapid Penetration Pricing Strategy that is where low price is charged and product is promoted with heavy promotional expenditure, in order to gain high market share.
The price of the paper would remain firm and steady for the entire week. No advance payment was taken from customers while booking the order.
Firms compete on the strength of pricing. DNA has juggled the price of the paper to suit the prevailing competitive reality. They can afford to offer lower prices and still make targeted profit.
DNA has adopted a safer path of subscription. They are wooing readers with safer path of subscription offers in a bid to penetrate the Mumbai Market. DNA has adopted
Rapid Penetration Pricing Strategy that is where low price is charged and product is promoted with heavy promotional expenditure, in order to gain high market share.
The price of the paper would remain firm and steady for the entire week. No advance payment was taken from customers while booking the order.
Firms compete on the strength of pricing. DNA has juggled the price of the paper to suit the prevailing competitive reality. They can afford to offer lower prices and still make targeted profit.