Zero Level Distribution
This is a process of direct distribution without any middlemen. The hotels book, confirm and cancel with the help of their own system.
One level distribution
We find one-level distribution system where between the hotel companies and their ultimate users, we find travel agents responsible for distributing or processing the services.
Two-level Distribution System
The aforesaid facts and figures make it clear that all the three systems of distribution are found important to the hotel companies- They are supposed to seek the co-operation of channels failing which the task of increasing or optimizing the occupancy ratio would be much more difficult. Innovation of product can't be the lone solution for demand stimulation. Innovation in distribution occupies a place of outstanding significance. We can't negate the positive contributions of distribution processes in improving or degenerating the quality of services.
Of course, the small hotels can promote their business even without taking the support of a distribution chain but so far as the big hotels and hotel companies are concerned they can't work if the travel agents and tour operators don't make available to them the quality services. Building and maintaining the cooperation of middlemen is a critical decision making area which requires more professional excellence.
If the distribution chain is working satisfactorily, the hotels and hotel companies succeed and contrary to it, if they don't perform efficiently they suffer. This strengthens the hypothesis that tour operators and travel agents are customers for the product of hotels and hotel companies. This calls for a harmonious working relationships with the middlemen so that the hotel companies are not to face the multi-dimensional problems.
For the hotel companies working on a large-scale, it is pertinent to select the best channel alternative. Of course, the most profitable channel is considered to be the best channel. But at the same time, it is also right to mention that in addition to profitability, we also find satisfaction to users playing a decisive role in the entire process and the world class middlemen need to perceive it. In view of the above, the hotel companies need to think about one-level or two-level distribution system.
This is due mainly to the fact that they are supposed to transmit substantial information to the prospects, such as conventional customer access, providing brochure and leaflets and focusing on their services products, displaying and merchandising opportunities, itinerary planning, ancillary services, such as insurance, advice on other peripheral services, passport issues, visa issues, serving as marketing intelligence for hotel companies, supplementing hotel's promotional activities and lodging and redressing complaints from customers.
Because of the choice and flexibility of distribution channels in service products in general and the hotel products in particular, the strategic choice between internal and external selling, domestic and international! selling, direct and indirect selling occupy a place of significance. The world class hotel professionals are supposed to make the decisions sound so that the process of distribution is made cost effective.
In addition, it is also important that they think about locational points-since of late the high spending tourists prefer cottages located in the outskirts on even in villages. In an age of information explosion, the distance carries no meaning if well developed transportation facilities are available
This is a process of direct distribution without any middlemen. The hotels book, confirm and cancel with the help of their own system.
One level distribution
We find one-level distribution system where between the hotel companies and their ultimate users, we find travel agents responsible for distributing or processing the services.
Two-level Distribution System
The aforesaid facts and figures make it clear that all the three systems of distribution are found important to the hotel companies- They are supposed to seek the co-operation of channels failing which the task of increasing or optimizing the occupancy ratio would be much more difficult. Innovation of product can't be the lone solution for demand stimulation. Innovation in distribution occupies a place of outstanding significance. We can't negate the positive contributions of distribution processes in improving or degenerating the quality of services.
Of course, the small hotels can promote their business even without taking the support of a distribution chain but so far as the big hotels and hotel companies are concerned they can't work if the travel agents and tour operators don't make available to them the quality services. Building and maintaining the cooperation of middlemen is a critical decision making area which requires more professional excellence.
If the distribution chain is working satisfactorily, the hotels and hotel companies succeed and contrary to it, if they don't perform efficiently they suffer. This strengthens the hypothesis that tour operators and travel agents are customers for the product of hotels and hotel companies. This calls for a harmonious working relationships with the middlemen so that the hotel companies are not to face the multi-dimensional problems.
For the hotel companies working on a large-scale, it is pertinent to select the best channel alternative. Of course, the most profitable channel is considered to be the best channel. But at the same time, it is also right to mention that in addition to profitability, we also find satisfaction to users playing a decisive role in the entire process and the world class middlemen need to perceive it. In view of the above, the hotel companies need to think about one-level or two-level distribution system.
This is due mainly to the fact that they are supposed to transmit substantial information to the prospects, such as conventional customer access, providing brochure and leaflets and focusing on their services products, displaying and merchandising opportunities, itinerary planning, ancillary services, such as insurance, advice on other peripheral services, passport issues, visa issues, serving as marketing intelligence for hotel companies, supplementing hotel's promotional activities and lodging and redressing complaints from customers.
Because of the choice and flexibility of distribution channels in service products in general and the hotel products in particular, the strategic choice between internal and external selling, domestic and international! selling, direct and indirect selling occupy a place of significance. The world class hotel professionals are supposed to make the decisions sound so that the process of distribution is made cost effective.
In addition, it is also important that they think about locational points-since of late the high spending tourists prefer cottages located in the outskirts on even in villages. In an age of information explosion, the distance carries no meaning if well developed transportation facilities are available