Avery Dennison Corporation is a major[weasel words] global manufacturer and distributor of pressure sensitive adhesive materials (such as self-adhesive labels), office products, and various paper products.
The company was originally founded in Los Angeles in 1935 as Kum Kleen Products, a partnership of Mr. and Mrs. R.S. Avery. The name was changed to Avery Adhesives in 1937. In 1946 the company was incorporated as Avery Adhesive Label Corp., and the name was subsequently changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964. The name was changed again to Avery International Corporation in 1976, and it became Avery Dennison after the company merged with Dennison Manufacturing in 1990.
The company is currently headquartered in Pasadena, California. As of 2008, Avery ranked 376 in the Fortune 500 list with total sales of $6.7 billion. Avery Dennison's pivotal line of products are found in their Pressure-Sensitive Materials segment, responsible for 54% of sales. Avery currently employs 36,000 men and women all over the world, with manufacturing and distribution facilities in over 60 countries. Avery Dennison's first overseas subsidiary was established in Holland in 1955.
The Company operates through four segments:
The Pressure-sensitive Materials segment manufactures and sells pressure-sensitive roll label materials, films for graphic applications, reflective highway safety products, performance polymers, and extruded films.
The Office and Consumer Products segment manufactures and sells various office and consumer products, including labels, binders, dividers, sheet protectors, and writing instruments.
The Retail Information Services segment designs, manufactures, and sells various price marking and brand identification products, including tickets, graphic and barcode tags and labels, woven and printed labels, and related supplies and equipment.
Other Specialty Products segment provides automotive and industrial products, RFID tags and inserts, specialty tape, security printing and performance films
Avery merged in 1990 with the Dennison Manufacturing Company, located in Framingham, Massachusetts which was founded in 1844 as a jewelry and watch box manufacturing company by Aaron Lufkin Dennison, who later became the pioneer[peacock term] of the American System of Watch Manufacturing. Five years later Aaron turned the Dennison Manufacturing Company over to his younger brother, Eliphalet Whorf Dennison, who took over and developed the company into a sizable[weasel words] industrial enterprise.
Distribution Strategy
Pasadena, Calif. – Avery Dennison has given its business units new names to communicate their focus on market-driven solutions that help make brands more inspiring and the world more intelligent.
The company’s largest business unit, Roll Materials, becomes Label and Packaging Materials (LPM) to reflect the fact that its innovations in self-adhesive technology extend beyond labeling to packaging applications and solutions.
Retail Information Services is now Retail Branding and Information Solutions (RBIS) to reflect its comprehensive suites of products and services for retailers and apparel brands, while Office Products becomes Office and Consumer Products to reflect the relevance of its organization and identification solutions to the home as well as the office.
Graphics and Reflective Products becomes Graphics and Reflective Solutions; and Specialty Tape Division becomes Performance Tapes. The company’s Specialty Converting Division, which includes Industrial and Automotive Products, Performance Films, Business Media and Security Printing, is now Designed and Engineered Solutions. Medical Products, the RFID Division, and Automotive are now Medical Solutions, RFID, and Automotive Solutions respectively.
The names first appeared in the company’s online 2010 Year in Review, which is available at www.averydennison.com/2010review. Titled “Inspired Brands. Intelligent World,” the review reflects the company’s vision for achieving customer satisfaction and sales and earnings growth through innovative, high-performance materials, technology and solutions.
The company was originally founded in Los Angeles in 1935 as Kum Kleen Products, a partnership of Mr. and Mrs. R.S. Avery. The name was changed to Avery Adhesives in 1937. In 1946 the company was incorporated as Avery Adhesive Label Corp., and the name was subsequently changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964. The name was changed again to Avery International Corporation in 1976, and it became Avery Dennison after the company merged with Dennison Manufacturing in 1990.
The company is currently headquartered in Pasadena, California. As of 2008, Avery ranked 376 in the Fortune 500 list with total sales of $6.7 billion. Avery Dennison's pivotal line of products are found in their Pressure-Sensitive Materials segment, responsible for 54% of sales. Avery currently employs 36,000 men and women all over the world, with manufacturing and distribution facilities in over 60 countries. Avery Dennison's first overseas subsidiary was established in Holland in 1955.
The Company operates through four segments:
The Pressure-sensitive Materials segment manufactures and sells pressure-sensitive roll label materials, films for graphic applications, reflective highway safety products, performance polymers, and extruded films.
The Office and Consumer Products segment manufactures and sells various office and consumer products, including labels, binders, dividers, sheet protectors, and writing instruments.
The Retail Information Services segment designs, manufactures, and sells various price marking and brand identification products, including tickets, graphic and barcode tags and labels, woven and printed labels, and related supplies and equipment.
Other Specialty Products segment provides automotive and industrial products, RFID tags and inserts, specialty tape, security printing and performance films
Avery merged in 1990 with the Dennison Manufacturing Company, located in Framingham, Massachusetts which was founded in 1844 as a jewelry and watch box manufacturing company by Aaron Lufkin Dennison, who later became the pioneer[peacock term] of the American System of Watch Manufacturing. Five years later Aaron turned the Dennison Manufacturing Company over to his younger brother, Eliphalet Whorf Dennison, who took over and developed the company into a sizable[weasel words] industrial enterprise.
Distribution Strategy
Pasadena, Calif. – Avery Dennison has given its business units new names to communicate their focus on market-driven solutions that help make brands more inspiring and the world more intelligent.
The company’s largest business unit, Roll Materials, becomes Label and Packaging Materials (LPM) to reflect the fact that its innovations in self-adhesive technology extend beyond labeling to packaging applications and solutions.
Retail Information Services is now Retail Branding and Information Solutions (RBIS) to reflect its comprehensive suites of products and services for retailers and apparel brands, while Office Products becomes Office and Consumer Products to reflect the relevance of its organization and identification solutions to the home as well as the office.
Graphics and Reflective Products becomes Graphics and Reflective Solutions; and Specialty Tape Division becomes Performance Tapes. The company’s Specialty Converting Division, which includes Industrial and Automotive Products, Performance Films, Business Media and Security Printing, is now Designed and Engineered Solutions. Medical Products, the RFID Division, and Automotive are now Medical Solutions, RFID, and Automotive Solutions respectively.
The names first appeared in the company’s online 2010 Year in Review, which is available at www.averydennison.com/2010review. Titled “Inspired Brands. Intelligent World,” the review reflects the company’s vision for achieving customer satisfaction and sales and earnings growth through innovative, high-performance materials, technology and solutions.
Last edited: