Amazon.com, Inc. is a US-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is the largest online retailer in the United States, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010.
Jeff Bezos founded Amazon.com, Inc. in 1994 and the site went online in 1995. The company was originally named Cadabra, Inc., but the name was changed when it was discovered that people sometimes heard the name as "Cadaver". The name Amazon.com was chosen because the Amazon River is one of the largest rivers in the world and so the name suggests large size, and also in part because it starts with "A" and therefore would show up near the beginning of alphabetical lists. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Italy, Japan, and China. It also provides international shipping to certain countries for some of its products.
Distribution Strategy and channels
Manufacturing firms unless they wish to assume the burden of selling their products directly use external distribution and marketing channels, otherwise known as intermediaries. Intermediaries, which help the product to the end consumer, include:
1) Sales agent.
2) Manufacturer’s representatives
3) brokers
4) distributors
5) selling agencies
6) wholesalers’
7) trading houses among business
Intermediaries are used as go-between because the manufacturing company may ot be as familiar with the market situation in various areas of the country as they would like to be. And thus could use some direction in their overall marketing effort and because they don’t have the resources themselves to setup their own sales force.
It does intensive distribution by
1) Newspapers
2) Most fast moving consumer goods you see in the newsstand
3) Photo processing shops
Normal distribution through
1)Better market coverage than exclusive distribution
2)More control and less cost than intensive distribution
3)Concentrate effort on few productive outlets
4)Selected firms capable of carrying full product line and provide the required service
The website CDNOW is powered and hosted by Amazon. Until June 30, 2006, typing ToysRUs.com into a browser would similarly bring up amazon.com's Toys & Games tab; however, this relationship was terminated as the result of a lawsuit. Amazon also hosted and ran the website for Borders bookstores, but this ceased in 2008.
Amazon.com powers and operates retail web sites for Target, Sears Canada, Benefit Cosmetics, bebe Stores, Timex, Marks & Spencer, Mothercare, and Lacoste. For a growing number of enterprise clients, currently including the UK merchants Marks & Spencer, Benefit Cosmetics' UK entity, edeals.com, and Mothercare, Amazon provides a unified multichannel platform where a customer can seamlessly interact with some people that they call the retail website, standalone in-store terminals, or phone-based customer service agents. Amazon Web Services also powers AOL's Shop@AOL.
Jeff Bezos founded Amazon.com, Inc. in 1994 and the site went online in 1995. The company was originally named Cadabra, Inc., but the name was changed when it was discovered that people sometimes heard the name as "Cadaver". The name Amazon.com was chosen because the Amazon River is one of the largest rivers in the world and so the name suggests large size, and also in part because it starts with "A" and therefore would show up near the beginning of alphabetical lists. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Italy, Japan, and China. It also provides international shipping to certain countries for some of its products.
Distribution Strategy and channels
Manufacturing firms unless they wish to assume the burden of selling their products directly use external distribution and marketing channels, otherwise known as intermediaries. Intermediaries, which help the product to the end consumer, include:
1) Sales agent.
2) Manufacturer’s representatives
3) brokers
4) distributors
5) selling agencies
6) wholesalers’
7) trading houses among business
Intermediaries are used as go-between because the manufacturing company may ot be as familiar with the market situation in various areas of the country as they would like to be. And thus could use some direction in their overall marketing effort and because they don’t have the resources themselves to setup their own sales force.
It does intensive distribution by
1) Newspapers
2) Most fast moving consumer goods you see in the newsstand
3) Photo processing shops
Normal distribution through
1)Better market coverage than exclusive distribution
2)More control and less cost than intensive distribution
3)Concentrate effort on few productive outlets
4)Selected firms capable of carrying full product line and provide the required service
The website CDNOW is powered and hosted by Amazon. Until June 30, 2006, typing ToysRUs.com into a browser would similarly bring up amazon.com's Toys & Games tab; however, this relationship was terminated as the result of a lawsuit. Amazon also hosted and ran the website for Borders bookstores, but this ceased in 2008.
Amazon.com powers and operates retail web sites for Target, Sears Canada, Benefit Cosmetics, bebe Stores, Timex, Marks & Spencer, Mothercare, and Lacoste. For a growing number of enterprise clients, currently including the UK merchants Marks & Spencer, Benefit Cosmetics' UK entity, edeals.com, and Mothercare, Amazon provides a unified multichannel platform where a customer can seamlessly interact with some people that they call the retail website, standalone in-store terminals, or phone-based customer service agents. Amazon Web Services also powers AOL's Shop@AOL.
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