The Allstate Corporation is the second-largest personal lines insurer in the United States (behind State Farm) and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.
Allstate sponsors many sporting events, including the Allstate Sugar Bowl, the Allstate 400 at the Brickyard NASCAR race, and the United States Olympic Committee. In 2009, Allstate's total revenue was $32 billion, of which $26.2 billion came from Property Liability.
In 1925, Sears, Roebuck & Co. held a national contest to decide the name of a new brand of car tires. After over two million name submissions, "Allstate" was chosen as the winner; the trademark was adopted the very next year. The tires success in both the catalog and retail stores, prompted Sears Chairman General Robert E. Wood to praise the Allstate tire's contribution to Sears' retail store success.
The idea for Allstate Insurance Company came during a bridge game on a commuter train in 1930, when insurance broker Carl L. Odell proposed to Wood, his neighbor, the idea of selling auto insurance by direct mail. The idea appealed to Wood, and he passed the proposal to the Sears board of directors, which approved it. Allstate Insurance Company, named after Sears’ tire brand, went into business on April 17, 1931, offering auto insurance by direct mail and through the Sears catalog.
Lessing J. Rosenwald was Allstate's first board chairman, and Odell was named vice president and secretary.
In 1933, at the Century of Progress World’s Fair in Chicago, Allstate’s Richard E. Roskam sold insurance at a booth in the Sears pavilion. In 1934, Allstate opened its first permanent sales office in a Chicago Sears store.
Distribution Strategy
Television
In NASCAR commercials only Haysbert's voice is heard. More recently however his commercials have combined the two with "That's Allstate's stand. Are you in good hands?" which is the company's slogan in the form of a question. Other advertisements feature and NASCAR Sprint Cup Series driver Kasey Kahne and three female fans who follow him and have romantic fantasies of meeting Kahne and having as a love interest. Also they embarrass themselves and hit Kahne's car by accident. In the latest installment, it features Kasey Kahne's car customized with hearts and blue paint scheme and Kahne dancing in his driving suit. In 2009 Allstate used the Neil Sedaka song "Breaking Up Is Hard to Do" in television commercials to promote Allstate's car insurance. Breaking up is hard to do, the ads averred, unless one has an Allstate agent to undertake the deed for the customer, switching from another insurer to Allstate. The viewer learned that "Breaking up is easy to do" as reassured on the screen by Haysbert.
In the summer of 2010, Allstate started a new campaign that features Dean Winters as a character called "Mayhem". In the commercials, Mayhem is seen causing various situations that may or may not be covered by auto insurance, that Allstate assures would be covered under their own insurance. Haysbert's voiceovers typically end the commercials, and Allstate has stated that Haysbert will continue to appear for Allstate in addition to Winters.
Social Media
In January of 2011, Allstate released The Lines, a multi-episode tv drama web series starring actors Teresa Cesario, Kyle Sandgate-Blix, Jackson Schultz, Bridgette Pechman, Chase Maser, and Corey Doyle cast as High-School seniors. The series, filmed in the style of a television drama, depicts the cast in common situations facing teens with respect to driving (Texting while driving in particular). The series appears aimed at promoting interest and support in favor of responsible teen driving and road-safety in general. The Lines spans a total of 8 episodes, each 6-8 minutes in length. Allstate and other large corporations are attracted to the rapid growth of social media for use in their advertising campaigns.
In this new role, Slawin will have responsibility for all of Allstate Financial's distribution channels including independent agents, financial institutions, Broker-Dealers and workplace. He will also have responsibility for Allstate Bank and Allstate Financial strategy.
Slawin holds a bachelors in business from Indiana University and a masters in business administration from Northwestern Kellogg School of Business.
The Allstate Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate helps individuals in more than 16 million households protect what they have today and better prepare for tomorrow through more than 13,600 exclusive agencies and financial specialists in the U.S. and Canada. Customers can access Allstate products and services through Allstate agencies, or in select states at allstate.com and 1-800 Allstate®. EncompassSM and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. Allstate Financial Group provides life insurance, annuity, retirement, banking and investment products through distribution channels that include Allstate agencies, independent agencies, financial institutions and broker-dealers
Allstate provides insurance products to more than 17 million households through a distribution network that utilizes a total of approximately 14,800 exclusive agencies and exclusive financial specialists in the United States and Canada. Allstate has a multiple channel alternative distribution system utilizing financial institutions (banks), independent agents, brokers, broker-dealers, the internet and telephone sales. The primary business of Allstate is private passenger automobile insurance and homeowner’s insurance in the U.S. It ranks second in both of these businesses with about 11% or 12% market share respectively (State Farm is first at 18% and 22%). In 2006, standard auto insurance policies accounted for about 61% of Allstate’s premium, non-standard auto for 5%, homeowner’s coverages for 24% and other lines for the remaining 10%. For Allstate’s auto and homeowner’s insurance business, the states which accounted for the most 2006 premium are California (10.9%), New York (10.1%), Texas (9.7%), Florida (9.4%) and Pennsylvania (5.2%).
Allstate sponsors many sporting events, including the Allstate Sugar Bowl, the Allstate 400 at the Brickyard NASCAR race, and the United States Olympic Committee. In 2009, Allstate's total revenue was $32 billion, of which $26.2 billion came from Property Liability.
In 1925, Sears, Roebuck & Co. held a national contest to decide the name of a new brand of car tires. After over two million name submissions, "Allstate" was chosen as the winner; the trademark was adopted the very next year. The tires success in both the catalog and retail stores, prompted Sears Chairman General Robert E. Wood to praise the Allstate tire's contribution to Sears' retail store success.
The idea for Allstate Insurance Company came during a bridge game on a commuter train in 1930, when insurance broker Carl L. Odell proposed to Wood, his neighbor, the idea of selling auto insurance by direct mail. The idea appealed to Wood, and he passed the proposal to the Sears board of directors, which approved it. Allstate Insurance Company, named after Sears’ tire brand, went into business on April 17, 1931, offering auto insurance by direct mail and through the Sears catalog.
Lessing J. Rosenwald was Allstate's first board chairman, and Odell was named vice president and secretary.
In 1933, at the Century of Progress World’s Fair in Chicago, Allstate’s Richard E. Roskam sold insurance at a booth in the Sears pavilion. In 1934, Allstate opened its first permanent sales office in a Chicago Sears store.
Distribution Strategy
Television
In NASCAR commercials only Haysbert's voice is heard. More recently however his commercials have combined the two with "That's Allstate's stand. Are you in good hands?" which is the company's slogan in the form of a question. Other advertisements feature and NASCAR Sprint Cup Series driver Kasey Kahne and three female fans who follow him and have romantic fantasies of meeting Kahne and having as a love interest. Also they embarrass themselves and hit Kahne's car by accident. In the latest installment, it features Kasey Kahne's car customized with hearts and blue paint scheme and Kahne dancing in his driving suit. In 2009 Allstate used the Neil Sedaka song "Breaking Up Is Hard to Do" in television commercials to promote Allstate's car insurance. Breaking up is hard to do, the ads averred, unless one has an Allstate agent to undertake the deed for the customer, switching from another insurer to Allstate. The viewer learned that "Breaking up is easy to do" as reassured on the screen by Haysbert.
In the summer of 2010, Allstate started a new campaign that features Dean Winters as a character called "Mayhem". In the commercials, Mayhem is seen causing various situations that may or may not be covered by auto insurance, that Allstate assures would be covered under their own insurance. Haysbert's voiceovers typically end the commercials, and Allstate has stated that Haysbert will continue to appear for Allstate in addition to Winters.
Social Media
In January of 2011, Allstate released The Lines, a multi-episode tv drama web series starring actors Teresa Cesario, Kyle Sandgate-Blix, Jackson Schultz, Bridgette Pechman, Chase Maser, and Corey Doyle cast as High-School seniors. The series, filmed in the style of a television drama, depicts the cast in common situations facing teens with respect to driving (Texting while driving in particular). The series appears aimed at promoting interest and support in favor of responsible teen driving and road-safety in general. The Lines spans a total of 8 episodes, each 6-8 minutes in length. Allstate and other large corporations are attracted to the rapid growth of social media for use in their advertising campaigns.
In this new role, Slawin will have responsibility for all of Allstate Financial's distribution channels including independent agents, financial institutions, Broker-Dealers and workplace. He will also have responsibility for Allstate Bank and Allstate Financial strategy.
Slawin holds a bachelors in business from Indiana University and a masters in business administration from Northwestern Kellogg School of Business.
The Allstate Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate helps individuals in more than 16 million households protect what they have today and better prepare for tomorrow through more than 13,600 exclusive agencies and financial specialists in the U.S. and Canada. Customers can access Allstate products and services through Allstate agencies, or in select states at allstate.com and 1-800 Allstate®. EncompassSM and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. Allstate Financial Group provides life insurance, annuity, retirement, banking and investment products through distribution channels that include Allstate agencies, independent agencies, financial institutions and broker-dealers
Allstate provides insurance products to more than 17 million households through a distribution network that utilizes a total of approximately 14,800 exclusive agencies and exclusive financial specialists in the United States and Canada. Allstate has a multiple channel alternative distribution system utilizing financial institutions (banks), independent agents, brokers, broker-dealers, the internet and telephone sales. The primary business of Allstate is private passenger automobile insurance and homeowner’s insurance in the U.S. It ranks second in both of these businesses with about 11% or 12% market share respectively (State Farm is first at 18% and 22%). In 2006, standard auto insurance policies accounted for about 61% of Allstate’s premium, non-standard auto for 5%, homeowner’s coverages for 24% and other lines for the remaining 10%. For Allstate’s auto and homeowner’s insurance business, the states which accounted for the most 2006 premium are California (10.9%), New York (10.1%), Texas (9.7%), Florida (9.4%) and Pennsylvania (5.2%).
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