Aleris International is a producer of aluminum rolled and extruded products, recycled aluminum, and specification aluminum alloymanufacturing. It headquarters are in Beachwood, Ohio, a suburb of Cleveland, and it has access to 40 production facilities across the world.
Aleris was formed in 2004 through the merger of Commonwealth Industries, Inc. and IMCO Recycling Inc.
In February 2009, the US Justice Department filed suit against Aleris alleging that 15 of its plants had violated the Clean Air Act by emission of pollutants. In August 2009, Aleris settled the suit with the government, and agreed to pay a $4.6 million fine and spend an additional $4.2 million on new pollution controls at its plants.
Distribution Strategy
Aleris filed for Chapter 11 bankruptcy on 12 February 2009.[4] It announced plans in May 2010 to exit bankruptcy as a privately-held company owned by investment funds of Apollo Management, Oaktree Capital Management, and Sankaty Advisors.
Industries
• Aerospace
• Automotive
• Construction
• Distribution
• Heat Exchangers & HVAC
• Military / Defense
• Packaging
• Transportation
A number of alternate 'channels' of distribution is available:
Distributor, who sells to retailers,
Retailer (also called dealer or reseller), who sells to end customers
Advertisement typically used for consumption goods
Distribution channels may not be restricted to physical products alice from producer to consumer in certain sectors, since both direct and indirect channels may be used. Hotels, for example, may sell their services (typically rooms) directly or through travel agents, tour operators, airlines, tourist boards, centralized reservation systems, etc. process of transfer the products or services from Producer to Customer or end user.
There have also been some innovations in the distribution of services. For example, there has been an increase in franchising and in rental services - the latter offering anything from televisions through tools. There has also been some evidence of service integration, with services linking together, particularly in the travel and tourism sectors. For example, links now exist between airlines, hotels and car rental services. In addition, there has been a significant increase in retail outlets for the service sector. Outlets such as estate agencies and building society offices are crowding out traditional grocers from major shopping areas.
Channel decisions
Channel Sales is nothing but a chain for to market a product through different sources.
Channel strategy
Gravity & Gravity
Push and Pull strategy
Product (or service)
Cost
Consumer location
Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to the distribution of a good from one business to another. It can be factory to supplier, supplier to retailer, or retailer to end customer. It is defined as a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the 'distribution chain' or the 'channel.' Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user.
Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as
"all the organisations through which a product must pass between its point of production and consumption"
Why does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to.
The answer lies in efficiency of distribution costs. Intermediaries are specialists in selling. They have the contacts, experience and scale of operation which means that greater sales can be achieved than if the producing business tried run a sales operation itself.
Functions of a Distribution Channel
The main function of a distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions:
Information Gathering and distributing market research and intelligence - important for marketing planning
Promotion Developing and spreading communications about offers
Contact Finding and communicating with prospective buyers
Matching Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Negotiation Reaching agreement on price and other terms of the offer
Physical distribution Transporting and storing goods
Financing Acquiring and using funds to cover the costs of the distribution channel
Risk taking Assuming some commercial risks by operating the channel (e.g. holding stock)
All of the above functions need to be undertaken in any market. The question is - who performs them and how many levels there need to be in the distribution channel in order to make it cost effective.
"To be the best company in the world, we must be the best company within our communities."
Aleris was formed in 2004 through the merger of Commonwealth Industries, Inc. and IMCO Recycling Inc.
In February 2009, the US Justice Department filed suit against Aleris alleging that 15 of its plants had violated the Clean Air Act by emission of pollutants. In August 2009, Aleris settled the suit with the government, and agreed to pay a $4.6 million fine and spend an additional $4.2 million on new pollution controls at its plants.
Distribution Strategy
Aleris filed for Chapter 11 bankruptcy on 12 February 2009.[4] It announced plans in May 2010 to exit bankruptcy as a privately-held company owned by investment funds of Apollo Management, Oaktree Capital Management, and Sankaty Advisors.
Industries
• Aerospace
• Automotive
• Construction
• Distribution
• Heat Exchangers & HVAC
• Military / Defense
• Packaging
• Transportation
A number of alternate 'channels' of distribution is available:
Distributor, who sells to retailers,
Retailer (also called dealer or reseller), who sells to end customers
Advertisement typically used for consumption goods
Distribution channels may not be restricted to physical products alice from producer to consumer in certain sectors, since both direct and indirect channels may be used. Hotels, for example, may sell their services (typically rooms) directly or through travel agents, tour operators, airlines, tourist boards, centralized reservation systems, etc. process of transfer the products or services from Producer to Customer or end user.
There have also been some innovations in the distribution of services. For example, there has been an increase in franchising and in rental services - the latter offering anything from televisions through tools. There has also been some evidence of service integration, with services linking together, particularly in the travel and tourism sectors. For example, links now exist between airlines, hotels and car rental services. In addition, there has been a significant increase in retail outlets for the service sector. Outlets such as estate agencies and building society offices are crowding out traditional grocers from major shopping areas.
Channel decisions
Channel Sales is nothing but a chain for to market a product through different sources.
Channel strategy
Gravity & Gravity
Push and Pull strategy
Product (or service)
Cost
Consumer location
Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to the distribution of a good from one business to another. It can be factory to supplier, supplier to retailer, or retailer to end customer. It is defined as a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the 'distribution chain' or the 'channel.' Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user.
Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as
"all the organisations through which a product must pass between its point of production and consumption"
Why does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to.
The answer lies in efficiency of distribution costs. Intermediaries are specialists in selling. They have the contacts, experience and scale of operation which means that greater sales can be achieved than if the producing business tried run a sales operation itself.
Functions of a Distribution Channel
The main function of a distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions:
Information Gathering and distributing market research and intelligence - important for marketing planning
Promotion Developing and spreading communications about offers
Contact Finding and communicating with prospective buyers
Matching Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Negotiation Reaching agreement on price and other terms of the offer
Physical distribution Transporting and storing goods
Financing Acquiring and using funds to cover the costs of the distribution channel
Risk taking Assuming some commercial risks by operating the channel (e.g. holding stock)
All of the above functions need to be undertaken in any market. The question is - who performs them and how many levels there need to be in the distribution channel in order to make it cost effective.
"To be the best company in the world, we must be the best company within our communities."
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