rohiniu

Rohini Upadhyay
Alaska Air Group Inc., is an aviation holding firm / corporation based in SeaTac, Washington which owns two certificated airlines operating in the United States: Alaska Airlines and Horizon Air. In 1985, it was formed and a year later the holding company acquired Horizon Air and Jet America Airlines. Jet America Airlines, and their employees were merged into Alaska Airlines in 1987. Alaska Air Group has no relationship to JetAmerica, an airline proposed in 2009. Alaska Air Group subsidiaries employed 9,866 staff as recently as 2007, but have cut that number back substantially by 2008. It remains undetermined how many employees actually work for Alaska Air Group itself. Alaska Airlines operates only U.S. built Boeing aircraft with up to 172 seats while Horizon operates only Canadian built Bombardier aircraft with up to 76 seats. The separation of the two companies is not due to "Scope Clauses," as is the case with other similar holding companies and their airlines such as Mesa Air Group and Freedom Airlines or Republic Airways Holdings and Shuttle America. Alaska Air Group is the parent company and holding company of both independently "branded" Alaska Airlines and Horizon Air operations.

Distribution Strategy
Alaska Airlines announced today it is expanding service from the Bay Area to Hawaii, with daily flights between both Oakland and San Jose, Calif., and Kahului, Hawaii, on the island of Maui, starting June 5, 2011. The airline currently operates four weekly flights between Oakland and Maui and three weekly flights between San Jose and Maui. With the increase to daily service, Alaska Airlines will offer 35 flights a week from the Bay Area and Sacramento, Calif., to Hawaii.
At the same time, the carrier is discontinuing service between San Jose, Calif., and Austin, Texas, effective May 6, 2011. Alaska will continue its nonstop daily service between Seattle and Austin.
"We wanted to align our San Jose and Bay Area service with our overall West Coast strategy," said Joe Sprague, Alaska Airlines' vice president of marketing. "We're very committed to the Bay Area and expanding our Maui service to daily flights is a great benefit for our customers."

Currently support all hiring for Maintenance, Engineering, Safety, and Flight Operations, Sales, Inflight and Marketing divisions. (Entry level to Senior Level)
· Manage Staffing allocation and established reporting system for recruiter requisition volume
· Develop Sourcing Strategies and assist/train recruiters on developing strategies for hard to fill positions and encourage out of the box thinking when building talent pipelines.
· Continue to manage media buy to determine advertising vendors for each year. I also review new and current vendors by analyzing ATS reports and the success of each advertising campaign.
· Build external network of resources and prospects through Linkedin, Career/Diversity fairs, and networking events.
· Research best practices for media and social network strategy to be able to consult with Recruiters and Generalists on their sourcing needs including executive searches.
· Assisted in establishing a structured recruitment process for management level positions to include: requisition reviews with hiring managers, sourcing and advertising strategy, resume reviews, phone screens/interviews; initial interview, panel interview, and final interview process.
· Mentor Recruitment staff on proper execution of recruiting lifecycle
· Attend Northwest Recruiter Association luncheons quarterly to stay up to speed on best practices and new technology and to network with other Recruiters.
 
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