Aflac Incorporated (pronounced /ˈæflæk/) is the largest provider of supplemental insurance in the United States, founded in 1955 and based in Columbus, Georgia. In the United States, Aflac underwrites a wide range of insurance policies, but is perhaps more known for its payroll deduction insurance coverage, which pays cash benefits when a policyholder has a covered accident or illness. The company states it insures "one of four Japanese households" and is "the largest life insurer in Japan in terms of individual insurance policies in force". Aflac is also well known for its supplemental medical policies.
Aflac currently is the number one Supplemental Health provider in the U.S., followed closely by Allstate Workplace Division.
Aflac has a field force of over 70,000 agents in the U.S.
In 2009, Aflac acquired Continental American Insurance Company to expand its coverage beyond voluntary benefits alone.
The company was founded by three brothers, John, Paul and Bill Amos, in Columbus, Georgia, in 1955, as American Family Life Insurance Company of Columbus. In 1964, the company name was changed to American Family Life Assurance Company of Columbus.
The company, in 1990, adopted the Aflac initials, although the official name of the underwriting subsidiary remains American Family Life Assurance Company of Columbus.
The company signed 6,426 policyholders in its first year. Aflac pioneered cancer insurance in 1958. Beginning in 1964, the company decided to focus sales on worksite settings, eventually through policies sponsored by employers and funded through payroll deductions. By 2003, more than 98% of Aflac policies in the United States were issued on a payroll deduction basis, making the company a leader in that approach to policy distribution. In 1973, Aflac established a holding company, the American Family Corporation.
Distribution Strategy
Miami-based Hispanic Digital Network (HDN) (http://www.hdnweb.com), launched in 2003 and acquired by PR Newswire (http://www.prnewswire.com) in 2008, is the nation's first and largest Internet advertising network of U.S. Hispanic local media. HDN provides Hispanic-focused publications nationwide with free, customized news websites, free web hosting and free ad serving. HDN has built dynamic websites for over 85 Hispanic newspapers and magazines. All of HDN's Web sites are Internet Advertising Bureau-compliant and capable of serving Rich Media formats (http://www.iab.net). HDN serves the business needs of Hispanic agencies and advertisers by offering one dedicated service that can buy, sell and manage Internet-only media campaigns that involve hundreds of small and large Hispanic publications. For more information about HDN's advertising solutions, visit: http://www.hdnweb.com/mediakit/2009.pdf. PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
When AFLAC was planning a new customer service center on the campus of its worldwide headquarters, they turned to an HVAC manufacturer they knew they could trust. A 20-year service relationship had proven Carrier’s technical expertise and responsiveness. Carrier has always been there when AFLAC needs them, and it’s easy to do repeat business with a company when you have that good relationship.
Aflac currently is the number one Supplemental Health provider in the U.S., followed closely by Allstate Workplace Division.
Aflac has a field force of over 70,000 agents in the U.S.
In 2009, Aflac acquired Continental American Insurance Company to expand its coverage beyond voluntary benefits alone.
The company was founded by three brothers, John, Paul and Bill Amos, in Columbus, Georgia, in 1955, as American Family Life Insurance Company of Columbus. In 1964, the company name was changed to American Family Life Assurance Company of Columbus.
The company, in 1990, adopted the Aflac initials, although the official name of the underwriting subsidiary remains American Family Life Assurance Company of Columbus.
The company signed 6,426 policyholders in its first year. Aflac pioneered cancer insurance in 1958. Beginning in 1964, the company decided to focus sales on worksite settings, eventually through policies sponsored by employers and funded through payroll deductions. By 2003, more than 98% of Aflac policies in the United States were issued on a payroll deduction basis, making the company a leader in that approach to policy distribution. In 1973, Aflac established a holding company, the American Family Corporation.
Distribution Strategy
Miami-based Hispanic Digital Network (HDN) (http://www.hdnweb.com), launched in 2003 and acquired by PR Newswire (http://www.prnewswire.com) in 2008, is the nation's first and largest Internet advertising network of U.S. Hispanic local media. HDN provides Hispanic-focused publications nationwide with free, customized news websites, free web hosting and free ad serving. HDN has built dynamic websites for over 85 Hispanic newspapers and magazines. All of HDN's Web sites are Internet Advertising Bureau-compliant and capable of serving Rich Media formats (http://www.iab.net). HDN serves the business needs of Hispanic agencies and advertisers by offering one dedicated service that can buy, sell and manage Internet-only media campaigns that involve hundreds of small and large Hispanic publications. For more information about HDN's advertising solutions, visit: http://www.hdnweb.com/mediakit/2009.pdf. PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
When AFLAC was planning a new customer service center on the campus of its worldwide headquarters, they turned to an HVAC manufacturer they knew they could trust. A 20-year service relationship had proven Carrier’s technical expertise and responsiveness. Carrier has always been there when AFLAC needs them, and it’s easy to do repeat business with a company when you have that good relationship.
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