AccuQuote is a life insurance quotes provider based in United States. It was established by Byron Udell in 1994. The company is headquartered outside Chicago in Wheeling, Illinois and has a satellite branch office in Golden, Colorado. Prior to AccuQuote, Byron Udell founded Byron Udell & Associates in 1986 which was focused mainly on helping wealthy individuals and families with their life insurance and estate planning needs. In 1994, Udell expanded his vision and was determined to provide the general public with an easy way to find quotes. This idea compelled Udell to form AccuQuote and provides the consumer simple ways to organize their life insurance records.
In the video below, the company’s VP of marketing and business development, Sean Cheyney, offers examples of how the company uses social medial and measures success.
Distribution Strategy
It launched campaign, the monthly lead volume grew to over 1000 new policy applicants. The client has reported very strong lead quality, with a high percentage of the leads consistently converting into new confirmed policies. To augment AccuQuote’s growing CPL program, Direct Agents is currently executing and managing buys for targeted CPM web ad placements.
The following are some key takeaways:
1)Life Insurance Education – Give something of value to the community, try to avoid posts that contain a “call to action” message
2)Recruiting – Use social media to recruit and connect, save money over traditional channels
3)Strategic Partnerships – Use social media to drive strategic partnerships, use an integrated approach
PR – Use Twitter, follow reporters that typically cover the company and industry and allow them to follow you
4)Tools – Use tools like TweetDeck and Twitter Search to help manage your social media efforts. Applications like SiteCatalyst from Omniture help track and measure success.
The company has been blogging for 4-5 years. Company bloggers currently post 5-7 educational articles each week. The CEO contributes several posts each week. An estimated 2% of all leads are a result of organic traffic because of their blogging efforts. Within 1.5 years of the blog’s launch, leads resulted in mid-six figures in revenue.
AccuQuote, has chosen zanox, global market leader in performance-based multichannel commerce, for its nationwide affiliate marketing program. Via its extensive network of online partners, zanox will drive consumers to AccuQuote’s free life insurance quote-comparison service. The program works on a pay-per-result basis, ensuring that AccuQuote only pays commission for qualified leads, not click-throughs.
In addition to paying commission to publishers for qualified leads, AccuQuote will reward the two top-performing partners in the first two quarters of 2007 with a five-day vacation in Cancun, Mexico.
The program uses the zanox-PRM affiliate marketing solution. The solution is based on zanox’s sophisticated technology that automatically tracks results, handles commission payments and gives the advertiser real-time, transparent access to the status of a campaign. zanox-PRM forms part of the company’s comprehensive zanox XS platform for multichannel commerce that includes loyalty programs, refer-a-friend programs, shopping portals and search engine management.
Sean Cheyney, AccuQuote’s vice president of marketing and business development, commented: “Our goal is to make the process of buying life insurance as easy as possible for our customers. We do that by combining instant online quotes with the personal service of seasoned, experienced professionals. It was therefore very important to us to find an affiliate marketing partner that placed the same emphasis on customer service as we do – and we found that in zanox.”
In the video below, the company’s VP of marketing and business development, Sean Cheyney, offers examples of how the company uses social medial and measures success.
Distribution Strategy
It launched campaign, the monthly lead volume grew to over 1000 new policy applicants. The client has reported very strong lead quality, with a high percentage of the leads consistently converting into new confirmed policies. To augment AccuQuote’s growing CPL program, Direct Agents is currently executing and managing buys for targeted CPM web ad placements.
The following are some key takeaways:
1)Life Insurance Education – Give something of value to the community, try to avoid posts that contain a “call to action” message
2)Recruiting – Use social media to recruit and connect, save money over traditional channels
3)Strategic Partnerships – Use social media to drive strategic partnerships, use an integrated approach
PR – Use Twitter, follow reporters that typically cover the company and industry and allow them to follow you
4)Tools – Use tools like TweetDeck and Twitter Search to help manage your social media efforts. Applications like SiteCatalyst from Omniture help track and measure success.
The company has been blogging for 4-5 years. Company bloggers currently post 5-7 educational articles each week. The CEO contributes several posts each week. An estimated 2% of all leads are a result of organic traffic because of their blogging efforts. Within 1.5 years of the blog’s launch, leads resulted in mid-six figures in revenue.
AccuQuote, has chosen zanox, global market leader in performance-based multichannel commerce, for its nationwide affiliate marketing program. Via its extensive network of online partners, zanox will drive consumers to AccuQuote’s free life insurance quote-comparison service. The program works on a pay-per-result basis, ensuring that AccuQuote only pays commission for qualified leads, not click-throughs.
In addition to paying commission to publishers for qualified leads, AccuQuote will reward the two top-performing partners in the first two quarters of 2007 with a five-day vacation in Cancun, Mexico.
The program uses the zanox-PRM affiliate marketing solution. The solution is based on zanox’s sophisticated technology that automatically tracks results, handles commission payments and gives the advertiser real-time, transparent access to the status of a campaign. zanox-PRM forms part of the company’s comprehensive zanox XS platform for multichannel commerce that includes loyalty programs, refer-a-friend programs, shopping portals and search engine management.
Sean Cheyney, AccuQuote’s vice president of marketing and business development, commented: “Our goal is to make the process of buying life insurance as easy as possible for our customers. We do that by combining instant online quotes with the personal service of seasoned, experienced professionals. It was therefore very important to us to find an affiliate marketing partner that placed the same emphasis on customer service as we do – and we found that in zanox.”
Last edited: