DISTRIBUTION (PLACE) DECISIONS: Soft Drink Industry
Distribution is about getting the products to the customer.
Some examples of distribution decisions include:
1. Distribution channels
2. Market coverage (inclusive, selective, or exclusive distribution)
3. Specific channel members
4. Inventory management
5. Warehousing
6. Distribution centers
7. Order processing
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8. Transportation
9. Reverse logistics
PLACE:
Frooti is the highest distributed brand in Fruit drink segment with an
85% market share in India.
Frooti reaches more than 10 lakh retail outlets through more than 1500 distributors and wholesalers directly and indirectly.
This is borne out by Parle Agro winning the Beverage Industry award for the Best Managed Supply Chain 2002 and the Highest Retail Availability in the year 2002.
Frooti’s excellent distribution system has already been proved in our market survey and analysis where 90% of the respondents agreed that Frooti is readily available to them.
Distribution is about getting the products to the customer.
Some examples of distribution decisions include:
1. Distribution channels
2. Market coverage (inclusive, selective, or exclusive distribution)
3. Specific channel members
4. Inventory management
5. Warehousing
6. Distribution centers
7. Order processing
16
8. Transportation
9. Reverse logistics
PLACE:
Frooti is the highest distributed brand in Fruit drink segment with an
85% market share in India.
Frooti reaches more than 10 lakh retail outlets through more than 1500 distributors and wholesalers directly and indirectly.
This is borne out by Parle Agro winning the Beverage Industry award for the Best Managed Supply Chain 2002 and the Highest Retail Availability in the year 2002.
Frooti’s excellent distribution system has already been proved in our market survey and analysis where 90% of the respondents agreed that Frooti is readily available to them.