Insurance has to be sold the world over. The Touch point with the ultimate customer is the distributor or the producer and the role played by them in insurance markets is critical.
It is the distributor who makes the difference in terms of the quality of advice for choice of product, servicing of policy post sale and settlement of claims.
In the Indian market, with their distinct cultural and social ethics, these conditions will play a major role in shaping the distribution channels and their effectiveness.
In today's scenario, insurance companies must move from selling insurance to marketing an essential financial product.
The distributors have to become trusted financial advisors for the clients and trusted business associates for the insurance Companies.
Challenges for insurance companies and intermediaries in India-
Building faith about company in the mind of clients.
Building personal credibility with the clients.
It is the distributor who makes the difference in terms of the quality of advice for choice of product, servicing of policy post sale and settlement of claims.
In the Indian market, with their distinct cultural and social ethics, these conditions will play a major role in shaping the distribution channels and their effectiveness.
In today's scenario, insurance companies must move from selling insurance to marketing an essential financial product.
The distributors have to become trusted financial advisors for the clients and trusted business associates for the insurance Companies.
Challenges for insurance companies and intermediaries in India-
Building faith about company in the mind of clients.
Building personal credibility with the clients.