DISTRIBUTION:-
Roma has introduced JIT (Just in Time) to its 2,500 dealers spread across the country. In order to deliver within 48 hours of the expected date of delivery, the company has put in place four regional dispatch centers, one at each regional location of the country.
The material is sent from the Central Warehouse at Delhi to the Regional Distribution Centers (RDCs) and from thereon the right production mix is made available to the branches as per their weekly plan. The new system called `Logistics Innovation’, has helped slash the cycle from order to delivery by at least two days and also reduced inventory levels of finished goods by 25-30%. For Roma, it is the dealer’s demand that is now tugging the bottom-line up.
Roma has put in place an extensive sales and service network all over India. A network comprising of 18 branch offices, over 2,500 dealers and more than 300 service centres has been put in place to reach customers. An EDI system is being implemented through a chit process, which gives the vendor the weekly purchase plan and the weekly delivery schedule and takes into account a final delivery confirmation on all the chits as per the specified format.
R&D constitutes the kernel of the company's business philosophy and by setting up an R&D Centre at Noida, the company hopes to provide its customers with breakthrough technology products tailored to meet their needs.
M.K. plans to expand its retail network to 4500 dealers by the year-end FY02. The company is setting up a specific portal, which will have at least 20% of its dealers online carrying out all transactions over the net. At present, the company has an online messaging system with 75 dealers.
The company has linked together small teams of people to be attached to its branch offices to carry out brand promotions in smaller cities and town. The number of such teams is to increase to 45 from the existing number of 21. The company will also expand its network of direct sales to 2,500 lady representatives under 50
team leaders (against the present strength of 1,000 representatives under 20 team leaders). The company plans to step up the company's presence in canteen stores departments of the Army and Naval canteen by doubling institutional sales through canteen stores department to 50,000 units from 10,000 units in FY01.
Philips of India has a well-entrenched distribution network comprising of 1,500 distributors and over 5,000 dealers while Anchor has a network of 12,000 dealers. Electrolux has a distribution reach of over 3,500 retail outlets and plans to increase its distribution network and foray into the rural markets.
OUTLOOK:-
Over the last five years, the market for Electronic Products has grown tremendously and an important catalyst has been the modern working woman. As disposable income levels rise, thanks partly to the latest Pay Commission report, aspiration levels have also spiraled upwards. Therefore, women who have to take care of both the domestic and professional front are increasingly opting for convenience appliances.
However, the family element cannot be ruled out in the purchase trends seen in Indian homes. A look at the purchase patterns of Electronic Products reveals this: While TVs and refrigerators are essentially for the whole family and enjoy a relatively higher penetration level, washing machines, microwave’s etc which is predominantly used by the woman of the household have a lower penetration as the real disposable income is low and the washing machine comes after TV and Refrigerator in the list of Priorities of consumers (As found in a survey conducted by NCAER).
The low penetration of washing machines (only 0.5% of all households in the country) is an indication of its potential. However unlike refrigerators, washing machines have remained largely an urban phenomenon. Buying of a washing machine is usually due to typical urban reasons such as shortage of
household help and lack of space for drying clothes. Besides working women, other demand drivers are an aging population, which may find it exerting to manually wash clothes.
Roma has introduced JIT (Just in Time) to its 2,500 dealers spread across the country. In order to deliver within 48 hours of the expected date of delivery, the company has put in place four regional dispatch centers, one at each regional location of the country.
The material is sent from the Central Warehouse at Delhi to the Regional Distribution Centers (RDCs) and from thereon the right production mix is made available to the branches as per their weekly plan. The new system called `Logistics Innovation’, has helped slash the cycle from order to delivery by at least two days and also reduced inventory levels of finished goods by 25-30%. For Roma, it is the dealer’s demand that is now tugging the bottom-line up.
Roma has put in place an extensive sales and service network all over India. A network comprising of 18 branch offices, over 2,500 dealers and more than 300 service centres has been put in place to reach customers. An EDI system is being implemented through a chit process, which gives the vendor the weekly purchase plan and the weekly delivery schedule and takes into account a final delivery confirmation on all the chits as per the specified format.
R&D constitutes the kernel of the company's business philosophy and by setting up an R&D Centre at Noida, the company hopes to provide its customers with breakthrough technology products tailored to meet their needs.
M.K. plans to expand its retail network to 4500 dealers by the year-end FY02. The company is setting up a specific portal, which will have at least 20% of its dealers online carrying out all transactions over the net. At present, the company has an online messaging system with 75 dealers.
The company has linked together small teams of people to be attached to its branch offices to carry out brand promotions in smaller cities and town. The number of such teams is to increase to 45 from the existing number of 21. The company will also expand its network of direct sales to 2,500 lady representatives under 50
team leaders (against the present strength of 1,000 representatives under 20 team leaders). The company plans to step up the company's presence in canteen stores departments of the Army and Naval canteen by doubling institutional sales through canteen stores department to 50,000 units from 10,000 units in FY01.
Philips of India has a well-entrenched distribution network comprising of 1,500 distributors and over 5,000 dealers while Anchor has a network of 12,000 dealers. Electrolux has a distribution reach of over 3,500 retail outlets and plans to increase its distribution network and foray into the rural markets.
OUTLOOK:-
Over the last five years, the market for Electronic Products has grown tremendously and an important catalyst has been the modern working woman. As disposable income levels rise, thanks partly to the latest Pay Commission report, aspiration levels have also spiraled upwards. Therefore, women who have to take care of both the domestic and professional front are increasingly opting for convenience appliances.
However, the family element cannot be ruled out in the purchase trends seen in Indian homes. A look at the purchase patterns of Electronic Products reveals this: While TVs and refrigerators are essentially for the whole family and enjoy a relatively higher penetration level, washing machines, microwave’s etc which is predominantly used by the woman of the household have a lower penetration as the real disposable income is low and the washing machine comes after TV and Refrigerator in the list of Priorities of consumers (As found in a survey conducted by NCAER).
The low penetration of washing machines (only 0.5% of all households in the country) is an indication of its potential. However unlike refrigerators, washing machines have remained largely an urban phenomenon. Buying of a washing machine is usually due to typical urban reasons such as shortage of
household help and lack of space for drying clothes. Besides working women, other demand drivers are an aging population, which may find it exerting to manually wash clothes.