Direct selling
Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential customers in person, through indirect means such as Tupperware parties.
The Impact of Direct Selling
What happens when you compete on price is that product quality becomes secondary. How do you get people to notice and buy your brand? The answer, quite simply, is spending lots of money on advertising and sacrificing the quality of your product.
The most cost effective way to deliver high quality products to the market is to distribute them through word-of-mouth advertising — one person tells another person about a great product experience. The same way you share a story with your neighbor about a great movie or restaurant. Word-of-mouth marketing is how companies that are part of the Direct Selling Industry operate.
Waiora is a part of this industry.
Here are some important facts about the Direct Selling Industry:
1. It is a $100 billion global industry.
2. It has had over 19 consecutive years of growth.
3. It has over 50 million distributors worldwide.
4. Its sales growth has outpaced growth in retail sales for the past 10 years.
5. Seventy-five percent of the U.S. population has purchased goods or services through direct sales (more than the total number of TV and internet-based purchases.
Network marketing companies have been in existence for over 40 years. Some of the largest corporations in the world are network marketing companies, selling a wide variety of products and services such as legal services, insurance, cosmetics and nutritional products.
Even telecommunications giants US Print, MCI, and AT&T are bringing on millions of new customers through network marketing companies. It's a dynamic and growing industry that many traditional businesses are looking at and are pursuing as an alternative distribution channel
"To be financially successful you must do the following: (1) be in business for yourself; (2) have repeat products; (3) Duplicate your efforts; (4) guarantee the product; (5) give better service than the competition; and (6) reward those who do the work."
-- J. PAUL GETTY, GETTY OIL COMPANY
This industry is doing a lot more than just growing, the industry is thriving. There are about 20 public companies in the Direct Selling Industry. And, if you look at the results of these companies, you will see that most of them are reporting record sales and revenues. And it's not confined to one specific part of the world — Asia, North America and Europe are all growing.
"Direct selling is the perfect intellectual distribution business for today's economy. A home-based business doesn't require a storefront, warehouse, employees or massive back office support operations. It only requires one person-you."
-- PAUL ZANE PILZER, AUTHOR "THE NEXT MILLIONAIRES"
Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential customers in person, through indirect means such as Tupperware parties.
The Impact of Direct Selling
What happens when you compete on price is that product quality becomes secondary. How do you get people to notice and buy your brand? The answer, quite simply, is spending lots of money on advertising and sacrificing the quality of your product.
The most cost effective way to deliver high quality products to the market is to distribute them through word-of-mouth advertising — one person tells another person about a great product experience. The same way you share a story with your neighbor about a great movie or restaurant. Word-of-mouth marketing is how companies that are part of the Direct Selling Industry operate.
Waiora is a part of this industry.
Here are some important facts about the Direct Selling Industry:
1. It is a $100 billion global industry.
2. It has had over 19 consecutive years of growth.
3. It has over 50 million distributors worldwide.
4. Its sales growth has outpaced growth in retail sales for the past 10 years.
5. Seventy-five percent of the U.S. population has purchased goods or services through direct sales (more than the total number of TV and internet-based purchases.
Network marketing companies have been in existence for over 40 years. Some of the largest corporations in the world are network marketing companies, selling a wide variety of products and services such as legal services, insurance, cosmetics and nutritional products.
Even telecommunications giants US Print, MCI, and AT&T are bringing on millions of new customers through network marketing companies. It's a dynamic and growing industry that many traditional businesses are looking at and are pursuing as an alternative distribution channel
"To be financially successful you must do the following: (1) be in business for yourself; (2) have repeat products; (3) Duplicate your efforts; (4) guarantee the product; (5) give better service than the competition; and (6) reward those who do the work."
-- J. PAUL GETTY, GETTY OIL COMPANY
This industry is doing a lot more than just growing, the industry is thriving. There are about 20 public companies in the Direct Selling Industry. And, if you look at the results of these companies, you will see that most of them are reporting record sales and revenues. And it's not confined to one specific part of the world — Asia, North America and Europe are all growing.
"Direct selling is the perfect intellectual distribution business for today's economy. A home-based business doesn't require a storefront, warehouse, employees or massive back office support operations. It only requires one person-you."
-- PAUL ZANE PILZER, AUTHOR "THE NEXT MILLIONAIRES"