Direct mailings can be as small as 2 and as large as 2 million. Getting attention with something tangible is still a very effective sales tool.
Email can create buzz with its ease of sneezing to thousands of a storyteller’s closest buddies, but a tangible flier, poster, ticket, invitation or sample DVD is, well, direct.
Direct to the eyes. Direct to the touch. Direct to the heart because it’s there. This is actually a strong element of “place” marketing.
MARKETING TO DO:
Nothing is as powerful in marketing as something tangible to hold in one’s hand. That can be a postcard, a flier, a photo, or a DVD. Early sales will benefit from tangible leave-behinds.
Email can create buzz with its ease of sneezing to thousands of a storyteller’s closest buddies, but a tangible flier, poster, ticket, invitation or sample DVD is, well, direct.
Direct to the eyes. Direct to the touch. Direct to the heart because it’s there. This is actually a strong element of “place” marketing.
MARKETING TO DO:
Nothing is as powerful in marketing as something tangible to hold in one’s hand. That can be a postcard, a flier, a photo, or a DVD. Early sales will benefit from tangible leave-behinds.