Description
It explais the presentation on digital marketing and social media websites. It covers google, adsense, blogs, four square, facebook, twitter from the marketing perspective.
Digital Marketing
A campaign for every offering, for every target, for every market.
Brief Introduction
• • • • Established on May 1, 2004 Branches > India, Singapore, Malaysia, United States and, Switzerland. Pin5torm sees enormous potential in integrated digital marketing – Understanding buyer demand by analyzing customer conversations and search patterns across time, topic and geography • Matching it to the offerings of our clients in real time, cost-effectively • Patent-pending technologies – BroadWords – BidWise – GeoTrak
BACKGROUND
? Increase in the number of Internet users worldwide from about 360 million in 2000 to nearly 1.5 billion in 2008
? No suitable substitute for search ? Big search engine like Google provides a large variety of tools in order to organize information and conduct searches
? Internet advertising: 2nd most common form of advertising used in the USA in 2007 ? Strong prospects in 2009 for Internet advertisers: increase from $21 billion in 2007 to $36.5 billion in 2011 ? Search-based ads: largest portion of Internet advertisements in the USA in 2008
About Google
? 97 % of Google's revenues derived from advertising (2008) ? No single account contributes more than 3% to net revenue
? No controlling interest of any buyer
? In Google’s system many advertisers bid on keywords
? Sell of popular keywords for much higher value per click through than not well-known topics ? Distributed approach allowing Google to attract various kinds of companies, keeping buyers’ power low
Information Repository
• Google has indexed a trillion web pages vastly more than any competitor; • Google uniquely is copying all books, photographing every street view, etc • Google can track ~90% of all Internet users, dramatically more than competitors • Google dominates in video streaming, blogging, news aggregation, Earth, etc • Google has interfaces in ~118 languages, several dozen more than competitors • Google is far ahead competitively integrating search, TV, audio, classified, etc
Google Ad sense
• Google serves advertisements based on website content, the user's geographical location, etc. • Targeted advertisement system may enroll through AdWords • Content of the advertisements is relevant to the website • AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people • Targeted at right audience • Pay per click model
Google’s scale efficiencies
Google has ~70% U.S. search market share, ~90% share in Europe.
Google’s audience is ~4x larger than Yahoo’s, ~7x times larger than Microsoft’s
Google has ~1,000,000 advertisers, Yahoo ~300,000, Microsoft ~75,000;
Network Effect
• Network effect describes how a service becomes more valuable to its users as more users use that same service.
Types:
• • • • • Benefits:
• •
The Connection Blog The Selling Blog The network Building Blog The Informative blog The Entertainment Blog
•
Low-cost alternative Updating the weblog is a much quicker Share expertise and knowledge with a larger audience
Google Analytics “The enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.”
Benefits:
• • • • Optimise marketing spend Define measurable website goals Recognise what needs to be tracked and measured Focus on results • • Track the information needed to increase traffic and conversions Make the website landing pages work harder to attract visitors and turn lookers into buyers
Features – Google Analytics
Advertising ROI
Cross Channel & Multimedia Tracking
Customized Reporting
Visualizing Data
What Exactly is foursquare?
•Location-based, social networking game
•Use your phone to alert in real-time your exact whereabouts •Get tips from your friends about the venue
“Try the wal-nutri sandwich, its awesome!”
• Batches and designations: Mayor “12 MAYORS
say Pizza at F-SQUARE CULT is the place to be right now”
For more info, please read
http://www.dontdrinkthekoolaidblog.com/why-you-should-care-about-foursquare http://realtimemarketer.com/7-quick-steps-to-foursquare-marketing
Foursquare: Business Opportunities & Implications
• Advertizing : Pepsi • Monitoring
• Rewards Program
• Events
References
http://images.forbes.com/media/2010/05/03/0503_pepsi-loot-app-iphone_390x220.jpg http://www.dontdrinkthekoolaidblog.com/why-you-should-care-about-foursquare
About Facebook
Facebook is a social networking website launched in February 2004 and has more than 500 million active users as of August 2010.
Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves.
Advantages
Additionally, users can join networks organized by workplace, school, or college. _ Facebook is the 5th most popular site on the Internet _ 40 billion page views per month In the last couple of years, Facebook has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction. _ 16,000+ Apps on platform _ Time on site: Ave = ~ 20 minutes _ College educated users _ Multiple Opportunities to reach With new apps and add-ons, Facebook users can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more. _ Microsoft paid $240 million for a 1.6% stake in facebook
Facebook Tools for Marketers
Facebook offers a bevy of viral channels to get the word out to friends and creatively reach the target audience Facebook Groups • Groups are oldest and simplest way to build community around a brand or company on Facebook. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box.
Facebook Pages • Pages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. • Pages are more customizable than groups. • Pages are a good option for small or local businesses that want to establish a presence on Facebook. Facebook Events • Facebook Events is a free application developed by Facebook that anyone can use to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones. • Facebook Events makes it easy to get the word out to hundreds of people, manage your guest list, and build community around your upcoming event.
Polls • Polls offer an easy way for marketers to quickly conduct research within their targeted audience. • Results are streamed in real time to a dashboard that allows marketers to break down results by gender and age. Facebook Networks • Facebook Networks are like group pages for everyone who’s a member of an Educational, Work, or Geographical network. • While no Facebook members “own” any pieces of network pages, network pages offer 1) another way for users to discover events, posted items, and marketplace listings, and 2) discussion forums and walls which any members can post to. Facebook Marketplace
• Marketplace is Facebook’s classifieds listing service.
• You can post a for-sale ad or wanted ad in any of your networks for free. • However, if you want to post your ad in multiple networks, you have to pay $1 per network per listing.
Facebook Share / Posted Items
• Facebook Share is a Facebook application that lets you promote any Group, Event, Photo, Link, or Application you come across by a) giving it real estate in your “Posted Items” list on your profile page, or b) sending it directly to your friends’ Inbox. • By posting it on your profile page, you can direct some clicks to the shared item
Social Ads • Social Ads replaced Facebook Flyers in November 2007 at the same time Facebook launched Pages. • With Social Ads, Facebook offers advertisers the option to pay on a CPC basis. • Social Ads offers very powerful targeting capabilities: option to limit who sees your ad by age, sex, location, keywords, education level, workplaces, political views, and relationship status. Beacon • Beacon is Facebook’s program that allows partners to send Facebook information about the activities Facebook users do on partner websites, in order to be published inside Facebook via the Mini Feed and News Feed. • E.g. Amazon might use Beacon to send a feed item to Facebook about a book you just bought.
Conclusion
Never before has a social platform emerged that combines the authenticity of Facebook’s culture with the raw power of Facebook’s multitude of viral channels to offer such an unprecedented marketing opportunity. While some remain pessimistic about the potential of social networks to become viable direct marketing channels, direct marketers who craft intelligent strategies for the Facebook environment will find success.
doc_933757863.pptx
It explais the presentation on digital marketing and social media websites. It covers google, adsense, blogs, four square, facebook, twitter from the marketing perspective.
Digital Marketing
A campaign for every offering, for every target, for every market.
Brief Introduction
• • • • Established on May 1, 2004 Branches > India, Singapore, Malaysia, United States and, Switzerland. Pin5torm sees enormous potential in integrated digital marketing – Understanding buyer demand by analyzing customer conversations and search patterns across time, topic and geography • Matching it to the offerings of our clients in real time, cost-effectively • Patent-pending technologies – BroadWords – BidWise – GeoTrak
BACKGROUND
? Increase in the number of Internet users worldwide from about 360 million in 2000 to nearly 1.5 billion in 2008
? No suitable substitute for search ? Big search engine like Google provides a large variety of tools in order to organize information and conduct searches
? Internet advertising: 2nd most common form of advertising used in the USA in 2007 ? Strong prospects in 2009 for Internet advertisers: increase from $21 billion in 2007 to $36.5 billion in 2011 ? Search-based ads: largest portion of Internet advertisements in the USA in 2008
About Google
? 97 % of Google's revenues derived from advertising (2008) ? No single account contributes more than 3% to net revenue
? No controlling interest of any buyer
? In Google’s system many advertisers bid on keywords
? Sell of popular keywords for much higher value per click through than not well-known topics ? Distributed approach allowing Google to attract various kinds of companies, keeping buyers’ power low
Information Repository
• Google has indexed a trillion web pages vastly more than any competitor; • Google uniquely is copying all books, photographing every street view, etc • Google can track ~90% of all Internet users, dramatically more than competitors • Google dominates in video streaming, blogging, news aggregation, Earth, etc • Google has interfaces in ~118 languages, several dozen more than competitors • Google is far ahead competitively integrating search, TV, audio, classified, etc
Google Ad sense
• Google serves advertisements based on website content, the user's geographical location, etc. • Targeted advertisement system may enroll through AdWords • Content of the advertisements is relevant to the website • AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people • Targeted at right audience • Pay per click model
Google’s scale efficiencies
Google has ~70% U.S. search market share, ~90% share in Europe.
Google’s audience is ~4x larger than Yahoo’s, ~7x times larger than Microsoft’s
Google has ~1,000,000 advertisers, Yahoo ~300,000, Microsoft ~75,000;
Network Effect
• Network effect describes how a service becomes more valuable to its users as more users use that same service.
Types:
• • • • • Benefits:
• •
The Connection Blog The Selling Blog The network Building Blog The Informative blog The Entertainment Blog
•
Low-cost alternative Updating the weblog is a much quicker Share expertise and knowledge with a larger audience
Google Analytics “The enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.”
Benefits:
• • • • Optimise marketing spend Define measurable website goals Recognise what needs to be tracked and measured Focus on results • • Track the information needed to increase traffic and conversions Make the website landing pages work harder to attract visitors and turn lookers into buyers
Features – Google Analytics
Advertising ROI
Cross Channel & Multimedia Tracking
Customized Reporting
Visualizing Data
What Exactly is foursquare?
•Location-based, social networking game
•Use your phone to alert in real-time your exact whereabouts •Get tips from your friends about the venue
“Try the wal-nutri sandwich, its awesome!”
• Batches and designations: Mayor “12 MAYORS
say Pizza at F-SQUARE CULT is the place to be right now”
For more info, please read
http://www.dontdrinkthekoolaidblog.com/why-you-should-care-about-foursquare http://realtimemarketer.com/7-quick-steps-to-foursquare-marketing
Foursquare: Business Opportunities & Implications
• Advertizing : Pepsi • Monitoring
• Rewards Program
• Events
References
http://images.forbes.com/media/2010/05/03/0503_pepsi-loot-app-iphone_390x220.jpg http://www.dontdrinkthekoolaidblog.com/why-you-should-care-about-foursquare
About Facebook
Facebook is a social networking website launched in February 2004 and has more than 500 million active users as of August 2010.
Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves.
Advantages
Additionally, users can join networks organized by workplace, school, or college. _ Facebook is the 5th most popular site on the Internet _ 40 billion page views per month In the last couple of years, Facebook has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction. _ 16,000+ Apps on platform _ Time on site: Ave = ~ 20 minutes _ College educated users _ Multiple Opportunities to reach With new apps and add-ons, Facebook users can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more. _ Microsoft paid $240 million for a 1.6% stake in facebook
Facebook Tools for Marketers
Facebook offers a bevy of viral channels to get the word out to friends and creatively reach the target audience Facebook Groups • Groups are oldest and simplest way to build community around a brand or company on Facebook. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box.
Facebook Pages • Pages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. • Pages are more customizable than groups. • Pages are a good option for small or local businesses that want to establish a presence on Facebook. Facebook Events • Facebook Events is a free application developed by Facebook that anyone can use to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones. • Facebook Events makes it easy to get the word out to hundreds of people, manage your guest list, and build community around your upcoming event.
Polls • Polls offer an easy way for marketers to quickly conduct research within their targeted audience. • Results are streamed in real time to a dashboard that allows marketers to break down results by gender and age. Facebook Networks • Facebook Networks are like group pages for everyone who’s a member of an Educational, Work, or Geographical network. • While no Facebook members “own” any pieces of network pages, network pages offer 1) another way for users to discover events, posted items, and marketplace listings, and 2) discussion forums and walls which any members can post to. Facebook Marketplace
• Marketplace is Facebook’s classifieds listing service.
• You can post a for-sale ad or wanted ad in any of your networks for free. • However, if you want to post your ad in multiple networks, you have to pay $1 per network per listing.
Facebook Share / Posted Items
• Facebook Share is a Facebook application that lets you promote any Group, Event, Photo, Link, or Application you come across by a) giving it real estate in your “Posted Items” list on your profile page, or b) sending it directly to your friends’ Inbox. • By posting it on your profile page, you can direct some clicks to the shared item
Social Ads • Social Ads replaced Facebook Flyers in November 2007 at the same time Facebook launched Pages. • With Social Ads, Facebook offers advertisers the option to pay on a CPC basis. • Social Ads offers very powerful targeting capabilities: option to limit who sees your ad by age, sex, location, keywords, education level, workplaces, political views, and relationship status. Beacon • Beacon is Facebook’s program that allows partners to send Facebook information about the activities Facebook users do on partner websites, in order to be published inside Facebook via the Mini Feed and News Feed. • E.g. Amazon might use Beacon to send a feed item to Facebook about a book you just bought.
Conclusion
Never before has a social platform emerged that combines the authenticity of Facebook’s culture with the raw power of Facebook’s multitude of viral channels to offer such an unprecedented marketing opportunity. While some remain pessimistic about the potential of social networks to become viable direct marketing channels, direct marketers who craft intelligent strategies for the Facebook environment will find success.
doc_933757863.pptx