Description
Comparison between various websites' digital marketing statistics..
Digital Marketing Assignment #1
Site Comparison using Alexa.com
Submitted By : Name – Ritwik Soni Roll No. - 943
1. Average Page Views/User (Number)
( Estimated daily unique pageviews per user ) Google.com Last 7 days Last 1 month Last 3 months 10.61 10.79 11.39 Facebook.com 12.65 13.25 15.91 Amazon.com 10.25 9.58 9.25 Groupon.com 2.86 2.84 2.76
2. Average Bounce Percentage (%)
( Estimated percentage of visits to the page that consist of a single pageview ) Google.com Last 7 days Last 1 month Last 3 months 27.4 27.4 26.9 Facebook.com 23 22.4 20.2 Amazon.com 28.3 29.3 29.7 Groupon.com 48.9 49.1 50.2
3. Average Time On Site (mm:ss)
( Estimated daily time on site (mm:ss) ) Google.com Last 7 days Last 1 month Last 3 months 12:23 12:29 13:07 Facebook.com 25:04 25:57 28:47 Amazon.com 09:17 08:37 08:14 Groupon.com 03:05 03:05 02:57
4. Share of Visitors from Search (%)
( Estimated percentage of visits to the page that came from a search engine ) Google.com Last 7 days Last 1 month Last 3 months 3.1 3.1 3.1 Facebook.com 5.9 5.9 5.8 Amazon.com 16.1 17.4 18 Groupon.com 7.8 8.7 8.1
5. Daily Revenues (Rupees)
* Total Revenue = (CPM x PageViews per User x No. Of Users who visited the page)/1000
Google.com Facebook.com Amazon.com Groupon.com
Reach (% of global internet users) 47.34 42.81 5.13 0.333
No. of Users who visited the page (millions) 946.8 856.2 102.6 6.66
Page Views / User (number) 9.46 12.75 9.97 2.87
Revenue (Rs. Millions) 895.6728 1091.655 102.2922 1.91142
*
Assumptions: 1) Total internet population is 2 billion. 2) Average CPM is Rs. 100 for all the given pages. 3) Reach metric and PageViews per User are taken for 9th October, 2011.
doc_734360144.docx
Comparison between various websites' digital marketing statistics..
Digital Marketing Assignment #1
Site Comparison using Alexa.com
Submitted By : Name – Ritwik Soni Roll No. - 943
1. Average Page Views/User (Number)
( Estimated daily unique pageviews per user ) Google.com Last 7 days Last 1 month Last 3 months 10.61 10.79 11.39 Facebook.com 12.65 13.25 15.91 Amazon.com 10.25 9.58 9.25 Groupon.com 2.86 2.84 2.76
2. Average Bounce Percentage (%)
( Estimated percentage of visits to the page that consist of a single pageview ) Google.com Last 7 days Last 1 month Last 3 months 27.4 27.4 26.9 Facebook.com 23 22.4 20.2 Amazon.com 28.3 29.3 29.7 Groupon.com 48.9 49.1 50.2
3. Average Time On Site (mm:ss)
( Estimated daily time on site (mm:ss) ) Google.com Last 7 days Last 1 month Last 3 months 12:23 12:29 13:07 Facebook.com 25:04 25:57 28:47 Amazon.com 09:17 08:37 08:14 Groupon.com 03:05 03:05 02:57
4. Share of Visitors from Search (%)
( Estimated percentage of visits to the page that came from a search engine ) Google.com Last 7 days Last 1 month Last 3 months 3.1 3.1 3.1 Facebook.com 5.9 5.9 5.8 Amazon.com 16.1 17.4 18 Groupon.com 7.8 8.7 8.1
5. Daily Revenues (Rupees)
* Total Revenue = (CPM x PageViews per User x No. Of Users who visited the page)/1000
Google.com Facebook.com Amazon.com Groupon.com
Reach (% of global internet users) 47.34 42.81 5.13 0.333
No. of Users who visited the page (millions) 946.8 856.2 102.6 6.66
Page Views / User (number) 9.46 12.75 9.97 2.87
Revenue (Rs. Millions) 895.6728 1091.655 102.2922 1.91142
*
Assumptions: 1) Total internet population is 2 billion. 2) Average CPM is Rs. 100 for all the given pages. 3) Reach metric and PageViews per User are taken for 9th October, 2011.
doc_734360144.docx