Description
The readings in this first section introduce business strategy in two ways.
The first is by diving into a particular definition of strategy, allowing the
reader to get a sense of what the big issues are through some provocative
statements by one of the most well known strategy theorists. The second way is
by stepping back and considering different approaches to the study of strategy
and the assumptions that underlie them. The reading by Porter fulfils the first
task while the readings by Whittington and by Mintzberg and Waters fulfil the
second task.
doc_494145199.pdf
The readings in this first section introduce business strategy in two ways.
The first is by diving into a particular definition of strategy, allowing the
reader to get a sense of what the big issues are through some provocative
statements by one of the most well known strategy theorists. The second way is
by stepping back and considering different approaches to the study of strategy
and the assumptions that underlie them. The reading by Porter fulfils the first
task while the readings by Whittington and by Mintzberg and Waters fulfil the
second task.
doc_494145199.pdf